{"id":13067,"date":"2022-11-16T12:25:31","date_gmt":"2022-11-16T10:25:31","guid":{"rendered":"https:\/\/www.keyade.com\/fr\/?p=13067"},"modified":"2022-11-16T17:55:32","modified_gmt":"2022-11-16T15:55:32","slug":"tiktok-branded-mission","status":"publish","type":"post","link":"https:\/\/www.keyade.com\/fr\/blog\/tiktok-branded-mission\/","title":{"rendered":"D\u00e9velopper la notori\u00e9t\u00e9 de marque et la pr\u00e9f\u00e9rence avec le TikTok Branded Mission"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"alignright size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"270\" height=\"270\" src=\"https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2022\/11\/keyade-greatest-performance-2022.png\" alt=\"\" class=\"wp-image-13075\" srcset=\"https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2022\/11\/keyade-greatest-performance-2022.png 270w, https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2022\/11\/keyade-greatest-performance-2022-45x45.png 45w\" sizes=\"auto, (max-width: 270px) 100vw, 270px\" \/><\/figure>\n<\/div>\n\n\n<p>Pour accompagner et promouvoir nationalement l&rsquo;ouverture de son caf\u00e9 \u00e9ph\u00e9m\u00e8re Carte Noire se tenant \u00e0 Paris, Keyade, KR Wavemaker et BETC Full Six ont propos\u00e9 \u00e0 Carte Noire d\u2019utiliser le nouveau format de TikTok, Branded Mission, pour engager sa communaut\u00e9. <\/p>\n\n\n\n<p>Le r\u00e9sultat fut sup\u00e9rieur aux attentes, et le succ\u00e8s et le caract\u00e8re innovant de cette campagne ont permis \u00e0 Keyade, KR Wavemaker, BETC Full Six et Carte Noire de remporter le <strong>Troph\u00e9e Greatest Performance des TikTok Awards 2022<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Qu\u2019est-ce que Branded Mission&nbsp;?<\/h2>\n\n\n\n<p>Le Branded Mission est un format publicitaire premium propos\u00e9 par TikTok depuis fin mai 2022 qui donne la possibilit\u00e9 aux annonceurs d\u2019exploiter le contenu d\u00e9velopp\u00e9 par des cr\u00e9ateurs sur TikTok et de transformer les vid\u00e9os les plus performantes en publicit\u00e9s.<\/p>\n\n\n\n<p>L\u2019annonceur propose un brief auquel peuvent r\u00e9pondre les cr\u00e9ateurs ayant au moins 18 ans et plus de 1\u00a0000 abonn\u00e9s. Les cr\u00e9ateurs dont la ou les vid\u00e9os sont utilis\u00e9es par l&rsquo;annonceur comme publicit\u00e9 b\u00e9n\u00e9ficient d\u2019une r\u00e9mun\u00e9ration et d\u2019un trafic accru.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Dispositif mis en place pour Carte Noire<\/h2>\n\n\n\n<p>Carte Noire fut la premi\u00e8re marque de biens de grande consommation \u00e0 tester ce format en France.<\/p>\n\n\n\n<p>Carte Noire et <a href=\"https:\/\/vm.tiktok.com\/ZMFLG7yXf\/\">trois parrains de Carte blanche ont appel\u00e9 sur TikTok<\/a> des utilisateurs \u00e0 cr\u00e9er une vid\u00e9o \u00e0 but humoristique. Par la suite, les utilisateurs ont eu l\u2019opportunit\u00e9 de <a href=\"https:\/\/vm.tiktok.com\/ZMFLtYo4X\/\">voter pour leurs vid\u00e9os pr\u00e9f\u00e9r\u00e9es<\/a>. Les cr\u00e9ateurs des trois meilleures vid\u00e9os ont \u00e9t\u00e9 s\u00e9lectionn\u00e9s pour se produire sur la sc\u00e8ne du caf\u00e9 Carte Noire, pr\u00e8s de Gare de l\u2019Est, le temps d&rsquo;une soir\u00e9e d\u00e9di\u00e9e \u00e0 l&rsquo;humour.<\/p>\n\n\n\n<p>D\u00e9couvrez le replay de l\u2019\u00e9v\u00e9nement.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@cartenoirefr\/video\/7116458677086801158\" data-video-id=\"7116458677086801158\" data-embed-from=\"oembed\" style=\"max-width: 605px;min-width: 325px;\" > <section> <a target=\"_blank\" title=\"@cartenoirefr\" href=\"https:\/\/www.tiktok.com\/@cartenoirefr?refer=embed\">@cartenoirefr<\/a> <p>Retour sur le challenge <a title=\"CarteBlancheHumour\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/CarteBlancheHumour?refer=embed\">#CarteBlancheHumour<\/a> avec @loladubinicestmoi, @youssgang et @romandoduik<\/p> <a target=\"_blank\" title=\"\u266c original sound - CarteNoireFR\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7116458693738105606?refer=embed\">\u266c original sound &#8211; CarteNoireFR<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>Ce produit publicitaire a permis \u00e0 Carte Noire de favoriser la participation des utilisateurs \u00e0 son initiative Carte Blanche et de s\u00e9lectionner de nouveaux talents pour compl\u00e9ter la programmation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">R\u00e9sultats<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center has-text-color has-large-font-size\" style=\"color:#fd5f22\">100,2<\/p>\n\n\n\n<p class=\"has-text-align-center\">M de vid\u00e9os vues&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center has-text-color has-large-font-size\" style=\"color:#fd5f22\">16 M<\/p>\n\n\n\n<p class=\"has-text-align-center\">de reach total<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center has-text-color has-large-font-size\" style=\"color:#fd5f22\">2&nbsp;565<\/p>\n\n\n\n<p class=\"has-text-align-center\">vid\u00e9os cr\u00e9\u00e9es, dont 62% de vid\u00e9os soumises gr\u00e2ce au Branded Mission.<\/p>\n<\/div>\n<\/div>\n\n\n\n<p>La qualit\u00e9 fut \u00e9galement au rendez-vous&nbsp;: le taux de souvenir de la publicit\u00e9 \u00e9tait \u00e0 <strong>+11%<\/strong> et le taux de visibilit\u00e9 \u00e0 <strong>+5,7 %<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Citation de l\u2019annonceur<\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-medium-font-size\">\u00ab&nbsp;La solution Branded Mission nous a permis de r\u00e9pondre \u00e0 un double objectif : d\u00e9velopper la notori\u00e9t\u00e9 de la marque tout en travaillant la pr\u00e9f\u00e9rence. Mission accomplie avec des milliers de vid\u00e9os Carte Noire cr\u00e9\u00e9es par les utilisateurs, 100 millions de vues et un impact positif sur l&rsquo;image de marque&nbsp;!&nbsp;\u00bb<\/p>\n<cite>Yann Chardenoux Responsable Marketing Brand Equity<\/cite><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>D\u00e9couvrez comment Carte Noire a d\u00e9velopp\u00e9 la notori\u00e9t\u00e9 de sa marque et sa pr\u00e9f\u00e9rence avec le nouveau format TikTok : Branded Mission.<\/p>\n","protected":false},"author":1,"featured_media":13087,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[],"class_list":["post-13067","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-etudes-de-cas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>D\u00e9velopper la notori\u00e9t\u00e9 de marque et la pr\u00e9f\u00e9rence avec le TikTok Branded Mission - 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