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SEM Account Audits
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campaign management stacks up!
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Performance-driven online advertising
From the beginning, SEM has been Keyade's core business. Over time we have branched out to other mediums to continue to meet our clients' growing multi-channel needs. Our expertise:
Keyade covers 60 countries in 35 languages from its offices in Paris and Dubai, with an annual media budget of € 120M.
Successful online advertising follows from tight synergy between the three primary players: advertisers, ad platforms, and media agency operators. We at Keyade are convinced that a deep understanding of each party's expectations allows us to create, analyze and optimize online ad campaigns efficiently and effectively.
Technology that powers human decisions
While having the right data is vital, the quality of campaign optimization rests on the men and women behind the analysis and decisions. We believe in using technology to help us make better decisions, not make decisions for us.
Close connections with ad platforms
We work in close collaboration with all the major ad platforms. This proximity ensures ongoing speedy exchange of information and access to beta testing of all new formats.
Keyade's proprietary technology
Originally developed in 2006 for Keyade's own operational needs, Madmetrics is first and foremost a cutting-edge technology suite that measures media campaign effectiveness and provides campaign optimization decision support.
Performance driven management
We collect and analyze data at the most granular level of the media tree because ROI-driven media management means meticulously optimizing the details to raise the average.
KPI-driven campaign management
Your key indicators are incorporated into Madmetrics Analytics to ensure your campaign is managed according to your own business model.
Save time, increase productivity
Powered by our talented team of developers based in Paris and a flexible organizational structure, Madmetrics Analytics follows a short development cycle which allows us to continuously and quickly adapt to our clients' operational needs.
Multiple data readings
There is always more than one way to read data. That's why we have developed a variety of custom attribution models (SEM brand deprioritization, cross-channel contributions, etc.) to ensure data analysis from every angle.
Transparency is at the heart of our partnerships. Each advertiser has continuous full access to Madmetrics Analytics and can see the results of our campaign optimizations in real time.
Madmetrics Analytics Views
Customer Lifetime Value, Web-to-Store, Labels, Attribution, Affiliation Management, Brand Surveillance
Circle of trust
Your goals are our goals. We believe in exclusive, long-term partnerships built on trust.
Passion is contagious.
Advertising should be a creative and dynamic process, and even fun!
We are a tight-knit team of multicultural,
multilingual and motivated professionals who love to push, pull and squeeze data for every last drop of results.
The young and the bold. 70 creative minds from 14 countries taking things to the next level.
In 2006, Antoine Mermet, Denis Vaillant and Julien Babin pooled their experience to launch a new kind of digital media agency based on data-driven innovation and creative hands-on optimization.
Denis managed affiliations at Apple and later Meetic. This self-taught developer created a powerful tracking and decision-support tool currently used by large Internet advertisers.
Julien managed Amazon Europe’s, and later Meetic’s worldwide Display and Search marketing.
A former journalist, Antoine joined Google in 2002 to create and lead the Maximizers team (currently known as account strategists) until 2006. In 2004, he co-directed Google France.
Case studies & Notes
Testing new formats, implementing the latest innovations, successful ad launches ... we're happy to share our experiences with you. Get inspired!
- OKAIDI maximizes brand visibility through RAIS on Yahoo!-Bing
- AIR FRANCE applies Google's RLSA to its long-tail search
- MONNIER FRERES uses callout extensions in Google ads
- WONDERBOX: incremental qualified traffic using a combination of DSA and RLSA
- AIR FRANCE takes control of its brand and performance on Google
- OKAÏDI uses a web-to-store strategy to attract new customers to its stores
- AIR FRANCE tests the impact of the display URL in its Google ads
- PARROT: worldwide launch of the Parrot Zik headphones using Facebook and Display
- BELAMBRA bolsters its TV campaign withan ambitious display and social media approach
YouTube / Video
- INTERFLORA: using Custom Audience and Lookalike Audience to reach sales targets
- AIR FRANCE promotes its Early Bird campaign on Facebook and Twitter
Our thoughts on ...
06/01/2015 – Keyade moves to Silvergreen
In June, Keyade and the other GroupM's agencies are moving to Silvergreen, a new building in the Paris surburb.
05/07/2015 – New account: Louvre Hotels Group
Louvre Hotels Group now uses Keyade's brand monitoring technology.
04/08/2015 – New accounts: MiM, CMP Banque and Coiff&Co
MiM (ready-to-wear clothing), CMP Banque (banking institution supporting social purposes) and Coiff&Co (hairdressing business belonging to Provalliance Group) have entrusted Keyade with their SEA campaigns in France.
02/19/2015 – New Madmetrics Analytics features
The latest Madmetrics Analytics update introduces 4 new features:
- Contribution to conversion
- Multi-emails and FTP exports
- KPIs alert
- Improvement of sorting for weekly reports
02/05/2015 – New accounts: GlaxoSmithKline
The pharmaceutical and healthcare company GlaxoSmithKline chose Keyade Middle East to manage SEO and most especially for its Sensodyne brand.
02/04/2015 – New accounts: Maje and Jacadi
Last month, Keyade has been entrusted with Facebook acquisition for Maje (France) and for Jacadi (France, Germany and Austria).
01/01/2015 – Keyade wishes you a prosperous 2015
New year, new priorities.
In 2015, we want to take Keyade further. Further, with clients who put their trust in us. Further, with our growing team. Further, as part of the international conglomerate we joined some months ago.
Successfully integrating with WPP, the world leader in media and marketing communications, is an exciting challenge! To meet this challenge, we look forward to working together with our fellow WPP agencies while preserving the successful model we have built together with our account managers, starting in Paris 9 years ago—a model that relies on advanced technology, agility, continuous training, and experienced oversight. Our guiding principle remains to continuously learn from others in order to better understand our world's ever rapidly changing digital economy.
One of our primary focuses in 2015 is to more clearly define the value that a media agency does and should provide. Too often companies make the mistake of deciding to handle their media campaigns in-house without having made adequate preparations, due to a lack of understanding of the added value provided by media agencies and a misplaced assumption that in-house reduces costs. Nevertheless, a media agency that does its job well creates the ideal digital environment for each of its clients. It must be a laboratory of ideas, a forum for sharing experiences and skills, and a cutting edge reflection of the latest changes in the digital landscape which no in-house operation or machine algorithm can match. This goes hand in hand with a deeper understanding of operations and processes. We at Keyade are of the firm conviction that in a highly technical environment, the human, the tactical, and the analytical trump the mechanical. We intend to continue steadfast along this path. We will also continue to provide an environment where our existing talent can grow, and in turn attract new talent.
In 2015 we look forward to further advances in SEO, lever convergency, case studies, new formats, and more. There's so much to share and do together. Can't wait to get started!
12/09/2014 – New accounts: American Express, Cadeaux.com, Atlas For Men, Camping and Co, Constatimmo and Parrot
American Express and Cadeaux.com have entrusted Keyade with Facebook acquisition while Parrot have entrusted the agency with the international management (19 countries) of its SEM budgets and a branding campaign including display, video and social media. Keyade was also awarded SEM budgets in France for Camping and Co, Constatimmo and Atlas For Men (the agency already manages SEM campaigns for Atlas For Men in Germany and the Netherlands).
12/08/2014 – Keyade Middle East is moving!
The Dubai-based agency is moving to new premises to accommodate its growing team and business. Following is their new address: Shatha Tower, Office 3313, Media City, Dubai. Stop by for a visit!
12/02/2014 – New accounts: Maje/Sandro, Deco-Smart, Betclic, Air France, Cadeaux.com
Keyade was awarded the SEM account for the launch of the Maje and Sandro brands in the U.K., and the SEM account for Deco-Smart’s website in France. On the Social Media side, Keyade was selected by Betclic for its Twitter acquisition budgets in France, by Air France for its LinkedIn budgets in Italy and Switzerland, and by Cadeaux.com for its Facebook acquisition budgets in France.
11/27/2014 – New Madmetrics Analytics features
The latest Madmetrics Analytics update introduces 4 new features:
- Compare attribution models
- Track emails opened through the Emailing channel
- Track impressions and measure corresponding conversions
- Change bids at the keyword level
11/05/2014 – New accounts: Made.com, Le Petit Ballon, Relais & Chateaux and Outillage-online
Keyade was awarded Made.com's SEM budgets in the Netherlands, Facebook acquisition for Le Petit Ballon in France, the promotional campaign for the Relais & Châteaux mobile app on Facebook in France, the U.K. and the U.S.A., and Outillage-online's GDN budgets in France.
10/29/2014 – New Madmetrics Analytics features
The latest Madmetrics Analytics update introduces 3 new features:
- Compare periods
- DoubleClick Bid Manager connector integration
- Cost models dashboard makeover
10/27/2014 – Emilie Lambrot becomes head of operations in Dubai
Initially recruited by Keyade in March 2010 as an SEA account manager, Emilie became a Senior Consultant on our Paris team in late 2011. In addition to her regular duties, she was also given the responsibility of Quality Manager in charge of training, and the oversight of many SEA audits. She now joins Keyade Middle East to further bolster Keyade's services in the region and will be heading up our 6-man team together with Hicham Auajjar, Keyade Middle East director.
10/07/2014 – New accounts: Golden Tulip, Brazeco, Gites de France
Keyade was awarded the France SEM budgets for the Golden Tulip hotel chain (a member of Louvres Hotels), and Brazeco, the specialist in wood deliveries and compressed wood and logs. Keyade will also manage the launch of new campaigns for Gites de France in the U.K. and Germany.
September 2014 – Keyade joins GroupM France (WPP)
In September 2014, Keyade joined GroupM France, a subsidiary of GroupM/WPP, the world leader in media investment management. The announcement was made jointly by Pierre Conte (GroupM France CEO) and Keyade's three founders—Antoine Mermet, Denis Vaillant and Julien Babin. The latter remain in charge of Keyade's operations, and the agency will continue to operate independently as a member of GroupM France.
Passionate about web marketing? Pay us a visit, or send us your resume at firstname.lastname@example.org.
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