{"id":1243,"date":"2015-10-22T12:18:30","date_gmt":"2015-10-22T11:18:30","guid":{"rendered":"http:\/\/www.keyade.com\/agence\/?p=1243"},"modified":"2017-05-03T15:01:39","modified_gmt":"2017-05-03T14:01:39","slug":"etude-de-cas-okaidi-reflexion-strategique-media-avec-madmetrics-customer-journey","status":"publish","type":"post","link":"https:\/\/www.keyade.com\/fr\/blog\/etude-de-cas-okaidi-reflexion-strategique-media-avec-madmetrics-customer-journey\/","title":{"rendered":"[ETUDE DE CAS] OKA\u00cfDI : r\u00e9flexion strat\u00e9gique media avec Madmetrics Customer Journey"},"content":{"rendered":"

QU’EST-CE QUE MADMETRICS CUSTOMER JOURNEY ?<\/span><\/strong><\/h2>\n

Madmetrics Customer Journey est une solution de visualisation de la contribution des diff\u00e9rentes actions marketing qui interviennent dans le parcours client. Pour chaque type de conversion (inscription, vente\u2026), l\u2019utilisateur visualise tr\u00e8s simplement le r\u00f4le et l\u2019importance de chaque touche publicitaire impliqu\u00e9e :<\/p>\n

\"madmetrics-customer-journey-keyade\"<\/p>\n

Aper\u00e7u de l\u2019interface Madmetrics Customer Journey : dans cet exemple, ind\u00e9pendant du cas Oka\u00efdi, les r\u00e9seaux sociaux et le SEM hors marque interviennent en amont du parcours d\u2019achat et sont g\u00e9n\u00e9ralement assist\u00e9s d\u2019autres canaux pour arriver jusqu\u2019\u00e0 la conversion. A l\u2019inverse, le retargeting et l\u2019affiliation, qui arrivent en fin de parcours, peuvent \u00eatre consid\u00e9r\u00e9s dans ce cas comme les leviers de finalisation du parcours client.<\/em><\/p>\n

Maxime Grasso, responsable acquisition chez Oka\u00efdi, utilise Madmetrics pour mesurer la performance media de tous les canaux en ligne d\u2019Oka\u00efdi et comparer les r\u00e9sultats selon ses propres mod\u00e8les d\u2019attribution. Il revient sur les b\u00e9n\u00e9ficies du Customer Journey pour son activit\u00e9.<\/strong><\/p>\n

\n

PRECISION DE L’ANALYSE<\/span><\/strong><\/h2>\n

Madmetrics collecte les donn\u00e9es des campagnes publicitaires au niveau le plus fin des structures media. Le Customer Journey, aliment\u00e9 par ces donn\u00e9es tr\u00e8s granulaires, permet ainsi de visualiser pr\u00e9cis\u00e9ment le parcours client ind\u00e9pendamment de la segmentation choisie par l\u2019utilisateur. Selon Maxime Grasso, \u00ab la granularit\u00e9 des donn\u00e9es est un v\u00e9ritable avantage : je peux visualiser la contribution media selon l\u2019angle d\u2019analyse qui m\u2019int\u00e9resse. Par exemple, au sein du levier SEA, je peux conna\u00eetre la contribution \u00e0 la conversion pour les campagnes marque, les campagnes g\u00e9n\u00e9riques, les campagnes Shopping, la longue traine, etc. \u00bb<\/p>\n

AUTONOMIE<\/span><\/strong><\/h2>\n

\u00ab Aujourd\u2019hui, il n\u2019existe pas \u00e0 ma connaissance de solution d\u2019analytics qui propose nativement un module d\u2019analyse du parcours client, explique Maxime Grasso. Souvent, il faut extraire les donn\u00e9es d\u2019un syst\u00e8me d\u2019analytics et les retraiter. Comme l\u2019outil de Customer Journey est directement int\u00e9gr\u00e9 \u00e0 Madmetrics, je peux visualiser le parcours client en fonction de toutes les conversions que je mesure avec Madmetrics : ventes, cr\u00e9ations de compte, etc. \u00bb. L\u2019int\u00e9r\u00eat pour Maxime Grasso r\u00e9side \u00e9galement dans l\u2019autonomie d\u2019utilisation que lui apporte la solution : \u00ab pour g\u00e9n\u00e9rer un rapport de contribution, je ne suis pas tributaire d\u2019une personne tierce qui doit intervenir. Je peux utiliser l\u2019outil directement quand j\u2019en ai besoin, ce qui me permet d\u2019\u00eatre dans l\u2019action plut\u00f4t que la r\u00e9action. \u00bb<\/p>\n

ACCOMPAGNEMENT DE LA CONDUITE DU CHANGEMENT<\/span><\/strong><\/h2>\n

Pour Maxime Grasso, le Customer Journey pr\u00e9sente \u00e9galement un avantage certain en interne : \u00ab en comprenant mieux la contribution r\u00e9elle de chaque levier, les \u00e9quipes d\u2019Oka\u00efdi prennent conscience de l\u2019importance d\u2019une approche globale mix-media par rapport \u00e0 une vision en silo de la performance \u00bb.<\/p>\n

La r\u00e9allocation budg\u00e9taire en est d\u2019ailleurs une cons\u00e9quence directe. L\u2019annonceur peut ainsi r\u00e9ajuster les budgets sur les leviers en fonction de leur potentiel d\u2019efficacit\u00e9 : \u00ab chez Oka\u00efdi, les insights du Customer Journey nous permettent de r\u00e9ajuster les budgets des leviers d\u2019acquisition selon les temps forts et temps faibles commerciaux. \u00bb<\/p>\n

Enfin, l\u2019analyse du parcours client permet aux annonceurs de prendre du recul sur les mod\u00e8les d\u2019attribution qu\u2019ils mettent en place. Maxime Grasso explique qu\u2019\u00e0 partir des r\u00e9sultats de ses analyses, il r\u00e9\u00e9value la pertinence de ses mod\u00e8les d\u2019attribution et les r\u00e9ajuste afin de favoriser les sources de trafic qui permettent d\u2019atteindre ses objectifs.<\/p>\n

Maxime Grasso, Responsable Acquisition chez Oka\u00efdi\u00a0:<\/strong><\/span>
\n\u00ab Madmetrics Customer Journey est une solution pens\u00e9e pour les d\u00e9cideurs marketing, et selon moi indissociable de tout outil d\u2019analytics. Je l\u2019utilise beaucoup pour la r\u00e9flexion strat\u00e9gique, et je suis content de la fa\u00e7on dont la solution \u00e9volue. J\u2019attends avec impatience de d\u00e9couvrir les prochaines nouveaut\u00e9s qu\u2019elle comprendra. \u00bb<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

QU’EST-CE QUE MADMETRICS CUSTOMER JOURNEY ? Madmetrics Customer Journey est une solution de visualisation de la contribution des diff\u00e9rentes actions marketing qui interviennent dans le parcours client. Pour chaque type de conversion (inscription, vente\u2026), l\u2019utilisateur visualise tr\u00e8s simplement le r\u00f4le et l\u2019importance de chaque touche publicitaire impliqu\u00e9e : Aper\u00e7u de l\u2019interface Madmetrics Customer Journey : […]<\/p>\n","protected":false},"author":1,"featured_media":1289,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[167,157,169,145],"class_list":["post-1243","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-etudes-de-cas","tag-customer-journey","tag-madmetrics","tag-multicanal","tag-techno"],"yoast_head":"\nOka\u00efdi : parcours client avec Madmetrics Customer Journey | Keyade<\/title>\n<meta name=\"description\" content=\"Madmetrics Customer Journey est une solution de visualisation de la contribution des diff\u00e9rentes actions marketing qui interviennent dans le parcours client\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.keyade.com\/fr\/blog\/etude-de-cas-okaidi-reflexion-strategique-media-avec-madmetrics-customer-journey\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Oka\u00efdi : parcours client avec Madmetrics Customer Journey | Keyade\" \/>\n<meta property=\"og:description\" content=\"Madmetrics Customer Journey est une solution de visualisation de la contribution des diff\u00e9rentes actions marketing qui interviennent dans le parcours client\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.keyade.com\/fr\/blog\/etude-de-cas-okaidi-reflexion-strategique-media-avec-madmetrics-customer-journey\/\" \/>\n<meta property=\"og:site_name\" content=\"Keyade\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/keyade\/\" \/>\n<meta property=\"article:published_time\" content=\"2015-10-22T11:18:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-05-03T14:01:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2015\/10\/okaidi-customer-journey-madmetrics-keyade.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1442\" \/>\n\t<meta property=\"og:image:height\" content=\"1082\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Keyade\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Keyade\" \/>\n<meta name=\"twitter:site\" content=\"@Keyade\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Keyade\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/blog\\\/etude-de-cas-okaidi-reflexion-strategique-media-avec-madmetrics-customer-journey\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/blog\\\/etude-de-cas-okaidi-reflexion-strategique-media-avec-madmetrics-customer-journey\\\/\"},\"author\":{\"name\":\"Keyade\",\"@id\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/#\\\/schema\\\/person\\\/f12e17c1c1788c9d20cc6fb06f342b6e\"},\"headline\":\"[ETUDE DE CAS] OKA\u00cfDI : r\u00e9flexion strat\u00e9gique media avec Madmetrics Customer Journey\",\"datePublished\":\"2015-10-22T11:18:30+00:00\",\"dateModified\":\"2017-05-03T14:01:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/blog\\\/etude-de-cas-okaidi-reflexion-strategique-media-avec-madmetrics-customer-journey\\\/\"},\"wordCount\":684,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/blog\\\/etude-de-cas-okaidi-reflexion-strategique-media-avec-madmetrics-customer-journey\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/wp-content\\\/uploads\\\/2015\\\/10\\\/okaidi-customer-journey-madmetrics-keyade.jpg\",\"keywords\":[\"customer journey\",\"madmetrics\",\"multicanal\",\"techno\"],\"articleSection\":[\"Etudes de cas\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.keyade.com\\\/fr\\\/blog\\\/etude-de-cas-okaidi-reflexion-strategique-media-avec-madmetrics-customer-journey\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/blog\\\/etude-de-cas-okaidi-reflexion-strategique-media-avec-madmetrics-customer-journey\\\/\",\"url\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/blog\\\/etude-de-cas-okaidi-reflexion-strategique-media-avec-madmetrics-customer-journey\\\/\",\"name\":\"Oka\u00efdi : parcours client avec Madmetrics Customer Journey | Keyade\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/blog\\\/etude-de-cas-okaidi-reflexion-strategique-media-avec-madmetrics-customer-journey\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/blog\\\/etude-de-cas-okaidi-reflexion-strategique-media-avec-madmetrics-customer-journey\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/wp-content\\\/uploads\\\/2015\\\/10\\\/okaidi-customer-journey-madmetrics-keyade.jpg\",\"datePublished\":\"2015-10-22T11:18:30+00:00\",\"dateModified\":\"2017-05-03T14:01:39+00:00\",\"description\":\"Madmetrics Customer Journey est une solution de visualisation de la contribution des diff\u00e9rentes actions marketing qui interviennent dans le parcours client\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/blog\\\/etude-de-cas-okaidi-reflexion-strategique-media-avec-madmetrics-customer-journey\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.keyade.com\\\/fr\\\/blog\\\/etude-de-cas-okaidi-reflexion-strategique-media-avec-madmetrics-customer-journey\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/blog\\\/etude-de-cas-okaidi-reflexion-strategique-media-avec-madmetrics-customer-journey\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/wp-content\\\/uploads\\\/2015\\\/10\\\/okaidi-customer-journey-madmetrics-keyade.jpg\",\"contentUrl\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/wp-content\\\/uploads\\\/2015\\\/10\\\/okaidi-customer-journey-madmetrics-keyade.jpg\",\"width\":1442,\"height\":1082,\"caption\":\"okaidi-customer-journey-madmetrics-keyade\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/blog\\\/etude-de-cas-okaidi-reflexion-strategique-media-avec-madmetrics-customer-journey\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"[ETUDE DE CAS] OKA\u00cfDI : r\u00e9flexion strat\u00e9gique media avec Madmetrics Customer Journey\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/\",\"name\":\"Keyade\",\"description\":\"Agence Conseil en Performance Digitale\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/#organization\",\"name\":\"Keyade\",\"url\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/logo-keyade-u-533x100-1.png\",\"contentUrl\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/logo-keyade-u-533x100-1.png\",\"width\":533,\"height\":100,\"caption\":\"Keyade\"},\"image\":{\"@id\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/keyade\\\/\",\"https:\\\/\\\/x.com\\\/Keyade\",\"https:\\\/\\\/www.instagram.com\\\/keyade\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/keyade\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/#\\\/schema\\\/person\\\/f12e17c1c1788c9d20cc6fb06f342b6e\",\"name\":\"Keyade\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e427bda3f9d59f759becaf134a752337ec6cd6c60c20bd119dce91327d13a3e2?s=96&d=blank&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e427bda3f9d59f759becaf134a752337ec6cd6c60c20bd119dce91327d13a3e2?s=96&d=blank&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e427bda3f9d59f759becaf134a752337ec6cd6c60c20bd119dce91327d13a3e2?s=96&d=blank&r=g\",\"caption\":\"Keyade\"},\"url\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/blog\\\/author\\\/keyade_wp\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Oka\u00efdi : parcours client avec Madmetrics Customer Journey | Keyade","description":"Madmetrics Customer Journey est une solution de visualisation de la contribution des diff\u00e9rentes actions marketing qui interviennent dans le parcours client","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.keyade.com\/fr\/blog\/etude-de-cas-okaidi-reflexion-strategique-media-avec-madmetrics-customer-journey\/","og_locale":"fr_FR","og_type":"article","og_title":"Oka\u00efdi : parcours client avec Madmetrics Customer Journey | Keyade","og_description":"Madmetrics Customer Journey est une solution de visualisation de la contribution des diff\u00e9rentes actions marketing qui interviennent dans le parcours client","og_url":"https:\/\/www.keyade.com\/fr\/blog\/etude-de-cas-okaidi-reflexion-strategique-media-avec-madmetrics-customer-journey\/","og_site_name":"Keyade","article_publisher":"https:\/\/www.facebook.com\/keyade\/","article_published_time":"2015-10-22T11:18:30+00:00","article_modified_time":"2017-05-03T14:01:39+00:00","og_image":[{"width":1442,"height":1082,"url":"https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2015\/10\/okaidi-customer-journey-madmetrics-keyade.jpg","type":"image\/jpeg"}],"author":"Keyade","twitter_card":"summary_large_image","twitter_creator":"@Keyade","twitter_site":"@Keyade","twitter_misc":{"\u00c9crit par":"Keyade","Dur\u00e9e de lecture estim\u00e9e":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.keyade.com\/fr\/blog\/etude-de-cas-okaidi-reflexion-strategique-media-avec-madmetrics-customer-journey\/#article","isPartOf":{"@id":"https:\/\/www.keyade.com\/fr\/blog\/etude-de-cas-okaidi-reflexion-strategique-media-avec-madmetrics-customer-journey\/"},"author":{"name":"Keyade","@id":"https:\/\/www.keyade.com\/fr\/#\/schema\/person\/f12e17c1c1788c9d20cc6fb06f342b6e"},"headline":"[ETUDE DE CAS] OKA\u00cfDI : r\u00e9flexion strat\u00e9gique media avec Madmetrics Customer Journey","datePublished":"2015-10-22T11:18:30+00:00","dateModified":"2017-05-03T14:01:39+00:00","mainEntityOfPage":{"@id":"https:\/\/www.keyade.com\/fr\/blog\/etude-de-cas-okaidi-reflexion-strategique-media-avec-madmetrics-customer-journey\/"},"wordCount":684,"commentCount":0,"publisher":{"@id":"https:\/\/www.keyade.com\/fr\/#organization"},"image":{"@id":"https:\/\/www.keyade.com\/fr\/blog\/etude-de-cas-okaidi-reflexion-strategique-media-avec-madmetrics-customer-journey\/#primaryimage"},"thumbnailUrl":"https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2015\/10\/okaidi-customer-journey-madmetrics-keyade.jpg","keywords":["customer journey","madmetrics","multicanal","techno"],"articleSection":["Etudes de cas"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.keyade.com\/fr\/blog\/etude-de-cas-okaidi-reflexion-strategique-media-avec-madmetrics-customer-journey\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.keyade.com\/fr\/blog\/etude-de-cas-okaidi-reflexion-strategique-media-avec-madmetrics-customer-journey\/","url":"https:\/\/www.keyade.com\/fr\/blog\/etude-de-cas-okaidi-reflexion-strategique-media-avec-madmetrics-customer-journey\/","name":"Oka\u00efdi : parcours client avec Madmetrics Customer Journey | Keyade","isPartOf":{"@id":"https:\/\/www.keyade.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.keyade.com\/fr\/blog\/etude-de-cas-okaidi-reflexion-strategique-media-avec-madmetrics-customer-journey\/#primaryimage"},"image":{"@id":"https:\/\/www.keyade.com\/fr\/blog\/etude-de-cas-okaidi-reflexion-strategique-media-avec-madmetrics-customer-journey\/#primaryimage"},"thumbnailUrl":"https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2015\/10\/okaidi-customer-journey-madmetrics-keyade.jpg","datePublished":"2015-10-22T11:18:30+00:00","dateModified":"2017-05-03T14:01:39+00:00","description":"Madmetrics Customer Journey est une solution de visualisation de la contribution des diff\u00e9rentes actions marketing qui interviennent dans le parcours client","breadcrumb":{"@id":"https:\/\/www.keyade.com\/fr\/blog\/etude-de-cas-okaidi-reflexion-strategique-media-avec-madmetrics-customer-journey\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.keyade.com\/fr\/blog\/etude-de-cas-okaidi-reflexion-strategique-media-avec-madmetrics-customer-journey\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.keyade.com\/fr\/blog\/etude-de-cas-okaidi-reflexion-strategique-media-avec-madmetrics-customer-journey\/#primaryimage","url":"https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2015\/10\/okaidi-customer-journey-madmetrics-keyade.jpg","contentUrl":"https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2015\/10\/okaidi-customer-journey-madmetrics-keyade.jpg","width":1442,"height":1082,"caption":"okaidi-customer-journey-madmetrics-keyade"},{"@type":"BreadcrumbList","@id":"https:\/\/www.keyade.com\/fr\/blog\/etude-de-cas-okaidi-reflexion-strategique-media-avec-madmetrics-customer-journey\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.keyade.com\/fr\/"},{"@type":"ListItem","position":2,"name":"[ETUDE DE CAS] OKA\u00cfDI : r\u00e9flexion strat\u00e9gique media avec Madmetrics Customer Journey"}]},{"@type":"WebSite","@id":"https:\/\/www.keyade.com\/fr\/#website","url":"https:\/\/www.keyade.com\/fr\/","name":"Keyade","description":"Agence Conseil en Performance Digitale","publisher":{"@id":"https:\/\/www.keyade.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.keyade.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.keyade.com\/fr\/#organization","name":"Keyade","url":"https:\/\/www.keyade.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.keyade.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2020\/09\/logo-keyade-u-533x100-1.png","contentUrl":"https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2020\/09\/logo-keyade-u-533x100-1.png","width":533,"height":100,"caption":"Keyade"},"image":{"@id":"https:\/\/www.keyade.com\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/keyade\/","https:\/\/x.com\/Keyade","https:\/\/www.instagram.com\/keyade\/","https:\/\/www.linkedin.com\/company\/keyade"]},{"@type":"Person","@id":"https:\/\/www.keyade.com\/fr\/#\/schema\/person\/f12e17c1c1788c9d20cc6fb06f342b6e","name":"Keyade","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/e427bda3f9d59f759becaf134a752337ec6cd6c60c20bd119dce91327d13a3e2?s=96&d=blank&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e427bda3f9d59f759becaf134a752337ec6cd6c60c20bd119dce91327d13a3e2?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e427bda3f9d59f759becaf134a752337ec6cd6c60c20bd119dce91327d13a3e2?s=96&d=blank&r=g","caption":"Keyade"},"url":"https:\/\/www.keyade.com\/fr\/blog\/author\/keyade_wp\/"}]}},"_links":{"self":[{"href":"https:\/\/www.keyade.com\/fr\/wp-json\/wp\/v2\/posts\/1243","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.keyade.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.keyade.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.keyade.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.keyade.com\/fr\/wp-json\/wp\/v2\/comments?post=1243"}],"version-history":[{"count":10,"href":"https:\/\/www.keyade.com\/fr\/wp-json\/wp\/v2\/posts\/1243\/revisions"}],"predecessor-version":[{"id":1573,"href":"https:\/\/www.keyade.com\/fr\/wp-json\/wp\/v2\/posts\/1243\/revisions\/1573"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.keyade.com\/fr\/wp-json\/wp\/v2\/media\/1289"}],"wp:attachment":[{"href":"https:\/\/www.keyade.com\/fr\/wp-json\/wp\/v2\/media?parent=1243"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.keyade.com\/fr\/wp-json\/wp\/v2\/categories?post=1243"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.keyade.com\/fr\/wp-json\/wp\/v2\/tags?post=1243"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}