{"id":14573,"date":"2023-09-19T09:00:38","date_gmt":"2023-09-19T07:00:38","guid":{"rendered":"https:\/\/www.keyade.com\/fr\/?p=14573"},"modified":"2023-09-19T16:54:26","modified_gmt":"2023-09-19T14:54:26","slug":"ia-vs-dco-publicite-digitale","status":"publish","type":"post","link":"https:\/\/www.keyade.com\/fr\/blog\/ia-vs-dco-publicite-digitale\/","title":{"rendered":"Social Media\u00a0: l\u2019IA va-t-elle remplacer la DCO\u00a0?"},"content":{"rendered":"\n<p><strong>L\u2019IA g\u00e9n\u00e9rative, et notamment IA Sandbox de Meta, va-t-elle rendre obsol\u00e8te la DCO&nbsp;? nous demandent certains de nos clients. R\u00e9fl\u00e9chir \u00e0 l\u2019avenir de nos pratiques \u00e0 l\u2019\u00e8re de l\u2019IA est un bon r\u00e9flexe. Mais en l\u2019esp\u00e8ce et \u00e0 ce jour, cette question revient \u00e0 se demander si le ketchup va remplacer la mayonnaise.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"690\" height=\"388\" src=\"https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2023\/09\/ia-vs-dco-header.png\" alt=\"Publicit\u00e9 en lien avec la m\u00e9t\u00e9o pluvieuse\" class=\"wp-image-14579\"\/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Avant de r\u00e9pondre \u00e0 la question \u00ab&nbsp;qui de la mayo et du ketchup va tuer l\u2019autre en premier&nbsp;\u00bb, rappelons ce qu\u2019est la DCO.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Sauce Mayo&nbsp;: la DCO \ud83d\udc4d<\/h2>\n\n\n\n<p>La DCO, ou Dynamic Creative Optimization, est une technique qui permet de modifier en temps r\u00e9el des cr\u00e9ations publicitaires digitales (images, vid\u00e9os, banni\u00e8res\u2026) pour les adapter au contexte&nbsp;:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>de l\u2019annonceur&nbsp;: pour respecter sa charge graphique et ses codes de communication&nbsp;;<\/li>\n\n\n\n<li>du produit&nbsp;: prix, stocks, mod\u00e8le\u2026<\/li>\n\n\n\n<li>de l\u2019environnement&nbsp;: heure, m\u00e9t\u00e9o\u2026<\/li>\n\n\n\n<li>de l\u2019individu cibl\u00e9&nbsp;: donn\u00e9es individuelles, localisation\u2026<\/li>\n<\/ul>\n\n\n\n<p>L\u2019objectif de la DCO est d\u2019optimiser le taux de clics et\/ou de conversion.<\/p>\n\n\n\n<p>Petit point rapide sur la recette de la DCO. \u00c0 partir d\u2019un flux source, notre \u00e9quipe R&amp;D b\u00e2tit une solution DCO sur-mesure permettant de traiter automatiquement des images en fonction de ressources graphiques fournies par l\u2019annonceur et des informations contenues dans son flux produits&nbsp;:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>recadrage&nbsp;;<\/li>\n\n\n\n<li>ajout de filtre(s)&nbsp;;<\/li>\n\n\n\n<li>int\u00e9gration dynamique d\u2019encarts prix\u2026<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"605\" height=\"321\" src=\"https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2023\/09\/habillage-charte-graphique.png\" alt=\"DCO : respect de la charge graphique\n\" class=\"wp-image-14583\"\/><\/figure>\n\n\n\n<p><em>La DCO permet ici d\u2019int\u00e9grer la charte graphique du client et d\u2019afficher le prix en vigueur \u00e0 l\u2019instant <\/em>t<em>.<\/em><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"403\" height=\"252\" src=\"https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2023\/09\/jules.png\" alt=\"Publicit\u00e9 contextuelle\n\" class=\"wp-image-14581\"\/><\/figure>\n\n\n\n<p><em>La DCO affiche le produit id\u00e9al par rapport \u00e0 la m\u00e9t\u00e9o, comme lorsqu\u2019un kiosque \u00e0 journaux met en avant des parapluies quand il pleut et des lunettes de soleil par beau temps.<\/em><\/p>\n\n\n\n<p>L\u2019IA g\u00e9n\u00e9rative est quant \u00e0 elle totalement diff\u00e9rente.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Sauce Ketchup&nbsp;: l\u2019IA g\u00e9n\u00e9rative \u270c<\/h2>\n\n\n\n<p>L\u2019IA g\u00e9n\u00e9rative au sein des plateformes publicitaires n\u2019est pas encore disponible aux annonceurs et agences. L\u2019IA Sandbox de Meta pour Facebook et Instagram est encore en b\u00eata et sera disponible \u00e0 quelques agences exclusives d\u2019ici quelques jours \u2013 notamment Keyade. Mais voici d\u00e9j\u00e0 ce que nous savons sur le produit. Il permet aux annonceurs de produire des publicit\u00e9s adapt\u00e9es aux diff\u00e9rents segments de leur audience, avec&nbsp;:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>de la variation de texte pour adapter le contenu du message aux diff\u00e9rents segments de l\u2019audience&nbsp;;<\/li>\n\n\n\n<li>un g\u00e9n\u00e9rateur d\u2019arri\u00e8re-plan pour varier les arri\u00e8re-plans en fonction du public cibl\u00e9. Mais quid des produits non d\u00e9tour\u00e9s&nbsp;?<\/li>\n\n\n\n<li>le recadrage d\u2019images, en rognant ou \u00e9tendant le contenu de base, pour adapter l\u2019image au format publicitaire et passer d\u2019une image carr\u00e9e \u00e0 un format Story par exemple. Cela nous semble \u00eatre le v\u00e9ritable atout du produit&nbsp;;<\/li>\n\n\n\n<li>l&rsquo;am\u00e9lioration de la qualit\u00e9 visuelle de l\u2019asset cr\u00e9atif.<\/li>\n<\/ul>\n\n\n\n<p>L\u2019IA g\u00e9n\u00e9rative se focalise donc sur la cible pour maximiser les taux de clics et les conversions. Peut-on donc se passer de DCO&nbsp;?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Sauce Cocktail&nbsp;: IA + DCO \ud83d\udc4c<\/h2>\n\n\n\n<p>Vous l\u2019avez compris, comparer IA et DCO ne fait aucun sens.<\/p>\n\n\n\n<p>\u00c0 ce jour, <strong>l\u2019IA ne se substitue pas \u00e0 la DCO<\/strong>. Cette derni\u00e8re connecte diff\u00e9rentes sources (ou flux pour \u00eatre techniques) afin de personnaliser les cr\u00e9as en fonction des informations clients (prix et stock), les adapter \u00e0 la charte graphique et donc am\u00e9liorer la pertinence des messages aupr\u00e8s de l\u2019utilisateur. En fin de compte, <strong>la DCO r\u00e9duit les co\u00fbts d\u2019acquisition<\/strong>, en am\u00e9liorant clics et conversions.<\/p>\n\n\n\n<p>L\u2019IA Sandbox r\u00e9pond d\u2019abord \u00e0 un enjeu small business de clients qui ne disposeraient pas de visuels de qualit\u00e9 en quantit\u00e9, et de m\u00e9canique de flux. Pour les comptes plus avanc\u00e9s, ses avantages sont pour l\u2019instant limit\u00e9s, mais <strong>l\u2019IA permet \u00e0 l\u2019annonceur de r\u00e9duire ses co\u00fbts de production et de gagner un temps consid\u00e9rable pour \u00e9tendre son inventaire de diffusion, travailler ainsi la liquidit\u00e9 des campagnes et donc r\u00e9duire les co\u00fbts publicitaires <em>in fine<\/em><\/strong>.<\/p>\n\n\n\n<p>Pour faire un cocktail d\u2019enfer, il faudra dans les prochains mois mixer DCO et IA g\u00e9n\u00e9rative pour que les cr\u00e9ations publicitaires s\u2019adaptent parfaitement \u00e0 la cible (dans le wording par exemple) et au format de la plateforme, afin de maximiser l\u2019impact des campagnes. L\u2019IA facilitera l\u2019adaptation de cr\u00e9ations publicitaires en masse que votre DCO pourra pousser en fonction des contextes d\u00e9finis en amont.<\/p>\n\n\n\n<p>Chez Keyade, nous travaillons d\u00e9j\u00e0 sur les enjeux et les possibilit\u00e9s que peut offrir l\u2019IA au sein de nos m\u00e9caniques de performances pour l\u2019int\u00e9grer au sein de notre offre. Nous vous en parlerons plus tard, lorsque celle-ci sera plus m\u00fbre.<\/p>\n\n\n\n<p>Envie de mettre de la sauce cocktail dans vos campagnes&nbsp;? Demandez conseil \u00e0 nos sp\u00e9cialistes Social Media et R&amp;D !<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019IA g\u00e9n\u00e9rative va-t-elle rendre obsol\u00e8te la DCO ? Se poser cette question revient \u00e0 se demander si le ketchup va remplacer la mayonnaise. <\/p>\n","protected":false},"author":1,"featured_media":14577,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-14573","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classe"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Social Media : L&#039;IA g\u00e9n\u00e9rative va-t-elle d\u00e9tr\u00f4ner la DCO ? - Keyade<\/title>\n<meta name=\"description\" content=\"L&#039;IA g\u00e9n\u00e9rative ou la DCO : quel est le futur de la publicit\u00e9 digitale ? Explorez ces technologies pour optimiser vos campagnes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.keyade.com\/fr\/blog\/ia-vs-dco-publicite-digitale\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Media : L&#039;IA g\u00e9n\u00e9rative va-t-elle d\u00e9tr\u00f4ner la DCO ? - Keyade\" \/>\n<meta property=\"og:description\" content=\"L&#039;IA g\u00e9n\u00e9rative ou la DCO : quel est le futur de la publicit\u00e9 digitale ? Explorez ces technologies pour optimiser vos campagnes.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.keyade.com\/fr\/blog\/ia-vs-dco-publicite-digitale\/\" \/>\n<meta property=\"og:site_name\" content=\"Keyade\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/keyade\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-19T07:00:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-19T14:54:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2023\/09\/ia-vs-dco-une.png\" \/>\n\t<meta property=\"og:image:width\" content=\"899\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Keyade\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Keyade\" \/>\n<meta name=\"twitter:site\" content=\"@Keyade\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Keyade\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/blog\\\/ia-vs-dco-publicite-digitale\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/blog\\\/ia-vs-dco-publicite-digitale\\\/\"},\"author\":{\"name\":\"Keyade\",\"@id\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/#\\\/schema\\\/person\\\/f12e17c1c1788c9d20cc6fb06f342b6e\"},\"headline\":\"Social Media\u00a0: l\u2019IA va-t-elle remplacer la DCO\u00a0?\",\"datePublished\":\"2023-09-19T07:00:38+00:00\",\"dateModified\":\"2023-09-19T14:54:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/blog\\\/ia-vs-dco-publicite-digitale\\\/\"},\"wordCount\":846,\"publisher\":{\"@id\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/blog\\\/ia-vs-dco-publicite-digitale\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/ia-vs-dco-une.png\",\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/blog\\\/ia-vs-dco-publicite-digitale\\\/\",\"url\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/blog\\\/ia-vs-dco-publicite-digitale\\\/\",\"name\":\"Social Media : L'IA g\u00e9n\u00e9rative va-t-elle d\u00e9tr\u00f4ner la DCO ? - Keyade\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/blog\\\/ia-vs-dco-publicite-digitale\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/blog\\\/ia-vs-dco-publicite-digitale\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/ia-vs-dco-une.png\",\"datePublished\":\"2023-09-19T07:00:38+00:00\",\"dateModified\":\"2023-09-19T14:54:26+00:00\",\"description\":\"L'IA g\u00e9n\u00e9rative ou la DCO : quel est le futur de la publicit\u00e9 digitale ? Explorez ces technologies pour optimiser vos campagnes.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/blog\\\/ia-vs-dco-publicite-digitale\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.keyade.com\\\/fr\\\/blog\\\/ia-vs-dco-publicite-digitale\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/blog\\\/ia-vs-dco-publicite-digitale\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/ia-vs-dco-une.png\",\"contentUrl\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/ia-vs-dco-une.png\",\"width\":899,\"height\":675,\"caption\":\"Publicit\u00e9 en lien avec la m\u00e9t\u00e9o pluvieuse\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/blog\\\/ia-vs-dco-publicite-digitale\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Social Media\u00a0: l\u2019IA va-t-elle remplacer la DCO\u00a0?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/\",\"name\":\"Keyade\",\"description\":\"Agence Conseil en Performance Digitale\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/#organization\",\"name\":\"Keyade\",\"url\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/logo-keyade-u-533x100-1.png\",\"contentUrl\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/logo-keyade-u-533x100-1.png\",\"width\":533,\"height\":100,\"caption\":\"Keyade\"},\"image\":{\"@id\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/keyade\\\/\",\"https:\\\/\\\/x.com\\\/Keyade\",\"https:\\\/\\\/www.instagram.com\\\/keyade\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/keyade\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/#\\\/schema\\\/person\\\/f12e17c1c1788c9d20cc6fb06f342b6e\",\"name\":\"Keyade\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e427bda3f9d59f759becaf134a752337ec6cd6c60c20bd119dce91327d13a3e2?s=96&d=blank&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e427bda3f9d59f759becaf134a752337ec6cd6c60c20bd119dce91327d13a3e2?s=96&d=blank&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e427bda3f9d59f759becaf134a752337ec6cd6c60c20bd119dce91327d13a3e2?s=96&d=blank&r=g\",\"caption\":\"Keyade\"},\"url\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/blog\\\/author\\\/keyade_wp\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Social Media : L'IA g\u00e9n\u00e9rative va-t-elle d\u00e9tr\u00f4ner la DCO ? - Keyade","description":"L'IA g\u00e9n\u00e9rative ou la DCO : quel est le futur de la publicit\u00e9 digitale ? Explorez ces technologies pour optimiser vos campagnes.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.keyade.com\/fr\/blog\/ia-vs-dco-publicite-digitale\/","og_locale":"fr_FR","og_type":"article","og_title":"Social Media : L'IA g\u00e9n\u00e9rative va-t-elle d\u00e9tr\u00f4ner la DCO ? - Keyade","og_description":"L'IA g\u00e9n\u00e9rative ou la DCO : quel est le futur de la publicit\u00e9 digitale ? Explorez ces technologies pour optimiser vos campagnes.","og_url":"https:\/\/www.keyade.com\/fr\/blog\/ia-vs-dco-publicite-digitale\/","og_site_name":"Keyade","article_publisher":"https:\/\/www.facebook.com\/keyade\/","article_published_time":"2023-09-19T07:00:38+00:00","article_modified_time":"2023-09-19T14:54:26+00:00","og_image":[{"width":899,"height":675,"url":"https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2023\/09\/ia-vs-dco-une.png","type":"image\/png"}],"author":"Keyade","twitter_card":"summary_large_image","twitter_creator":"@Keyade","twitter_site":"@Keyade","twitter_misc":{"\u00c9crit par":"Keyade","Dur\u00e9e de lecture estim\u00e9e":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.keyade.com\/fr\/blog\/ia-vs-dco-publicite-digitale\/#article","isPartOf":{"@id":"https:\/\/www.keyade.com\/fr\/blog\/ia-vs-dco-publicite-digitale\/"},"author":{"name":"Keyade","@id":"https:\/\/www.keyade.com\/fr\/#\/schema\/person\/f12e17c1c1788c9d20cc6fb06f342b6e"},"headline":"Social Media\u00a0: l\u2019IA va-t-elle remplacer la DCO\u00a0?","datePublished":"2023-09-19T07:00:38+00:00","dateModified":"2023-09-19T14:54:26+00:00","mainEntityOfPage":{"@id":"https:\/\/www.keyade.com\/fr\/blog\/ia-vs-dco-publicite-digitale\/"},"wordCount":846,"publisher":{"@id":"https:\/\/www.keyade.com\/fr\/#organization"},"image":{"@id":"https:\/\/www.keyade.com\/fr\/blog\/ia-vs-dco-publicite-digitale\/#primaryimage"},"thumbnailUrl":"https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2023\/09\/ia-vs-dco-une.png","inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/www.keyade.com\/fr\/blog\/ia-vs-dco-publicite-digitale\/","url":"https:\/\/www.keyade.com\/fr\/blog\/ia-vs-dco-publicite-digitale\/","name":"Social Media : L'IA g\u00e9n\u00e9rative va-t-elle d\u00e9tr\u00f4ner la DCO ? - Keyade","isPartOf":{"@id":"https:\/\/www.keyade.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.keyade.com\/fr\/blog\/ia-vs-dco-publicite-digitale\/#primaryimage"},"image":{"@id":"https:\/\/www.keyade.com\/fr\/blog\/ia-vs-dco-publicite-digitale\/#primaryimage"},"thumbnailUrl":"https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2023\/09\/ia-vs-dco-une.png","datePublished":"2023-09-19T07:00:38+00:00","dateModified":"2023-09-19T14:54:26+00:00","description":"L'IA g\u00e9n\u00e9rative ou la DCO : quel est le futur de la publicit\u00e9 digitale ? Explorez ces technologies pour optimiser vos campagnes.","breadcrumb":{"@id":"https:\/\/www.keyade.com\/fr\/blog\/ia-vs-dco-publicite-digitale\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.keyade.com\/fr\/blog\/ia-vs-dco-publicite-digitale\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.keyade.com\/fr\/blog\/ia-vs-dco-publicite-digitale\/#primaryimage","url":"https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2023\/09\/ia-vs-dco-une.png","contentUrl":"https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2023\/09\/ia-vs-dco-une.png","width":899,"height":675,"caption":"Publicit\u00e9 en lien avec la m\u00e9t\u00e9o pluvieuse"},{"@type":"BreadcrumbList","@id":"https:\/\/www.keyade.com\/fr\/blog\/ia-vs-dco-publicite-digitale\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.keyade.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Social Media\u00a0: l\u2019IA va-t-elle remplacer la DCO\u00a0?"}]},{"@type":"WebSite","@id":"https:\/\/www.keyade.com\/fr\/#website","url":"https:\/\/www.keyade.com\/fr\/","name":"Keyade","description":"Agence Conseil en Performance Digitale","publisher":{"@id":"https:\/\/www.keyade.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.keyade.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.keyade.com\/fr\/#organization","name":"Keyade","url":"https:\/\/www.keyade.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.keyade.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2020\/09\/logo-keyade-u-533x100-1.png","contentUrl":"https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2020\/09\/logo-keyade-u-533x100-1.png","width":533,"height":100,"caption":"Keyade"},"image":{"@id":"https:\/\/www.keyade.com\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/keyade\/","https:\/\/x.com\/Keyade","https:\/\/www.instagram.com\/keyade\/","https:\/\/www.linkedin.com\/company\/keyade"]},{"@type":"Person","@id":"https:\/\/www.keyade.com\/fr\/#\/schema\/person\/f12e17c1c1788c9d20cc6fb06f342b6e","name":"Keyade","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/e427bda3f9d59f759becaf134a752337ec6cd6c60c20bd119dce91327d13a3e2?s=96&d=blank&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e427bda3f9d59f759becaf134a752337ec6cd6c60c20bd119dce91327d13a3e2?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e427bda3f9d59f759becaf134a752337ec6cd6c60c20bd119dce91327d13a3e2?s=96&d=blank&r=g","caption":"Keyade"},"url":"https:\/\/www.keyade.com\/fr\/blog\/author\/keyade_wp\/"}]}},"_links":{"self":[{"href":"https:\/\/www.keyade.com\/fr\/wp-json\/wp\/v2\/posts\/14573","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.keyade.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.keyade.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.keyade.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.keyade.com\/fr\/wp-json\/wp\/v2\/comments?post=14573"}],"version-history":[{"count":9,"href":"https:\/\/www.keyade.com\/fr\/wp-json\/wp\/v2\/posts\/14573\/revisions"}],"predecessor-version":[{"id":14677,"href":"https:\/\/www.keyade.com\/fr\/wp-json\/wp\/v2\/posts\/14573\/revisions\/14677"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.keyade.com\/fr\/wp-json\/wp\/v2\/media\/14577"}],"wp:attachment":[{"href":"https:\/\/www.keyade.com\/fr\/wp-json\/wp\/v2\/media?parent=14573"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.keyade.com\/fr\/wp-json\/wp\/v2\/categories?post=14573"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.keyade.com\/fr\/wp-json\/wp\/v2\/tags?post=14573"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}