{"id":13977,"date":"2023-05-16T14:09:54","date_gmt":"2023-05-16T12:09:54","guid":{"rendered":"https:\/\/www.keyade.com\/fr\/?p=13977"},"modified":"2023-05-23T17:43:13","modified_gmt":"2023-05-23T15:43:13","slug":"digital-week-jules-partage-bonnes-pratiques-digital","status":"publish","type":"post","link":"https:\/\/www.keyade.com\/fr\/blog\/digital-week-jules-partage-bonnes-pratiques-digital\/","title":{"rendered":"Digital Week\u00a0: Jules s\u2019habille digital pendant une semaine"},"content":{"rendered":"\n
\"Jimmy<\/figure>\n\n\n\n

D\u00e9couvrez les coulisses de la Digital Week de Jules, l’\u00e9v\u00e9nement qui a permis de partager les bonnes pratiques du digital et de favoriser les synergies entre les diff\u00e9rentes \u00e9quipes. Guillaume Berdzinski, Digital Acquisition Manager de Jules, revient sur les temps forts de cet \u00e9v\u00e9nement et partage avec nous les retours tr\u00e8s positifs des participants. De l’omnicanalit\u00e9, expliqu\u00e9e par nos brillants sp\u00e9cialistes SEA et SMO Florent et Jimmy, \u00e0 l’exp\u00e9rimentation du Web 3, cet entretien vous plongera dans cette initiative inspirante !<\/p>\n\n\n\n

Keyade : Qu\u2019est-ce que c’est que la Digital Week ?<\/h2>\n\n\n\n

Guillaume Berdzinski : La Digital Week, c\u2019est neuf conf\u00e9rences sur les m\u00e9tiers et partenaires avec lesquels nous travaillons au sein de l’\u00e9quipe digitale de Jules, autour de sujets comme le M\u00e9tavers, Google, YouTube, Content Square ou l\u2019omnicanalit\u00e9. L\u2019id\u00e9e \u00e9tait d\u2019\u00e9vang\u00e9liser les \u00e9quipes sur le digital, d\u2019acculturer les autres services sur les m\u00e9tiers, de montrer comment on travaille et ce que nos actions g\u00e9n\u00e8rent.<\/p>\n\n\n\n

Qui \u00e9taient les intervenants ?<\/h2>\n\n\n\n

Les mieux plac\u00e9s pour en parler : des sp\u00e9cialistes des r\u00e9gies, de Keyade, mais aussi nos coll\u00e8gues de Kiabi, ainsi que d\u2019autres acteurs pour nous partager leur retour d\u2019exp\u00e9rience de la seconde main, sujet en train de se construire cette ann\u00e9e. Nous avons \u00e9galement pu donner la parole \u00e0 nos partenaires m\u00e9dia et tech comme Pinterest, Amazon Ads, OneStock ou YouTube. Nous avions la volont\u00e9 d\u2019impliquer toutes les \u00e9quipes de Jules pour favoriser le partage et des synergies qui, \u00e0 la base, ne paraissent pas forc\u00e9ment \u00e9videntes.<\/p>\n\n\n\n

L\u2019objectif \u00e9tait de pr\u00e9senter des sujets qui seront d\u00e9velopp\u00e9s dans les mois \u00e0 venir ?<\/h2>\n\n\n\n

Oui et non. En fait, si l\u2019on prend l\u2019exemple du Web 3, l\u2019id\u00e9e \u00e9tait de voir comment nous pourrions nous l’approprier sans forc\u00e9ment en faire un projet. Avec un petit groupe de travail regroupant diff\u00e9rents services (Digital, Offre produit, RH, marketing) nous explorons toutes les pistes qui nous semblent int\u00e9ressantes pour l\u2019entreprise en lien avec notre mission.<\/p>\n\n\n\n

Mais nous avons \u00e9galement pris le temps de d\u00e9velopper des sujets qui seront bel et bien lanc\u00e9s dans les mois \u00e0 venir comme le futur de l\u2019omnicanalit\u00e9 dans notre strat\u00e9gie publicitaire.<\/p>\n\n\n\n

Qui \u00e9tait pr\u00e9sent ?<\/h2>\n\n\n\n

Guillaume Berdzinski : L\u2019\u00e9v\u00e9nement \u00e9tait ouvert \u00e0 l’ensemble des \u00e9quipes de Jules. \u00c9tait pr\u00e9sente une centaine de collaborateurs de diff\u00e9rentes \u00e9quipes, de la Supply aux RH, alors m\u00eame que la pr\u00e9sence n\u2019\u00e9tait pas obligatoire, preuve que le sujet int\u00e9ressait. Nous avons opt\u00e9 pour des formats courts pour que les conf\u00e9rences puissent se tenir pendant les heures de travail sans bloquer les personnes dans leurs activit\u00e9s.<\/p>\n\n\n\n

Keyade : Pourquoi avoir invit\u00e9 Keyade pour pr\u00e9senter l\u2019omnicanalit\u00e9 ?<\/h2>\n\n\n\n

Nous avons invit\u00e9 Keyade pour parler de l’omnicanalit\u00e9 parce que vous faites partie des partenaires avec qui nous travaillons au quotidien et de mani\u00e8re \u00e9troite depuis quelques ann\u00e9es maintenant. Vous nous avez accompagn\u00e9s dans notre transition vers la performance et l’omnicanalit\u00e9, un objectif cl\u00e9 pour nous, tant c\u00f4t\u00e9 digital que retail. Nous voulions partager notre exp\u00e9rience avec les autres \u00e9quipes et montrer comment nous travaillons ensemble pour am\u00e9liorer l’exp\u00e9rience client. En effet, les \u00e9quipes voient la finalit\u00e9 de l\u2019omnicanalit\u00e9, mais pas forc\u00e9ment tout ce qui est activ\u00e9 derri\u00e8re. L’id\u00e9e, c’\u00e9tait de valoriser tout le travail que nous faisons au quotidien et de montrer concr\u00e8tement l’envers du d\u00e9cor, et notamment ce qui se passe et les projets que nous d\u00e9ployons quand on dit que l\u2019on optimise la rentabilit\u00e9 ou la visibilit\u00e9 \u2013 termes un peu galvaud\u00e9s. Eh oui, il ne s\u2019agit pas d\u2019appuyer simplement sur un bouton : toute une \u00e9quipe et tout un process est activ\u00e9 pour optimiser les performances !<\/p>\n\n\n\n

Quels ont \u00e9t\u00e9 les retours des personnes qui ont assist\u00e9 \u00e0 cette conf\u00e9rence ?<\/h2>\n\n\n\n

Les retours ont \u00e9t\u00e9 hyper positifs. Les collaborateurs ont \u00e9t\u00e9 tr\u00e8s r\u00e9ceptifs, m\u00eame quand les sujets ne les concernaient pas directement. Par exemple, les \u00e9quipes Style ont \u00e9t\u00e9 tr\u00e8s int\u00e9ress\u00e9es par les retours sur les Pinterest Predicts.<\/p>\n\n\n\n

Et pour la suite ?<\/h2>\n\n\n\n

Nous verrons si on pr\u00e9voit une nouvelle \u00e9dition l\u2019ann\u00e9e prochaine. En tout cas, l’objectif est d’en trouver une continuit\u00e9 et de voir comment on fait \u00e9voluer ce format.<\/p>\n","protected":false},"excerpt":{"rendered":"

Comment Jules a r\u00e9ussi \u00e0 acculturer ses \u00e9quipes au digital avec sa Digital Week ? Guillaume Berdzinski, Digital Acquisition Manager, nous raconte les coulisses de cet \u00e9v\u00e9nement innovant et riche en enseignements.<\/p>\n","protected":false},"author":1,"featured_media":13979,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[93],"tags":[],"class_list":["post-13977","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nos-interviews"],"yoast_head":"\nDigital Week de Jules : 9 conf\u00e9rences full digital - Keyade<\/title>\n<meta name=\"description\" content=\"Comment Jules a r\u00e9ussi \u00e0 acculturer ses \u00e9quipes au digital et \u00e0 favoriser les synergies entre les services ? 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