{"id":8443,"date":"2019-12-20T17:46:25","date_gmt":"2019-12-20T16:46:25","guid":{"rendered":"https:\/\/www.keyade.com\/?p=8443"},"modified":"2020-01-22T14:46:42","modified_gmt":"2020-01-22T13:46:42","slug":"allianz-integre-snapchat-dans-un-dispositif-social-media-a-la-performance","status":"publish","type":"post","link":"https:\/\/www.keyade.com\/fr\/blog\/allianz-integre-snapchat-dans-un-dispositif-social-media-a-la-performance\/","title":{"rendered":"Allianz int\u00e8gre Snapchat dans un dispositif Social M\u00e9dia \u00e0 la performance"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"348\" src=\"https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2019\/12\/Snapchat_2_article-1024x348.jpg\" alt=\"\" class=\"wp-image-8445\" srcset=\"https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2019\/12\/Snapchat_2_article-1024x348.jpg 1024w, https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2019\/12\/Snapchat_2_article-300x102.jpg 300w, https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2019\/12\/Snapchat_2_article-768x261.jpg 768w, https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2019\/12\/Snapchat_2_article-294x100.jpg 294w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Cette ann\u00e9e, vous n\u2019avez pas pu passer \u00e0 c\u00f4t\u00e9 du ph\u00e9nom\u00e8ne\n\u2018trottinette \u00e9lectrique\u2019 (ou alors vous \u00eates coinc\u00e9s au milieu d\u2019une temp\u00eate de\nblizzard sur le&nbsp;lac&nbsp;Ba\u00efkal). Pour assurer les trajets quotidiens des utilisateurs\nde ces v\u00e9hicules \u00e9lectriques, Allianz, un des leaders mondiaux de l\u2019assurance,\na con\u00e7u une assurance NVEI &#8211; Nouveaux V\u00e9hicules Electriques Individuels. Cette\noffre propos\u00e9e par l\u2019assureur est destin\u00e9e aux propri\u00e9taires de trottinettes\n\u00e9lectriques, gyropodes, gyro-roues, skates \u00e9lectriques ou encore d\u2019hoverboards\n\u00e9lectriques. <\/p>\n\n\n\n<p>Depuis quelques ann\u00e9es, Allianz confie \u00e0 Keyade la gestion\nde son r\u00e9f\u00e9rencement payant en France, et depuis 2018, la gestion de ses\ncampagnes Social Media. <\/p>\n\n\n\n<p>Pour promouvoir son offre d\u2019assurances NVEI, la marque souhaite\ncommuniquer sur les r\u00e9seaux sociaux. Objectif&nbsp;: faire conna\u00eetre le produit\ntout en g\u00e9n\u00e9rant des demandes de devis. Keyade propose ainsi un dispositif social\nmedia compl\u00e9mentaire entre deux plateformes&nbsp;: Facebook et Snapchat. <\/p>\n\n\n\n<p>Si Facebook s\u2019inscrit facilement dans un dispositif \u00e0 la\nfois branding et performance, la question de la performance peut para\u00eetre moins\n\u00e9vidente sur Snapchat. En r\u00e9alit\u00e9, la plateforme propose des formats et\nciblages publicitaires d\u00e9di\u00e9s \u00e0 cet objectif. Les consultants social media de\nKeyade activent notamment le format \u2018Snap Ads\u2019, des publicit\u00e9s int\u00e9gr\u00e9es dans\nles stories de Snapchat et qui redirigent vers un formulaire de demande de\ndevis sur le site d\u2019Allianz. <\/p>\n\n\n\n<p>Mathilde Buche, Team Leader Social Media chez Keyade\nconclut&nbsp;: \u00ab&nbsp;En 2019, les marques qui communiquent aupr\u00e8s d\u2019une\naudience jeune ont de plus en plus int\u00e9r\u00eat \u00e0 int\u00e9grer Snapchat dans leur\nstrat\u00e9gie social media \u00e0 la performance. D\u2019une part parce que la plateforme\npropose des formats et ciblages enti\u00e8rement adapt\u00e9s \u00e0 cet objectif, d\u2019autre\npart pour l\u2019audience qu\u2019elle permet de toucher. En effet, il faut savoir que\n46% des snapchatteurs fran\u00e7ais n\u2019utilisent pas Facebook en 2019<a href=\"#_ftn1\">[1]<\/a>&nbsp;!&nbsp;\u00bb<br><\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p><a href=\"#_ftnref1\">[1]<\/a>\nSource&nbsp;: Snapchat<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cette ann\u00e9e, vous n\u2019avez pas pu passer \u00e0 c\u00f4t\u00e9 du ph\u00e9nom\u00e8ne \u2018trottinette \u00e9lectrique\u2019 (ou alors vous \u00eates coinc\u00e9s au milieu d\u2019une temp\u00eate de blizzard sur le&nbsp;lac&nbsp;Ba\u00efkal). Pour assurer les trajets quotidiens des utilisateurs de ces v\u00e9hicules \u00e9lectriques, Allianz, un des leaders mondiaux de l\u2019assurance, a con\u00e7u une assurance NVEI &#8211; Nouveaux V\u00e9hicules Electriques Individuels. Cette [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8447,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[81,137,295],"tags":[541,543,141],"class_list":["post-8443","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lactu-digitale","category-social-media","category-fil-actualite","tag-branding","tag-performance","tag-snapchat"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Allianz int\u00e8gre Snapchat dans un dispositif Social M\u00e9dia \u00e0 la performance - Keyade<\/title>\n<meta name=\"description\" content=\"Keyade a activ\u00e9 pour Allianz des Snapchats pour promouvoir l&#039;assurance NVEI de la marque avec un objectif \u00e0 la fois de branding et de performance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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