{"id":13805,"date":"2023-04-18T14:00:14","date_gmt":"2023-04-18T12:00:14","guid":{"rendered":"https:\/\/www.keyade.com\/fr\/?p=13805"},"modified":"2023-04-18T16:48:35","modified_gmt":"2023-04-18T14:48:35","slug":"marie-giraud-conseil-keyade","status":"publish","type":"post","link":"https:\/\/www.keyade.com\/fr\/blog\/marie-giraud-conseil-keyade\/","title":{"rendered":"Marie Giraud : le Conseil au c\u0153ur du business"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"alignright size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"200\" src=\"https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2023\/04\/marie-giraud-200x200-1.png\" alt=\"\" class=\"wp-image-13807\" srcset=\"https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2023\/04\/marie-giraud-200x200-1.png 200w, https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2023\/04\/marie-giraud-200x200-1-45x45.png 45w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/figure>\n<\/div>\n\n\n<p>Depuis le d\u00e9but de l\u2019ann\u00e9e, Marie Giraud a pris la t\u00eate du conseil de Keyade. Mais savez-vous quel est son parcours, son r\u00f4le et ses ambitions pour le Conseil ? <\/p>\n\n\n\n<p>Nous avons eu le plaisir de l&rsquo;interviewer pour vous faire d\u00e9couvrir cette professionnelle passionn\u00e9e et exp\u00e9riment\u00e9e.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Un parcours riche et vari\u00e9<\/h2>\n\n\n\n<p>Marie Giraud a commenc\u00e9 sa carri\u00e8re en 2006 dans une agence de cr\u00e9ation du groupe TBWA, o\u00f9 elle travaille pendant cinq ans. Elle rejoint ensuite GroupM MEC (ancien KR Wavemaker) en 2011, pour s&rsquo;occuper du conseil et achat digital \u00e0 l&rsquo;international pour Blizzard et Danone. En 2015, elle int\u00e8gre Dentsu comme directrice digitale internationale, puis directrice de business unit, g\u00e9rant des marques prestigieuses comme Shiseido, 3M ou Soci\u00e9t\u00e9 G\u00e9n\u00e9rale. En 2018, elle revient chez KR Wavemaker comme international business director, prenant en charge le lead digital L&rsquo;Or\u00e9al et le plurim\u00e9dia pour Kingfisher.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Une \u00e9quipe conseil dynamique et sp\u00e9cialis\u00e9e<\/h2>\n\n\n\n<p>Depuis janvier 2023, Marie Giraud est la directrice Conseil de Keyade. Elle dirige une \u00e9quipe de deux personnes qui s&rsquo;occupent de clients comme Truffaut, Norauto ou Openclassrooms.<strong> Son objectif est d&rsquo;aider les \u00e9quipes Search, Social Media ou SEO \u00e0 sortir de la vision levier qu&rsquo;on peut avoir sur certains clients, pour avoir plus une vision client centric. <\/strong>\u00ab\u00a0Il faut comprendre le business de l&rsquo;annonceur, ses objectifs et ses besoins, pour lui proposer les meilleures solutions media \u00e0 la performance\u00a0\u00bb, explique-t-elle.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Des attentes clients qui changent, un m\u00e9tier qui doit se r\u00e9inventer<\/h2>\n\n\n\n<p>Le contexte \u00e9volue. La situation \u00e9conomique force les entreprises \u00e0 se r\u00e9inventer. Les r\u00e9gies proposent de plus en plus de formats automatiques. L\u2019IA d\u00e9barque en fanfare. Les clients ne recherchent plus seulement une expertise, mais des partenaires qui les comprennent et les accompagnent. \u00ab\u00a0Pour r\u00e9pondre \u00e0 leurs attentes, le r\u00f4le du conseil est strat\u00e9gique\u00a0\u00bb, explique Marie. \u00ab\u00a0Nous devons \u00eatre pour eux <strong>un point de contact unique\/privil\u00e9gi\u00e9 qui active des \u00e9quipes et des leviers de mani\u00e8re agile<\/strong> pour atteindre leurs objectifs business court, moyen et long terme. Le conseil n&rsquo;est pas l\u00e0 pour rajouter une couche de complexit\u00e9 ou de contrainte pour les clients, mais pour former une \u00e9quipe avec les leviers et travailler ensemble \u00e0 la r\u00e9ussite du projet. L&rsquo;objectif est toujours le m\u00eame : r\u00e9pondre aux attentes du client et le fid\u00e9liser. Et pour cela, nous devons gagner et garder sa confiance en lui montrant que nous sommes capables de lui offrir une prestation de qualit\u00e9, adapt\u00e9e \u00e0 sa situation et \u00e0 ses enjeux.\u00a0\u00bb<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Un r\u00f4le cl\u00e9 dans l&rsquo;ouverture de Keyade \u00e0 l&rsquo;offre WPP<\/h2>\n\n\n\n<p>Marie Giraud a \u00e9galement pour mission d&rsquo;ouvrir Keyade \u00e0 l&rsquo;offre WPP, en faisant b\u00e9n\u00e9ficier les clients de Keyade des expertises et des technologies du groupe leader mondial de la communication. \u00ab&nbsp;Ayant travaill\u00e9 dans le groupe depuis plus de 10 ans, je connais bien toutes les agences et les opportunit\u00e9s qu&rsquo;elles offrent. <strong>Je veux aider Keyade \u00e0 se positionner comme un partenaire privil\u00e9gi\u00e9 au sein du groupe et \u00e0 apporter plus de valeur ajout\u00e9e aux clients<\/strong>&nbsp;\u00bb, confie-t-elle.<\/p>\n\n\n\n<p>Nous souhaitons \u00e0 Marie Giraud beaucoup de succ\u00e8s dans ses nouvelles fonctions chez Keyade !<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Comment Marie Giraud, directrice Conseil de Keyade, aide-t-elle les clients \u00e0 atteindre leurs objectifs business court, moyen et long terme ? <\/p>\n<p>Lisez notre article pour le d\u00e9couvrir.<\/p>\n","protected":false},"author":1,"featured_media":13811,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[93],"tags":[],"class_list":["post-13805","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nos-interviews"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>R\u00e9inventer le m\u00e9tier du conseil avec Marie Giraud, directrice Conseil - Keyade<\/title>\n<meta name=\"description\" content=\"Marie Giraud, directrice Conseil de Keyade, r\u00e9invente le m\u00e9tier du conseil dans un contexte en pleine \u00e9volution. 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