{"id":7923,"date":"2019-09-17T13:38:25","date_gmt":"2019-09-17T12:38:25","guid":{"rendered":"https:\/\/www.keyade.com\/?p=7923"},"modified":"2019-09-17T13:39:02","modified_gmt":"2019-09-17T12:39:02","slug":"faut-il-etre-present-sur-instagram-en-media","status":"publish","type":"post","link":"https:\/\/www.keyade.com\/fr\/blog\/faut-il-etre-present-sur-instagram-en-media\/","title":{"rendered":"Faut-il \u00eatre pr\u00e9sent sur Instagram en m\u00e9dia ?"},"content":{"rendered":"\n<p><strong>[VID\u00c9O] K-LEARNINGS #12<\/strong>&nbsp;| Instagram c\u2019est LE r\u00e9seau de r\u00e9f\u00e9rence qui connecte les marques et les consommateurs.  Mais comment savoir si ma marque doit \u00eatre pr\u00e9sente sur Instagram en m\u00e9dia&nbsp;? Voici 4 \u00e9l\u00e9ments pour vous aider \u00e0 prendre votre d\u00e9cision, expliqu\u00e9s par Elena Thovar Gil, Consultante Social Media. <\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"K-LEARNINGS #12 | Faut-il \u00eatre pr\u00e9sent sur Instagram en m\u00e9dia ?\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/LLM6bxByJnQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link\" href=\"https:\/\/www.keyade.com\/k-learnings\">Retrouvez toutes nos vid\u00e9os !<\/a><\/div>\n\n\n\n<p><em>La retranscription de la vid\u00e9o ci-dessous !<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Faut-il \u00eatre pr\u00e9sent sur Instagram en m\u00e9dia ?<\/h2>\n\n\n\n<p>Instagram c\u2019est\nLE r\u00e9seau de r\u00e9f\u00e9rence qui connecte les marques et les consommateurs. <\/p>\n\n\n\n<p>Les marques\nl\u2019utilisent pour des objectifs multiples&nbsp;: pour faire participer et f\u00e9d\u00e9rer\nleur communaut\u00e9, pour les inspirer, pour montrer l\u2019efficacit\u00e9 de leur service\napr\u00e8s-vente, prouver leur engagement, pour montrer leur transparence, pour raconter\nune histoire, etc. <\/p>\n\n\n\n<p>Mais comment\nsavoir si ma marque doit \u00eatre pr\u00e9sente sur Instagram&nbsp;en media ?<\/p>\n\n\n\n<p>Voici 4 \u00e9l\u00e9ments\npour prendre votre d\u00e9cision.<\/p>\n\n\n\n<p><strong>Votre\ncible<\/strong><\/p>\n\n\n\n<p>Regardez les\nchiffres (bien s\u00fbr).<\/p>\n\n\n\n<p>Sur Instagram,\nil y a du monde&nbsp;: presque 30 millions d\u2019utilisateurs actifs&nbsp;soit presque la moiti\u00e9 de la population\nfran\u00e7aise. Et ces chiffres sont en croissance&nbsp;! Puis, il y a des profils\nassez pr\u00e9cis&nbsp;: 62% de femmes, 70% de millennials.<\/p>\n\n\n\n<p><strong>Votre\noffre<\/strong><\/p>\n\n\n\n<p>Estimez\nl\u2019ad\u00e9quation de votre marque avec Instagram.<\/p>\n\n\n\n<p>Instagram est un\nr\u00e9seau tr\u00e8s esth\u00e9tique et visuel, vous aurez donc de meilleurs r\u00e9sultats avec\ndes produits adapt\u00e9s aux attentes des utilisateurs. Par exemple, si vous vendez\ndes produits de beaut\u00e9 ou mode, il sera facile de vous positionner mais si vous\nvendez des produits financiers, il sera plus compliqu\u00e9 de se mettre en avant. <\/p>\n\n\n\n<p><strong>Vos\nobjectifs publicitaires<\/strong><\/p>\n\n\n\n<p>V\u00e9rifiez que vos\nobjectifs matchent avec ce qu\u2019il est possible de faire sur Instagram.<\/p>\n\n\n\n<p>En particulier,\nInstagram c\u2019est efficace pour&nbsp;:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Am\u00e9liorer\nla visibilit\u00e9 sur votre marque et vos produits<\/li><li>Augmenter\nvotre taux d\u2019engagement<\/li><li>Rediriger\nl\u2019audience vers votre site internet<\/li><li>Augmenter\nvotre taux de conversion <\/li><\/ul>\n\n\n\n<p><strong>Votre\nligne \u00e9ditoriale<\/strong><\/p>\n\n\n\n<p>Pour vous d\u00e9ployer sur ce\nr\u00e9seau, je recommande d\u2019avoir des cr\u00e9ations publicitaires propres \u00e0 la\nplateforme&nbsp;: pas de copie t\u00e9l\u00e9, pas de cr\u00e9a Facebook, pas de cr\u00e9a display\nou autre. <\/p>\n\n\n\n<p>Pour la partie cr\u00e9a&nbsp;: j<em>e conseille de mixer des posts marketing produit avec des posts purement inspirationnels afin de trouver un bon \u00e9quilibre entre image de marque et mise en avant des produits.<\/em> <em>Le challenge \u00e9tant de faire passer le message publicitaire de mani\u00e8re inspirante. <\/em><\/p>\n\n\n\n<p>Au vu de l\u2019importance du visuel cr\u00e9atif, n\u2019h\u00e9sitez pas \u00e0 faire des A\/B testing pour identifier et optimiser la cr\u00e9ation qui performera le mieux.<\/p>\n\n\n\n<p><em>TIPS<\/em>&nbsp;: juste avant de vous lancer en media sur Instagram, je vous recommande fortement de d\u00e9velopper la partie organique, c\u2019est-\u00e0-dire de r\u00e9aliser quelques posts en organique afin que l\u2019utilisateur ne se retrouve pas face \u00e0 une page vide lorsqu\u2019il clique sur votre profil.<\/p>\n\n\n\n<p><strong>Shopping : l&rsquo;avenir d&rsquo;Instagram<\/strong><\/p>\n\n\n\n<p>Si vous \u00eates un e-commer\u00e7ant,\nla question de la pr\u00e9sence (ou pas) sur Instagram est plus que jamais \u00e0 l\u2019ordre\ndu jour car, depuis peu, Instagram teste la fonctionnalit\u00e9 shopping. <\/p>\n\n\n\n<p>L\u2019enjeu est \u00e9norme car les utilisateurs pourront\nacheter directement les produits au sein de la plateforme. Dans les semaines et\nmois \u00e0 venir, on s\u2019attend \u00e0 une augmentation des conversions et des ventes. <\/p>\n\n\n\n<p>Pr\u00e9parez-vous, \u00e7a va \u00eatre\nr\u00e9-vo-lu-tion-naire&nbsp;!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[VID\u00c9O] K-LEARNINGS #12&nbsp;| Instagram c\u2019est LE r\u00e9seau de r\u00e9f\u00e9rence qui connecte les marques et les consommateurs. Mais comment savoir si ma marque doit \u00eatre pr\u00e9sente sur Instagram en m\u00e9dia&nbsp;? Voici 4 \u00e9l\u00e9ments pour vous aider \u00e0 prendre votre d\u00e9cision, expliqu\u00e9s par Elena Thovar Gil, Consultante Social Media. La retranscription de la vid\u00e9o ci-dessous ! Faut-il [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7927,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[137,295,495],"tags":[517],"class_list":["post-7923","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","category-fil-actualite","category-videos-k-learnings","tag-instagram-ads"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Faut-il \u00eatre pr\u00e9sent sur Instagram en m\u00e9dia ? - Keyade<\/title>\n<meta name=\"description\" content=\"Instagram c\u2019est LE r\u00e9seau de r\u00e9f\u00e9rence qui connecte les marques et les consommateurs. 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