{"id":8039,"date":"2019-10-23T13:21:57","date_gmt":"2019-10-23T12:21:57","guid":{"rendered":"https:\/\/www.keyade.com\/?p=8039"},"modified":"2019-10-23T13:21:57","modified_gmt":"2019-10-23T12:21:57","slug":"video-experiment-yves-rocher","status":"publish","type":"post","link":"https:\/\/www.keyade.com\/fr\/blog\/video-experiment-yves-rocher\/","title":{"rendered":"Yves Rocher teste Video Experiment sur YouTube"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"348\" src=\"https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2019\/10\/Video-Experiment-1024x348.jpg\" alt=\"\" class=\"wp-image-8041\" srcset=\"https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2019\/10\/Video-Experiment-1024x348.jpg 1024w, https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2019\/10\/Video-Experiment-300x102.jpg 300w, https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2019\/10\/Video-Experiment-768x261.jpg 768w, https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2019\/10\/Video-Experiment-294x100.jpg 294w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Youtube est le\ndeuxi\u00e8me moteur de recherche le plus utilis\u00e9 en France et repr\u00e9sente une\nv\u00e9ritable opportunit\u00e9 pour les marques qui souhaitent d\u00e9velopper leur business.\n<\/p>\n\n\n\n<p>Pour accro\u00eetre\nsa visibilit\u00e9 sur la plateforme, la marque familiale de Cosm\u00e9tique V\u00e9g\u00e9tale<sup>\u00ae<\/sup>\nYves Rocher (Groupe Rocher) a enrichi sa cha\u00eene de plusieurs vid\u00e9os et\ns\u2019interroge sur l\u2019efficacit\u00e9 de ces diff\u00e9rentes vid\u00e9os aupr\u00e8s de son audience,\ndans l\u2019objectif d\u2019orienter sa future strat\u00e9gie de cr\u00e9ation de contenu\naudiovisuel sur YouTube.<\/p>\n\n\n\n<p>Depuis l\u2019\u00e9t\u00e9 2019, YouTube propose une fonctionnalit\u00e9 d\u2019A\/B-testing, <strong>Video Experiment<\/strong> (aujourd\u2019hui encore en beta), qui permet d\u2019\u00e9valuer l\u2019efficacit\u00e9 publicitaire des vid\u00e9os d\u2019une marque en les mettant en concurrence sur des audiences semblables mais scind\u00e9es (un internaute ne peut donc pas \u00eatre expos\u00e9 \u00e0 deux vid\u00e9os diff\u00e9rentes de la m\u00eame marque). Cette fonctionnalit\u00e9 permet d\u2019identifier les vid\u00e9os qui fonctionnent le mieux en termes de trafic et de vues sur la cha\u00eene YouTube de la marque.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"932\" height=\"491\" src=\"https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2019\/10\/Video-Experiment-4.png\" alt=\"\" class=\"wp-image-8115\" srcset=\"https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2019\/10\/Video-Experiment-4.png 932w, https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2019\/10\/Video-Experiment-4-300x158.png 300w, https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2019\/10\/Video-Experiment-4-768x405.png 768w, https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2019\/10\/Video-Experiment-4-190x100.png 190w\" sizes=\"auto, (max-width: 932px) 100vw, 932px\" \/><figcaption> <em>Video Experiment&nbsp;: une nouvelle m\u00e9thode de diffusion<\/em> <\/figcaption><\/figure>\n\n\n\n<p>Keyade\naccompagne Yves Rocher dans la mise en place de tests avec Video Experiment et\nmet en concurrence trois vid\u00e9os&nbsp;m\u00e9diatis\u00e9es en TrueView pre-roll\n(c\u2019est-\u00e0-dire diffus\u00e9es en amont des vid\u00e9os consult\u00e9es par les internautes sur\nYouTube)&nbsp;:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Vid\u00e9o 1&nbsp;: \u2018Moi, aux naturels\u2019 montrant des tutos de routine beaut\u00e9 naturelle<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"402\" height=\"338\" src=\"https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2019\/10\/Youtube_YR_1.png\" alt=\"Video_Experiment_1\" class=\"wp-image-8045\" srcset=\"https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2019\/10\/Youtube_YR_1.png 402w, https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2019\/10\/Youtube_YR_1-300x252.png 300w, https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2019\/10\/Youtube_YR_1-119x100.png 119w\" sizes=\"auto, (max-width: 402px) 100vw, 402px\" \/><figcaption> <a href=\"https:\/\/www.youtube.com\/watch?v=7OuWr4ZKO90\">https:\/\/www.youtube.com\/watch?v=7OuWr4ZKO90<\/a> <\/figcaption><\/figure><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>Vid\u00e9o&nbsp;2 : \u2018D\u00e9bat masqu\u00e9\u2019 exposant deux femmes qui d\u00e9battent autour d\u2019un produit Yves Rocher<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"341\" height=\"343\" src=\"https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2019\/10\/Youtube_YR_2.png\" alt=\"Video_Experiment_3\" class=\"wp-image-8047\" srcset=\"https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2019\/10\/Youtube_YR_2.png 341w, https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2019\/10\/Youtube_YR_2-150x150.png 150w, https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2019\/10\/Youtube_YR_2-298x300.png 298w, https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2019\/10\/Youtube_YR_2-99x100.png 99w\" sizes=\"auto, (max-width: 341px) 100vw, 341px\" \/><figcaption> <a href=\"https:\/\/www.youtube.com\/watch?v=WVtg1WNNM5A\">https:\/\/www.youtube.com\/watch?v=WVtg1WNNM5A<\/a> <\/figcaption><\/figure><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>Vid\u00e9o 3&nbsp;: \u2018Un Challenge, un make-up\u2019 dans laquelle une femme se fait maquiller<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"305\" height=\"345\" src=\"https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2019\/10\/Youtube_YR_3.png\" alt=\"Video-Experiment_3\n\" class=\"wp-image-8049\" srcset=\"https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2019\/10\/Youtube_YR_3.png 305w, https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2019\/10\/Youtube_YR_3-265x300.png 265w, https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2019\/10\/Youtube_YR_3-88x100.png 88w\" sizes=\"auto, (max-width: 305px) 100vw, 305px\" \/><figcaption> <a href=\"https:\/\/www.youtube.com\/watch?v=pApGpLll0D8\">https:\/\/www.youtube.com\/watch?v=pApGpLll0D8<\/a> <\/figcaption><\/figure><\/div>\n\n\n\n<p>Pour\nd\u00e9terminer la vid\u00e9o qui suscite le plus d\u2019int\u00e9r\u00eat aupr\u00e8s de la cible Yves\nRocher, Sylvine Huynh, consultante chez Keyade, a observ\u00e9 trois indicateurs&nbsp;:\nle taux de compl\u00e9tion, le trafic vers la cha\u00eene YouTube et les vues.<\/p>\n\n\n\n<p>Camille\nDeveaux, Responsable de r\u00e9f\u00e9rencement web chez Yves Rocher commente&nbsp;: \u00ab Nous\nsommes satisfaits du test mis en place avec Video Experiment. C\u2019est une\nfonctionnalit\u00e9 fiable, qui assure les m\u00eames volumes d\u2019impressions sur des\naudiences enti\u00e8rement distinctes, un dispositif qui n\u2019existait pas auparavant\nsur YouTube. Bien s\u00fbr, ce test concerne uniquement le potentiel d\u2019efficacit\u00e9\npublicitaire \u2013 l\u2019une de nos vid\u00e9os pr\u00e9sentait un taux de clic sup\u00e9rieur de 24% aux\nmoyennes fournies par Google&nbsp;! \u2013 mais les apprentissages que nous en\ntirons permettent d\u2019apporter un \u00e9clairage m\u00e9dia \u00e0 nos choix strat\u00e9giques de\ncr\u00e9ation audiovisuelle.&nbsp;\u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Youtube est le deuxi\u00e8me moteur de recherche le plus utilis\u00e9 en France et repr\u00e9sente une v\u00e9ritable opportunit\u00e9 pour les marques qui souhaitent d\u00e9velopper leur business. Pour accro\u00eetre sa visibilit\u00e9 sur la plateforme, la marque familiale de Cosm\u00e9tique V\u00e9g\u00e9tale\u00ae Yves Rocher (Groupe Rocher) a enrichi sa cha\u00eene de plusieurs vid\u00e9os et s\u2019interroge sur l\u2019efficacit\u00e9 de ces [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8051,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[81,133,137,295],"tags":[525],"class_list":["post-8039","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lactu-digitale","category-sea","category-social-media","category-fil-actualite","tag-youtube"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Yves Rocher teste Video Experiment sur YouTube - Keyade<\/title>\n<meta name=\"description\" content=\"La marque familiale de cosm\u00e9tiques v\u00e9g\u00e9tales Yves Rocher\u00a0souhaite tester ses vid\u00e9os avec Video Experiment pour d\u00e9finir sa strat\u00e9gie YouTube.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.keyade.com\/fr\/blog\/video-experiment-yves-rocher\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Yves Rocher teste Video Experiment sur YouTube - 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