{"id":15699,"date":"2024-03-20T11:29:21","date_gmt":"2024-03-20T09:29:21","guid":{"rendered":"https:\/\/www.keyade.com\/fr\/?p=15699"},"modified":"2024-03-14T15:41:53","modified_gmt":"2024-03-14T13:41:53","slug":"marie-giraud-directrice-operations-paid-search-social-groupm-nexus","status":"publish","type":"post","link":"https:\/\/www.keyade.com\/fr\/blog\/marie-giraud-directrice-operations-paid-search-social-groupm-nexus\/","title":{"rendered":"Trois questions \u00e0 Marie Giraud, nouvelle directrice des op\u00e9rations Paid Search et Social de GroupM Nexus"},"content":{"rendered":"
\n
\"\"<\/figure>\n<\/div>\n\n\n

Le monde du marketing num\u00e9rique est en constante \u00e9volution. Pour rester \u00e0 la pointe, il faut s’adapter et innover. C’est pourquoi nous sommes ravis d’annoncer que Marie Giraud prend les r\u00eanes de la nouvelle Direction des Op\u00e9rations Paid Search et Social de GroupM Nexus qui regroupe les expertises Paid Search et Social Media de GroupM. <\/strong><\/p>\n\n\n\n

Nous avons eu l’occasion de discuter avec Marie de sa vision pour ce nouveau r\u00f4le et de l’importance de mettre le client au centre de tout ce que nous faisons.<\/strong><\/p>\n\n\n\n

Marie, f\u00e9licitations pour ton nouveau r\u00f4le ! Peux-tu nous partager ta vision pour cette nouvelle aventure ?<\/h2>\n\n\n\n

Merci ! Je suis ravie de prendre cette nouvelle fonction. Plus qu\u2019un nouveau poste, il s\u2019agit d\u2019une \u00e9volution naturelle de mon r\u00f4le au sein de l\u2019\u00e9quipe Conseil de Keyade. Pendant un an, ma mission a consist\u00e9 \u00e0 remettre le client au centre de la cha\u00eene de valeur. Et nous avons r\u00e9ussi ! L\u2019objectif, maintenant, est de mettre au service du groupe toutes les bonnes pratiques et tous les enseignements que nous avons retir\u00e9s ces derniers mois. Cette nouvelle organisation s\u2019inscrit dans l\u2019\u00e9volution de GroupM, avec d\u2019un c\u00f4t\u00e9 les expertises au sein de GroupM Nexus<\/a> et de l\u2019autre le conseil des agences en lien direct avec les clients.<\/p>\n\n\n\n

En effet, avec la cr\u00e9ation de ce poste, l\u2019id\u00e9e est de se rapprocher des agences de GroupM, et donc des annonceurs. Bien s\u00fbr, je ne travaille pas seule. Je m\u2019appuie sur trois heads of Paid Search et Social Media. Chacun est responsable des clients d\u2019une agence : Mindshare, Wavemaker ou EssenceMediacom. L\u2019id\u00e9e est qu\u2019ils connaissent mieux chaque agence, chaque sp\u00e9cificit\u00e9, afin d\u2019accompagner au mieux les strat\u00e9gies clients Search et Social.<\/p>\n\n\n\n

Head of Paid Search et <\/em>Social Media ? Cela implique-t-il une diversit\u00e9 des expertises des consultants ?<\/h2>\n\n\n\n

Non. Nous croyons toujours en la n\u00e9cessit\u00e9 pour les consultants de ma\u00eetriser \u00e0 200% les sp\u00e9cificit\u00e9s de leur levier. C\u2019est pour le client la garantie d\u2019une excellence op\u00e9rationnelle. En revanche, les heads of auront une double casquette, parce que leur objectif est de r\u00e9pondre \u00e0 une probl\u00e9matique client qui d\u00e9passe le levier. Ainsi, ils pourront par exemple orchestrer une synergie Search et Social afin d\u2019avoir une gestion de budget agile en lien direct avec les objectifs business du client, comme nous pouvons le faire avec succ\u00e8s chez plusieurs de nos annonceurs.<\/p>\n\n\n\n

Quelles synergies vois-tu avec les autres d\u00e9partements GroupM Nexus ?<\/h2>\n\n\n\n

L\u2019id\u00e9e est de se rapprocher des autres leviers et identit\u00e9s de GroupM Nexus, parce que nous avons tous les m\u00eames probl\u00e9matiques et les m\u00eames sujets. Cette synergie contribue \u00e0 am\u00e9liorer la proposition de valeur faite au client. M\u00eame si on est sp\u00e9cialiste d\u2019un levier, on se tourne vers les besoins du client pour apporter des solutions qui d\u00e9passent sa seule expertise.<\/p>\n\n\n\n

L\u2019ouverture est la raison d\u2019\u00eatre de GroupM Nexus. Cette communaut\u00e9 vise \u00e0 favoriser le partage au sein des \u00e9quipes, \u00e0 casser les silos qu\u2019on pouvait conna\u00eetre. On le voit dans l\u2019industrie : les fronti\u00e8res entre les leviers deviennent de plus en plus poreuses. Google se met \u00e0 faire du Social Media avec Demand Gen. De nombreuses plateformes Social Media commencent \u00e0 int\u00e9grer des fonctionnalit\u00e9s de Paid Search ou d\u2019e-commerce \u2013 nous attendons de voir ce que donnera l\u2019arriv\u00e9e de TikTok Shop \u00e0 la fin de l\u2019ann\u00e9e, par exemple. Nous devons nous adapter, tout comme les annonceurs. Et si nous voulons \u00eatre pertinents dans notre accompagnement, nous devons nous r\u00e9inventer.<\/p>\n\n\n\n

Nous sommes convaincus que l’expertise et la vision de Marie Giraud apporteront une valeur ajout\u00e9e significative \u00e0 GroupM Nexus et \u00e0 nos clients. Son engagement \u00e0 mettre le client au centre de tout ce que nous faisons est en parfaite ad\u00e9quation avec notre mission chez Keyade.<\/strong><\/p>\n\n\n\n

Si vous souhaitez en savoir plus sur la fa\u00e7on dont nous pouvons vous aider votre entreprise \u00e0 naviguer dans le paysage en constante \u00e9volution du marketing num\u00e9rique, n’h\u00e9sitez pas \u00e0 <\/strong>nous contacter<\/strong><\/a>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Rencontrez Marie Giraud, la force motrice derri\u00e8re la nouvelle direction Paid Search et Social de GroupM Nexus. <\/p>\n","protected":false},"author":1,"featured_media":15857,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-15699","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classe"],"yoast_head":"\nTrois questions \u00e0 Marie Giraud, nouvelle directrice des op\u00e9rations Paid Search et Social de GroupM Nexus - Keyade<\/title>\n<meta name=\"description\" content=\"Rencontrez Marie Giraud, la force motrice derri\u00e8re la nouvelle direction Paid Search et Social de GroupM Nexus.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.keyade.com\/fr\/blog\/marie-giraud-directrice-operations-paid-search-social-groupm-nexus\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Trois questions \u00e0 Marie Giraud, nouvelle directrice des op\u00e9rations Paid Search et Social de GroupM Nexus - Keyade\" \/>\n<meta property=\"og:description\" content=\"Rencontrez Marie Giraud, la force motrice derri\u00e8re la nouvelle direction Paid Search et Social de GroupM Nexus.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.keyade.com\/fr\/blog\/marie-giraud-directrice-operations-paid-search-social-groupm-nexus\/\" \/>\n<meta property=\"og:site_name\" content=\"Keyade\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/keyade\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-20T09:29:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2024\/03\/IMG_2015-Modifier-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1607\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Keyade\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Keyade\" \/>\n<meta name=\"twitter:site\" content=\"@Keyade\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Keyade\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/blog\\\/marie-giraud-directrice-operations-paid-search-social-groupm-nexus\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/blog\\\/marie-giraud-directrice-operations-paid-search-social-groupm-nexus\\\/\"},\"author\":{\"name\":\"Keyade\",\"@id\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/#\\\/schema\\\/person\\\/f12e17c1c1788c9d20cc6fb06f342b6e\"},\"headline\":\"Trois questions \u00e0 Marie Giraud, nouvelle directrice des op\u00e9rations Paid Search et Social de GroupM Nexus\",\"datePublished\":\"2024-03-20T09:29:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/blog\\\/marie-giraud-directrice-operations-paid-search-social-groupm-nexus\\\/\"},\"wordCount\":723,\"publisher\":{\"@id\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/blog\\\/marie-giraud-directrice-operations-paid-search-social-groupm-nexus\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/IMG_2015-Modifier-scaled.jpg\",\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/blog\\\/marie-giraud-directrice-operations-paid-search-social-groupm-nexus\\\/\",\"url\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/blog\\\/marie-giraud-directrice-operations-paid-search-social-groupm-nexus\\\/\",\"name\":\"Trois questions \u00e0 Marie Giraud, nouvelle directrice des op\u00e9rations Paid Search et Social de GroupM Nexus - Keyade\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/blog\\\/marie-giraud-directrice-operations-paid-search-social-groupm-nexus\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/blog\\\/marie-giraud-directrice-operations-paid-search-social-groupm-nexus\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/IMG_2015-Modifier-scaled.jpg\",\"datePublished\":\"2024-03-20T09:29:21+00:00\",\"description\":\"Rencontrez Marie Giraud, la force motrice derri\u00e8re la nouvelle direction Paid Search et Social de GroupM Nexus.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/blog\\\/marie-giraud-directrice-operations-paid-search-social-groupm-nexus\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.keyade.com\\\/fr\\\/blog\\\/marie-giraud-directrice-operations-paid-search-social-groupm-nexus\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/blog\\\/marie-giraud-directrice-operations-paid-search-social-groupm-nexus\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/IMG_2015-Modifier-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/IMG_2015-Modifier-scaled.jpg\",\"width\":2560,\"height\":1607},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/blog\\\/marie-giraud-directrice-operations-paid-search-social-groupm-nexus\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Trois questions \u00e0 Marie Giraud, nouvelle directrice des op\u00e9rations Paid Search et Social de GroupM Nexus\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/\",\"name\":\"Keyade\",\"description\":\"Agence Conseil en Performance Digitale\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/#organization\",\"name\":\"Keyade\",\"url\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/logo-keyade-u-533x100-1.png\",\"contentUrl\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/logo-keyade-u-533x100-1.png\",\"width\":533,\"height\":100,\"caption\":\"Keyade\"},\"image\":{\"@id\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/keyade\\\/\",\"https:\\\/\\\/x.com\\\/Keyade\",\"https:\\\/\\\/www.instagram.com\\\/keyade\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/keyade\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/#\\\/schema\\\/person\\\/f12e17c1c1788c9d20cc6fb06f342b6e\",\"name\":\"Keyade\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e427bda3f9d59f759becaf134a752337ec6cd6c60c20bd119dce91327d13a3e2?s=96&d=blank&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e427bda3f9d59f759becaf134a752337ec6cd6c60c20bd119dce91327d13a3e2?s=96&d=blank&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e427bda3f9d59f759becaf134a752337ec6cd6c60c20bd119dce91327d13a3e2?s=96&d=blank&r=g\",\"caption\":\"Keyade\"},\"url\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/blog\\\/author\\\/keyade_wp\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Trois questions \u00e0 Marie Giraud, nouvelle directrice des op\u00e9rations Paid Search et Social de GroupM Nexus - Keyade","description":"Rencontrez Marie Giraud, la force motrice derri\u00e8re la nouvelle direction Paid Search et Social de GroupM Nexus.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.keyade.com\/fr\/blog\/marie-giraud-directrice-operations-paid-search-social-groupm-nexus\/","og_locale":"fr_FR","og_type":"article","og_title":"Trois questions \u00e0 Marie Giraud, nouvelle directrice des op\u00e9rations Paid Search et Social de GroupM Nexus - Keyade","og_description":"Rencontrez Marie Giraud, la force motrice derri\u00e8re la nouvelle direction Paid Search et Social de GroupM Nexus.","og_url":"https:\/\/www.keyade.com\/fr\/blog\/marie-giraud-directrice-operations-paid-search-social-groupm-nexus\/","og_site_name":"Keyade","article_publisher":"https:\/\/www.facebook.com\/keyade\/","article_published_time":"2024-03-20T09:29:21+00:00","og_image":[{"width":2560,"height":1607,"url":"https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2024\/03\/IMG_2015-Modifier-scaled.jpg","type":"image\/jpeg"}],"author":"Keyade","twitter_card":"summary_large_image","twitter_creator":"@Keyade","twitter_site":"@Keyade","twitter_misc":{"\u00c9crit par":"Keyade","Dur\u00e9e de lecture estim\u00e9e":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.keyade.com\/fr\/blog\/marie-giraud-directrice-operations-paid-search-social-groupm-nexus\/#article","isPartOf":{"@id":"https:\/\/www.keyade.com\/fr\/blog\/marie-giraud-directrice-operations-paid-search-social-groupm-nexus\/"},"author":{"name":"Keyade","@id":"https:\/\/www.keyade.com\/fr\/#\/schema\/person\/f12e17c1c1788c9d20cc6fb06f342b6e"},"headline":"Trois questions \u00e0 Marie Giraud, nouvelle directrice des op\u00e9rations Paid Search et Social de GroupM Nexus","datePublished":"2024-03-20T09:29:21+00:00","mainEntityOfPage":{"@id":"https:\/\/www.keyade.com\/fr\/blog\/marie-giraud-directrice-operations-paid-search-social-groupm-nexus\/"},"wordCount":723,"publisher":{"@id":"https:\/\/www.keyade.com\/fr\/#organization"},"image":{"@id":"https:\/\/www.keyade.com\/fr\/blog\/marie-giraud-directrice-operations-paid-search-social-groupm-nexus\/#primaryimage"},"thumbnailUrl":"https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2024\/03\/IMG_2015-Modifier-scaled.jpg","inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/www.keyade.com\/fr\/blog\/marie-giraud-directrice-operations-paid-search-social-groupm-nexus\/","url":"https:\/\/www.keyade.com\/fr\/blog\/marie-giraud-directrice-operations-paid-search-social-groupm-nexus\/","name":"Trois questions \u00e0 Marie Giraud, nouvelle directrice des op\u00e9rations Paid Search et Social de GroupM Nexus - Keyade","isPartOf":{"@id":"https:\/\/www.keyade.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.keyade.com\/fr\/blog\/marie-giraud-directrice-operations-paid-search-social-groupm-nexus\/#primaryimage"},"image":{"@id":"https:\/\/www.keyade.com\/fr\/blog\/marie-giraud-directrice-operations-paid-search-social-groupm-nexus\/#primaryimage"},"thumbnailUrl":"https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2024\/03\/IMG_2015-Modifier-scaled.jpg","datePublished":"2024-03-20T09:29:21+00:00","description":"Rencontrez Marie Giraud, la force motrice derri\u00e8re la nouvelle direction Paid Search et Social de GroupM Nexus.","breadcrumb":{"@id":"https:\/\/www.keyade.com\/fr\/blog\/marie-giraud-directrice-operations-paid-search-social-groupm-nexus\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.keyade.com\/fr\/blog\/marie-giraud-directrice-operations-paid-search-social-groupm-nexus\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.keyade.com\/fr\/blog\/marie-giraud-directrice-operations-paid-search-social-groupm-nexus\/#primaryimage","url":"https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2024\/03\/IMG_2015-Modifier-scaled.jpg","contentUrl":"https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2024\/03\/IMG_2015-Modifier-scaled.jpg","width":2560,"height":1607},{"@type":"BreadcrumbList","@id":"https:\/\/www.keyade.com\/fr\/blog\/marie-giraud-directrice-operations-paid-search-social-groupm-nexus\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.keyade.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Trois questions \u00e0 Marie Giraud, nouvelle directrice des op\u00e9rations Paid Search et Social de GroupM Nexus"}]},{"@type":"WebSite","@id":"https:\/\/www.keyade.com\/fr\/#website","url":"https:\/\/www.keyade.com\/fr\/","name":"Keyade","description":"Agence Conseil en Performance Digitale","publisher":{"@id":"https:\/\/www.keyade.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.keyade.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.keyade.com\/fr\/#organization","name":"Keyade","url":"https:\/\/www.keyade.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.keyade.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2020\/09\/logo-keyade-u-533x100-1.png","contentUrl":"https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2020\/09\/logo-keyade-u-533x100-1.png","width":533,"height":100,"caption":"Keyade"},"image":{"@id":"https:\/\/www.keyade.com\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/keyade\/","https:\/\/x.com\/Keyade","https:\/\/www.instagram.com\/keyade\/","https:\/\/www.linkedin.com\/company\/keyade"]},{"@type":"Person","@id":"https:\/\/www.keyade.com\/fr\/#\/schema\/person\/f12e17c1c1788c9d20cc6fb06f342b6e","name":"Keyade","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/e427bda3f9d59f759becaf134a752337ec6cd6c60c20bd119dce91327d13a3e2?s=96&d=blank&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e427bda3f9d59f759becaf134a752337ec6cd6c60c20bd119dce91327d13a3e2?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e427bda3f9d59f759becaf134a752337ec6cd6c60c20bd119dce91327d13a3e2?s=96&d=blank&r=g","caption":"Keyade"},"url":"https:\/\/www.keyade.com\/fr\/blog\/author\/keyade_wp\/"}]}},"_links":{"self":[{"href":"https:\/\/www.keyade.com\/fr\/wp-json\/wp\/v2\/posts\/15699","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.keyade.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.keyade.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.keyade.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.keyade.com\/fr\/wp-json\/wp\/v2\/comments?post=15699"}],"version-history":[{"count":8,"href":"https:\/\/www.keyade.com\/fr\/wp-json\/wp\/v2\/posts\/15699\/revisions"}],"predecessor-version":[{"id":15859,"href":"https:\/\/www.keyade.com\/fr\/wp-json\/wp\/v2\/posts\/15699\/revisions\/15859"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.keyade.com\/fr\/wp-json\/wp\/v2\/media\/15857"}],"wp:attachment":[{"href":"https:\/\/www.keyade.com\/fr\/wp-json\/wp\/v2\/media?parent=15699"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.keyade.com\/fr\/wp-json\/wp\/v2\/categories?post=15699"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.keyade.com\/fr\/wp-json\/wp\/v2\/tags?post=15699"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}