{"id":8419,"date":"2019-12-06T15:09:46","date_gmt":"2019-12-06T14:09:46","guid":{"rendered":"https:\/\/www.keyade.com\/?p=8419"},"modified":"2020-01-22T14:47:11","modified_gmt":"2020-01-22T13:47:11","slug":"genevieve-petit-fondatrice-de-petit-web","status":"publish","type":"post","link":"https:\/\/www.keyade.com\/fr\/blog\/genevieve-petit-fondatrice-de-petit-web\/","title":{"rendered":"Genevi\u00e8ve Petit, Fondatrice de Petit Web"},"content":{"rendered":"\n<p> <strong>[VID\u00c9O] T\u00caTE-\u00c0-T\u00caTE #13<\/strong> | Un mardi matin autour d&rsquo;un caf\u00e9, nous avons rencontr\u00e9 Genevieve Petit, fondatrice de Petit Web. Dans cette interview, on parle de tout : de l&rsquo;ambition de Petit Web \u00e0 l&rsquo;avenir de la newsletter en passant par quelques coups de gueule bien sentis \u00e0 l&rsquo;\u00e9gard des GAFA. En bref, \u00e7a d\u00e9m\u00e9nage dans cet \u00e9pisode ! Retrouvez le T\u00eate-\u00e0-T\u00eate ici ? <\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"T\u00eate-\u00e0-T\u00eate avec Genevi\u00e8ve Petit, Fondatrice de Petit Web\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/lBwF_QdU_r8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link\" href=\"https:\/\/www.keyade.com\/tete-a-tete-du-digital\">Retrouvez toutes nos interviews !<\/a><\/div>\n\n\n\n<p><em>L&rsquo;entretien ci-dessous<\/em><\/p>\n\n\n\n<p>Bonjour, je suis Genevi\u00e8ve Petit et je dirige Petit Web.<\/p>\n\n\n\n<p><strong>Petit Web&nbsp;:\nsalade de poulpe digital&nbsp;?<\/strong><\/p>\n\n\n\n<p>Alors la salade de poulpe digital c\u2019est notre s\u00e9lection. On\nfait beaucoup de curation dans un univers o\u00f9 il y a \u00e9norm\u00e9ment d\u2019informations de partout. Petit Web c\u2019est ce poulpe\nqui repr\u00e9sente l\u2019internet,\navec des tentacules partout et quand on l\u2019approche il jette de l\u2019encre et nous\non essaye d\u2019y voir un peu plus clair et surtout de donner notre point de vue.<\/p>\n\n\n\n<p><strong>Que souhaitez-vous\napporter \u00e0 vos lecteurs&nbsp;?<\/strong><\/p>\n\n\n\n<p>On a 42&nbsp;000 lecteurs qui nous ouvrent \u00e0 peu pr\u00e8s \u00e0 40%\nchaque semaine. En fait ce qu\u2019ils attendent de nous c\u2019est justement\u2026 ils aiment\nbien quand on s\u2019\u00e9nerve,\nmais on ne peut pas s\u2019\u00e9nerver toutes les semaines. Et\naussi, ils aiment bien quand on leur explique les choses donc on essaye de se\nbattre contre le jargon.<\/p>\n\n\n\n<p><strong>Quelle est l\u2019ambition\npour Petit Web&nbsp;?<\/strong><\/p>\n\n\n\n<p>L\u2019ambition pour Petit Web a un petit\npeu \u00e9volu\u00e9. Au d\u00e9part, on voulait rester petit, et puis l\u00e0 on pense qu\u2019il y a une carte \u00e0\njouer notamment dans la formation digitale pour tout le monde. Donc je pense\nque vous en entendrez parler l\u2019ann\u00e9e prochaine.<\/p>\n\n\n\n<p><strong>Pourquoi la\nnewsletter&nbsp;? <\/strong><\/p>\n\n\n\n<p>Alors la newsletter il y a un truc qui est formidable, c\u2019est\nque c\u2019est un lien \u00e0 la patte des gens. Aujourd\u2019hui, les gens n\u2019ont plus de\ntemps. Ils n\u2019ont plus\naucune attention et donc quand ils acceptent de vous recevoir, finalement on\nleur parle \u00e0 chacun d\u2019entre eux. Moi ma vision, c\u2019est que la newsletter c\u2019est\nun peu parler \u00e0 l\u2019oreille des chevaux, c\u2019est-\u00e0-dire \u00e0 la fois avoir un m\u00e9dia et\naussi l\u2019incarner, avoir un vrai point de vue. C\u2019est comme \u00e7a qu\u2019on arrive \u00e0\ntisser du lien. C\u2019est pour \u00e7a qu\u2019on se sent, par exemple, des affinit\u00e9s avec TTSO (Time to Sign Off),\nparce que dans le domaine de l\u2019information g\u00e9n\u00e9rale, ils font un petit peu la\nm\u00eame chose que nous.<\/p>\n\n\n\n<p><strong>L\u2019avenir de la newsletter&nbsp;?<\/strong><\/p>\n\n\n\n<p>L\u2019avenir de la newsletter est li\u00e9 \u00e0 l\u2019avenir des plateformes\nde mails. Est-ce qu\u2019on va tous atterrir dans les spams des plateformes&nbsp;?\nParce qu\u2019on ne ma\u00eetrise rien, on n\u2019est pas sur notre terrain, on est sur le\nterrain des plateformes. Est-ce quand on dira trop de mal des GAFA, on va\natterrir dans la poubelle&nbsp;? Tout \u00e7a ce sont des questions qu\u2019on se pose de\ntemps en temps.<\/p>\n\n\n\n<p><strong>L\u2019entreprise digitale\nqui vous inspire&nbsp;?<\/strong><\/p>\n\n\n\n<p>Il y a une forme de d\u00e9senchantement du num\u00e9rique aujourd\u2019hui\npour des gens qui y sont depuis longtemps, o\u00f9 l\u2019on pensait que l\u2019internet\nparticipait \u00e0 partager la connaissance et o\u00f9 l\u2019on se rend compte qu\u2019il\nparticipe \u00e0 r\u00e9pandre des mensonges et \u00e0 attaquer la d\u00e9mocratie. Donc, les gens\nqui nous inspirent l\u00e0-dedans, fatalement \u00e7a va \u00eatre Wikip\u00e9dia, qui est quand\nm\u00eame un bon rempart contre tout \u00e7a.<\/p>\n\n\n\n<p><strong>Les m\u00e9dias ont-ils un\nr\u00f4le \u00e0 jouer&nbsp;?<\/strong><\/p>\n\n\n\n<p>Je pense qu\u2019il faut que les m\u00e9dias retrouvent leur autorit\u00e9\net arrivent enfin \u00e0 faire payer leurs valeurs parce qu\u2019aujourd\u2019hui ce sont eux\nqui sont les garants de la d\u00e9mocratie et ce sont eux qui sont les victimes des\nplateformes. Il faut trouver une voie de sortie et pour \u00e7a il faut beaucoup\nd\u2019imagination.<\/p>\n\n\n\n<p><strong>Une personnalit\u00e9 que\nvous aimeriez rencontrer&nbsp;?<\/strong><\/p>\n\n\n\n<p>Sheryl Sandberg&nbsp;! J\u2019aurais\ndeux mots \u00e0 lui dire sur la mani\u00e8re dont elle manie des grands principes\net dont elle ne les applique pas chez elle.<\/p>\n\n\n\n<p><strong>Un livre \u00e0 recommander&nbsp;?<\/strong><\/p>\n\n\n\n<p>Le livre d\u2019Edward Snowden. C\u2019est quelqu\u2019un qui a\ndonn\u00e9 sa vie pour nous et qui est priv\u00e9 de ses droits d\u2019auteurs par les\nEtats-Unis. C\u2019est un livre formidable, extr\u00eamement clair et tr\u00e8s perturbant.<\/p>\n\n\n\n<p><strong>Depuis quand faites-vous des selfies&nbsp;?<\/strong><\/p>\n\n\n\n<p>Depuis que je dirige Petit Web je fais des\nselfies toutes les semaines pour mes \u00e9ditos. En g\u00e9n\u00e9ral, non coiff\u00e9e, non maquill\u00e9e.\nC\u2019est une mani\u00e8re de dire qu\u2019on peut \u00eatre une femme dans le digital sans \u00eatre\nd\u00e9guis\u00e9e en Barbie d\u00e8s qu\u2019on appara\u00eet dans un m\u00e9dia.<\/p>\n\n\n\n<p><strong>Avez-vous une philosophie \u00e0 partager&nbsp;?<\/strong><\/p>\n\n\n\n<p>Travailler s\u00e9rieusement, cultiver l\u2019humour et\nrendre hommage aux punks du digital&nbsp;!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[VID\u00c9O] T\u00caTE-\u00c0-T\u00caTE #13 | Un mardi matin autour d&rsquo;un caf\u00e9, nous avons rencontr\u00e9 Genevieve Petit, fondatrice de Petit Web. Dans cette interview, on parle de tout : de l&rsquo;ambition de Petit Web \u00e0 l&rsquo;avenir de la newsletter en passant par quelques coups de gueule bien sentis \u00e0 l&rsquo;\u00e9gard des GAFA. En bref, \u00e7a d\u00e9m\u00e9nage dans [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8421,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[493,295],"tags":[549,307,547],"class_list":["post-8419","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviews-video","category-fil-actualite","tag-genevieve-petit","tag-interview","tag-petit-web"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Genevi\u00e8ve Petit, Fondatrice de Petit Web - Keyade<\/title>\n<meta name=\"description\" content=\"Un mardi matin autour d&#039;un caf\u00e9, nous avons rencontr\u00e9 Genevieve Petit, fondatrice de Petit Web. 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