{"id":4773,"date":"2018-01-15T15:04:30","date_gmt":"2018-01-15T14:04:30","guid":{"rendered":"https:\/\/www.keyade.com\/agence\/?p=2839"},"modified":"2018-06-19T14:40:18","modified_gmt":"2018-06-19T13:40:18","slug":"mettre-a-profit-flux-google-shopping-campagnes-dsa-page-feed","status":"publish","type":"post","link":"https:\/\/www.keyade.com\/fr\/blog\/mettre-a-profit-flux-google-shopping-campagnes-dsa-page-feed\/","title":{"rendered":"Comment mettre \u00e0 profit votre flux Google Shopping sur des campagnes DSA Page Feed"},"content":{"rendered":"<p style=\"text-align: justify;\">On connaissait bien s\u00fbr les campagnes <strong>DSA<\/strong> (Dynamic Search Ads), ces campagnes sans achat de mots-cl\u00e9s qui permettent de g\u00e9n\u00e9rer des annonces dynamiques en fonction de la correspondance entre les requ\u00eates des internautes et le <em>contenu<\/em> d\u2019un site web (page et URL). Les campagnes <strong>DSA Page Feed<\/strong> fonctionnent sur le m\u00eame principe \u00e0 la diff\u00e9rence qu\u2019elles se basent sur des flux d\u2019URL personnalisables. Une nouveaut\u00e9 qui permet d\u2019affiner et de mieux contr\u00f4ler le ciblage des campagnes dynamiques, \u00e0 condition que les flux soient correctement lab\u00e9lis\u00e9s. Il est ainsi possible de cr\u00e9er des structures de campagnes ind\u00e9pendantes de la structure du site (par exemple\u00a0: \u2018meilleures-ventes\u2019 ou \u2018soldes\u2019) ou encore personnaliser les ench\u00e8res en fonction de la marge de chaque produit.<\/p>\n<p style=\"text-align: justify;\">Avec DSA Page Feed, le contr\u00f4le du ciblage est donc renforc\u00e9 gr\u00e2ce \u00e0 la pr\u00e9cision des flux produits utilis\u00e9s. Mais l\u00e0 est le hic\u00a0: l\u2019interface AdWords ne permet pas l\u2019actualisation dynamique de ces flux (il est n\u00e9cessaire de mettre \u00e0 jour manuellement) \u2013 une limite assez handicapante pour les moyens et gros retailers dont les catalogues produits varient quotidiennement.<\/p>\n<p style=\"text-align: justify;\">Ma\u00ebl Loubard, Consultant SEA cr\u00e9atif, explique\u00a0: \u00ab\u00a0D\u2019un c\u00f4t\u00e9, il y avait les campagnes DSA Page Feed, capables de g\u00e9n\u00e9rer du trafic incr\u00e9mental qualifi\u00e9, mais avec une mise \u00e0 jour du flux trop chronophage au quotidien. De l\u2019autre c\u00f4t\u00e9, un flux Google Shopping au contraire actualis\u00e9 dynamiquement, et (tr\u00e8s important\u00a0!) ayant d\u00e9j\u00e0 de nombreux \u2018labels personnalis\u00e9s\u2019 r\u00e9utilisables\u00a0\u00bb. \u00a0Vous voyez o\u00f9 il veut en venir\u00a0? Accompagn\u00e9 par l\u2019\u00e9quipe transversale Automation, Ma\u00ebl d\u00e9veloppe et met en place un process, via un script, permettant de synchroniser dynamiquement le flux Google Shopping aux campagnes DSA Page Feed.<\/p>\n<p style=\"text-align: justify;\">Florent Pignard, consultant SEA et sp\u00e9cialiste Flux ajoute\u00a0: \u00ab\u00a0Aujourd\u2019hui en test avec un client retailer, les premiers r\u00e9sultats montrent des signes d\u2019am\u00e9lioration de la qualit\u00e9 du trafic. Il s\u2019agit d\u2019un d\u00e9ploiement relativement technique, qui s\u2019appuie en amont sur l\u2019audit des flux et une prestation de conseil.\u00a0Nous invitons donc les clients int\u00e9ress\u00e9s par le dispositif \u00e0 nous consulter directement pour envisager un d\u00e9ploiement sur mesure\u00a0\u00bb.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>On connaissait bien s\u00fbr les campagnes DSA (Dynamic Search Ads), ces campagnes sans achat de mots-cl\u00e9s qui permettent de g\u00e9n\u00e9rer des annonces dynamiques en fonction de la correspondance entre les requ\u00eates des internautes et le contenu d\u2019un site web (page et URL). Les campagnes DSA Page Feed fonctionnent sur le m\u00eame principe \u00e0 la diff\u00e9rence [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[133,295],"tags":[165,139,113,5,147],"class_list":["post-4773","post","type-post","status-publish","format-standard","hentry","category-sea","category-fil-actualite","tag-dynamique","tag-flux","tag-google","tag-sea","tag-shopping"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mettre \u00e0 profit votre flux Shopping sur DSA Page Feed | Keyade<\/title>\n<meta name=\"description\" content=\"Keyade met en place un process, via un script, permettant de synchroniser dynamiquement le flux Google Shopping aux campagnes DSA Page Feed\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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