{"id":7843,"date":"2019-08-20T12:55:52","date_gmt":"2019-08-20T11:55:52","guid":{"rendered":"https:\/\/www.keyade.com\/?p=7843"},"modified":"2019-08-20T12:55:54","modified_gmt":"2019-08-20T11:55:54","slug":"shoelace-google-un-reseau-qui-connecte","status":"publish","type":"post","link":"https:\/\/www.keyade.com\/fr\/blog\/shoelace-google-un-reseau-qui-connecte\/","title":{"rendered":"Shoelace, un r\u00e9seau qui connecte"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"348\" src=\"https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2019\/08\/Shoelace-1024x348.jpg\" alt=\"Shoelace\" class=\"wp-image-7845\" srcset=\"https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2019\/08\/Shoelace-1024x348.jpg 1024w, https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2019\/08\/Shoelace-300x102.jpg 300w, https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2019\/08\/Shoelace-768x261.jpg 768w, https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2019\/08\/Shoelace-294x100.jpg 294w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u2018Lacet\nde chaussures\u2019. C&rsquo;est la traduction de&nbsp;<em>Shoelace<\/em>,\nappellation du nouveau r\u00e9seau social de Google. Apr\u00e8s la fermeture de son\nr\u00e9seau Google+, en avril 2019, Google se relance dans une aventure sociale avec\nle projet <em>Shoelace<\/em>, encore en phase\nde test \u00e0 ce jour.<\/p>\n\n\n\n<p><em>Shoelace<\/em> est une plateforme d\u00e9di\u00e9e \u00e0\nl&rsquo;organisation d&rsquo;\u00e9v\u00e9nements entre personnes partageant les m\u00eames centres\nd&rsquo;int\u00e9r\u00eat et dans un p\u00e9rim\u00e8tre d\u00e9fini.<\/p>\n\n\n\n<p>Apr\u00e8s avoir enregistr\u00e9 les centres d&rsquo;int\u00e9r\u00eat de l\u2019utilisateur, l&rsquo;application utilise la g\u00e9olocalisation pour trouver \u00e0 proximit\u00e9, des \u00e9v\u00e9nements susceptibles de l&rsquo;int\u00e9resser. Les utilisateurs peuvent \u00e9galement organiser leurs propres \u00e9v\u00e9nements. <\/p>\n\n\n\n<p>Autre fonctionnalit\u00e9&nbsp;: la plateforme fait correspondre des profils utilisateurs en fonction de leurs go\u00fbts et de leurs pr\u00e9f\u00e9rences. Ainsi, <em>Shoelace<\/em> facilite les rencontres. La s\u00e9lection qui serait r\u00e9alis\u00e9e par <em>Shoelace<\/em>, repose essentiellement sur des mod\u00e9rateurs humains pour proposer aux utilisateurs des correspondants int\u00e9ressants.<\/p>\n\n\n\n<p>En d\u2019autres termes, il s\u2019agit d\u2019un r\u00e9seau hyperlocal qui se positionne comme un v\u00e9ritable interm\u00e9diaire entre vie virtuelle et vie r\u00e9elle, cr\u00e9ateur de liens. Pour le moment, uniquement disponible \u00e0 <a href=\"https:\/\/shoelace.nyc\/\">New York<\/a>, <em>Shoelace<\/em> n\u2019a pas encore de date de sortie pour l\u2019Europe. Et pourtant, avec une strat\u00e9gie qui r\u00e9pond aux probl\u00e9matiques et attentes, toujours plus locales des utilisateurs, nos \u00e9quipes <a href=\"https:\/\/www.keyade.com\/services-agence\/paid-social\">Social Media<\/a> ont l\u2019intuition que le d\u00e9ploiement de <em>Shoelace<\/em> rencontrerait un vrai succ\u00e8s&nbsp;en France. <\/p>\n\n\n\n<p>Affaire \u00e0 suivre de tr\u00e8s pr\u00e8s\u2026<\/p>\n\n\n\n<p>\u00c0 noter que les utilisateurs doivent poss\u00e9der un compte Google pour s&rsquo;y connecter, un bon moyen d\u2019inciter les internautes \u00e0 rester un peu plus dans l&rsquo;univers Google.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u2018Lacet de chaussures\u2019. C&rsquo;est la traduction de&nbsp;Shoelace, appellation du nouveau r\u00e9seau social de Google. Apr\u00e8s la fermeture de son r\u00e9seau Google+, en avril 2019, Google se relance dans une aventure sociale avec le projet Shoelace, encore en phase de test \u00e0 ce jour. Shoelace est une plateforme d\u00e9di\u00e9e \u00e0 l&rsquo;organisation d&rsquo;\u00e9v\u00e9nements entre personnes partageant les [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7849,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[85,81,137,295],"tags":[113,503,505],"class_list":["post-7843","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-its-a-digital-world","category-lactu-digitale","category-social-media","category-fil-actualite","tag-google","tag-social-media","tag-social-network"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Shoelace, un r\u00e9seau qui connecte - Keyade<\/title>\n<meta name=\"description\" content=\"Shoelace est une plateforme d\u00e9di\u00e9e \u00e0 l&#039;organisation d&#039;\u00e9v\u00e9nements entre personnes partageant les m\u00eames centres d&#039;int\u00e9r\u00eat et dans un p\u00e9rim\u00e8tre d\u00e9fini.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.keyade.com\/fr\/blog\/shoelace-google-un-reseau-qui-connecte\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Shoelace, un r\u00e9seau qui connecte - 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