{"id":11303,"date":"2021-07-20T15:41:00","date_gmt":"2021-07-20T14:41:00","guid":{"rendered":"https:\/\/www.keyade.com\/fr\/?p=11303"},"modified":"2021-07-28T15:46:47","modified_gmt":"2021-07-28T14:46:47","slug":"3-questions-a-mathilde-buche-head-of-social-media-keyade","status":"publish","type":"post","link":"https:\/\/www.keyade.com\/fr\/blog\/3-questions-a-mathilde-buche-head-of-social-media-keyade\/","title":{"rendered":"3 questions \u00e0 Mathilde Buche, Head of Social Media @ Keyade"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"264\" src=\"https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2021\/07\/Mathilde-long-1200x264.png\" alt=\"\" class=\"wp-image-11309\" srcset=\"https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2021\/07\/Mathilde-long-1200x264.png 1200w, https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2021\/07\/Mathilde-long-900x198.png 900w, https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2021\/07\/Mathilde-long-768x169.png 768w, https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2021\/07\/Mathilde-long-1536x338.png 1536w, https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2021\/07\/Mathilde-long.png 1566w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Quel est ton r\u00f4le en tant que Head of Social Media\u00a0?<\/strong><\/p>\n\n\n\n<p>En tant qu\u2019agence conseil en performance digitale, Keyade nourrit toujours de grandes ambitions pour son p\u00f4le social media. Avec plus de 20 collaborateurs rattach\u00e9s \u00e0 ce p\u00f4le, notre agence compte aujourd\u2019hui l\u2019une des plus importantes \u00e9quipes de sp\u00e9cialistes paid social du march\u00e9.<\/p>\n\n\n\n<p>Mon r\u00f4le consiste \u00e0 m\u2019assurer que les moyens techniques et humains sont mis en place pour r\u00e9pondre aux besoins de l&rsquo;agence mais avant tout aux besoins de nos clients&nbsp;: ressources, productivit\u00e9, mont\u00e9e en comp\u00e9tences de l\u2019\u00e9quipe, excellence op\u00e9rationnelle ou encore strat\u00e9gie et innovation\u2026 tant de sujets indispensables \u00e0 encadrer&nbsp;!<\/p>\n\n\n\n<p>J\u2019ai \u00e9galement pour mission d&rsquo;identifier et de suivre les projets structurants pour le levier afin que Keyade reste une agence reconnue pour sa capacit\u00e9 technologique et sa capacit\u00e9 d\u2019innovation. Mon r\u00f4le consiste donc aussi \u00e0 soutenir l\u2019innovation et cr\u00e9er des dispositifs sur mesure pour les activations social media de nos clients, en lien avec le p\u00f4le Consulting et le p\u00f4le R&amp;D de notre agence.<\/p>\n\n\n\n<p><strong>Comment reste-t-on innovant en paid social aujourd\u2019hui&nbsp;?<\/strong><\/p>\n\n\n\n<p>Rester innovant en social m\u00e9dia, c\u2019est d\u2019abord rester attentif \u00e0 l\u2019\u00e9volution des usages du digital et \u00e0 la fa\u00e7on dont ils viennent se mat\u00e9rialiser sur les r\u00e9seaux sociaux.<\/p>\n\n\n\n<p>L\u2019arriv\u00e9e de la r\u00e9alit\u00e9 virtuelle en social media est un bon exemple. Longtemps chasse gard\u00e9e des jeux vid\u00e9o ou de la r\u00e9alit\u00e9 virtuelle, la r\u00e9alit\u00e9 augment\u00e9e investit progressivement les r\u00e9seaux sociaux. Aujourd\u2019hui, les filtres publicitaires permettent aussi bien de proposer des exp\u00e9riences immersives diff\u00e9renciantes que de r\u00e9duire la distance avec les magasins en permettant aux consommateurs d\u2019essayer, visualiser. On peut faire le m\u00eame constat avec le live shopping, qui reprend le concept du t\u00e9l\u00e9achat qui fait ses preuves depuis des dizaines d\u2019ann\u00e9es mais qui prend une toute autre ampleur online avec la puissance du social media. On peut citer \u00e9galement l\u2019int\u00e9gration de bots, de messageries (comme WhatsApp) ou l\u2019int\u00e9gration de solutions de paiement (Paypal\u2026) au sein des plateformes social media.<\/p>\n\n\n\n<p>Aujourd\u2019hui, on n\u2019en est plus \u00e0 ma\u00eetriser les formats publicitaires ou les strat\u00e9gies d\u2019optimisation d\u2019une plateforme, c\u2019est tout un \u00e9cosyst\u00e8me de tendances digitales qui investissent la sph\u00e8re du social media et qu\u2019il faut int\u00e9grer \u00e0 la r\u00e9flexion strat\u00e9gique des activations paid social.<\/p>\n\n\n\n<p><strong>Quels sont les avantages du conseil social media en agence&nbsp;?<\/strong><\/p>\n\n\n\n<p>Nous sommes des sp\u00e9cialistes de la performance digitale et le conseil en agence s\u2019appuie donc sur une somme d\u2019exp\u00e9riences humaines et business. Notre r\u00f4le consiste \u00e0 anticiper, imaginer et concevoir des solutions sur mesure, pour chaque situation.<\/p>\n\n\n\n<p>Chez Keyade, nous nous appuyons beaucoup sur les talents de notre p\u00f4le R&amp;D aussi bien pour doper notre efficacit\u00e9 de gestion (automatisation, dashboarding, d\u00e9veloppement de solutions de gestion des investissements et de syst\u00e8mes d\u2019alerting\u2026) que pour am\u00e9liorer l\u2019efficacit\u00e9 du business de nos clients (cr\u00e9ation de catalogues produits pour le social, synergies social\/offine, etc.).&nbsp;<\/p>\n\n\n\n<p>Par ailleurs, nous accompagnons \u00e9galement nos clients \u00e0 anticiper toutes les \u00e9volutions de l\u2019\u00e9cosyst\u00e8me digital global\u00a0(d\u00e9ploiement du tracking ATT d\u2019Apple, monde cookieless d\u2019ici 2023\u2026), des probl\u00e9matiques qui se retrouvent bien s\u00fbr en social media et qu&rsquo;il est primordial d&rsquo;adresser tr\u00e8s en amont !<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Quel est ton r\u00f4le en tant que Head of Social Media\u00a0? En tant qu\u2019agence conseil en performance digitale, Keyade nourrit toujours de grandes ambitions pour son p\u00f4le social media. Avec plus de 20 collaborateurs rattach\u00e9s \u00e0 ce p\u00f4le, notre agence compte aujourd\u2019hui l\u2019une des plus importantes \u00e9quipes de sp\u00e9cialistes paid social du march\u00e9. Mon r\u00f4le [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11307,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[137,295],"tags":[],"class_list":["post-11303","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","category-fil-actualite"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>3 questions \u00e0 Mathilde Buche, Head of Social Media @ Keyade - Keyade<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.keyade.com\/fr\/blog\/3-questions-a-mathilde-buche-head-of-social-media-keyade\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 questions \u00e0 Mathilde Buche, Head of Social Media @ Keyade - Keyade\" \/>\n<meta property=\"og:description\" content=\"Quel est ton r\u00f4le en tant que Head of Social Media\u00a0? En tant qu\u2019agence conseil en performance digitale, Keyade nourrit toujours de grandes ambitions pour son p\u00f4le social media. Avec plus de 20 collaborateurs rattach\u00e9s \u00e0 ce p\u00f4le, notre agence compte aujourd\u2019hui l\u2019une des plus importantes \u00e9quipes de sp\u00e9cialistes paid social du march\u00e9. Mon r\u00f4le [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.keyade.com\/fr\/blog\/3-questions-a-mathilde-buche-head-of-social-media-keyade\/\" \/>\n<meta property=\"og:site_name\" content=\"Keyade\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/keyade\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-20T14:41:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-07-28T14:46:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2021\/07\/Mathilde-Buche-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"432\" \/>\n\t<meta property=\"og:image:height\" content=\"326\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Keyade\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Keyade\" \/>\n<meta name=\"twitter:site\" content=\"@Keyade\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Keyade\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/blog\\\/3-questions-a-mathilde-buche-head-of-social-media-keyade\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/blog\\\/3-questions-a-mathilde-buche-head-of-social-media-keyade\\\/\"},\"author\":{\"name\":\"Keyade\",\"@id\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/#\\\/schema\\\/person\\\/f12e17c1c1788c9d20cc6fb06f342b6e\"},\"headline\":\"3 questions \u00e0 Mathilde Buche, Head of Social Media @ Keyade\",\"datePublished\":\"2021-07-20T14:41:00+00:00\",\"dateModified\":\"2021-07-28T14:46:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/blog\\\/3-questions-a-mathilde-buche-head-of-social-media-keyade\\\/\"},\"wordCount\":603,\"publisher\":{\"@id\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/blog\\\/3-questions-a-mathilde-buche-head-of-social-media-keyade\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/Mathilde-Buche-2.png\",\"articleSection\":[\"Social Media\",\"Toute l'actualit\u00e9\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/blog\\\/3-questions-a-mathilde-buche-head-of-social-media-keyade\\\/\",\"url\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/blog\\\/3-questions-a-mathilde-buche-head-of-social-media-keyade\\\/\",\"name\":\"3 questions \u00e0 Mathilde Buche, Head of Social Media @ Keyade - Keyade\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/blog\\\/3-questions-a-mathilde-buche-head-of-social-media-keyade\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/blog\\\/3-questions-a-mathilde-buche-head-of-social-media-keyade\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/Mathilde-Buche-2.png\",\"datePublished\":\"2021-07-20T14:41:00+00:00\",\"dateModified\":\"2021-07-28T14:46:47+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/blog\\\/3-questions-a-mathilde-buche-head-of-social-media-keyade\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.keyade.com\\\/fr\\\/blog\\\/3-questions-a-mathilde-buche-head-of-social-media-keyade\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/blog\\\/3-questions-a-mathilde-buche-head-of-social-media-keyade\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/Mathilde-Buche-2.png\",\"contentUrl\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/Mathilde-Buche-2.png\",\"width\":432,\"height\":326},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/blog\\\/3-questions-a-mathilde-buche-head-of-social-media-keyade\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"3 questions \u00e0 Mathilde Buche, Head of Social Media @ Keyade\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/\",\"name\":\"Keyade\",\"description\":\"Agence Conseil en Performance Digitale\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/#organization\",\"name\":\"Keyade\",\"url\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/logo-keyade-u-533x100-1.png\",\"contentUrl\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/logo-keyade-u-533x100-1.png\",\"width\":533,\"height\":100,\"caption\":\"Keyade\"},\"image\":{\"@id\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/keyade\\\/\",\"https:\\\/\\\/x.com\\\/Keyade\",\"https:\\\/\\\/www.instagram.com\\\/keyade\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/keyade\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/#\\\/schema\\\/person\\\/f12e17c1c1788c9d20cc6fb06f342b6e\",\"name\":\"Keyade\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e427bda3f9d59f759becaf134a752337ec6cd6c60c20bd119dce91327d13a3e2?s=96&d=blank&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e427bda3f9d59f759becaf134a752337ec6cd6c60c20bd119dce91327d13a3e2?s=96&d=blank&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e427bda3f9d59f759becaf134a752337ec6cd6c60c20bd119dce91327d13a3e2?s=96&d=blank&r=g\",\"caption\":\"Keyade\"},\"url\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/blog\\\/author\\\/keyade_wp\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"3 questions \u00e0 Mathilde Buche, Head of Social Media @ Keyade - Keyade","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.keyade.com\/fr\/blog\/3-questions-a-mathilde-buche-head-of-social-media-keyade\/","og_locale":"fr_FR","og_type":"article","og_title":"3 questions \u00e0 Mathilde Buche, Head of Social Media @ Keyade - Keyade","og_description":"Quel est ton r\u00f4le en tant que Head of Social Media\u00a0? En tant qu\u2019agence conseil en performance digitale, Keyade nourrit toujours de grandes ambitions pour son p\u00f4le social media. Avec plus de 20 collaborateurs rattach\u00e9s \u00e0 ce p\u00f4le, notre agence compte aujourd\u2019hui l\u2019une des plus importantes \u00e9quipes de sp\u00e9cialistes paid social du march\u00e9. Mon r\u00f4le [&hellip;]","og_url":"https:\/\/www.keyade.com\/fr\/blog\/3-questions-a-mathilde-buche-head-of-social-media-keyade\/","og_site_name":"Keyade","article_publisher":"https:\/\/www.facebook.com\/keyade\/","article_published_time":"2021-07-20T14:41:00+00:00","article_modified_time":"2021-07-28T14:46:47+00:00","og_image":[{"width":432,"height":326,"url":"https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2021\/07\/Mathilde-Buche-2.png","type":"image\/png"}],"author":"Keyade","twitter_card":"summary_large_image","twitter_creator":"@Keyade","twitter_site":"@Keyade","twitter_misc":{"\u00c9crit par":"Keyade","Dur\u00e9e de lecture estim\u00e9e":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.keyade.com\/fr\/blog\/3-questions-a-mathilde-buche-head-of-social-media-keyade\/#article","isPartOf":{"@id":"https:\/\/www.keyade.com\/fr\/blog\/3-questions-a-mathilde-buche-head-of-social-media-keyade\/"},"author":{"name":"Keyade","@id":"https:\/\/www.keyade.com\/fr\/#\/schema\/person\/f12e17c1c1788c9d20cc6fb06f342b6e"},"headline":"3 questions \u00e0 Mathilde Buche, Head of Social Media @ Keyade","datePublished":"2021-07-20T14:41:00+00:00","dateModified":"2021-07-28T14:46:47+00:00","mainEntityOfPage":{"@id":"https:\/\/www.keyade.com\/fr\/blog\/3-questions-a-mathilde-buche-head-of-social-media-keyade\/"},"wordCount":603,"publisher":{"@id":"https:\/\/www.keyade.com\/fr\/#organization"},"image":{"@id":"https:\/\/www.keyade.com\/fr\/blog\/3-questions-a-mathilde-buche-head-of-social-media-keyade\/#primaryimage"},"thumbnailUrl":"https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2021\/07\/Mathilde-Buche-2.png","articleSection":["Social Media","Toute l'actualit\u00e9"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/www.keyade.com\/fr\/blog\/3-questions-a-mathilde-buche-head-of-social-media-keyade\/","url":"https:\/\/www.keyade.com\/fr\/blog\/3-questions-a-mathilde-buche-head-of-social-media-keyade\/","name":"3 questions \u00e0 Mathilde Buche, Head of Social Media @ Keyade - Keyade","isPartOf":{"@id":"https:\/\/www.keyade.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.keyade.com\/fr\/blog\/3-questions-a-mathilde-buche-head-of-social-media-keyade\/#primaryimage"},"image":{"@id":"https:\/\/www.keyade.com\/fr\/blog\/3-questions-a-mathilde-buche-head-of-social-media-keyade\/#primaryimage"},"thumbnailUrl":"https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2021\/07\/Mathilde-Buche-2.png","datePublished":"2021-07-20T14:41:00+00:00","dateModified":"2021-07-28T14:46:47+00:00","breadcrumb":{"@id":"https:\/\/www.keyade.com\/fr\/blog\/3-questions-a-mathilde-buche-head-of-social-media-keyade\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.keyade.com\/fr\/blog\/3-questions-a-mathilde-buche-head-of-social-media-keyade\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.keyade.com\/fr\/blog\/3-questions-a-mathilde-buche-head-of-social-media-keyade\/#primaryimage","url":"https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2021\/07\/Mathilde-Buche-2.png","contentUrl":"https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2021\/07\/Mathilde-Buche-2.png","width":432,"height":326},{"@type":"BreadcrumbList","@id":"https:\/\/www.keyade.com\/fr\/blog\/3-questions-a-mathilde-buche-head-of-social-media-keyade\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.keyade.com\/fr\/"},{"@type":"ListItem","position":2,"name":"3 questions \u00e0 Mathilde Buche, Head of Social Media @ Keyade"}]},{"@type":"WebSite","@id":"https:\/\/www.keyade.com\/fr\/#website","url":"https:\/\/www.keyade.com\/fr\/","name":"Keyade","description":"Agence Conseil en Performance Digitale","publisher":{"@id":"https:\/\/www.keyade.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.keyade.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.keyade.com\/fr\/#organization","name":"Keyade","url":"https:\/\/www.keyade.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.keyade.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2020\/09\/logo-keyade-u-533x100-1.png","contentUrl":"https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2020\/09\/logo-keyade-u-533x100-1.png","width":533,"height":100,"caption":"Keyade"},"image":{"@id":"https:\/\/www.keyade.com\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/keyade\/","https:\/\/x.com\/Keyade","https:\/\/www.instagram.com\/keyade\/","https:\/\/www.linkedin.com\/company\/keyade"]},{"@type":"Person","@id":"https:\/\/www.keyade.com\/fr\/#\/schema\/person\/f12e17c1c1788c9d20cc6fb06f342b6e","name":"Keyade","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/e427bda3f9d59f759becaf134a752337ec6cd6c60c20bd119dce91327d13a3e2?s=96&d=blank&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e427bda3f9d59f759becaf134a752337ec6cd6c60c20bd119dce91327d13a3e2?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e427bda3f9d59f759becaf134a752337ec6cd6c60c20bd119dce91327d13a3e2?s=96&d=blank&r=g","caption":"Keyade"},"url":"https:\/\/www.keyade.com\/fr\/blog\/author\/keyade_wp\/"}]}},"_links":{"self":[{"href":"https:\/\/www.keyade.com\/fr\/wp-json\/wp\/v2\/posts\/11303","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.keyade.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.keyade.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.keyade.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.keyade.com\/fr\/wp-json\/wp\/v2\/comments?post=11303"}],"version-history":[{"count":3,"href":"https:\/\/www.keyade.com\/fr\/wp-json\/wp\/v2\/posts\/11303\/revisions"}],"predecessor-version":[{"id":11313,"href":"https:\/\/www.keyade.com\/fr\/wp-json\/wp\/v2\/posts\/11303\/revisions\/11313"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.keyade.com\/fr\/wp-json\/wp\/v2\/media\/11307"}],"wp:attachment":[{"href":"https:\/\/www.keyade.com\/fr\/wp-json\/wp\/v2\/media?parent=11303"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.keyade.com\/fr\/wp-json\/wp\/v2\/categories?post=11303"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.keyade.com\/fr\/wp-json\/wp\/v2\/tags?post=11303"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}