{"id":8351,"date":"2019-11-21T16:14:19","date_gmt":"2019-11-21T15:14:19","guid":{"rendered":"https:\/\/www.keyade.com\/?p=8351"},"modified":"2019-11-28T15:14:26","modified_gmt":"2019-11-28T14:14:26","slug":"rd-automation","status":"publish","type":"post","link":"https:\/\/www.keyade.com\/fr\/blog\/rd-automation\/","title":{"rendered":"Scripts et Automatisation : plus de r\u00e9activit\u00e9 sur Google Merchant Center"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"348\" src=\"https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2019\/08\/seo-1024x348.jpg\" alt=\"Script\" class=\"wp-image-7857\" srcset=\"https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2019\/08\/seo-1024x348.jpg 1024w, https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2019\/08\/seo-300x102.jpg 300w, https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2019\/08\/seo-768x261.jpg 768w, https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2019\/08\/seo-294x100.jpg 294w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Tous les\ne-commer\u00e7ants qui ont d\u00e9j\u00e0 fait du r\u00e9f\u00e9rencement de catalogue ont assur\u00e9ment\nd\u00e9j\u00e0 entendu parler de Google Merchant Center, la plateforme de mise en ligne\net de gestion des campagnes Google Shopping. <\/p>\n\n\n\n<p>Chez Keyade, Google Merchant Center est utilis\u00e9 au quotidien par les consultants SEA, qui y t\u00e9l\u00e9chargent les flux produits de leurs clients puis y optimisent les campagnes. Sur l\u2019interface, les robots de contr\u00f4le Google s\u2019assurent de la conformit\u00e9 des flux t\u00e9l\u00e9charg\u00e9s. Il arrive donc r\u00e9guli\u00e8rement que certains flux soient suspendus pour des anomalies, entra\u00eenant par cons\u00e9quent l\u2019arr\u00eat de la diffusion des campagnes. <\/p>\n\n\n\n<p>A ce jour, pour identifier les flux non conformes ou les campagnes suspendues, Google Merchant Center dispose d\u2019un syst\u00e8me d\u2019alerte (<em>product data alerts<\/em>) qui permet d\u2019avertir les gestionnaires de compte d\u2019anomalies dans les flux produits<em>. <\/em>Seulement, cette solution n\u2019envoie des notifications que si le nombre d\u2019articles actifs baisse de 20% au minimum, limitant la pr\u00e9cision du syst\u00e8me. De plus, la fonctionnalit\u00e9 <em>products data alerts<\/em> ne permet pas d\u2019\u00eatre averti s\u2019il y a eu une erreur lors de l\u2019import du flux. Les consultants passent donc syst\u00e9matiquement par l\u2019interface pour contr\u00f4ler la bonne diffusion des campagnes : une manipulation chronophage. Il existe des scripts informatiques permettant d&rsquo;avoir une alerte avec un seuil personnalis\u00e9 (pourcentage de produits d\u00e9sapprouv\u00e9s par Google) mais ils ne fonctionnent que sur un flux produit donn\u00e9. Ces scripts sont donc davantage&nbsp;adapt\u00e9s \u00e0 la gestion d\u2019un seul compte, qu\u2019au cas d\u2019une agence Search qui g\u00e8re plus d\u2019une centaine de comptes clients sur cette plateforme.<\/p>\n\n\n\n<p>L\u2019\u00e9quipe <em>R&amp;D Automation <\/em>de Keyade a cr\u00e9\u00e9 un script\nsur-mesure proposant la d\u00e9finition d\u2019une limite personnalis\u00e9e pour informer les\ngestionnaires de comptes des points d\u2019alertes, et ce sur une multitude de flux\nproduits. L\u2019objectif&nbsp;? Simplifier les process de v\u00e9rification pour r\u00e9soudre\nplus efficacement les anomalies signal\u00e9es dans l\u2019interface.<\/p>\n\n\n\n<p>En parall\u00e8le du\nd\u00e9veloppement du code pour le script, l\u2019\u00e9quipe a identifi\u00e9 le meilleur canal de\ncommunication pour la diffusion de ces alertes. L\u2019envoi de mail personnalis\u00e9 a\n\u00e9t\u00e9 identifi\u00e9e comme la solution la plus efficace afin que les \u00e9quipes traitent\nle plus rapidement possible les probl\u00e8mes remont\u00e9s. <\/p>\n\n\n\n<p>Le script\ng\u00e9n\u00e8re ainsi deux types d\u2019alertes email automatiques :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Refus\nou Fluctuations des produits sur chaque flux import\u00e9<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Fluctuations \u00e0 la hausse ou \u00e0 la baisse du nombre de produits valid\u00e9s par Google<\/li><\/ul>\n\n\n\n<p>William\nMartret, Feed Consultant SEA chez Keyade en charge du projet commente&nbsp;:\n\u00ab&nbsp;Ce syst\u00e8me nous permet de gagner en r\u00e9activit\u00e9, en efficacit\u00e9 et en\ntemps. En effet, nous sommes inform\u00e9s en temps r\u00e9el des fluctuations de volumes\ndes flux produits, ce qui permet de limiter les baisses de trafic et donc\nl\u2019impact sur la performance des campagnes. Aujourd\u2019hui, Keyade a mis en place\nle script sur l\u2019ensemble des comptes de l\u2019agence utilisant Google Merchant\nCenter. Apr\u00e8s trois semaines de mise en place du dispositif, les anomalies sont\ntrait\u00e9es trois fois plus rapidement. \u00bb<\/p>\n\n\n\n<p>Charlotte\nRozan-Pichet, Directrice Digital M\u00e9dia Adjointe chez Keyade&nbsp;: \u00ab&nbsp;L\u2019\u00e9quipe\n<em>R&amp;D Automation,<\/em> compos\u00e9e de\nconsultants SEA ma\u00eetrisant les rouages et probl\u00e9matiques du m\u00e9tier, imagine\nconstamment des optimisations \u00e0 apporter aux outils existants : un v\u00e9ritable\ntravail d\u2019am\u00e9lioration continue&nbsp;! Ce script d\u00e9velopp\u00e9 sur Google\nMerchant Center fait gagner un temps pr\u00e9cieux aux \u00e9quipes, permettant de d\u00e9dier\nplus de temps \u00e0 l\u2019optimisation des campagnes et \u00e0 la r\u00e9flexion\nstrat\u00e9gique.&nbsp;\u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tous les e-commer\u00e7ants qui ont d\u00e9j\u00e0 fait du r\u00e9f\u00e9rencement de catalogue ont assur\u00e9ment d\u00e9j\u00e0 entendu parler de Google Merchant Center, la plateforme de mise en ligne et de gestion des campagnes Google Shopping. Chez Keyade, Google Merchant Center est utilis\u00e9 au quotidien par les consultants SEA, qui y t\u00e9l\u00e9chargent les flux produits de leurs clients [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7859,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[81,133,295],"tags":[379,539,537],"class_list":["post-8351","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lactu-digitale","category-sea","category-fil-actualite","tag-automation","tag-rd","tag-script"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Scripts et Automatisation : plus de r\u00e9activit\u00e9 sur Google Merchant Center - Keyade<\/title>\n<meta name=\"description\" content=\"L\u2019\u00e9quipe R&amp;D Automation de Keyade a cr\u00e9\u00e9 un script sur-mesure pour informer les gestionnaires de comptes des points d\u2019alertes.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.keyade.com\/fr\/blog\/rd-automation\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Scripts et Automatisation : plus de r\u00e9activit\u00e9 sur Google Merchant Center - 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