{"id":8055,"date":"2019-10-23T13:24:27","date_gmt":"2019-10-23T12:24:27","guid":{"rendered":"https:\/\/www.keyade.com\/?p=8055"},"modified":"2020-04-02T14:32:39","modified_gmt":"2020-04-02T13:32:39","slug":"discovery-ads-okaidi","status":"publish","type":"post","link":"https:\/\/www.keyade.com\/fr\/blog\/discovery-ads-okaidi\/","title":{"rendered":"Les Discovery Ads boostent les performances d\u2019Oka\u00efdi"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"348\" src=\"https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2019\/10\/Discovery-Ads-1-1024x348.jpg\" alt=\"Discovery Ads\n\" class=\"wp-image-8177\" srcset=\"https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2019\/10\/Discovery-Ads-1-1024x348.jpg 1024w, https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2019\/10\/Discovery-Ads-1-300x102.jpg 300w, https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2019\/10\/Discovery-Ads-1-768x261.jpg 768w, https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2019\/10\/Discovery-Ads-1-294x100.jpg 294w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Lors du Google Marketing Live de mai 2019, Google avait annonc\u00e9 l\u2019arriv\u00e9e des Discovery Ads, un nouveau type de publicit\u00e9s permettant \u00e0 Google de jouer dans la cour de ses concurrents social media (Facebook, Twitter, LinkedIn\u2026) en attirant l\u2019attention des internautes lorsque ceux-ci consultent leurs diff\u00e9rents fils d\u2019actualit\u00e9 Google (YouTube, Gmail, Google Discovery). En particulier, la publicit\u00e9 sur Discovery repr\u00e9sente un vrai potentiel de visibilit\u00e9 pour les annonceurs car ce fil d\u2019actualit\u00e9 Discovery est utilis\u00e9 par plus de 800 millions d\u2019internautes chaque mois (source&nbsp;: Google).<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"535\" src=\"https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2019\/10\/Diffusion-Discovery-Ads-1024x535.png\" alt=\"\" class=\"wp-image-8061\" srcset=\"https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2019\/10\/Diffusion-Discovery-Ads.png 1024w, https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2019\/10\/Diffusion-Discovery-Ads-300x157.png 300w, https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2019\/10\/Diffusion-Discovery-Ads-768x401.png 768w, https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2019\/10\/Diffusion-Discovery-Ads-191x100.png 191w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em> exemple de diffusion avec Discovery Ads <\/em><\/p>\n\n\n\n<p>Quelques jours apr\u00e8s la sortie du format, Keyade a propos\u00e9 puis mis en place un test Discovery Ads aupr\u00e8s de son client Oka\u00efdi (sp\u00e9cialiste de la mode enfant). L\u2019objectif\u00a0: augmenter le volume de trafic de la marque en diffusant sur de nouveaux emplacements, tout en respectant son objectif de rentabilit\u00e9. <\/p>\n\n\n\n<p>C\u00e9line Mariller, Consultante SEA\nchez Keyade en charge du compte Oka\u00efdi, commente le dispositif : \u00ab&nbsp;Les Discovery\nAds g\u00e9n\u00e8rent en moyenne 4 fois plus de trafic et multiplient le chiffre\nd\u2019affaires par 1,8 par rapport au format Smart Display, \u00e9galement utilis\u00e9 par\nOka\u00efdi sur le m\u00eame objectif que les Discovery Ads. De plus, par rapport \u00e0\nd\u2019autres formats qui sont performants principalement sur mobile, les Discovery\nAds mises en place pour Oka\u00efdi sont rentables sur l\u2019ensemble des appareils. De\nplus, l\u2019utilisation de\nl\u2019audience \u2018in-market\u2019, regroupant les profils utilisateurs susceptibles de\nrechercher des th\u00e9matiques co\u00efncidant avec celles d\u2019Oka\u00efdi, a apport\u00e9 une vraie\nvisibilit\u00e9 \u00e0 la marque, augmentant les opportunit\u00e9s pour son business. \u00bb<\/p>\n\n\n\n<p>C\u00e9line fait part de ses recommandations&nbsp;: \u00ab&nbsp;Au regard des emplacements de diffusion des Discovery Ads et de la place pr\u00e9pond\u00e9rante du mobile dans les parcours d\u2019achat des internautes, je pr\u00e9conise aux annonceurs qui souhaitent utiliser ce format de s\u2019assurer de la bonne optimisation de leur site mobile. \u00bb<br> <br>Alexandre Bernard, Responsable Acquisition Web chez Oka\u00efdi partage son retour : \u00ab&nbsp;La mise en place des Discovery Ads a \u00e9t\u00e9 un vrai plus pour Oka\u00efdi qui souhaite \u00e9largir sa visibilit\u00e9 et atteindre davantage d\u2019internautes. Les ciblages mis en place par Keyade combin\u00e9s \u00e0 la technologie de Machine Learning du format ont apport\u00e9 de tr\u00e8s bons r\u00e9sultats et nous ont d\u2019ailleurs inspir\u00e9s pour notre strat\u00e9gie globale.&nbsp;\u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lors du Google Marketing Live de mai 2019, Google avait annonc\u00e9 l\u2019arriv\u00e9e des Discovery Ads, un nouveau type de publicit\u00e9s permettant \u00e0 Google de jouer dans la cour de ses concurrents social media (Facebook, Twitter, LinkedIn\u2026) en attirant l\u2019attention des internautes lorsque ceux-ci consultent leurs diff\u00e9rents fils d\u2019actualit\u00e9 Google (YouTube, Gmail, Google Discovery). En particulier, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8063,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[81,133,295],"tags":[527,5],"class_list":["post-8055","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lactu-digitale","category-sea","category-fil-actualite","tag-discovery-ads","tag-sea"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les Discovery Ads boostent les performances d\u2019Oka\u00efdi - Keyade<\/title>\n<meta name=\"description\" content=\"Quelques jours apr\u00e8s la sortie du format Discovery Ads, Keyade a propos\u00e9 puis mis en place un test aupr\u00e8s d&#039;Oka\u00efdi (sp\u00e9cialiste de la mode enfant).\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.keyade.com\/fr\/blog\/discovery-ads-okaidi\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les Discovery Ads boostent les performances d\u2019Oka\u00efdi - 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