{"id":13683,"date":"2023-03-16T14:50:41","date_gmt":"2023-03-16T12:50:41","guid":{"rendered":"https:\/\/www.keyade.com\/fr\/?p=13683"},"modified":"2023-03-20T16:28:09","modified_gmt":"2023-03-20T14:28:09","slug":"performance-max-allianz","status":"publish","type":"post","link":"https:\/\/www.keyade.com\/fr\/blog\/performance-max-allianz\/","title":{"rendered":"Performance Max\u00a0: Allianz \u00e9change les meilleures pratiques"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

Deux de nos consultants, Bertrand et Yasmina, ont \u00e9t\u00e9 convi\u00e9s \u00e0 un rendez-vous interne \u00e0 Allianz, \u00ab Learn from the Best \u00bb, pour pr\u00e9senter Performance Max de Google \u00e0 l\u2019ensemble des \u00e9quipes marketing du groupe. Nous avons voulu savoir pourquoi convier nos deux coll\u00e8gues \u00e0 leur messe mensuelle et comment leur intervention a \u00e9t\u00e9 re\u00e7ue. Et qui mieux que Xenia Davidoff, Senior Manager Strategy, Marketing & Distribution d\u2019Allianz Group, l\u2019organisatrice de l\u2019\u00e9v\u00e9nement, pour nous faire un retour sur cette exp\u00e9rience ? Personne. Elle nous a donc accord\u00e9 un peu de temps pour r\u00e9pondre \u00e0 nos questions. \ud83d\ude0a<\/p>\n\n\n\n

Comment vous est venue l\u2019id\u00e9e d\u2019organiser cette intervention de Bertrand et Yasmina ?<\/h2>\n\n\n\n

Au cours de l\u2019ann\u00e9e \u00e9coul\u00e9e, j\u2019ai travaill\u00e9 en \u00e9troite collaboration avec les \u00e9quipes Paid d\u2019Allianz pour les aider \u00e0 g\u00e9n\u00e9rer des prospects de qualit\u00e9 de mani\u00e8re durable. Entre autres choses, nous avons r\u00e9alis\u00e9 des impl\u00e9mentations SEO \u00e0 longue tra\u00eene, des campagnes de tests sur les m\u00e9dias sociaux et des partenariats, ainsi que des audits SEA. J\u2019ai vu de nombreuses pratiques exemplaires que j\u2019aimerais \u00e9tendre \u00e0 l\u2019\u00e9chelle mondiale cette ann\u00e9e. Outre le support pratique, j\u2019aimerais y parvenir avec un format d\u2019\u00e9change de meilleures pratiques : \u00ab Learn from the Best \u00bb.<\/p>\n\n\n\n

Allianz France, en collaboration avec Keyade, a mis en place une configuration SEA \u00e0 la pointe de la technologie et pourrait acqu\u00e9rir beaucoup d\u2019exp\u00e9rience, entre autres avec les campagnes Performance Max. J\u2019ai donc \u00e9t\u00e9 tr\u00e8s heureuse que les coll\u00e8gues d\u2019Allianz France, Aur\u00e9lie et Sandrine, ainsi que Bertrand et Yasmina de Keyade aient pr\u00e9sent\u00e9 leurs apprentissages et leurs r\u00e9sultats lors de cette session \u00ab Learn from the Best \u00bb.<\/p>\n\n\n\n

Pourquoi Performance Max ?<\/h2>\n\n\n\n

Le SEA est un sujet tr\u00e8s demand\u00e9 par les pays Allianz. La France dispose d\u2019une structure \u00e0 la pointe de la technologie. De nombreux autres pays rencontrent des difficult\u00e9s avec le SEA. Beaucoup n\u2019ont pas encore test\u00e9 Performance Max ou n\u2019ont pas r\u00e9ussi \u00e0 le faire. Il \u00e9tait donc important pour moi que nos pays du monde entier puissent apprendre t\u00f4t de nos coll\u00e8gues fran\u00e7ais.<\/p>\n\n\n\n

Qui \u00e9tait pr\u00e9sent \u00e0 cet \u00e9v\u00e9nement ?<\/h2>\n\n\n\n

L\u2019invitation \u00e0 la session SEA \u00ab Learn from the Best \u00bb a \u00e9t\u00e9 envoy\u00e9e \u00e0 la communaut\u00e9 mondiale du SEA et des coll\u00e8gues de march\u00e9s tels que l\u2019Allemagne, l\u2019Espagne, l\u2019Italie, l\u2019Autriche ou de Global Business Lines, comme Allianz Trade ont assist\u00e9 \u00e0 l\u2019\u00e9v\u00e9nement.<\/p>\n\n\n\n

Comme tous les pays ne peuvent pas participer en raison du d\u00e9calage horaire, j\u2019enregistre ces sessions et les partage avec la communaut\u00e9 par la suite. C\u2019est tr\u00e8s appr\u00e9ci\u00e9 par les pays. Certains \u2013 par exemple mes coll\u00e8gues du Br\u00e9sil \u2013 m\u2019ont d\u00e9j\u00e0 \u00e9crit pour me dire qu\u2019ils avaient regard\u00e9 les enregistrements \u00ab Learn from the Best \u00bb ensemble en \u00e9quipe.<\/p>\n\n\n\n

Quels ont \u00e9t\u00e9 les retours ?<\/h2>\n\n\n\n

Je suis toujours dans le processus de collecte de feedbacks, mais les retours initiaux ont \u00e9t\u00e9 tr\u00e8s positifs (100% promoteur). En particulier, les exemples concrets d\u2019Allianz France et de Keyade ont \u00e9t\u00e9 soulign\u00e9s de mani\u00e8re positive. J\u2019ai \u00e9galement \u00e9t\u00e9 contact\u00e9e par certains pays qui m\u2019ont dit qu\u2019ils \u00e9taient int\u00e9ress\u00e9s par les audits SEA et j’ai re\u00e7u d\u2019autres questions pour Allianz et Keyade. Cela confirme une fois de plus le vif int\u00e9r\u00eat pour ce sujet.<\/p>\n\n\n\n

Quelles sont les prochaines \u00e9tapes ? Proposerez-vous d\u2019autres \u00e9v\u00e9nements de ce type \u00e0 l\u2019avenir ?<\/h2>\n\n\n\n

Nous pr\u00e9voyons d\u2019autres sessions \u00ab Learn from the Best \u00bb, car les retours sont tr\u00e8s positifs et les pays appr\u00e9cient ces \u00e9changes avec des exemples concrets, entre autres, sur les m\u00e9dias sociaux, les partenariats, le lead management et bien s\u00fbr le SEA. Je serais heureuse de continuer \u00e0 travailler avec la France et Keyade \u00e0 l\u2019avenir. \ud83d\ude0a<\/p>\n\n\n\n

Aller plus loin : <\/strong>Performance Max : notre retour d\u2019exp\u00e9rience<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Allianz France, en collaboration avec Keyade, a mis en place une configuration SEA \u00e0 la pointe de la technologie. Xenia Davidoff, Senior Manager Strategy, Marketing & Distribution d\u2019Allianz Group, a souhait\u00e9 partager ces bonnes pratiques \u00e0 l’ensemble des \u00e9quipes marketing du groupe en invitant deux sp\u00e9cialistes Keyade \u00e0 sa grand messe \u00ab Learn from the Best \u00bb. Retour sur cette exp\u00e9rience<\/p>\n","protected":false},"author":1,"featured_media":13689,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[93],"tags":[],"class_list":["post-13683","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nos-interviews"],"yoast_head":"\nPerformance Max\u00a0: Allianz \u00e9change les meilleures pratiques - Keyade<\/title>\n<meta name=\"description\" content=\"Allianz partage ses meilleures pratiques en SEA avec le monde entier lors d'une session "Learn from the Best" avec des experts en Performance Max.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.keyade.com\/fr\/blog\/performance-max-allianz\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Performance Max\u00a0: Allianz \u00e9change les meilleures pratiques - Keyade\" \/>\n<meta property=\"og:description\" content=\"Allianz partage ses meilleures pratiques en SEA avec le monde entier lors d'une session "Learn from the Best" avec des experts en Performance Max.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.keyade.com\/fr\/blog\/performance-max-allianz\/\" \/>\n<meta property=\"og:site_name\" content=\"Keyade\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/keyade\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-16T12:50:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-20T14:28:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2023\/03\/performance-max-allianz.png\" \/>\n\t<meta property=\"og:image:width\" content=\"899\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Keyade\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Keyade\" \/>\n<meta name=\"twitter:site\" content=\"@Keyade\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Keyade\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/blog\\\/performance-max-allianz\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/blog\\\/performance-max-allianz\\\/\"},\"author\":{\"name\":\"Keyade\",\"@id\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/#\\\/schema\\\/person\\\/f12e17c1c1788c9d20cc6fb06f342b6e\"},\"headline\":\"Performance Max\u00a0: Allianz \u00e9change les meilleures pratiques\",\"datePublished\":\"2023-03-16T12:50:41+00:00\",\"dateModified\":\"2023-03-20T14:28:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/blog\\\/performance-max-allianz\\\/\"},\"wordCount\":687,\"publisher\":{\"@id\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/blog\\\/performance-max-allianz\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/performance-max-allianz.png\",\"articleSection\":[\"Nos Interviews\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/blog\\\/performance-max-allianz\\\/\",\"url\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/blog\\\/performance-max-allianz\\\/\",\"name\":\"Performance Max\u00a0: Allianz \u00e9change les meilleures pratiques - Keyade\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/blog\\\/performance-max-allianz\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/blog\\\/performance-max-allianz\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/performance-max-allianz.png\",\"datePublished\":\"2023-03-16T12:50:41+00:00\",\"dateModified\":\"2023-03-20T14:28:09+00:00\",\"description\":\"Allianz partage ses meilleures pratiques en SEA avec le monde entier lors d'une session \\\"Learn from the Best\\\" avec des experts en Performance Max.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/blog\\\/performance-max-allianz\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.keyade.com\\\/fr\\\/blog\\\/performance-max-allianz\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/blog\\\/performance-max-allianz\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/performance-max-allianz.png\",\"contentUrl\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/performance-max-allianz.png\",\"width\":899,\"height\":675,\"caption\":\"Xenia Davidoff d'Allianz\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/blog\\\/performance-max-allianz\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Performance Max\u00a0: Allianz \u00e9change les meilleures pratiques\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/\",\"name\":\"Keyade\",\"description\":\"Agence Conseil en Performance Digitale\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/#organization\",\"name\":\"Keyade\",\"url\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/logo-keyade-u-533x100-1.png\",\"contentUrl\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/logo-keyade-u-533x100-1.png\",\"width\":533,\"height\":100,\"caption\":\"Keyade\"},\"image\":{\"@id\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/keyade\\\/\",\"https:\\\/\\\/x.com\\\/Keyade\",\"https:\\\/\\\/www.instagram.com\\\/keyade\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/keyade\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/#\\\/schema\\\/person\\\/f12e17c1c1788c9d20cc6fb06f342b6e\",\"name\":\"Keyade\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e427bda3f9d59f759becaf134a752337ec6cd6c60c20bd119dce91327d13a3e2?s=96&d=blank&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e427bda3f9d59f759becaf134a752337ec6cd6c60c20bd119dce91327d13a3e2?s=96&d=blank&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e427bda3f9d59f759becaf134a752337ec6cd6c60c20bd119dce91327d13a3e2?s=96&d=blank&r=g\",\"caption\":\"Keyade\"},\"url\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/blog\\\/author\\\/keyade_wp\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Performance Max\u00a0: Allianz \u00e9change les meilleures pratiques - Keyade","description":"Allianz partage ses meilleures pratiques en SEA avec le monde entier lors d'une session \"Learn from the Best\" avec des experts en Performance Max.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.keyade.com\/fr\/blog\/performance-max-allianz\/","og_locale":"fr_FR","og_type":"article","og_title":"Performance Max\u00a0: Allianz \u00e9change les meilleures pratiques - Keyade","og_description":"Allianz partage ses meilleures pratiques en SEA avec le monde entier lors d'une session \"Learn from the Best\" avec des experts en Performance Max.","og_url":"https:\/\/www.keyade.com\/fr\/blog\/performance-max-allianz\/","og_site_name":"Keyade","article_publisher":"https:\/\/www.facebook.com\/keyade\/","article_published_time":"2023-03-16T12:50:41+00:00","article_modified_time":"2023-03-20T14:28:09+00:00","og_image":[{"width":899,"height":675,"url":"https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2023\/03\/performance-max-allianz.png","type":"image\/png"}],"author":"Keyade","twitter_card":"summary_large_image","twitter_creator":"@Keyade","twitter_site":"@Keyade","twitter_misc":{"\u00c9crit par":"Keyade","Dur\u00e9e de lecture estim\u00e9e":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.keyade.com\/fr\/blog\/performance-max-allianz\/#article","isPartOf":{"@id":"https:\/\/www.keyade.com\/fr\/blog\/performance-max-allianz\/"},"author":{"name":"Keyade","@id":"https:\/\/www.keyade.com\/fr\/#\/schema\/person\/f12e17c1c1788c9d20cc6fb06f342b6e"},"headline":"Performance Max\u00a0: Allianz \u00e9change les meilleures pratiques","datePublished":"2023-03-16T12:50:41+00:00","dateModified":"2023-03-20T14:28:09+00:00","mainEntityOfPage":{"@id":"https:\/\/www.keyade.com\/fr\/blog\/performance-max-allianz\/"},"wordCount":687,"publisher":{"@id":"https:\/\/www.keyade.com\/fr\/#organization"},"image":{"@id":"https:\/\/www.keyade.com\/fr\/blog\/performance-max-allianz\/#primaryimage"},"thumbnailUrl":"https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2023\/03\/performance-max-allianz.png","articleSection":["Nos Interviews"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/www.keyade.com\/fr\/blog\/performance-max-allianz\/","url":"https:\/\/www.keyade.com\/fr\/blog\/performance-max-allianz\/","name":"Performance Max\u00a0: Allianz \u00e9change les meilleures pratiques - Keyade","isPartOf":{"@id":"https:\/\/www.keyade.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.keyade.com\/fr\/blog\/performance-max-allianz\/#primaryimage"},"image":{"@id":"https:\/\/www.keyade.com\/fr\/blog\/performance-max-allianz\/#primaryimage"},"thumbnailUrl":"https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2023\/03\/performance-max-allianz.png","datePublished":"2023-03-16T12:50:41+00:00","dateModified":"2023-03-20T14:28:09+00:00","description":"Allianz partage ses meilleures pratiques en SEA avec le monde entier lors d'une session \"Learn from the Best\" avec des experts en Performance Max.","breadcrumb":{"@id":"https:\/\/www.keyade.com\/fr\/blog\/performance-max-allianz\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.keyade.com\/fr\/blog\/performance-max-allianz\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.keyade.com\/fr\/blog\/performance-max-allianz\/#primaryimage","url":"https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2023\/03\/performance-max-allianz.png","contentUrl":"https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2023\/03\/performance-max-allianz.png","width":899,"height":675,"caption":"Xenia Davidoff d'Allianz"},{"@type":"BreadcrumbList","@id":"https:\/\/www.keyade.com\/fr\/blog\/performance-max-allianz\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.keyade.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Performance Max\u00a0: Allianz \u00e9change les meilleures pratiques"}]},{"@type":"WebSite","@id":"https:\/\/www.keyade.com\/fr\/#website","url":"https:\/\/www.keyade.com\/fr\/","name":"Keyade","description":"Agence Conseil en Performance Digitale","publisher":{"@id":"https:\/\/www.keyade.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.keyade.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.keyade.com\/fr\/#organization","name":"Keyade","url":"https:\/\/www.keyade.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.keyade.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2020\/09\/logo-keyade-u-533x100-1.png","contentUrl":"https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2020\/09\/logo-keyade-u-533x100-1.png","width":533,"height":100,"caption":"Keyade"},"image":{"@id":"https:\/\/www.keyade.com\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/keyade\/","https:\/\/x.com\/Keyade","https:\/\/www.instagram.com\/keyade\/","https:\/\/www.linkedin.com\/company\/keyade"]},{"@type":"Person","@id":"https:\/\/www.keyade.com\/fr\/#\/schema\/person\/f12e17c1c1788c9d20cc6fb06f342b6e","name":"Keyade","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/e427bda3f9d59f759becaf134a752337ec6cd6c60c20bd119dce91327d13a3e2?s=96&d=blank&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e427bda3f9d59f759becaf134a752337ec6cd6c60c20bd119dce91327d13a3e2?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e427bda3f9d59f759becaf134a752337ec6cd6c60c20bd119dce91327d13a3e2?s=96&d=blank&r=g","caption":"Keyade"},"url":"https:\/\/www.keyade.com\/fr\/blog\/author\/keyade_wp\/"}]}},"_links":{"self":[{"href":"https:\/\/www.keyade.com\/fr\/wp-json\/wp\/v2\/posts\/13683","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.keyade.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.keyade.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.keyade.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.keyade.com\/fr\/wp-json\/wp\/v2\/comments?post=13683"}],"version-history":[{"count":9,"href":"https:\/\/www.keyade.com\/fr\/wp-json\/wp\/v2\/posts\/13683\/revisions"}],"predecessor-version":[{"id":13757,"href":"https:\/\/www.keyade.com\/fr\/wp-json\/wp\/v2\/posts\/13683\/revisions\/13757"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.keyade.com\/fr\/wp-json\/wp\/v2\/media\/13689"}],"wp:attachment":[{"href":"https:\/\/www.keyade.com\/fr\/wp-json\/wp\/v2\/media?parent=13683"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.keyade.com\/fr\/wp-json\/wp\/v2\/categories?post=13683"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.keyade.com\/fr\/wp-json\/wp\/v2\/tags?post=13683"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}