{"id":8543,"date":"2020-02-18T11:01:15","date_gmt":"2020-02-18T10:01:15","guid":{"rendered":"https:\/\/www.keyade.com\/?p=8543"},"modified":"2020-02-19T11:29:45","modified_gmt":"2020-02-19T10:29:45","slug":"position-zero-double-affichage","status":"publish","type":"post","link":"https:\/\/www.keyade.com\/fr\/blog\/position-zero-double-affichage\/","title":{"rendered":"SEO : fin du double affichage en position z\u00e9ro et en premi\u00e8re page"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"348\" src=\"https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2020\/02\/SEO_article-1024x348.jpg\" alt=\"\" class=\"wp-image-8549\" srcset=\"https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2020\/02\/SEO_article-1024x348.jpg 1024w, https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2020\/02\/SEO_article-300x102.jpg 300w, https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2020\/02\/SEO_article-768x261.jpg 768w, https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2020\/02\/SEO_article-1536x522.jpg 1536w, https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2020\/02\/SEO_article-2048x696.jpg 2048w, https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2020\/02\/SEO_article-294x100.jpg 294w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Depuis 2018, la position z\u00e9ro sur Google, aussi appel\u00e9e <em>Rich Snippet<\/em> est le graal du r\u00e9f\u00e9rencement naturel pour les marques. Positionn\u00e9e au-dessus des r\u00e9sultats payants de la premi\u00e8re page, cette petite box entour\u00e9e d\u2019un liser\u00e9 gris peut appara\u00eetre sous diff\u00e9rents formats&nbsp;: Knowledge graph (r\u00e9ponses directes de Google), Table de conversion (devises, tarifs, etc.) ou encore Featured Snippet qui est \u00e0 la mise en exergue par Google d\u2019un r\u00e9sultat de la page de recherche. C\u2019est sur ce dernier format que les marques ont le plus d\u2019opportunit\u00e9 d\u2019appara\u00eetre.<\/p>\n\n\n\n<p>En atteignant le sommet des SERPs\nvia la position z\u00e9ro, les marques b\u00e9n\u00e9ficient de nombreux avantages&nbsp;:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Les r\u00e9sultats en position z\u00e9ro b\u00e9n\u00e9ficient d\u2019un\ntaux de clic entre 8 et 10% et g\u00e9n\u00e8rent jusqu\u2019\u00e0 30% de trafic naturel\nsuppl\u00e9mentaire vers leur site par rapport \u00e0 une position classique SEO<a href=\"#_ftn1\">[1]<\/a>.\n<\/li><li>Sur mobile, le Featured Snippet est le seul\ncontenu qui s\u2019affiche sans scroller.<\/li><li>La position z\u00e9ro est utilis\u00e9e comme r\u00e9ponse par\nles assistants vocaux et permet donc d\u2019investir le terrain de l\u2019<a href=\"https:\/\/www.keyade.com\/voice-search-quest-ce-que-l-aeo\">AEO<\/a> (Answer\nEngine Optimization), la nouvelle tendance montante.<\/li><li>Le lien affich\u00e9 en position z\u00e9ro est \u00e9galement\npositionn\u00e9 dans le top 10 des r\u00e9sultats SEO de la 1<sup>\u00e8re<\/sup> page.<\/li><\/ul>\n\n\n\n<p>Cependant, depuis Janvier 2020, le dernier \u00e9l\u00e9ment de cette liste d&rsquo;avantages est d\u00e9sormais obsol\u00e8te puisque dans sa derni\u00e8re mise \u00e0 jour Google a annonc\u00e9 l\u2019arr\u00eat du double affichage d\u2019une URL en position z\u00e9ro et au sein des r\u00e9sultats naturels de la premi\u00e8re page des SERP. Pour les marques, cela peut aussi bien \u00eatre une bonne nouvelle qu\u2019une moins bonne nouvelle.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Les sites positionn\u00e9s en position z\u00e9ro<\/strong><\/li><\/ul>\n\n\n\n<p>Les marques qui \u00e9taient jusqu\u2019\u00e0 pr\u00e9sent\npositionn\u00e9es \u00e0 la fois en position z\u00e9ro et dans les r\u00e9sultats SEO classiques voient\ndonc leur double affichage dispara\u00eetre. Team moins\nbonne nouvelle. Toutefois, elles peuvent avoir recours \u00e0 des\nalternatives pour positionner plusieurs fois leur site sur la premi\u00e8re page de\nr\u00e9sultats. Olivier Ffrench, Consultant SEO chez Keyade partage une astuce&nbsp;:\n\u00ab&nbsp;Proposez \u00e0 Google d\u2019autres pages \u00e0 indexer sur le m\u00eame mot-cl\u00e9 que celui\nde la position z\u00e9ro, soit en cr\u00e9ant, soit en optimisant d\u2019autres pages de votre\nsite autour de la m\u00eame th\u00e9matique. \u00bb<\/p>\n\n\n\n<p>Voici un exemple&nbsp;: <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"570\" height=\"382\" src=\"https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2020\/02\/FAQ.jpg\" alt=\"\" class=\"wp-image-8547\" srcset=\"https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2020\/02\/FAQ.jpg 570w, https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2020\/02\/FAQ-300x201.jpg 300w, https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2020\/02\/FAQ-149x100.jpg 149w\" sizes=\"auto, (max-width: 570px) 100vw, 570px\" \/><\/figure>\n\n\n\n<p><em>Ici, la position z\u00e9ro est occup\u00e9e par un Featured Snippet\nqui correspond \u00e0 la FAQ de disneylandparis.com et le premier r\u00e9sultat naturel est\nune autre page du site sur le m\u00eame sujet. <\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Les sites qui \u00e9taient positionn\u00e9s uniquement dans les r\u00e9sultats SEO classiques<\/strong><\/li><\/ul>\n\n\n\n<p>En supprimant des r\u00e9sultats SEO le\nlien en doublon avec celui de la position z\u00e9ro, Google lib\u00e8re une place dans le\ntop 10 des r\u00e9sultats de la premi\u00e8re page. Ainsi, les marques qui s\u2019affichent\nsur les r\u00e9sultats classiques SEO gagnent m\u00e9caniquement, par d\u00e9calage, une\nposition dans leur classement. <\/p>\n\n\n\n<p>Pour une grande majorit\u00e9 des\nmarques le fait d\u2019atteindre la position z\u00e9ro sur un mot-cl\u00e9 strat\u00e9gique reste un\nchantier et un objectif prioritaire. Toutefois, avant de se lancer dans cette\nconqu\u00eate effr\u00e9n\u00e9e, nous conseillons aux marques d\u2019en mesurer la viabilit\u00e9. Il\nexiste des outils sp\u00e9cifiques permettant de v\u00e9rifier le potentiel des mots-cl\u00e9s\nd\u2019appara\u00eetre en position z\u00e9ro et d\u2019identifier les concurrents qui s\u2019affichent\ndessus. <\/p>\n\n\n\n<p>Vous souhaitez en savoir plus sur\nces outils et sur la position z\u00e9ro&nbsp;? N\u2019h\u00e9sitez pas \u00e0 vous rapprocher de\nvotre consultant d\u00e9di\u00e9 ou de nous contacter ici.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p><a href=\"#_ftnref1\">[1]<\/a> SEARCH Y\n&#8211; Olivier Andrieu &#8211; Answer Engine Optimization et Recherche Vocale le futur du\nSEO<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Depuis 2018, la position z\u00e9ro sur Google, aussi appel\u00e9e Rich Snippet est le graal du r\u00e9f\u00e9rencement naturel pour les marques. Positionn\u00e9e au-dessus des r\u00e9sultats payants de la premi\u00e8re page, cette petite box entour\u00e9e d\u2019un liser\u00e9 gris peut appara\u00eetre sous diff\u00e9rents formats&nbsp;: Knowledge graph (r\u00e9ponses directes de Google), Table de conversion (devises, tarifs, etc.) ou encore [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8551,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[81,135,295],"tags":[571,119],"class_list":["post-8543","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lactu-digitale","category-seo","category-fil-actualite","tag-position-zero","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SEO : fin du double affichage en position z\u00e9ro et en premi\u00e8re page - Keyade<\/title>\n<meta name=\"description\" content=\"Google a annonc\u00e9 l\u2019arr\u00eat du double affichage d\u2019une URL en position z\u00e9ro et au sein des r\u00e9sultats naturels de la premi\u00e8re page des SERP. 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