{"id":8027,"date":"2019-10-03T08:09:03","date_gmt":"2019-10-03T07:09:03","guid":{"rendered":"https:\/\/www.keyade.com\/?p=8027"},"modified":"2020-01-22T14:48:51","modified_gmt":"2020-01-22T13:48:51","slug":"delphine-cochet-ceo-co-founder-de-ma-bonne-fee","status":"publish","type":"post","link":"https:\/\/www.keyade.com\/fr\/blog\/delphine-cochet-ceo-co-founder-de-ma-bonne-fee\/","title":{"rendered":"Delphine Cochet, CEO &#038; Co-Founder de Ma Bonne F\u00e9e"},"content":{"rendered":"\n<p><strong>[VID\u00c9O] T\u00caTE-\u00c0-T\u00caTE #9<\/strong>&nbsp;|  <strong>Delphine Cochet,<\/strong> CEO &amp;   Co-Founder de Ma Bonne F\u00e9e, a cr\u00e9\u00e9&nbsp;un site&nbsp;qui permet&nbsp;aux&nbsp;entreprises d&rsquo;accompagner leurs collaborateurs sur tous&nbsp;les sujets li\u00e9s \u00e0 la parentalit\u00e9 et une app&rsquo; proposant des   solutions de garde aux particuliers.&nbsp;Son&nbsp;ambition : r\u00e9duire   les in\u00e9galit\u00e9s hommes\/femmes dans le milieu professionnel !&nbsp;   <\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"T\u00eate-\u00e0-T\u00eate avec Delphine Cochet, CEO &amp; Co-Founder de Ma Bonne F\u00e9e\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/GDw8cAjrT70?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link\" href=\"https:\/\/www.keyade.com\/tete-a-tete-du-digital\">Retrouvez toutes nos vid\u00e9os !<\/a><\/div>\n\n\n\n<p><em>L\u2019entretien ci-dessous !<\/em><\/p>\n\n\n\n<p>Bonjour, je m\u2019appelle Delphine Cochet, je suis la cofondatrice\nde \u2018Ma Bonne F\u00e9e\u2019.<\/p>\n\n\n\n<p><strong>Ma Bonne F\u00e9e en\nquelques mots<\/strong><\/p>\n\n\n\n<p>Alors \u2018Ma Bonne F\u00e9e\u2019, c\u2019est le premier service d\u00e9di\u00e9 aux\nentreprises pour accompagner leurs collaborateurs sur tous les sujets et les\nenjeux RH-les ressources humaines, li\u00e9s \u00e0 la parentalit\u00e9 de leurs\ncollaborateurs.<\/p>\n\n\n\n<p><strong>A quel enjeu\nr\u00e9pondez-vous&nbsp;?<\/strong><\/p>\n\n\n\n<p>On connait la parentalit\u00e9 descendante classique, donc c\u2019est\nles enfants que j\u2019ai, mais c\u2019est aussi la parentalit\u00e9 ascendante, ce sont mes\nparents qui deviennent d\u00e9pendants et dont je dois m\u2019occuper. \u00c7a, c\u2019est un r\u00e9el\nenjeu pour les entreprises aujourd\u2019hui, parce que plus de la moiti\u00e9 des actifs\nsont aidants.<\/p>\n\n\n\n<p><strong>Quelle est l\u2019ambition\nde Ma Bonne F\u00e9e&nbsp;?<\/strong><\/p>\n\n\n\n<p>Que la&nbsp; parentalit\u00e9 ne soit plus en sujet et ne rentre plus en compte dans les questions d\u2019\u00e9galit\u00e9 professionnelle hommes-femmes.<\/p>\n\n\n\n<p><strong>Quelques chiffres cl\u00e9s&nbsp;?<\/strong><\/p>\n\n\n\n<p>On a lanc\u00e9 \u2018Ma Bonne F\u00e9e\u2019 fin 2017. On \u00e9tait \u00e0 l\u2019\u00e9poque deux\npersonnes. Aujourd\u2019hui, donc presque deux ans plus tard, on est sept personnes\n\u00e0 temps complet et on esp\u00e8re bient\u00f4t encore plus. On a accompagn\u00e9 plus de\n1&nbsp;500 familles, depuis le d\u00e9part.<\/p>\n\n\n\n<p><strong>Ma Bonne F\u00e9e&nbsp;:\nsite ou app\u2019&nbsp;?<\/strong><\/p>\n\n\n\n<p>En fait, on n\u2019a pas vraiment fait de choix puisqu\u2019on a les\ndeux. On a d\u00e9velopp\u00e9 une application d\u00e9di\u00e9e au B to C et un site plateforme\npour les entreprises, sur lequel leurs collaborateurs se connectent et peuvent\nacc\u00e9der aux diff\u00e9rents services pris en charge, justement par l\u2019entreprise.<\/p>\n\n\n\n<p><strong>Le digital&nbsp;: un\nlevier de visibilit\u00e9&nbsp;?<\/strong><\/p>\n\n\n\n<p>Alors c\u2019est vrai que nous, on est sur un sujet<s>,<\/s> d\u00e9j\u00e0 assez universel, mais en m\u00eame temps assez controvers\u00e9, souvent tabou et en particulier en entreprise, m\u00eame si \u00e7a s\u2019am\u00e9liore. On est plus sur tout ce qui est naturel, c\u2019est-\u00e0-dire justement d\u2019alimenter le blog sur toutes ces questions de qualit\u00e9 de vie au travail, de conciliation vie professionnelle\/vie personnelle, d\u2019\u00e9galit\u00e9 professionnelle hommes\u2013femmes. L\u00e0, on est en train de travailler sur beaucoup d\u2019articles qui vont nourrir justement notre contenu et faire arriver des leads.<\/p>\n\n\n\n<p><strong>Votre positionnement\nest-il 100% digital&nbsp;?<\/strong><\/p>\n\n\n\n<p>Alors, nous la vraie question chez nous, c\u2019est effectivement<a>\u2026<\/a> on est digital, dans le sens o\u00f9 nos services sont accessibles en ligne. Je r\u00e9serve, si je veux faire une demande de place en cr\u00e8che, je le fais en ligne, si je veux r\u00e9server de l\u2019aide \u00e0 domicile, je le fais en ligne. Mais en fait, ce dont on s\u2019est rendu compte, c\u2019est qu\u2019il y a une certaine sensibilit\u00e9 autour de la parentalit\u00e9, que ce soit la parentalit\u00e9 descendante ou ascendante et l\u2019humain reste au c\u0153ur de notre service.<\/p>\n\n\n\n<p><strong>Un coup de c\u0153ur\ndigital&nbsp;?<\/strong><\/p>\n\n\n\n<p>J\u2019ai trois coups de c\u0153ur qui sont des applis&nbsp;pour enfants et les trois ce sont des entrepreneuses derri\u00e8re, ce n\u2019est pas fait expr\u00e8s&nbsp;!&nbsp;Il y a \u2018Ty Dessin\u2019, qui permet en fait de conserver toutes les \u0153uvres d\u2019art de tes enfants. Une autre appli \/ service, c\u2019est la \u2018Lunii\u2019, la fabrique \u00e0 histoires, c\u2019est comme une petite radio \u00e0 l\u2019ancienne, un peu vintage, sur laquelle (mon fils est assez fan) il construit sa propre histoire. La derni\u00e8re que je n\u2019utilise pas encore mais bient\u00f4t, c\u2019est \u2018Plume\u2019 qui est une appli pour faciliter l\u2019\u00e9criture des enfants et donc je trouve que c\u2019est une bonne conciliation entre les \u00e9crans \u2013 pas les \u00e9crans, l\u00e0 c\u2019est les \u00e9crans mais de mani\u00e8re mesur\u00e9e.<\/p>\n\n\n\n<p><strong>Une innovation\ndigitale qui va tout changer&nbsp;?<\/strong><\/p>\n\n\n\n<p>Alors j\u2019ai une sensibilit\u00e9 \u00e9cologique et il y a un vrai sujet justement de transition \u00e9nerg\u00e9tique et d\u2019\u00e9nergies renouvelables auquel le digital est fortement li\u00e9.<br>C\u2019est m\u00eame des blagues en ce moment avec des amis, de dire \u00e0 ceux qui sont \u00e9colos \u00e0 fond&nbsp;: \u00ab&nbsp;Arr\u00eate d\u2019utiliser WhatsApp&nbsp;!&nbsp;\u00bb.<\/p>\n\n\n\n<p><strong>Avez-vous une\ndevise&nbsp;?<\/strong><\/p>\n\n\n\n<p>Elle est en anglais et j\u2019ai un accent pourri. C\u2019est <a>\u2018<\/a><em>Great things never came&nbsp;from comfort zones\u2019&nbsp;<\/em>. C\u2019est un peu ma situation actuelle. Mais dans tout ce qu\u2019on fait, c\u2019est s\u00fbr que quand on veut changer les choses, quand on veut mettre en place des choses, \u00e7a ne se fait pas comme \u00e7a. <br> Ce n\u2019est pas facile et il&nbsp;faut savoir sortir de sa zone de confort, mais c\u2019est comme \u00e7a qu\u2019arrivent les grandes choses.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[VID\u00c9O] T\u00caTE-\u00c0-T\u00caTE #9&nbsp;| Delphine Cochet, CEO &amp; Co-Founder de Ma Bonne F\u00e9e, a cr\u00e9\u00e9&nbsp;un site&nbsp;qui permet&nbsp;aux&nbsp;entreprises d&rsquo;accompagner leurs collaborateurs sur tous&nbsp;les sujets li\u00e9s \u00e0 la parentalit\u00e9 et une app&rsquo; proposant des solutions de garde aux particuliers.&nbsp;Son&nbsp;ambition : r\u00e9duire les in\u00e9galit\u00e9s hommes\/femmes dans le milieu professionnel !&nbsp; L\u2019entretien ci-dessous ! Bonjour, je m\u2019appelle Delphine Cochet, je [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8033,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[493,295],"tags":[561,307,563],"class_list":["post-8027","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviews-video","category-fil-actualite","tag-delphine-cochet","tag-interview","tag-ma-bonne-fee"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Delphine Cochet, CEO &amp; Co-Founder de Ma Bonne F\u00e9e - Keyade<\/title>\n<meta name=\"description\" content=\"Delphine Cochet, CEO de Ma Bonne F\u00e9e, a cr\u00e9\u00e9 un site qui permet aux entreprises d&#039;accompagner leurs collaborateurs sur les sujets li\u00e9s \u00e0 la parentalit\u00e9\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.keyade.com\/fr\/blog\/delphine-cochet-ceo-co-founder-de-ma-bonne-fee\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Delphine Cochet, CEO &amp; 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