{"id":7957,"date":"2019-09-12T15:40:53","date_gmt":"2019-09-12T14:40:53","guid":{"rendered":"https:\/\/www.keyade.com\/?p=7957"},"modified":"2019-09-24T09:00:56","modified_gmt":"2019-09-24T08:00:56","slug":"black-friday-2019","status":"publish","type":"post","link":"https:\/\/www.keyade.com\/fr\/blog\/black-friday-2019\/","title":{"rendered":"Black Friday 2019 : \u00eates-vous pr\u00eats ?"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"348\" src=\"https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2019\/09\/BF-1024x348.jpg\" alt=\"Black Friday 2019\" class=\"wp-image-7959\" srcset=\"https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2019\/09\/BF-1024x348.jpg 1024w, https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2019\/09\/BF-300x102.jpg 300w, https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2019\/09\/BF-768x261.jpg 768w, https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2019\/09\/BF-294x100.jpg 294w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Septembre 2019, les r\u00e9gies Social Media sont (d\u00e9j\u00e0) dans les\nstarting-blocks pour le Black Friday ! <\/p>\n\n\n\n<p>En 2014, le Black Friday se faisait une petite place dans les agendas des fran\u00e7ais avec 3% des commer\u00e7ants qui participaient \u00e0 l\u2019op\u00e9ration <a href=\"#_ftn1\">[1]<\/a>. Depuis, chaque ann\u00e9e le Black Friday prend un peu plus d\u2019ampleur&nbsp;: en 2018 le volume global des commandes en ligne du Black Friday \u00e9tait en en hausse de 34% par rapport \u00e0 2017 et si l\u2019on compare avec l\u2019\u00e9dition 2014, on atteint une augmentation de 347% <a href=\"#_ftn2\">[2]<\/a>&nbsp;! <\/p>\n\n\n\n<p>Pour le Black Friday 2019 qui se d\u00e9roulera le 29 novembre, les pr\u00e9visions sont au beau fixe&nbsp;: 31 % des Fran\u00e7ais d\u00e9clarent vouloir faire leurs achats de No\u00ebl rien que pendant l\u2019op\u00e9ration du Black Friday et du Cyber Monday<a href=\"#_ftn3\">[3]<\/a>.<\/p>\n\n\n\n<p>Cet \u00e9t\u00e9, alors que le thermom\u00e8tre fr\u00f4lait les 35 degr\u00e9s et que vous\nh\u00e9sitiez entre l\u2019ananas ou la mangue \u00e0 l\u2019heure du go\u00fbter, Facebook donnait d\u00e9j\u00e0\nun \u00e9v\u00e9nement sur les tendances de No\u00ebl et du Black Friday, amenant un petit\nvent polaire au milieu de l\u2019\u00e9t\u00e9.<\/p>\n\n\n\n<p>Lors de cet \u00e9v\u00e9nement, la r\u00e9gie a partag\u00e9 quelques tips et bonnes\npratiques \u00e0 consid\u00e9rer pour optimiser votre strat\u00e9gie marketing pour le Black\nFriday. Ci-dessous, les principaux points-cl\u00e9s avanc\u00e9s par Facebook, avec nos\nrecommandations associ\u00e9es.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Cr\u00e9ez le besoin aupr\u00e8s des internautes, en amont du Black Friday, en inspirant les internautes d\u00e8s la phase de recherche.<\/li><li>D\u00e9veloppez le r\u00f4le du mobile dans votre strat\u00e9gie. 71% des parcours d\u2019achat retail d\u00e9butent sur smartphone <a href=\"#_ftn4\">[4]<\/a>, il est donc n\u00e9cessaire d\u2019adapter les supports de communication pour qu\u2019ils puissent \u00eatre lus sur cet appareil (site responsive, application, cr\u00e9as adapt\u00e9es, etc.)<\/li><li>Automatisez vos campagnes pour profiter des algorithmes au moment du pic de promotions.<\/li><li>\u00c9largissez le ciblage. Si le Black Friday est l\u2019occasion id\u00e9ale pour acheter les cadeaux de No\u00ebl pour ses proches, l\u2019acheteur n\u2019est pas n\u00e9cessairement le consommateur final&nbsp;! Le Black Friday est donc une opportunit\u00e9 pour les marques de d\u00e9velopper leur notori\u00e9t\u00e9 et d\u2019acqu\u00e9rir de nouveaux clients. <\/li><li>Proposer une exp\u00e9rience client de qualit\u00e9 en \u00e9liminant la friction\nau maximum. Les clients, toujours plus exigeants et press\u00e9s, n\u2019attendent plus\ndevant une page produit qui charge trop lentement, il est donc n\u00e9cessaire de\nplacer l\u2019exp\u00e9rience client au c\u0153ur de votre strat\u00e9gie.<\/li><\/ul>\n\n\n\n<p>De mani\u00e8re g\u00e9n\u00e9rale, Facebook invite les annonceurs \u00e0 tester les\nm\u00e9canismes d\u2019achat et les ciblages, de mani\u00e8re \u00e0 collecter de la data et\ng\u00e9n\u00e9rer des insights qui seront utiles en temps voulu.<\/p>\n\n\n\n<p>Et vous, \u00eates-vous pr\u00eats pour le Black Friday 2019&nbsp;?<\/p>\n\n\n\n<p>Si vous souhaitez vous faire accompagner dans la mise en place\nd\u2019une strat\u00e9gie marketing pour le Black Friday, n\u2019h\u00e9sitez pas \u00e0 contacter notre\n\u00e9quipe de consultants social media. <br><\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p><a href=\"#_ftnref1\">[1]<\/a> <a href=\"https:\/\/www.keyade.com\/black-friday\">Infographie Keyade <\/a><\/p>\n\n\n\n<p><a href=\"#_ftnref2\">[2]<\/a> Webloyalty\nPanel&nbsp;<\/p>\n\n\n\n<p><a href=\"#_ftnref3\">[3]<\/a> Bazaazvoice &#8211; CP : Achats des f\u00eates (1\/2) : Un Black Friday qui s\u00e9duit les Fran\u00e7ais, un commerce en magasin qui r\u00e9siste. <\/p>\n\n\n\n<p><a href=\"#_ftnref4\">[4]<\/a>\nSi\u00e8cle Digital&nbsp;: le mobile-to-store, la cl\u00e9 pour am\u00e9liorer l\u2019exp\u00e9rience\nshopping<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Septembre 2019, les r\u00e9gies Social Media sont (d\u00e9j\u00e0) dans les starting-blocks pour le Black Friday ! En 2014, le Black Friday se faisait une petite place dans les agendas des fran\u00e7ais avec 3% des commer\u00e7ants qui participaient \u00e0 l\u2019op\u00e9ration [1]. Depuis, chaque ann\u00e9e le Black Friday prend un peu plus d\u2019ampleur&nbsp;: en 2018 le volume [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7961,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[85,81,137,295],"tags":[519,503],"class_list":["post-7957","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-its-a-digital-world","category-lactu-digitale","category-social-media","category-fil-actualite","tag-black-friday","tag-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Black Friday 2019 : votre strat\u00e9gie Social Media est-elle pr\u00eate ? | Keyade<\/title>\n<meta name=\"description\" content=\"Les pr\u00e9visions sont au beau fixe pour le Black Friday de 2019\u00a0! 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