{"id":8173,"date":"2019-10-23T13:29:44","date_gmt":"2019-10-23T12:29:44","guid":{"rendered":"https:\/\/www.keyade.com\/?p=8173"},"modified":"2020-04-02T14:32:03","modified_gmt":"2020-04-02T13:32:03","slug":"ambitions-internationales","status":"publish","type":"post","link":"https:\/\/www.keyade.com\/fr\/blog\/ambitions-internationales\/","title":{"rendered":"Acc\u00e9l\u00e9rez sur vos ambitions internationales"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"348\" src=\"https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2019\/06\/Template-site-articles-1024x348.jpg\" alt=\"Equipe_international_sea\" class=\"wp-image-7113\" srcset=\"https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2019\/06\/Template-site-articles-1024x348.jpg 1024w, https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2019\/06\/Template-site-articles-300x102.jpg 300w, https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2019\/06\/Template-site-articles-768x261.jpg 768w, https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2019\/06\/Template-site-articles-294x100.jpg 294w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>En juin 2019, Keyade a mis en place une <a href=\"https:\/\/www.keyade.com\/keyade-renforce-son-equipe-internationale\">organisation unique<\/a> pour accompagner les ambitions internationales de ses clients. Le principe\u00a0: int\u00e9grer de nouveaux collaborateurs \u00e9trangers, form\u00e9s \u00e0 nos sp\u00e9cificit\u00e9s m\u00e9tiers. Ce volet international existe chez Keyade depuis la cr\u00e9ation de l\u2019agence en 2006\u00a0: les \u00e9quipes, qui comptaient d\u00e9j\u00e0 des Espagnols, Italiens, Allemands, Russes, Roumains, ont \u00e9t\u00e9 renforc\u00e9es avec des profils anglais, portugais, n\u00e9erlandais, danois, finlandais, su\u00e9dois, chinois et polonais. <\/p>\n\n\n\n<p>Au total, depuis\n4 mois, 40 <em>office hours <\/em>d\u00e9di\u00e9es \u00e0\ncette nouvelle forme de collaboration ont \u00e9t\u00e9 am\u00e9nag\u00e9es. Les consultants SEA ont\npu b\u00e9n\u00e9ficier de l\u2019assistance d\u2019un consultant natif externe leur permettant de\nmieux comprendre les campagnes internationales d\u2019une vingtaine de clients. Des\ncampagnes ont \u00e9t\u00e9 enrichies, des annonces modifi\u00e9es et des comptes restructur\u00e9s\npour s\u2019adapter \u00e0 des pratiques locales diff\u00e9rentes.<\/p>\n\n\n\n<p>Charlotte\nRozan-Pichet, Directrice digital m\u00e9dia adjointe de l\u2019agence, en charge de\nl\u2019\u00e9quipe internationale dresse un premier bilan&nbsp;: \u00ab Selon nos clients, les\nrecommandations propos\u00e9es par le duo consultant SEA\/consultant natif ont\nam\u00e9lior\u00e9 significativement les performances des campagnes concern\u00e9es&nbsp;: nous\navons observ\u00e9 jusqu\u2019\u00e0 42% d\u2019augmentation du taux de conversion gr\u00e2ce \u00e0 ces\n\u00e9changes r\u00e9guliers. <br>\nAu-del\u00e0 de cela, cette organisation unique a permis \u00e0 certains de nos clients de\nreconsid\u00e9rer leur strat\u00e9gie digitale \u00e0 l\u2019\u00e9tranger, en lan\u00e7ant des campagnes SEA\nsur de nouveaux march\u00e9s ou encore en faisant \u00e9voluer les contenus de leur site.\nAborder l\u2019international sous cet angle apporte une vision encore plus pr\u00e9cise des\nenjeux des diff\u00e9rents march\u00e9s et impacte positivement les conversions des annonceurs.&nbsp;\u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En juin 2019, Keyade a mis en place une organisation unique pour accompagner les ambitions internationales de ses clients. Le principe\u00a0: int\u00e9grer de nouveaux collaborateurs \u00e9trangers, form\u00e9s \u00e0 nos sp\u00e9cificit\u00e9s m\u00e9tiers. Ce volet international existe chez Keyade depuis la cr\u00e9ation de l\u2019agence en 2006\u00a0: les \u00e9quipes, qui comptaient d\u00e9j\u00e0 des Espagnols, Italiens, Allemands, Russes, Roumains, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7115,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[79,295],"tags":[111,5],"class_list":["post-8173","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-la-vie-de-lagence","category-fil-actualite","tag-international","tag-sea"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Acc\u00e9l\u00e9rez sur vos ambitions internationales - Keyade<\/title>\n<meta name=\"description\" content=\"En juin 2019, Keyade a mis en place une organisation unique pour accompagner les ambitions internationales de ses clients.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.keyade.com\/fr\/blog\/ambitions-internationales\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Acc\u00e9l\u00e9rez sur vos ambitions internationales - 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