{"id":1335,"date":"2016-11-28T12:02:59","date_gmt":"2016-11-28T11:02:59","guid":{"rendered":"https:\/\/www.keyade.com\/agence\/?p=1335"},"modified":"2017-05-03T14:45:12","modified_gmt":"2017-05-03T13:45:12","slug":"etude-de-cas-jacadi-remarketing-display-dynamique-booster-performances-sea","status":"publish","type":"post","link":"https:\/\/www.keyade.com\/fr\/blog\/etude-de-cas-jacadi-remarketing-display-dynamique-booster-performances-sea\/","title":{"rendered":"[ETUDE DE CAS] JACADI : le remarketing display dynamique pour booster les performances SEA"},"content":{"rendered":"<h2><strong><span style=\"color: #00aae3;\">CONTEXTE<\/span><\/strong><\/h2>\n<h3><strong>Am\u00e9liorer la transformation\u00a0globale<\/strong><\/h3>\n<p style=\"text-align: justify;\">Jacadi\u00a0est une marque du groupe \u00cfdkidsGroup qui commercialise dans le monde de la mode enfantine de tradition fran\u00e7aise \u00e9l\u00e9gante et raffin\u00e9e pour enfants de 0 \u00e0 14 ans. En juin 2016, Keyade met en place un dispositif de remarketing dynamique display au sein des campagnes SEA de Jacadi, dans le but de d\u00e9velopper les clients existants et d\u2019am\u00e9liorer la transformation aupr\u00e8s des visiteurs du site.<\/p>\n<h2 style=\"text-align: justify;\"><strong><span style=\"color: #00aae3;\">DISPOSITIF<\/span><\/strong><\/h2>\n<h3 style=\"text-align: justify;\"><strong>Le remarketing dynamique display aupr\u00e8s de 3 audiences<\/strong><\/h3>\n<p style=\"text-align: justify;\">Le remarketing permet \u00e0 un annonceur de diffuser des annonces sp\u00e9cifiquement aux internautes qui ont d\u00e9j\u00e0 visit\u00e9 leur site web ou leur application mobile. En SEA, il existe plusieurs types de dispositifs remarketing, dont les plus utilis\u00e9s sont le remarketing texte (annonces texte), le remarketing display classique (banni\u00e8res) et le remarketing display dynamique. Bas\u00e9 sur un flux produits, ce dernier permet de diffuser aux internautes une banni\u00e8re personnalis\u00e9e en fonction du ou des produits auxquels ils se sont int\u00e9ress\u00e9s sur le site de l\u2019annonceur. Il est possible de pr\u00e9senter plusieurs produits sur une banni\u00e8re (par diffusion en roulement), chaque produit \u00e9tant syst\u00e9matiquement accompagn\u00e9 d\u2019un call-to-action. Par ailleurs, les banni\u00e8res s\u2019adaptant automatiquement \u00e0 la taille de l\u2019\u00e9cran, le remarketing dynamique est \u00e9galement un format adapt\u00e9 \u00e0 tous les devices. Pour Jacadi, Keyade cible trois listes d\u2019audience\u00a0: les visiteurs du site au cours des 7 derniers jours\u00a0; les visiteurs du site au cours des 30 derniers jours ; et enfin les visiteurs du site au cours des 30 derniers jours qui sont entr\u00e9s dans un processus d\u2019achat mais qui ne l\u2019ont pas finalis\u00e9 (abandonnistes). Pour chacune de ces audiences, Keyade d\u00e9finit des messages sp\u00e9cifiques \u00e0 utiliser dans les annonces de remarketing dynamique.<\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-1339\" src=\"https:\/\/www.keyade.com\/agence\/wp-content\/uploads\/2016\/12\/remarketing-dynamique-jacadi-keyade-2-300x251.png\" alt=\"remarketing-dynamique-jacadi-keyade-2\" width=\"300\" height=\"251\" srcset=\"https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2016\/12\/remarketing-dynamique-jacadi-keyade-2-300x251.png 300w, https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2016\/12\/remarketing-dynamique-jacadi-keyade-2-768x642.png 768w, https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2016\/12\/remarketing-dynamique-jacadi-keyade-2-1024x855.png 1024w, https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2016\/12\/remarketing-dynamique-jacadi-keyade-2-120x100.png 120w, https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2016\/12\/remarketing-dynamique-jacadi-keyade-2.png 1057w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1337\" src=\"https:\/\/www.keyade.com\/agence\/wp-content\/uploads\/2016\/12\/remarketing-dynamique-jacadi-keyade-1-300x39.png\" alt=\"remarketing-dynamique-jacadi-keyade-1\" width=\"441\" height=\"66\" \/><\/p>\n<h2 style=\"text-align: justify;\"><strong><span style=\"color: #00aae3;\">R\u00c9SULTATS<\/span><\/strong><\/h2>\n<h3 style=\"text-align: justify;\"><strong>Remarketing display dynamique : ROI largement sup\u00e9rieur<\/strong><\/h3>\n<p style=\"text-align: justify;\">Quatre mois apr\u00e8s le lancement des campagnes de remarketing display dynamique, l\u2019efficacit\u00e9 du format est confirm\u00e9e. Les campagnes de remarketing dynamique pr\u00e9sentent un ROI largement sup\u00e9rieur par rapport aux autres types de remarketing : +85% par rapport au remarketing display classique et +232% par rapport au remarketing textuel.<\/p>\n<p style=\"text-align: justify;\">Le remarketing dynamique semble offrir une exp\u00e9rience de navigation plus pertinente aux internautes : non seulement la banni\u00e8re est personnalis\u00e9e mais elle s\u2019affiche aussi automatiquement sur l\u2019emplacement le plus susceptible de g\u00e9n\u00e9rer du trafic et des conversions. Le CPC s\u2019en retrouve plus facilement optimis\u00e9 (-50% par rapport au remarketing display classique) et les conversions favoris\u00e9es.<\/p>\n<p style=\"text-align: justify;\">Aujourd\u2019hui, le remarketing dynamique repr\u00e9sente 34% de l\u2019ensemble des campagnes de remarketing de Jacadi, dont 41% est investi sur mobile.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>CONTEXTE Am\u00e9liorer la transformation\u00a0globale Jacadi\u00a0est une marque du groupe \u00cfdkidsGroup qui commercialise dans le monde de la mode enfantine de tradition fran\u00e7aise \u00e9l\u00e9gante et raffin\u00e9e pour enfants de 0 \u00e0 14 ans. En juin 2016, Keyade met en place un dispositif de remarketing dynamique display au sein des campagnes SEA de Jacadi, dans le but [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1353,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[171,113,159,5],"class_list":["post-1335","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-etudes-de-cas","tag-display","tag-google","tag-remarketing","tag-sea"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jacadi : remarketing display dynamique pour booster la performance SEA<\/title>\n<meta name=\"description\" content=\"4 mois apr\u00e8s leur lancement, les campagnes de remarketing display dynamique pr\u00e9sentent un ROI sup\u00e9rieur de 85% par rapport au remarketing display classique\" \/>\n<meta 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