{"id":6937,"date":"2019-05-09T09:13:01","date_gmt":"2019-05-09T08:13:01","guid":{"rendered":"https:\/\/www.keyade.com\/?p=6937"},"modified":"2019-05-09T09:19:57","modified_gmt":"2019-05-09T08:19:57","slug":"strategie-social-media-instagram","status":"publish","type":"post","link":"https:\/\/www.keyade.com\/fr\/blog\/strategie-social-media-instagram\/","title":{"rendered":"Keyade &#038; Studio M suscitent l&rsquo;inspiration sur Instagram avec Lexus"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"348\" src=\"https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2019\/05\/Lexus-1024x348.jpg\" alt=\"Lexus-strat\u00e9gie-instagram\" class=\"wp-image-6939\" srcset=\"https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2019\/05\/Lexus-1024x348.jpg 1024w, https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2019\/05\/Lexus-300x102.jpg 300w, https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2019\/05\/Lexus-768x261.jpg 768w, https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2019\/05\/Lexus-294x100.jpg 294w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Lexus, constructeur automobile premium\ndepuis 30 ans, a r\u00e9cemment sorti un crossover compact Hybride appel\u00e9 Lexus UX.\nCe mod\u00e8le, qui a pour ambition de devenir le best-seller de la marque, r\u00e9pond \u00e0\nde nouveaux enjeux strat\u00e9giques notamment en ce qui concerne la cible marketing,\nplus jeune (35 ans, CSP+) que pour les autres v\u00e9hicules Lexus. <\/p>\n\n\n\n<p>\u00c0 cette occasion, Lexus a repens\u00e9\nsa communication sur Instagram en se faisant accompagner par les agences de\nGroupM&nbsp;: <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Studio M, l\u2019agence de brand content de GroupM,\n\u00e9tait en charge de mettre en place une campagne intitul\u00e9e \u2018Changez d\u2019Horizon\navec Elsa Bleda\u2019. L\u2019id\u00e9e de cette campagne \u00e9tait de cr\u00e9er du contenu\nsp\u00e9cifiquement pour Instagram et ainsi mettre en avant l\u2019univers du crossover\net de Lexus avec des photographies adapt\u00e9es \u00e0 la plateforme. La marque s\u2019est\nappuy\u00e9e sur les cr\u00e9ations d\u2019Elsa Bleda, une jeune photographe habitant \u00e0\nJohannesburg, en Afrique du Sud, mettant en avant un univers cin\u00e9matographique\net architectural. Studio M a pilot\u00e9 le community management de la campagne et a\nsugg\u00e9r\u00e9 de publier les posts par triptyque, c\u2019est-\u00e0-dire par groupe de trois\nposts du m\u00eame style pour ainsi harmoniser le fil Instagram de la marque.<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"967\" height=\"325\" src=\"https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2019\/05\/Lexus_instagram.png\" alt=\"Lexus_instagram\" class=\"wp-image-6941\" srcset=\"https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2019\/05\/Lexus_instagram.png 967w, https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2019\/05\/Lexus_instagram-300x101.png 300w, https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2019\/05\/Lexus_instagram-768x258.png 768w, https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2019\/05\/Lexus_instagram-298x100.png 298w\" sizes=\"auto, (max-width: 967px) 100vw, 967px\" \/><figcaption>Exemple de triptyque du compte Instagram Lexus France<br><\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\"><li>Keyade, l\u2019agence webmarketing de GroupM, a d\u00e9ploy\u00e9 une strat\u00e9gie m\u00e9dia pour le lancement de ce crossover.  L\u2019objectif \u00e9tant d\u2019atteindre la cible marketing du mod\u00e8le, les consultants ont activ\u00e9 diff\u00e9rents ciblages sur la plateforme afin de capter l\u2019attention des internautes qui gravitent autour de l\u2019univers premium de Lexus.<\/li><\/ul>\n\n\n\n<p>Florian Graham, Social Media Manager chez StudioM commente&nbsp;: \u00ab&nbsp;<em>\u00c7a a \u00e9t\u00e9 une campagne disruptive pour Lexus, qui avait une strat\u00e9gie de contenu ax\u00e9e produit, mais tr\u00e8s adapt\u00e9e \u00e0 la plateforme Instagram. En int\u00e9grant le produit dans l\u2019univers d\u2019Elsa Bleda, nous avons r\u00e9ussi \u00e0 trouver le mix id\u00e9al entre les publications marketing produit et les posts inspirationnels.<\/em> \u00bb&nbsp; <\/p>\n\n\n\n<p>Elena Thovar Gil, Consultante Social Media chez Keyade ajoute&nbsp;: \u00ab&nbsp;<em>Afin d\u2019estimer l\u2019impact des posts inspirationnels sur Instagram, nous avons mis en concurrence des cr\u00e9as 100 % produits et des cr\u00e9as 100% inspirationnelles pendant le mois de mars. Les r\u00e9sultats montrent que les posts lifestyle apportent jusqu\u2019\u00e0 56% d\u2019engagement en plus que les publications produit. En mettant en place et en boostant les contenus inspirationnels, nous avons maximis\u00e9 nos chances de cr\u00e9er de l\u2019engagement autour des publications Lexus. C\u2019est un vrai levier&nbsp;marketing&nbsp;!&nbsp;De plus en se positionnant sur la plateforme Instagram, Lexus a atteint l\u2019objectif de rajeunir son audience.&nbsp;<\/em>\u00bb<\/p>\n\n\n\n<p>Cette strat\u00e9gie Social Media propuls\u00e9e par les agences GroupM porte ses fruits en quelques semaines. Un membre de l&rsquo;\u00e9quipe digitale de Lexus France, commente : \u00ab <em>Les agences ont travaill\u00e9 main dans la main permettant une compl\u00e9mentarit\u00e9 certaine. L\u2019id\u00e9e de la campagne \u00e9tait d\u2019amener la cible \u00e0 s\u2019identifier \u00e0 l\u2019univers Lexus. La qualit\u00e9 des contenus et le pilotage des campagnes ont apport\u00e9 de bons r\u00e9sultats notamment au niveau de l\u2019engagement des posts inspirationnels. Nous aimerions par la suite recibler les utilisateurs qui ont interagi avec ces contenus lifestyle en sponsorisant des posts dans lesquels le mod\u00e8le de voiture est davantage mis en avant. Le challenge \u00e9tant de diffuser notre message publicitaire de mani\u00e8re inspirante !&nbsp;<\/em>\u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lexus, constructeur automobile premium depuis 30 ans, a r\u00e9cemment sorti un crossover compact Hybride appel\u00e9 Lexus UX. Ce mod\u00e8le, qui a pour ambition de devenir le best-seller de la marque, r\u00e9pond \u00e0 de nouveaux enjeux strat\u00e9giques notamment en ce qui concerne la cible marketing, plus jeune (35 ans, CSP+) que pour les autres v\u00e9hicules Lexus. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6943,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[81,137,295],"tags":[101],"class_list":["post-6937","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lactu-digitale","category-social-media","category-fil-actualite","tag-instagram"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Keyade &amp; StudioM suscitent l&#039;inpiration sur Instagram avec Lexus | Keyade<\/title>\n<meta name=\"description\" content=\"\u00c0 l&#039;occasion de la sortie du crossover Lexus Ux, la marque a repens\u00e9 sa communication sur Instagram en se faisant accompagner par les agences de GroupM.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.keyade.com\/fr\/blog\/strategie-social-media-instagram\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Keyade &amp; StudioM suscitent l&#039;inpiration sur Instagram avec Lexus | Keyade\" \/>\n<meta property=\"og:description\" content=\"\u00c0 l&#039;occasion de la sortie du crossover Lexus Ux, la marque a repens\u00e9 sa communication sur Instagram en se faisant accompagner par les agences de GroupM.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.keyade.com\/fr\/blog\/strategie-social-media-instagram\/\" \/>\n<meta property=\"og:site_name\" content=\"Keyade\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/keyade\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-09T08:13:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-05-09T08:19:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2019\/05\/Lexus-Fil-actu.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1440\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Keyade\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Keyade\" \/>\n<meta name=\"twitter:site\" content=\"@Keyade\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Keyade\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/blog\\\/strategie-social-media-instagram\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/blog\\\/strategie-social-media-instagram\\\/\"},\"author\":{\"name\":\"Keyade\",\"@id\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/#\\\/schema\\\/person\\\/f12e17c1c1788c9d20cc6fb06f342b6e\"},\"headline\":\"Keyade &#038; Studio M suscitent l&rsquo;inspiration sur Instagram avec Lexus\",\"datePublished\":\"2019-05-09T08:13:01+00:00\",\"dateModified\":\"2019-05-09T08:19:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/blog\\\/strategie-social-media-instagram\\\/\"},\"wordCount\":585,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/blog\\\/strategie-social-media-instagram\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/Lexus-Fil-actu.jpg\",\"keywords\":[\"instagram\"],\"articleSection\":[\"L'Actu Digitale\",\"Social Media\",\"Toute l'actualit\u00e9\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.keyade.com\\\/fr\\\/blog\\\/strategie-social-media-instagram\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/blog\\\/strategie-social-media-instagram\\\/\",\"url\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/blog\\\/strategie-social-media-instagram\\\/\",\"name\":\"Keyade & StudioM suscitent l'inpiration sur Instagram avec Lexus | Keyade\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/blog\\\/strategie-social-media-instagram\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/blog\\\/strategie-social-media-instagram\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/Lexus-Fil-actu.jpg\",\"datePublished\":\"2019-05-09T08:13:01+00:00\",\"dateModified\":\"2019-05-09T08:19:57+00:00\",\"description\":\"\u00c0 l'occasion de la sortie du crossover Lexus Ux, la marque a repens\u00e9 sa communication sur Instagram en se faisant accompagner par les agences de GroupM.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/blog\\\/strategie-social-media-instagram\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.keyade.com\\\/fr\\\/blog\\\/strategie-social-media-instagram\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/blog\\\/strategie-social-media-instagram\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/Lexus-Fil-actu.jpg\",\"contentUrl\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/Lexus-Fil-actu.jpg\",\"width\":1440,\"height\":1080,\"caption\":\"Lexus-Fil-actu\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/blog\\\/strategie-social-media-instagram\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Keyade &#038; Studio M suscitent l&rsquo;inspiration sur Instagram avec Lexus\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/\",\"name\":\"Keyade\",\"description\":\"Agence Conseil en Performance Digitale\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/#organization\",\"name\":\"Keyade\",\"url\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/logo-keyade-u-533x100-1.png\",\"contentUrl\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/logo-keyade-u-533x100-1.png\",\"width\":533,\"height\":100,\"caption\":\"Keyade\"},\"image\":{\"@id\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/keyade\\\/\",\"https:\\\/\\\/x.com\\\/Keyade\",\"https:\\\/\\\/www.instagram.com\\\/keyade\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/keyade\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/#\\\/schema\\\/person\\\/f12e17c1c1788c9d20cc6fb06f342b6e\",\"name\":\"Keyade\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e427bda3f9d59f759becaf134a752337ec6cd6c60c20bd119dce91327d13a3e2?s=96&d=blank&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e427bda3f9d59f759becaf134a752337ec6cd6c60c20bd119dce91327d13a3e2?s=96&d=blank&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e427bda3f9d59f759becaf134a752337ec6cd6c60c20bd119dce91327d13a3e2?s=96&d=blank&r=g\",\"caption\":\"Keyade\"},\"url\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/blog\\\/author\\\/keyade_wp\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Keyade & StudioM suscitent l'inpiration sur Instagram avec Lexus | Keyade","description":"\u00c0 l'occasion de la sortie du crossover Lexus Ux, la marque a repens\u00e9 sa communication sur Instagram en se faisant accompagner par les agences de GroupM.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.keyade.com\/fr\/blog\/strategie-social-media-instagram\/","og_locale":"fr_FR","og_type":"article","og_title":"Keyade & StudioM suscitent l'inpiration sur Instagram avec Lexus | Keyade","og_description":"\u00c0 l'occasion de la sortie du crossover Lexus Ux, la marque a repens\u00e9 sa communication sur Instagram en se faisant accompagner par les agences de GroupM.","og_url":"https:\/\/www.keyade.com\/fr\/blog\/strategie-social-media-instagram\/","og_site_name":"Keyade","article_publisher":"https:\/\/www.facebook.com\/keyade\/","article_published_time":"2019-05-09T08:13:01+00:00","article_modified_time":"2019-05-09T08:19:57+00:00","og_image":[{"width":1440,"height":1080,"url":"https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2019\/05\/Lexus-Fil-actu.jpg","type":"image\/jpeg"}],"author":"Keyade","twitter_card":"summary_large_image","twitter_creator":"@Keyade","twitter_site":"@Keyade","twitter_misc":{"\u00c9crit par":"Keyade","Dur\u00e9e de lecture estim\u00e9e":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.keyade.com\/fr\/blog\/strategie-social-media-instagram\/#article","isPartOf":{"@id":"https:\/\/www.keyade.com\/fr\/blog\/strategie-social-media-instagram\/"},"author":{"name":"Keyade","@id":"https:\/\/www.keyade.com\/fr\/#\/schema\/person\/f12e17c1c1788c9d20cc6fb06f342b6e"},"headline":"Keyade &#038; Studio M suscitent l&rsquo;inspiration sur Instagram avec Lexus","datePublished":"2019-05-09T08:13:01+00:00","dateModified":"2019-05-09T08:19:57+00:00","mainEntityOfPage":{"@id":"https:\/\/www.keyade.com\/fr\/blog\/strategie-social-media-instagram\/"},"wordCount":585,"commentCount":0,"publisher":{"@id":"https:\/\/www.keyade.com\/fr\/#organization"},"image":{"@id":"https:\/\/www.keyade.com\/fr\/blog\/strategie-social-media-instagram\/#primaryimage"},"thumbnailUrl":"https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2019\/05\/Lexus-Fil-actu.jpg","keywords":["instagram"],"articleSection":["L'Actu Digitale","Social Media","Toute l'actualit\u00e9"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.keyade.com\/fr\/blog\/strategie-social-media-instagram\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.keyade.com\/fr\/blog\/strategie-social-media-instagram\/","url":"https:\/\/www.keyade.com\/fr\/blog\/strategie-social-media-instagram\/","name":"Keyade & StudioM suscitent l'inpiration sur Instagram avec Lexus | Keyade","isPartOf":{"@id":"https:\/\/www.keyade.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.keyade.com\/fr\/blog\/strategie-social-media-instagram\/#primaryimage"},"image":{"@id":"https:\/\/www.keyade.com\/fr\/blog\/strategie-social-media-instagram\/#primaryimage"},"thumbnailUrl":"https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2019\/05\/Lexus-Fil-actu.jpg","datePublished":"2019-05-09T08:13:01+00:00","dateModified":"2019-05-09T08:19:57+00:00","description":"\u00c0 l'occasion de la sortie du crossover Lexus Ux, la marque a repens\u00e9 sa communication sur Instagram en se faisant accompagner par les agences de GroupM.","breadcrumb":{"@id":"https:\/\/www.keyade.com\/fr\/blog\/strategie-social-media-instagram\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.keyade.com\/fr\/blog\/strategie-social-media-instagram\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.keyade.com\/fr\/blog\/strategie-social-media-instagram\/#primaryimage","url":"https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2019\/05\/Lexus-Fil-actu.jpg","contentUrl":"https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2019\/05\/Lexus-Fil-actu.jpg","width":1440,"height":1080,"caption":"Lexus-Fil-actu"},{"@type":"BreadcrumbList","@id":"https:\/\/www.keyade.com\/fr\/blog\/strategie-social-media-instagram\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.keyade.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Keyade &#038; Studio M suscitent l&rsquo;inspiration sur Instagram avec Lexus"}]},{"@type":"WebSite","@id":"https:\/\/www.keyade.com\/fr\/#website","url":"https:\/\/www.keyade.com\/fr\/","name":"Keyade","description":"Agence Conseil en Performance Digitale","publisher":{"@id":"https:\/\/www.keyade.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.keyade.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.keyade.com\/fr\/#organization","name":"Keyade","url":"https:\/\/www.keyade.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.keyade.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2020\/09\/logo-keyade-u-533x100-1.png","contentUrl":"https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2020\/09\/logo-keyade-u-533x100-1.png","width":533,"height":100,"caption":"Keyade"},"image":{"@id":"https:\/\/www.keyade.com\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/keyade\/","https:\/\/x.com\/Keyade","https:\/\/www.instagram.com\/keyade\/","https:\/\/www.linkedin.com\/company\/keyade"]},{"@type":"Person","@id":"https:\/\/www.keyade.com\/fr\/#\/schema\/person\/f12e17c1c1788c9d20cc6fb06f342b6e","name":"Keyade","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/e427bda3f9d59f759becaf134a752337ec6cd6c60c20bd119dce91327d13a3e2?s=96&d=blank&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e427bda3f9d59f759becaf134a752337ec6cd6c60c20bd119dce91327d13a3e2?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e427bda3f9d59f759becaf134a752337ec6cd6c60c20bd119dce91327d13a3e2?s=96&d=blank&r=g","caption":"Keyade"},"url":"https:\/\/www.keyade.com\/fr\/blog\/author\/keyade_wp\/"}]}},"_links":{"self":[{"href":"https:\/\/www.keyade.com\/fr\/wp-json\/wp\/v2\/posts\/6937","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.keyade.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.keyade.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.keyade.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.keyade.com\/fr\/wp-json\/wp\/v2\/comments?post=6937"}],"version-history":[{"count":7,"href":"https:\/\/www.keyade.com\/fr\/wp-json\/wp\/v2\/posts\/6937\/revisions"}],"predecessor-version":[{"id":6957,"href":"https:\/\/www.keyade.com\/fr\/wp-json\/wp\/v2\/posts\/6937\/revisions\/6957"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.keyade.com\/fr\/wp-json\/wp\/v2\/media\/6943"}],"wp:attachment":[{"href":"https:\/\/www.keyade.com\/fr\/wp-json\/wp\/v2\/media?parent=6937"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.keyade.com\/fr\/wp-json\/wp\/v2\/categories?post=6937"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.keyade.com\/fr\/wp-json\/wp\/v2\/tags?post=6937"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}