{"id":11787,"date":"2022-02-08T11:29:00","date_gmt":"2022-02-08T10:29:00","guid":{"rendered":"https:\/\/www.keyade.com\/fr\/?p=11787"},"modified":"2022-02-24T14:20:23","modified_gmt":"2022-02-24T13:20:23","slug":"transavia-1er-annonceur-en-france-a-mettre-en-place-les-dynamic-ads-for-travel-sur-snapchat","status":"publish","type":"post","link":"https:\/\/www.keyade.com\/fr\/blog\/transavia-1er-annonceur-en-france-a-mettre-en-place-les-dynamic-ads-for-travel-sur-snapchat\/","title":{"rendered":"Transavia : 1er annonceur en France \u00e0 mettre en place les Dynamic Ads for Travel sur Snapchat"},"content":{"rendered":"\n<p><a href=\"https:\/\/www.transavia.com\/en-EU\/home\/\" target=\"_blank\" rel=\"noreferrer noopener\">Transavia<\/a> est la compagnie low-cost du groupe Air France-KLM et propose des vols r\u00e9guliers moyen-courrier et charters \u00e0 des prix tr\u00e8s comp\u00e9titifs.<strong> En janvier 2022, Transavia est le premier annonceur en France \u00e0 mettre en place la solution Dynamic Ads for Travel (DAT) sur Snapchat.<\/strong> Cette solution permet de g\u00e9n\u00e9rer dynamiquement des publicit\u00e9s \u00e0 partir d\u2019un catalogue de produits \u2018Travel\u2019&nbsp;(routes a\u00e9riennes, destinations de vacances, localisation d\u2019h\u00f4tels, etc.) et permet de cibler les utilisateurs de Snapchat en fonction d\u2019intentions de voyage vers des destinations sp\u00e9cifiques.<\/p>\n\n\n\n<p>L\u2019offre de Transavia est large et les prix sont volatiles&nbsp;: <a href=\"https:\/\/www.keyade.com\/fr\/transavia-le-feed-management-au-coeur-des-enjeux-de-pilotage-digital-media\">les formats dynamiques sont donc indispensables pour assurer la personnalisation publicitaire<\/a>. Transavia utilise d\u00e9j\u00e0 la solution Dynamic Ads for Travel sur Facebook depuis quelques ann\u00e9es, avec l\u2019accompagnement de Keyade sur des solutions de Feed Management pour cr\u00e9er, structurer et g\u00e9rer un catalogue produits optimis\u00e9 pour l\u2019activation media. En particulier, <a href=\"https:\/\/www.keyade.com\/fr\/keyade-developpe-une-solution-dco-pour-les-annonceurs-en-social-media\">Transavia utilise la technologie de DCO Keyade<\/a> (Dynamic Creative Optimization) qui permet de retraiter massivement des images au sein d\u2019un flux produits \u00e0 des fins de <strong>cr\u00e9ation publicitaire dynamique<\/strong>.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2022\/02\/Transavia-DCO.png\" alt=\"Dynamic Ads for Travel Snapchat x Transavia\" class=\"wp-image-11793\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2022\/02\/Transavia-DCO.png 600w, https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2022\/02\/Transavia-DCO-45x45.png 45w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<p><em>Back to Snapchat.<\/em> En plus d\u2019\u00eatre le premier annonceur \u00e0 mettre en place le format Dynamic Ads for Travel en France, Transavia capitalise sur les services et l\u2019innovation technologique de Keyade. Pour rationnaliser les investissements de cr\u00e9ation tout en b\u00e9n\u00e9ficiant du m\u00eame niveau \u00e9lev\u00e9 de personnalisation publicitaire, Transavia utilise sur Snapchat la m\u00eame structure de flux, optimis\u00e9 pour le format dynamique, que celui utilis\u00e9 sur Facebook. La DCO, utilis\u00e9e \u00e9galement sur ces flux, permet d\u2019ajouter des \u00e9l\u00e9ments graphiques comme le logo, un cadre aux couleurs de Transavia, un encart prix, etc. Aujourd\u2019hui, Transavia active donc de la publicit\u00e9 dynamique sur Snapchat avec des objectifs de conqu\u00eate et de retargeting et les co\u00fbts par acquisition (CPA) constat\u00e9s sont tr\u00e8s encourageants, avec une tendance \u00e0 la baisse au fil des semaines.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Transavia est la compagnie low-cost du groupe Air France-KLM et propose des vols r\u00e9guliers moyen-courrier et charters \u00e0 des prix tr\u00e8s comp\u00e9titifs. En janvier 2022, Transavia est le premier annonceur en France \u00e0 mettre en place la solution Dynamic Ads for Travel (DAT) sur Snapchat. Cette solution permet de g\u00e9n\u00e9rer dynamiquement des publicit\u00e9s \u00e0 partir [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11795,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[137,295],"tags":[],"class_list":["post-11787","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","category-fil-actualite"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>keyade-transavia-snapchat-dynamic-ads-for-travel<\/title>\n<meta name=\"description\" content=\"Transavia est le premier annonceur en France \u00e0 mettre en place les Dynamic Ads for Travel sur Snapchat, optimis\u00e9 avec du retraitement DCO\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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