{"id":12913,"date":"2022-09-22T14:30:20","date_gmt":"2022-09-22T12:30:20","guid":{"rendered":"https:\/\/www.keyade.com\/fr\/?p=12913"},"modified":"2022-09-22T15:00:41","modified_gmt":"2022-09-22T13:00:41","slug":"google-helpful-content-update","status":"publish","type":"post","link":"https:\/\/www.keyade.com\/fr\/blog\/google-helpful-content-update\/","title":{"rendered":"Google Helpful Content Update\u00a0: la mort de votre r\u00e9f\u00e9rencement\u00a0?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"690\" height=\"222\" src=\"https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2022\/09\/Google-Helpful-Content-Update.png\" alt=\"Papier d\u00e9chir\u00e9 avec SEO inscrit derri\u00e8re\" class=\"wp-image-12923\"\/><\/figure>\n\n\n\n<p>Le 19 ao\u00fbt 2022, Google a annonc\u00e9 le lancement d\u2019une mise \u00e0 jour importante de son moteur de recherche&nbsp;: Helpful Content. Vous restez traumatis\u00e9s par les cons\u00e9quences des mises \u00e0 jour Panda ou Penguin sur votre SEO et avez peur avec cette nouvelle update&nbsp;? Ne paniquez pas. Si vous respectez toutes les bonnes pratiques de contenu qualitatif \u00e9dict\u00e9es par Google depuis des ann\u00e9es, les impacts sur votre site web ne seront pas n\u00e9gatifs, bien au contraire, comme vous allez le voir dans cet article.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Google Helpful Content&nbsp;: c\u2019est quoi&nbsp;? Et pourquoi&nbsp;!?<\/h2>\n\n\n\n<p>Sur les r\u00e9seaux sociaux, de plus en plus de personnes se plaignent de la faible qualit\u00e9 des premiers r\u00e9sultats de Google. En outre, <a href=\"https:\/\/www.developpez.com\/actu\/335009\/Pres-de-40-pourcent-de-la-generation-Z-prefere-effectuer-des-recherches-sur-Tiktok-et-Instagram-au-lieu-de-Google-Search-et-Maps-selon-des-donnees-de-Google\/\" target=\"_blank\" rel=\"noreferrer noopener\">40 % de la g\u00e9n\u00e9ration Z pr\u00e9f\u00e8rent utiliser TikTok et Instagram, plut\u00f4t que Google Search et Maps pour d\u00e9marrer une recherche<\/a>.<\/p>\n\n\n\n<p>Google a donc d\u00e9cid\u00e9 de r\u00e9agir en proposant une <strong>mise \u00e0 jour aidant les utilisateurs \u00e0 trouver du contenu de haute qualit\u00e9<\/strong>. Pour ce faire, <strong>le moteur de recherche va p\u00e9naliser la totalit\u00e9 d\u2019un site qui dispose d\u2019une quantit\u00e9 relativement \u00e9lev\u00e9e de contenus inutiles ou insatisfaisants<\/strong>. Cela concerne en premier lieu le contenu \u00e9crit sp\u00e9cifiquement pour les moteurs de recherche, de mani\u00e8re automatique ou en agr\u00e9geant du contenu d\u2019autres sites.<\/p>\n\n\n\n<p>L\u2019id\u00e9e est de r\u00e9trograder ces types de sites, tout en promouvant les plus utiles, con\u00e7us pour des humains.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Quand sera-t-elle mise en place&nbsp;?<\/h2>\n\n\n\n<p>La mise \u00e0 jour de Helpful Content est <strong>d\u00e9j\u00e0 d\u00e9ploy\u00e9e<\/strong>. Comme souvent, elle <strong>ne concerne pour l\u2019instant que les recherches en anglais dans le monde entier<\/strong>. Elle sera ensuite progressivement \u00e9tendue \u00e0 d\u2019autres langues.<\/p>\n\n\n\n<p>Dans les prochains mois, les algorithmes de Google seront affin\u00e9s pour toujours mettre en avant le contenu utile \u00e0 ses utilisateurs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00cates-vous concern\u00e9 par cette mise \u00e0 jour&nbsp;?<\/h2>\n\n\n\n<p><strong>Si aucune page de votre site n\u2019est r\u00e9dig\u00e9e en anglais, vous n\u2019\u00eates pas concern\u00e9 par cette mise \u00e0 jour.<\/strong><\/p>\n\n\n\n<p>Commencez cependant \u00e0 prendre des mesures correctives pour \u00eatre pr\u00eats lorsqu\u2019elle sera d\u00e9ploy\u00e9e en fran\u00e7ais.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Quels sont les premiers impacts&nbsp;?<\/h2>\n\n\n\n<p>Une semaine apr\u00e8s le lancement de la mise \u00e0 jour, <a href=\"https:\/\/www.abondance.com\/20220902-49050-helpful-content-update-une-semaine-apres-le-lancement-limpact-semble-tres-faible.html\" target=\"_blank\" rel=\"noreferrer noopener\">Abondance<\/a> notait un impact tr\u00e8s faible, \u00ab\u00a0tr\u00e8s loin des effets de Panda ou Penguin, il y a 10 ans\u00a0\u00bb.<\/p>\n\n\n\n<p>Comment savoir si vous serez touch\u00e9s ?<\/p>\n\n\n\n<p>Pour vous assurer que vous ne serez pas impact\u00e9s par cette mise \u00e0 jour, appliquez les conseils de Google :<\/p>\n\n\n\n<ol class=\"wp-block-list\" type=\"1\"><li><strong>ciblez bien votre audience et votre domaine d\u2019expertise<\/strong>\u00a0: \u00e9vitez de digresser de votre sujet principal. En effet, cr\u00e9er du contenu en dehors du domaine d\u2019expertise d\u2019un site peut \u00eatre per\u00e7u par les moteurs de recherche comme la tentative de se positionner sur un mot cl\u00e9 \u00e0 volume \u00e9lev\u00e9\u00a0;<\/li><li><strong>d\u00e9montrez votre expertise<\/strong> en partageant des exp\u00e9riences que vous avez vraiment v\u00e9cues ou des produits que vous avez vraiment test\u00e9s\u00a0;<\/li><li><strong>r\u00e9pondez de mani\u00e8re pr\u00e9cise et d\u00e9taill\u00e9e \u00e0 une probl\u00e9matique<\/strong><span style=\"color: initial;\"> pour \u00eatre utile \u00e0 vos visiteurs\u00a0;<\/span><\/li><li><strong>apportez une exp\u00e9rience utilisateur optimale<\/strong>, avec des photos ou vid\u00e9os, par exemple\u00a0;<\/li><li><strong>donnez des informations av\u00e9r\u00e9es et de sources v\u00e9rifi\u00e9es <\/strong>;<\/li><li><strong>respectez toutes les mises \u00e0 jour Google<\/strong>, comme Core Updates ou Product Reviews Updates.<\/li><\/ol>\n\n\n\n<p>Attention, veillez \u00e0 vous assurer qu\u2019aucune partie de votre site ne dispose de contenus inutiles selon les crit\u00e8res de Google, car l\u2019ensemble de votre site pourra \u00eatre p\u00e9nalis\u00e9, y compris les pages qualitatives pour vos visiteurs et votre business.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00c0 la recherche de la qualit\u00e9<\/h2>\n\n\n\n<p>Depuis des ann\u00e9es nous le savons&nbsp;: un bon SEO repose sur du contenu de qualit\u00e9 qui doit certes r\u00e9pondre techniquement aux attentes des moteurs de recherche, mais surtout \u00e0 celles des utilisateurs dans le fond et la forme.<\/p>\n\n\n\n<p>Si vous suivez ces bonnes pratiques, loin de vous faire peur, cette mise \u00e0 jour doit vous rassurer&nbsp;: le d\u00e9r\u00e9f\u00e9rencement des sites construits uniquement pour les moteurs de recherche, et qui vous font de l\u2019ombre depuis des ann\u00e9es, assurera une meilleure visibilit\u00e9 \u00e0 votre contenu.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En ao\u00fbt 2022, Google a d\u00e9ploy\u00e9 une mise \u00e0 jour importante de son moteur de recherche\u00a0: Helpful Content. Vous restez traumatis\u00e9s par les cons\u00e9quences des mises \u00e0 jour Panda ou Penguin sur votre SEO et avez peur avec cette nouvelle update\u00a0? Ne paniquez pas. Si vous respectez toutes les bonnes pratiques \u00e9dict\u00e9es par Google depuis des ann\u00e9es, les impacts sur votre site web ne seront pas n\u00e9gatifs, bien au contraire, comme vous allez le voir dans cet article.<\/p>\n","protected":false},"author":1,"featured_media":12927,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[135],"tags":[],"class_list":["post-12913","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Helpful Content Update\u00a0: la mort de votre r\u00e9f\u00e9rencement\u00a0? - Keyade<\/title>\n<meta name=\"description\" content=\"La mise \u00e0 jour Google Helpful Content va d\u00e9f\u00e9rencer les sites proposant du contenu de mauvaise qualit\u00e9. D\u00e9couvrez si vous serez concern\u00e9s.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.keyade.com\/fr\/blog\/google-helpful-content-update\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Helpful Content Update\u00a0: la mort de votre r\u00e9f\u00e9rencement\u00a0? - Keyade\" \/>\n<meta property=\"og:description\" content=\"La mise \u00e0 jour Google Helpful Content va d\u00e9f\u00e9rencer les sites proposant du contenu de mauvaise qualit\u00e9. D\u00e9couvrez si vous serez concern\u00e9s.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.keyade.com\/fr\/blog\/google-helpful-content-update\/\" \/>\n<meta property=\"og:site_name\" content=\"Keyade\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/keyade\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-22T12:30:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-22T13:00:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2022\/09\/Google-Helpful-Content-Update-une.png\" \/>\n\t<meta property=\"og:image:width\" content=\"899\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Keyade\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Keyade\" \/>\n<meta name=\"twitter:site\" content=\"@Keyade\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Keyade\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/blog\\\/google-helpful-content-update\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/blog\\\/google-helpful-content-update\\\/\"},\"author\":{\"name\":\"Keyade\",\"@id\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/#\\\/schema\\\/person\\\/f12e17c1c1788c9d20cc6fb06f342b6e\"},\"headline\":\"Google Helpful Content Update\u00a0: la mort de votre r\u00e9f\u00e9rencement\u00a0?\",\"datePublished\":\"2022-09-22T12:30:20+00:00\",\"dateModified\":\"2022-09-22T13:00:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/blog\\\/google-helpful-content-update\\\/\"},\"wordCount\":705,\"publisher\":{\"@id\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/blog\\\/google-helpful-content-update\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/Google-Helpful-Content-Update-une.png\",\"articleSection\":[\"SEO\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/blog\\\/google-helpful-content-update\\\/\",\"url\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/blog\\\/google-helpful-content-update\\\/\",\"name\":\"Google Helpful Content Update\u00a0: la mort de votre r\u00e9f\u00e9rencement\u00a0? - Keyade\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/blog\\\/google-helpful-content-update\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/blog\\\/google-helpful-content-update\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/Google-Helpful-Content-Update-une.png\",\"datePublished\":\"2022-09-22T12:30:20+00:00\",\"dateModified\":\"2022-09-22T13:00:41+00:00\",\"description\":\"La mise \u00e0 jour Google Helpful Content va d\u00e9f\u00e9rencer les sites proposant du contenu de mauvaise qualit\u00e9. D\u00e9couvrez si vous serez concern\u00e9s.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/blog\\\/google-helpful-content-update\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.keyade.com\\\/fr\\\/blog\\\/google-helpful-content-update\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/blog\\\/google-helpful-content-update\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/Google-Helpful-Content-Update-une.png\",\"contentUrl\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/Google-Helpful-Content-Update-une.png\",\"width\":899,\"height\":675,\"caption\":\"Papier d\u00e9chir\u00e9 avec SEO inscrit derri\u00e8re\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/blog\\\/google-helpful-content-update\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Google Helpful Content Update\u00a0: la mort de votre r\u00e9f\u00e9rencement\u00a0?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/\",\"name\":\"Keyade\",\"description\":\"Agence Conseil en Performance Digitale\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/#organization\",\"name\":\"Keyade\",\"url\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/logo-keyade-u-533x100-1.png\",\"contentUrl\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/logo-keyade-u-533x100-1.png\",\"width\":533,\"height\":100,\"caption\":\"Keyade\"},\"image\":{\"@id\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/keyade\\\/\",\"https:\\\/\\\/x.com\\\/Keyade\",\"https:\\\/\\\/www.instagram.com\\\/keyade\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/keyade\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/#\\\/schema\\\/person\\\/f12e17c1c1788c9d20cc6fb06f342b6e\",\"name\":\"Keyade\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e427bda3f9d59f759becaf134a752337ec6cd6c60c20bd119dce91327d13a3e2?s=96&d=blank&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e427bda3f9d59f759becaf134a752337ec6cd6c60c20bd119dce91327d13a3e2?s=96&d=blank&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e427bda3f9d59f759becaf134a752337ec6cd6c60c20bd119dce91327d13a3e2?s=96&d=blank&r=g\",\"caption\":\"Keyade\"},\"url\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/blog\\\/author\\\/keyade_wp\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Google Helpful Content Update\u00a0: la mort de votre r\u00e9f\u00e9rencement\u00a0? - Keyade","description":"La mise \u00e0 jour Google Helpful Content va d\u00e9f\u00e9rencer les sites proposant du contenu de mauvaise qualit\u00e9. D\u00e9couvrez si vous serez concern\u00e9s.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.keyade.com\/fr\/blog\/google-helpful-content-update\/","og_locale":"fr_FR","og_type":"article","og_title":"Google Helpful Content Update\u00a0: la mort de votre r\u00e9f\u00e9rencement\u00a0? - Keyade","og_description":"La mise \u00e0 jour Google Helpful Content va d\u00e9f\u00e9rencer les sites proposant du contenu de mauvaise qualit\u00e9. D\u00e9couvrez si vous serez concern\u00e9s.","og_url":"https:\/\/www.keyade.com\/fr\/blog\/google-helpful-content-update\/","og_site_name":"Keyade","article_publisher":"https:\/\/www.facebook.com\/keyade\/","article_published_time":"2022-09-22T12:30:20+00:00","article_modified_time":"2022-09-22T13:00:41+00:00","og_image":[{"width":899,"height":675,"url":"https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2022\/09\/Google-Helpful-Content-Update-une.png","type":"image\/png"}],"author":"Keyade","twitter_card":"summary_large_image","twitter_creator":"@Keyade","twitter_site":"@Keyade","twitter_misc":{"\u00c9crit par":"Keyade","Dur\u00e9e de lecture estim\u00e9e":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.keyade.com\/fr\/blog\/google-helpful-content-update\/#article","isPartOf":{"@id":"https:\/\/www.keyade.com\/fr\/blog\/google-helpful-content-update\/"},"author":{"name":"Keyade","@id":"https:\/\/www.keyade.com\/fr\/#\/schema\/person\/f12e17c1c1788c9d20cc6fb06f342b6e"},"headline":"Google Helpful Content Update\u00a0: la mort de votre r\u00e9f\u00e9rencement\u00a0?","datePublished":"2022-09-22T12:30:20+00:00","dateModified":"2022-09-22T13:00:41+00:00","mainEntityOfPage":{"@id":"https:\/\/www.keyade.com\/fr\/blog\/google-helpful-content-update\/"},"wordCount":705,"publisher":{"@id":"https:\/\/www.keyade.com\/fr\/#organization"},"image":{"@id":"https:\/\/www.keyade.com\/fr\/blog\/google-helpful-content-update\/#primaryimage"},"thumbnailUrl":"https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2022\/09\/Google-Helpful-Content-Update-une.png","articleSection":["SEO"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/www.keyade.com\/fr\/blog\/google-helpful-content-update\/","url":"https:\/\/www.keyade.com\/fr\/blog\/google-helpful-content-update\/","name":"Google Helpful Content Update\u00a0: la mort de votre r\u00e9f\u00e9rencement\u00a0? - Keyade","isPartOf":{"@id":"https:\/\/www.keyade.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.keyade.com\/fr\/blog\/google-helpful-content-update\/#primaryimage"},"image":{"@id":"https:\/\/www.keyade.com\/fr\/blog\/google-helpful-content-update\/#primaryimage"},"thumbnailUrl":"https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2022\/09\/Google-Helpful-Content-Update-une.png","datePublished":"2022-09-22T12:30:20+00:00","dateModified":"2022-09-22T13:00:41+00:00","description":"La mise \u00e0 jour Google Helpful Content va d\u00e9f\u00e9rencer les sites proposant du contenu de mauvaise qualit\u00e9. D\u00e9couvrez si vous serez concern\u00e9s.","breadcrumb":{"@id":"https:\/\/www.keyade.com\/fr\/blog\/google-helpful-content-update\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.keyade.com\/fr\/blog\/google-helpful-content-update\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.keyade.com\/fr\/blog\/google-helpful-content-update\/#primaryimage","url":"https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2022\/09\/Google-Helpful-Content-Update-une.png","contentUrl":"https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2022\/09\/Google-Helpful-Content-Update-une.png","width":899,"height":675,"caption":"Papier d\u00e9chir\u00e9 avec SEO inscrit derri\u00e8re"},{"@type":"BreadcrumbList","@id":"https:\/\/www.keyade.com\/fr\/blog\/google-helpful-content-update\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.keyade.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Google Helpful Content Update\u00a0: la mort de votre r\u00e9f\u00e9rencement\u00a0?"}]},{"@type":"WebSite","@id":"https:\/\/www.keyade.com\/fr\/#website","url":"https:\/\/www.keyade.com\/fr\/","name":"Keyade","description":"Agence Conseil en Performance Digitale","publisher":{"@id":"https:\/\/www.keyade.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.keyade.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.keyade.com\/fr\/#organization","name":"Keyade","url":"https:\/\/www.keyade.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.keyade.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2020\/09\/logo-keyade-u-533x100-1.png","contentUrl":"https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2020\/09\/logo-keyade-u-533x100-1.png","width":533,"height":100,"caption":"Keyade"},"image":{"@id":"https:\/\/www.keyade.com\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/keyade\/","https:\/\/x.com\/Keyade","https:\/\/www.instagram.com\/keyade\/","https:\/\/www.linkedin.com\/company\/keyade"]},{"@type":"Person","@id":"https:\/\/www.keyade.com\/fr\/#\/schema\/person\/f12e17c1c1788c9d20cc6fb06f342b6e","name":"Keyade","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/e427bda3f9d59f759becaf134a752337ec6cd6c60c20bd119dce91327d13a3e2?s=96&d=blank&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e427bda3f9d59f759becaf134a752337ec6cd6c60c20bd119dce91327d13a3e2?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e427bda3f9d59f759becaf134a752337ec6cd6c60c20bd119dce91327d13a3e2?s=96&d=blank&r=g","caption":"Keyade"},"url":"https:\/\/www.keyade.com\/fr\/blog\/author\/keyade_wp\/"}]}},"_links":{"self":[{"href":"https:\/\/www.keyade.com\/fr\/wp-json\/wp\/v2\/posts\/12913","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.keyade.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.keyade.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.keyade.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.keyade.com\/fr\/wp-json\/wp\/v2\/comments?post=12913"}],"version-history":[{"count":8,"href":"https:\/\/www.keyade.com\/fr\/wp-json\/wp\/v2\/posts\/12913\/revisions"}],"predecessor-version":[{"id":12979,"href":"https:\/\/www.keyade.com\/fr\/wp-json\/wp\/v2\/posts\/12913\/revisions\/12979"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.keyade.com\/fr\/wp-json\/wp\/v2\/media\/12927"}],"wp:attachment":[{"href":"https:\/\/www.keyade.com\/fr\/wp-json\/wp\/v2\/media?parent=12913"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.keyade.com\/fr\/wp-json\/wp\/v2\/categories?post=12913"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.keyade.com\/fr\/wp-json\/wp\/v2\/tags?post=12913"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}