{"id":6623,"date":"2019-02-13T13:51:10","date_gmt":"2019-02-13T12:51:10","guid":{"rendered":"https:\/\/www.keyade.com\/?p=6623"},"modified":"2019-08-05T09:25:22","modified_gmt":"2019-08-05T08:25:22","slug":"voice-search-quest-ce-que-l-aeo","status":"publish","type":"post","link":"https:\/\/www.keyade.com\/fr\/blog\/voice-search-quest-ce-que-l-aeo\/","title":{"rendered":"Voice Search : qu\u2019est-ce que l\u2019AEO dont tout le monde parle ? (et 5 cl\u00e9s d\u2019activation rapide)"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"348\" src=\"https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2019\/02\/AEO-1024x348.jpg\" alt=\"aeo-google\" class=\"wp-image-6625\" srcset=\"https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2019\/02\/AEO-1024x348.jpg 1024w, https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2019\/02\/AEO-300x102.jpg 300w, https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2019\/02\/AEO-768x261.jpg 768w, https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2019\/02\/AEO-294x100.jpg 294w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Answer Engine\nOptimization (mais qu\u2019est-ce que c\u2019est encore&nbsp;?)<\/strong><\/p>\n\n\n\n<p>Avec l\u2019acc\u00e9l\u00e9ration de la recherche vocale et l\u2019av\u00e8nement\ndes assistants vocaux \u2013 tels que Google, Alexa (Amazon), Siri (Apple) ou encore\nCortana (Microsoft) \u2013 une question se r\u00e9pand de plus en plus chez les\nd\u00e9tenteurs de sites web&nbsp;: \u00ab&nbsp;comment faire en sorte que les assistants\nvocaux utilisent mon site comme source de leur r\u00e9ponse vocale&nbsp;?&nbsp;\u00bb.<\/p>\n\n\n\n<p>L\u2019AEO, ou <em>Answer\nEngine Optimization<\/em>, constitue la r\u00e9ponse \u00e0 cette question&nbsp;: au-del\u00e0\ndu SEO, qui consiste \u00e0 am\u00e9liorer le r\u00e9f\u00e9rencement sur les pages de r\u00e9sultats\ndes moteurs de recherche, l\u2019AEO permet d\u2019optimiser un site pour que son contenu\nsoit utilis\u00e9 dans les r\u00e9ponses des assistants vocaux.<\/p>\n\n\n\n<p><strong>La recherche\nvocale&nbsp;: une seule r\u00e9ponse, une seule place<\/strong><\/p>\n\n\n\n<p>Pour que les assistants vocaux utilisent un site comme\nsource de r\u00e9ponse vocale, une seule solution&nbsp;: \u00eatre r\u00e9f\u00e9renc\u00e9 en \u2018position\nz\u00e9ro\u2019&nbsp;: il s\u2019agit d\u2019une \u2018box\u2019 positionn\u00e9e au-dessus du premier r\u00e9sultat de\nrecherche (payant ou gratuit) et dont le contenu r\u00e9pond directement \u00e0 la\nquestion de l\u2019internaute. Toutes les requ\u00eates ne d\u00e9clenchent pas obligatoirement\nune position z\u00e9ro, mais lorsque c\u2019est le cas, une requ\u00eate g\u00e9n\u00e8re une et une\nseule position z\u00e9ro.<\/p>\n\n\n\n<p>Sur Google, les informations affich\u00e9es en position z\u00e9ro\nproviennent de diff\u00e9rentes sources&nbsp;: <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Knowledge Graph de Google&nbsp;: la base de\nconnaissances Google concernant les personnes, lieux et choses du monde r\u00e9el.\nLes r\u00e9ponses sont affich\u00e9es sous forme de Knowledge Cards.<\/li><li>Quick Answers&nbsp;: il s\u2019agit de toutes les\nr\u00e9ponses rapides donn\u00e9es par Google&nbsp;: calculs, conversions d\u2019unit\u00e9s,\nm\u00e9t\u00e9o, r\u00e9sultats sportifs, d\u00e9finitions, dates historiques\u2026<\/li><li>OneBox&nbsp;: des informations habituellement\ndisponibles au sein d\u2019autres onglets de Google (images, actualit\u00e9s, shopping\u2026)<\/li><li>Featured Snippets&nbsp;: ce format correspond \u00e0\nune mise en exergue d\u2019un r\u00e9sultat de la page de recherche que Google juge\nappropri\u00e9 pour une r\u00e9ponse imm\u00e9diate. Les r\u00e9ponses sont donn\u00e9es sous forme de\nparagraphes (\u00e0 plus de 80%), de listes ou de tableaux.<\/li><\/ul>\n\n\n\n<p>Si Google contr\u00f4le enti\u00e8rement le contenu affich\u00e9 pour les trois premiers formats, le contenu d\u2019un Featured Snippet peut \u00eatre influenc\u00e9 par la qualit\u00e9 des optimisations SEO et AEO.  Dans 99%<sup>1<\/sup> des cas, le contenu d\u2019un Featured Snippet est issu d\u2019un r\u00e9sultat contenu dans la premi\u00e8re page de recherche, et il s\u2019agit m\u00eame du premier r\u00e9sultat naturel dans un  tiers<sup>1<\/sup> des cas. <\/p>\n\n\n\n<p><strong>Comment appara\u00eetre en\nposition z\u00e9ro&nbsp;?<\/strong><\/p>\n\n\n\n<p>Pour afficher un Featured Snippet, Google cherche un contenu\nqui satisfait deux crit\u00e8res principaux&nbsp;: la <strong>communicabilit\u00e9<\/strong> de l\u2019information (c\u2019est-\u00e0-dire&nbsp;l\u2019information\nla plus susceptible d\u2019\u00eatre comprise par l\u2019utilisateur) et la <strong>cr\u00e9dibilit\u00e9<\/strong> (c\u2019est-\u00e0-dire la l\u00e9gitimit\u00e9\ndes sources). L\u2019AEO, c\u2019est donc l\u2019optimisation des piliers SEO (technique,\ncontenu, autorit\u00e9) dans un objectif de <em>r\u00e9ponse<\/em>.\nA noter \u00e9galement que l\u2019AEO concerne plut\u00f4t la recherche d\u2019informations\n(tutoriels, guides d\u2019achat, comparatifs\u2026) plut\u00f4t que des requ\u00eates qui\nappelleraient directement une r\u00e9ponse e-commerce.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.keyade.com\/aeo-voice-search\">Comment pr\u00e9parer son site \u00e0 l&rsquo;AEO\u00a0?<\/a><\/p>\n\n\n\n<p>Avant toute chose, l\u2019AEO n\u2019est pas une strat\u00e9gie en soi mais un prolongement de votre strat\u00e9gie SEO (les r\u00e9sultats sponsoris\u00e9s \u00e9tant aujourd\u2019hui exclus des r\u00e9sultats de recherche vocale). Une tr\u00e8s bonne optimisation SEO de votre site est donc fondamentale, en visant l\u2019atteinte des positions 1 \u00e0 3 sur la premi\u00e8re page de r\u00e9sultats de recherche.<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><strong><em> Identifier les requ\u00eates sur lesquelles vous positionner   <\/em><\/strong><br>Appara\u00eetre en position z\u00e9ro n\u2019est pas une science exacte, mais il est possible d\u2019en maximiser les chances. En r\u00e9alisant un benchmark sur vos requ\u00eates, vous pouvez identifier les requ\u00eates \u00e0 travailler en priorit\u00e9 en \u00e9liminant celles sur lesquelles s\u2019affichent d\u00e9j\u00e0 des Knowledge Cards, des Quick Answers ou des OneBox.  <\/li><li><em><strong>Travailler la pertinence et la lisibilit\u00e9 par les moteurs de recherche  <\/strong><\/em><br>1 requ\u00eate = 1 question = 1 r\u00e9ponse = 1 page d\u00e9di\u00e9e. Il est recommand\u00e9 de travailler les r\u00e9ponses \u00e0 vos requ\u00eates au sein de diff\u00e9rentes pages, d\u2019isoler les textes dans des paragraphes (de 250 \u00e0 300 signes) et de proposer des r\u00e9ponses suffisamment longues (de 20 \u00e0 30 mots). <\/li><li> <strong><em>Utilisez la forme interrogative <\/em><\/strong><br>L\u2019AEO n\u2019a plus pour objectif de positionner votre site sur des mots-cl\u00e9s mais sur des intentions de recherche. Il est donc conseill\u00e9 de formuler les H1 (et autres titres) et \u00e9ventuellement le contenu sous forme de questions.   <\/li><li> <strong><em>Maximiser la cr\u00e9dibilit\u00e9 <\/em><\/strong> <br>Au-del\u00e0 des backlinks et du netlinking, les avis, mentions, notes, partages des utilisateurs sont des indicateurs favorables pour faire figurer votre marque en position z\u00e9ro. <\/li><\/ol>\n\n\n\n<p><strong>Pourquoi l\u2019AEO va\ndevenir incontournable&nbsp;?<\/strong><\/p>\n\n\n\n<p>Parce que la recherche vocale d\u00e9colle&nbsp;!  42%<sup>2<\/sup> des Fran\u00e7ais d\u00e9clarent utiliser occasionnellement un assistant vocal et  19%<sup>2<\/sup> souvent. Au niveau mondial,  39%<sup>3<\/sup> des internautes des pays les plus d\u00e9velopp\u00e9s utilisent r\u00e9guli\u00e8rement la voix pour effectuer des recherches ou passer des commandes (l\u2019Inde et la Chine en t\u00eate). Sans compter la g\u00e9n\u00e9ration des Millennials, qui conna\u00eet les plus fortes progressions annuelles d\u2019adoption de la recherche vocale.<\/p>\n\n\n\n<p>En 2020 (l\u2019ann\u00e9e prochaine&nbsp;!), comScore pr\u00e9voit que 50%\ndes requ\u00eates effectu\u00e9es sur Google seront vocales. Et ce n\u2019est que le d\u00e9but\u2026 <\/p>\n\n\n\n<p>A propos du futur de la recherche vocale, Lionel Millet,\nTeam Leader SEO chez Keyade, donne son point de vue&nbsp;: <em>\u00ab&nbsp;Aujourd\u2019hui, la recherche vocale a une dimension essentiellement\ninformationnelle, mais on peut l\u00e9gitimement envisager qu\u2019elle ait demain une\ndimension transactionnelle. Lorsque seront lev\u00e9es les questions\nd\u2019identification, de s\u00e9curit\u00e9, et de d\u00e9roul\u00e9 des \u00e9tapes d\u2019achat, un assistant\nvocal permettra certainement de rechercher des articles puis de passer\ndirectement tous types de commandes.&nbsp;\u00bb<\/em><\/p>\n\n\n\n<p>Alors&nbsp;? Qui se met bient\u00f4t \u00e0 l\u2019AEO&nbsp;?<br><\/p>\n\n\n\n<p><em>Pour toute question,\nnous vous invitons \u00e0 contacter l\u2019\u00e9quipe SEO Keyade, qui se fera un plaisir de\nr\u00e9pondre \u00e0 vos questions et de vous accompagner dans vos projets (<a href=\"mailto:seo@keyade.com\">seo@keyade.com<\/a>).<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>Sources : <sup>1<\/sup>Abondance.com&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <sup>2<\/sup>Abondance.com, Septembre 2018&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <sup>3<\/sup>HootSuite &amp; WeAreSocial, Janvier 2019 <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Answer Engine Optimization (mais qu\u2019est-ce que c\u2019est encore&nbsp;?) Avec l\u2019acc\u00e9l\u00e9ration de la recherche vocale et l\u2019av\u00e8nement des assistants vocaux \u2013 tels que Google, Alexa (Amazon), Siri (Apple) ou encore Cortana (Microsoft) \u2013 une question se r\u00e9pand de plus en plus chez les d\u00e9tenteurs de sites web&nbsp;: \u00ab&nbsp;comment faire en sorte que les assistants vocaux utilisent [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6627,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[81,135,295],"tags":[451,119,453],"class_list":["post-6623","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lactu-digitale","category-seo","category-fil-actualite","tag-aeo","tag-seo","tag-voice-search"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Voice Search : qu\u2019est-ce que l\u2019AEO dont tout le monde parle ? | Keyade<\/title>\n<meta name=\"description\" content=\"Comment faire en sorte que les assistants vocaux utilisent mon site comme source de leur r\u00e9ponse vocale ? 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