{"id":4785,"date":"2018-03-01T11:21:48","date_gmt":"2018-03-01T10:21:48","guid":{"rendered":"https:\/\/www.keyade.com\/agence\/?p=2945"},"modified":"2018-06-19T14:38:28","modified_gmt":"2018-06-19T13:38:28","slug":"gestion-dinventaire-bing-campagnes-ikc-de-doubleclick-search","status":"publish","type":"post","link":"https:\/\/www.keyade.com\/fr\/blog\/gestion-dinventaire-bing-campagnes-ikc-de-doubleclick-search\/","title":{"rendered":"Gestion d&rsquo;inventaire sur Bing avec les campagnes IKC de DoubleClick Search"},"content":{"rendered":"<p style=\"text-align: justify;\">Au sein de la suite DoubleClick Search, nous parlons aujourd\u2019hui de gestion d\u2019inventaire, et notamment des campagnes IKC (Inventory Keywords Campaigns), qui permettent d\u2019automatiser la construction de campagnes sur le r\u00e9seau de recherche \u00e0 partir d\u2019un catalogue produits. Ces campagnes permettent notamment de positionner la marque sur des mots-cl\u00e9s \u00e9largis, non couverts par les campagnes classiques. Ces campagnes IKC sont bien s\u00fbr disponibles sur Google, mais \u00e9galement sur Bing. A ce sujet, les consultants SEA Keyade souhaitent partager un constat simple\u00a0: pour les annonceurs qui d\u00e9ploient d\u00e9j\u00e0 des campagnes IKC sur Google, le d\u00e9ploiement de ces campagnes sur Bing permet d\u2019apporter une performance incr\u00e9mentale rapidement et simplement. Trois raisons \u00e0 cela\u00a0:<\/p>\n<ul style=\"text-align: justify;\">\n<li>L\u2019effet d\u2019apprentissage. Toute l\u2019\u00e9laboration des campagnes IKC Google (cr\u00e9ation d\u2019un flux dynamique r\u00e9pondant aux sp\u00e9cifications DoubleClick, cr\u00e9ation des campagnes et des templates d\u2019annonces, param\u00e9trage des campagnes) b\u00e9n\u00e9ficie directement au d\u00e9ploiement de campagnes IKC Bing.<\/li>\n<li>Des co\u00fbts r\u00e9duits. Bing \u00e9tant un moteur de recherche moins concurrentiel que Google, les co\u00fbts par clic y sont plus faibles.<\/li>\n<li>Une meilleure rentabilit\u00e9. Gr\u00e2ce aux CPC bas et \u00e0 des taux de conversion \u00e9quivalents \u00e0 ceux des campagnes IKC Google, t\u00e9moignant de la qualit\u00e9 du trafic.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Ainsi, pour l\u2019un de nos annonceurs retailer, les chiffres illustrent le raisonnement\u00a0: les investissements IKC Bing de cet annonceur ne repr\u00e9sentent que 5% des investissements IKC Google mais les CPC \u00e9tant plus bas sur Bing (-36%), les consultants sont en mesure de maintenir une bonne rentabilit\u00e9 sur les campagnes Bing (+37%), am\u00e9liorant de fait les performances du catalogue produits.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Au sein de la suite DoubleClick Search, nous parlons aujourd\u2019hui de gestion d\u2019inventaire, et notamment des campagnes IKC (Inventory Keywords Campaigns), qui permettent d\u2019automatiser la construction de campagnes sur le r\u00e9seau de recherche \u00e0 partir d\u2019un catalogue produits. Ces campagnes permettent notamment de positionner la marque sur des mots-cl\u00e9s \u00e9largis, non couverts par les campagnes [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4841,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[133,295],"tags":[67,319,113,321,5],"class_list":["post-4785","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sea","category-fil-actualite","tag-bing","tag-doubleclick","tag-google","tag-longtail","tag-sea"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gestion d&#039;inventaire sur Bing avec DoubleClick Search | Keyade<\/title>\n<meta name=\"description\" content=\"Les campagnes IKC permettent d\u2019automatiser la construction de campagnes sur le r\u00e9seau de recherche \u00e0 partir d\u2019un catalogue produits\" 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