{"id":13625,"date":"2023-02-21T12:22:41","date_gmt":"2023-02-21T10:22:41","guid":{"rendered":"https:\/\/www.keyade.com\/fr\/?p=13625"},"modified":"2023-02-21T16:59:10","modified_gmt":"2023-02-21T14:59:10","slug":"guillaume-de-la-flechere","status":"publish","type":"post","link":"https:\/\/www.keyade.com\/fr\/blog\/guillaume-de-la-flechere\/","title":{"rendered":"Portrait d\u00e9contract\u00e9 : Guillaume de la Fl\u00e9ch\u00e8re, patron de la nouvelle agence WPP"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"alignright size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2023\/02\/guillaume-de-la-flechere.jpg\" alt=\"\" class=\"wp-image-13633\" width=\"231\" height=\"346\"\/><\/figure>\n<\/div>\n\n\n<p>Alors qu\u2019il vient de lancer la nouvelle agence du groupe WPP, EssenceMediacom, Guillaume de la Fl\u00e9ch\u00e8re, patron de la Pink Team, nous accorde un entretien pour \u00e9changer avec nous sur son parcours, ses passions et puis ChatGPT, parce que nous n\u2019avons pas pu nous en emp\u00eacher\u2026 &nbsp;<\/p>\n\n\n\n<p>Pink Team\u2026 aucun rapport avec le flamant rose, bien s\u00fbr&nbsp;! Contrairement au volatile aquatique, la nouvelle entit\u00e9 a les deux pieds bien plant\u00e9s dans le sol&nbsp;: l\u2019un dans le cross-canal, le cr\u00e9atif et la strat\u00e9gie issus de Mediacom, l\u2019autre dans le digital (data, tech et plateforme), le c\u0153ur d\u2019Essence.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Un point de d\u00e9part les pieds dans l\u2019eau<\/h2>\n\n\n\n<p>Guillaume n\u2019\u00e9tait pas destin\u00e9 \u00e0 travailler en agence. Apr\u00e8s un bac d\u2019\u00e9conomie, une pr\u00e9pa et une \u00e9cole de commerce, il a r\u00e9alis\u00e9 un DESS d\u2019h\u00f4tellerie pour\u2026 diriger un h\u00f4tel au bord de la plage, sur une \u00eele (ambiance plus Club Med que <em>White Lotus<\/em>). C\u2019\u00e9tait l\u2019\u00e9poque o\u00f9 l\u2019on d\u00e9couvrait qu\u2019on n\u2019avait pas besoin de vagues pour surfer&nbsp;: internet explosait. Tous ses copains, qui travaillaient dans de nouvelles agences digitales, n\u2019arr\u00eataient pas de lui en parler. Alors, un jour, il s\u2019est rendu dans l\u2019une d\u2019elles, il a \u00e9chang\u00e9 avec le patron et bam, \u00e0 21 heures, le patron lui a demand\u00e9 quand il voulait commencer. Guillaume a r\u00e9pondu \u00ab&nbsp;dans 15 jours&nbsp;\u00bb, comme toute personne r\u00e9fl\u00e9chie et pos\u00e9e. Le patron a r\u00e9pliqu\u00e9&nbsp;: \u00ab&nbsp;Non, ce sera demain matin, sinon ce n\u2019est pas la peine de venir.&nbsp;\u00bb Et devinez quoi&nbsp;? Il a commenc\u00e9 le lendemain matin et n\u2019a jamais arr\u00eat\u00e9. Depuis, il a encha\u00een\u00e9 les exp\u00e9riences dans le domaine.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Un parcours d\u2019AdMire \u00e0 EssenceMediacom<\/h2>\n\n\n\n<p>Guillaume a aiguis\u00e9 ses premi\u00e8res armes digitales en cr\u00e9ant des sites internet, des intranets, du m\u00e9dia digital qui consistait \u00e0 bricoler les premi\u00e8res banni\u00e8res en ligne, les premiers habillages de site\u2026 <em>\u00ab&nbsp;C\u2019\u00e9tait tr\u00e8s dr\u00f4le et techniquement peu professionnel, depuis \u00e7a s\u2019est beaucoup professionnalis\u00e9.&nbsp;\u00bb<\/em> Puis il a travaill\u00e9 deux ans chez Havas, avant de fonder AdMire, agence digitale et m\u00e9dia directe \u00e0 destination de marques de taille interm\u00e9diaire, mais aussi plateforme en marque blanche pour les agences de cr\u00e9ation pour qu\u2019elles disposent d&rsquo;un service m\u00e9dia int\u00e9gr\u00e9. AdMire tape alors dans l\u2019\u0153il d\u2019Ogilvy qui la rach\u00e8te. L\u2019agence devient Neo@Ogilvy et \u0153uvre sur le m\u00e9dia et la cr\u00e9ation int\u00e9gr\u00e9e dans une agence de publicit\u00e9. Avance rapide, dix ans plus tard, Neo devient Neo Media World que Guillaume dirige encore pendant quatre ans. En 2022, ce dernier lance la marque Essence qui (je vous le donne en mille) devient le 1<sup>er<\/sup> f\u00e9vrier 2023\u2026 EssenceMediacom&nbsp;!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">M\u00e9lomane sans m\u00e9lodrame<\/h2>\n\n\n\n<p>Quand il n\u2019est pas occup\u00e9 \u00e0 fusionner Essence et Mediacom, Guillaume aime \u00e9couter de la musique et voir ses artistes pr\u00e9f\u00e9r\u00e9s en concert. Ses genres de pr\u00e9dilection&nbsp;? L\u2019\u00e9lectro, beaucoup, mais aussi le rap et la bonne pop. Guillaume est assez \u00e9clectique. M\u00e9lomane, oui, mais pas musicien. Ce n\u2019est pas grave, il a d\u2019autres qualit\u00e9s&nbsp;! \u00c0 la question <em>sportif ou artiste<\/em>, Guillaume r\u00e9pond donc&nbsp;: <em>\u00ab&nbsp;Sans \u00eatre un grand sportif, je suis un pi\u00e8tre artiste. M\u00eame dans le dessin, si des erreurs de dessins paraissent bien, ce sont vraiment des erreurs&nbsp;: quand je m\u2019applique, c\u2019est moche.&nbsp;\u00bb <\/em>Alors il se concentre sur le sport, un bon exercice de d\u00e9compression&nbsp;: tennis, surf, ski nautique\u2026 Et le reste du temps, il le passe en famille, avec ses deux filles notamment.<\/p>\n\n\n\n<p>Guillaume est un faux calme, plut\u00f4t r\u00e9fl\u00e9chi, mais l\u00e9ger et festif. Et c\u2019est vrai que nous nous sommes bien marr\u00e9s avec lui. <em>\u00ab\u00a0C\u2019est important, m\u00eame dans le travail\u00a0! On apprend et on s\u2019\u00e9panouit plus quand on s\u2019amuse. M\u00eame si on a des responsabilit\u00e9s, c\u2019est quelque chose qu\u2019il est important de garder.\u00a0\u00bb <\/em>En amiti\u00e9, comme professionnellement, Guillaume est fid\u00e8le. Quand il donne sa confiance, elle est l\u00e0 pour longtemps.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Un mantra dans la vie&nbsp;: ensemble, rien (ou presque) n\u2019est impossible<\/h2>\n\n\n\n<p>Son mantra dans la vie est simple\u00a0: ensemble, peu de choses sont impossibles \u00e0 r\u00e9aliser\u00a0; et m\u00eame si on ne le r\u00e9alise pas, l\u2019exp\u00e9rience qu\u2019on aura v\u00e9cue \u00e0 essayer de le faire sera unique. Il alimente ces\/ses exp\u00e9riences de curiosit\u00e9\u00a0: NFT, cryptomonnaie, m\u00e9tavers et, derni\u00e8rement, ChatGPT. Dans un monde en perp\u00e9tuel mouvement qui n\u00e9cessite de se r\u00e9inventer r\u00e9guli\u00e8rement, d\u2019agir pratiquement en pionnier \u00e0 chaque nouvelle r\u00e9volution technologique, rester sur les flots est capital. <em>\u00ab\u00a0Et savoir s\u2019amuser\u00a0! C\u2019est important\u00a0!\u00a0\u00bb <\/em>Avec des f\u00eates prolong\u00e9es notamment, m\u00eame quand s\u2019\u00e9tait promis de rester raisonnable, ou un peu de gourmandise. Le sucre, apr\u00e8s tout, c\u2019est la vie. Avec mod\u00e9ration, bien s\u00fbr\u00a0!<\/p>\n\n\n\n<p>Nous laissons alors Guillaume dans les langes d\u2019EssenceMediacom et nous lui souhaitons une belle nouvelle aventure, pour lui et les trois cents collaborateurs qui l\u2019accompagnent au quotidien.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Alors qu\u2019il vient de lancer la nouvelle agence du groupe WPP, EssenceMediacom, Guillaume de la Fl\u00e9ch\u00e8re, patron de la Pink Team, nous accorde un entretien pour \u00e9changer avec nous sur son parcours, ses passions et puis ChatGPT, parce que nous n\u2019avons pas pu nous en emp\u00eacher\u2026 \u00a0<\/p>\n","protected":false},"author":1,"featured_media":13641,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[93],"tags":[],"class_list":["post-13625","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nos-interviews"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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