{"id":8301,"date":"2019-11-18T17:27:56","date_gmt":"2019-11-18T16:27:56","guid":{"rendered":"https:\/\/www.keyade.com\/?p=8301"},"modified":"2019-11-27T10:18:15","modified_gmt":"2019-11-27T09:18:15","slug":"plug-play-les-insights-business-operationnels-de-groupm","status":"publish","type":"post","link":"https:\/\/www.keyade.com\/fr\/blog\/plug-play-les-insights-business-operationnels-de-groupm\/","title":{"rendered":"PLUG &#038; PLAY : Les insights business op\u00e9rationnels de GroupM"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"348\" src=\"https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2019\/11\/Plug-and-Play-1-1024x348.jpg\" alt=\"Plug and Play\" class=\"wp-image-8329\" srcset=\"https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2019\/11\/Plug-and-Play-1-1024x348.jpg 1024w, https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2019\/11\/Plug-and-Play-1-300x102.jpg 300w, https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2019\/11\/Plug-and-Play-1-768x261.jpg 768w, https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2019\/11\/Plug-and-Play-1-294x100.jpg 294w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Chez GroupM, les Plug &amp; Play sont des rendez-vous th\u00e9matiques qui placent la rencontre d\u2019acteurs strat\u00e9giques au c\u0153ur de leur format. Environ une fois par trimestre, annonceurs, r\u00e9gies, partenaires technologiques et sp\u00e9cialistes GroupM \/ WPP sont invit\u00e9s au sein des locaux de GroupM pour \u00e9changer sur une th\u00e9matique donn\u00e9e et partager leurs points de vue et exp\u00e9riences.<\/p>\n\n\n\n<p>En octobre dernier, on parlait Retail. Les \u00e9quipes GroupM\nCommerce et Business Intelligence ont pr\u00e9sent\u00e9 les nouveaux enjeux et d\u00e9fis du\nretail en France, avec un zoom sur les parcours d\u2019achat retail des internautes.\nQuatre intervenants parmi les clients de GroupM (Groupe Casino, Unilever,\nMondelez, Huawei) ont partag\u00e9 leur exp\u00e9rience et expliqu\u00e9 les solutions\nconcr\u00e8tes qu\u2019ils testent ou mettent en place.<\/p>\n\n\n\n<p>Mathieu Morgensztern, CEO de GroupM France et Country Manager de WPP en France, pr\u00e9cise\u00a0: <em>\u00ab Les \u00e9v\u00e9nements Plug &amp; Play ont pour ambition de donner \u00e0 nos clients l\u2019opportunit\u00e9 de faire un tour d\u2019horizon non seulement des probl\u00e9matiques et enjeux d\u2019une th\u00e9matique business actuelle, mais aussi des pratiques et savoir-faire existants qui y sont apport\u00e9s comme r\u00e9ponse. Nos sp\u00e9cialistes GroupM et WPP y apportent les \u00e9clairages percutants des \u00e9tudes et de la data et partagent leurs analyses et insights sur la th\u00e9matique \u00e9tudi\u00e9e. En tant que partenaires de croissance, nous avons pens\u00e9 ces rendez-vous pour permettre \u00e0 nos clients de repartir avec des id\u00e9es et solutions rapidement activables au sein de leur strat\u00e9gie media et marketing.\u00a0\u00bb<\/em><\/p>\n\n\n\n<p>Deux prochains \u00e9v\u00e8nements <strong>Plug &amp; Play<\/strong> sont d\u2019ores et d\u00e9j\u00e0 programm\u00e9s. <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Le 11\nd\u00e9cembre&nbsp;<\/strong>: perspectives et enjeux pour l\u2019activit\u00e9 publicitaire en\nFrance et dans le monde. Brian Wieser, Pr\u00e9sident de GroupM Business\nIntelligence y pr\u00e9sentera notamment les r\u00e9sultats de l\u2019\u00e9tude annuelle <em>This Year Next Year<\/em> de GroupM. <\/li><li><strong>Courant\njanvier<\/strong>, \u00e0 propos du d\u00e9veloppement digital et publicitaire du march\u00e9\nasiatique et comment ce dernier impactera, \u00e0 moyen et long terme, les march\u00e9s\noccidentaux.<\/li><\/ul>\n\n\n\n<p>Bien s\u00fbr, nos \u00e9quipes feront suivre les invitations, mais si l\u2019un de ces prochains rendez-vous vous a tap\u00e9 dans l\u2019\u0153il, n\u2019h\u00e9sitez pas \u00e0 nous contacter \ud83d\ude42 <em> <a href=\"mailto:marketing@keyade.com\">marketing@keyade.com<\/a><\/em><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Chez GroupM, les Plug &amp; Play sont des rendez-vous th\u00e9matiques qui placent la rencontre d\u2019acteurs strat\u00e9giques au c\u0153ur de leur format. Environ une fois par trimestre, annonceurs, r\u00e9gies, partenaires technologiques et sp\u00e9cialistes GroupM \/ WPP sont invit\u00e9s au sein des locaux de GroupM pour \u00e9changer sur une th\u00e9matique donn\u00e9e et partager leurs points de vue [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8331,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[85,81,295],"tags":[],"class_list":["post-8301","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-its-a-digital-world","category-lactu-digitale","category-fil-actualite"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>PLUG &amp; PLAY : Les insights business op\u00e9rationnels de GroupM - Keyade<\/title>\n<meta name=\"description\" content=\"Chez GroupM, les Plug &amp; Play sont des rendez-vous th\u00e9matiques qui placent la rencontre d\u2019acteurs strat\u00e9giques au c\u0153ur de leur format.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.keyade.com\/fr\/blog\/plug-play-les-insights-business-operationnels-de-groupm\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PLUG &amp; 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