{"id":8291,"date":"2019-11-20T15:42:58","date_gmt":"2019-11-20T14:42:58","guid":{"rendered":"https:\/\/www.keyade.com\/?p=8291"},"modified":"2020-04-02T14:14:09","modified_gmt":"2020-04-02T13:14:09","slug":"seo-personnalisez-lapercu-de-vos-resultats-dans-les-serp","status":"publish","type":"post","link":"https:\/\/www.keyade.com\/fr\/blog\/seo-personnalisez-lapercu-de-vos-resultats-dans-les-serp\/","title":{"rendered":"SEO : personnalisez l&rsquo;aper\u00e7u de vos r\u00e9sultats dans les SERP"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"348\" src=\"https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2019\/11\/Seo_Google-1024x348.jpg\" alt=\"\" class=\"wp-image-8293\" srcset=\"https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2019\/11\/Seo_Google-1024x348.jpg 1024w, https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2019\/11\/Seo_Google-300x102.jpg 300w, https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2019\/11\/Seo_Google-768x261.jpg 768w, https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2019\/11\/Seo_Google-294x100.jpg 294w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Afin d\u2019aider les internautes \u00e0 \u00e9valuer la pertinence d\u2019un r\u00e9sultat de recherche, Google g\u00e9n\u00e8re automatiquement des aper\u00e7us de contenu, appel\u00e9s <em>snippets. <\/em>Les<em> snippets <\/em>sont g\u00e9n\u00e9r\u00e9s en fonction de multiples facteurs tels que la nature du contenu recherch\u00e9 par l\u2019utilisateur et l\u2019appareil utilis\u00e9 pour consulter les r\u00e9sultats. Ces <em>snippets<\/em> peuvent parfois \u00eatre enrichis d\u2019avis, de commentaires clients ou encore de liens annexes. On les appelle alors <em>rich snippets<\/em>. Par exemple, si un internaute recherche une recette sur Google, il pourra voir des images li\u00e9es \u00e0 sa recherche ainsi que les notes et avis des utilisateurs directement sur la page de r\u00e9sultats. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"627\" height=\"146\" src=\"https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2019\/11\/Quiwich.png\" alt=\"Quiwich\" class=\"wp-image-8295\" srcset=\"https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2019\/11\/Quiwich.png 627w, https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2019\/11\/Quiwich-300x70.png 300w, https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2019\/11\/Quiwich-429x100.png 429w\" sizes=\"auto, (max-width: 627px) 100vw, 627px\" \/><figcaption><em>Exemple de rich snippets<\/em><\/figcaption><\/figure>\n\n\n\n<p>Jusqu\u2019ici, la personnalisation des aper\u00e7us de contenu \u00e9tait limit\u00e9e \u00e0 trois \u00e9l\u00e9ments&nbsp;: les avis, le prix d\u2019une prestation et des FAQ. Conscient que l\u2019ensemble des propri\u00e9taires de sites voudraient pouvoir s\u00e9lectionner eux-m\u00eames les \u00e9l\u00e9ments \u00e0 afficher dans les r\u00e9sultats de recherche, Google a mis \u00e0 jour les param\u00e8tres de r\u00e9glage des <em>rich snippets<\/em>. D\u00e9sormais, toutes les marques sont en mesure de personnaliser leurs aper\u00e7us dans les SERP. La firme redonne ainsi de la ma\u00eetrise aux marques sur leur visibilit\u00e9 SEO.<\/p>\n\n\n\n<p>Gr\u00e2ce \u00e0 ces nouveaux param\u00e8tres, les \u00e9diteurs de site web peuvent&nbsp;rendre plus esth\u00e9tiques et visuels leurs aper\u00e7us. Ils peuvent notamment sp\u00e9cifier les contenus multim\u00e9dias qu\u2019ils veulent voir appara\u00eetre dans les <em>snippets<\/em>&nbsp;comme la dur\u00e9e d\u2019une preview vid\u00e9o et la taille de l\u2019image. Ils sont \u00e9galement en mesure de limiter la longueur des <em>snippets<\/em> textuels au besoin.<\/p>\n\n\n\n<p><strong>Comment&nbsp;?<\/strong> <\/p>\n\n\n\n<p>C\u2019est l\u00e0 que \u00e7a devient un peu technique&nbsp;! Google a annonc\u00e9 la possibilit\u00e9 d\u2019ajouter de nouveaux param\u00e8tres \u00e0 la balise meta keywords, balise principalement utilis\u00e9e pour contr\u00f4ler l\u2019acc\u00e8s des robots \u00e0 une page ou aux liens qu\u2019elle contient (index\/noindex, follow\/nofollow). <\/p>\n\n\n\n<p><a href=\"https:\/\/www.keyade.com\/optimisations-seo-ces-marques-qui-osent\">En personnalisant les <em>rich snippets<\/em><\/a>, les marques ont la possibilit\u00e9 d\u2019inciter les internautes \u00e0 cliquer sur leurs annonces, am\u00e9liorant m\u00e9caniquement le taux de clic et les visites sur leur site. <\/p>\n\n\n\n<p>Google laisse\nde plus en plus la main aux \u00e9diteurs de site en faisant \u00e9voluer les param\u00e8tres SEO.\nToutefois, cela reste une question d\u2019algorithmes&nbsp;: cette nouvelle pratique\nne garantit pas un effet 100% exact, mais en communiquant leurs pr\u00e9f\u00e9rences,\nles \u00e9diteurs de site mettent toutes les chances de leur c\u00f4t\u00e9 pour am\u00e9liorer leur\nvisibilit\u00e9 SEO. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Afin d\u2019aider les internautes \u00e0 \u00e9valuer la pertinence d\u2019un r\u00e9sultat de recherche, Google g\u00e9n\u00e8re automatiquement des aper\u00e7us de contenu, appel\u00e9s snippets. Les snippets sont g\u00e9n\u00e9r\u00e9s en fonction de multiples facteurs tels que la nature du contenu recherch\u00e9 par l\u2019utilisateur et l\u2019appareil utilis\u00e9 pour consulter les r\u00e9sultats. Ces snippets peuvent parfois \u00eatre enrichis d\u2019avis, de commentaires [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8297,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[81,135,295],"tags":[113,119,551],"class_list":["post-8291","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lactu-digitale","category-seo","category-fil-actualite","tag-google","tag-seo","tag-serp"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SEO : personnalisez l&#039;aper\u00e7u de vos r\u00e9sultats dans les SERP - Keyade<\/title>\n<meta name=\"description\" content=\"Google propose la personnalisation des aper\u00e7us de recherche dans les SERP donnant l&#039;opportunit\u00e9\u00a0aux marques d&#039;am\u00e9liorer leur\u00a0visibilit\u00e9 SEO.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.keyade.com\/fr\/blog\/seo-personnalisez-lapercu-de-vos-resultats-dans-les-serp\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO : personnalisez l&#039;aper\u00e7u de vos r\u00e9sultats dans les SERP - 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