{"id":11111,"date":"2021-05-25T16:48:47","date_gmt":"2021-05-25T15:48:47","guid":{"rendered":"https:\/\/www.keyade.com\/fr\/?p=11111"},"modified":"2021-05-27T16:59:24","modified_gmt":"2021-05-27T15:59:24","slug":"jacadi-opte-pour-une-gestion-centralisee-du-sea-entre-leurope-et-lamerique","status":"publish","type":"post","link":"https:\/\/www.keyade.com\/fr\/blog\/jacadi-opte-pour-une-gestion-centralisee-du-sea-entre-leurope-et-lamerique\/","title":{"rendered":"Jacadi opte pour une gestion centralis\u00e9e du SEA entre l\u2019Europe et l\u2019Am\u00e9rique"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"381\" src=\"https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2021\/05\/Jacadi-international-website-page-2.png\" alt=\"\" class=\"wp-image-11115\" srcset=\"https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2021\/05\/Jacadi-international-website-page-2.png 1020w, https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2021\/05\/Jacadi-international-website-page-2-900x336.png 900w, https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2021\/05\/Jacadi-international-website-page-2-768x287.png 768w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Contexte<\/h2>\n\n\n\n<p>Jacadi Paris (ID Group) est une marque de pr\u00eat-\u00e0-porter fran\u00e7aise sp\u00e9cialis\u00e9e dans les v\u00eatements d\u2019enfants de 0 \u00e0 12 ans. Pr\u00e9sente dans 39 pays, l\u2019enseigne compte 270 boutiques dans les plus belles villes du monde (dont 150 \u00e0 l\u2019international) et 9 sites e-commerce (France, Allemagne, Belgique, Espagne, Italie, Royaume-Uni, Suisse, USA et Canada).<\/p>\n\n\n\n<p>Historiquement, Keyade g\u00e8re le SEA de Jacadi en Europe&nbsp;: pour la France et la Belgique depuis 2011, l\u2019Allemagne (2012), le Royaume-Uni (2018), l\u2019Italie et l\u2019Espagne (2019) et plus r\u00e9cemment, pour la Suisse, qui a ouvert un compte Google Ads en 2020.<\/p>\n\n\n\n<p>A la fin de l\u2019ann\u00e9e 2019, les performances mod\u00e9r\u00e9es du SEA observ\u00e9es aux US souffrent de la comparaison avec la maturit\u00e9 et l\u2019efficacit\u00e9 de gestion des comptes en Europe, et conduisent les \u00e9quipes de Jacadi \u00e0 confier la gestion du SEA US aux \u00e9quipes Keyade bas\u00e9es \u00e0 Paris.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Challenge<\/h2>\n\n\n\n<p>Faire la preuve de la pertinence et de l\u2019efficacit\u00e9 d\u2019une gestion centralis\u00e9e du SEA.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Quelle organisation et quelle gouvernance mettre en place&nbsp;?<\/li><li>Comment g\u00e9rer les sp\u00e9cificit\u00e9s du march\u00e9 US (temps forts, d\u00e9calage horaire\u2026)&nbsp;?<\/li><li>Quelles synergies activer entre les march\u00e9s europ\u00e9ens et les US&nbsp;?<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Solution<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Organisation. <\/strong>L\u2019organisation annonceur-agence est l\u2019un des facteurs-cl\u00e9s de succ\u00e8s pour <u><span style=\"text-decoration: underline;\">r\u00e9ussir la centralisation de campagnes digitales<\/span><\/u>. Keyade met ainsi en place une organisation <em>en miroir<\/em> avec Jacadi, avec une \u00e9quipe de consultants d\u00e9di\u00e9e aux march\u00e9s europ\u00e9ens et une consultante d\u00e9di\u00e9e au march\u00e9 US. Ces deux \u00e9quipes sont coordonn\u00e9es par une personne et des points de contacts uniques sont d\u00e9finis entre Keyade et l\u2019\u00e9quipe Jacadi centrale (Europe et Monde) et Keyade et l\u2019\u00e9quipe Jacadi US.<\/li><li><strong>Sp\u00e9cificit\u00e9s du march\u00e9 US. <\/strong>En termes d\u2019achat media, le search requiert un savoir-faire universel puisqu\u2019il s\u2019op\u00e8re sur les m\u00eames plateformes d\u2019un continent \u00e0 l\u2019autre (Google, Microsoft\u2026). Concernant les sp\u00e9cificit\u00e9s li\u00e9es \u00e0 la marque, les insights march\u00e9s circulent de mani\u00e8re fluide et transparente gr\u00e2ce \u00e0 un cadre de communication clair et global d\u00e9fini entre Jacadi US et Keyade, permettant l\u2019anticipation des temps forts sp\u00e9cifiques du march\u00e9 US. Enfin, pour parer \u00e0 toute \u00e9ventualit\u00e9 li\u00e9e au d\u00e9calage horaire, les \u00e9quipes Keyade ont mis en place un process pr\u00e9cis, document\u00e9 \u00e9tape par \u00e9tape, qui donne la possibilit\u00e9 aux \u00e9quipes de Jacadi US de mettre les campagnes en pause en cas d\u2019urgence avant l\u2019intervention des \u00e9quipes Keyade \u00e0 nouveau, quelques heures plus tard.<\/li><li><strong>Gestion de la transition.<\/strong> Pour r\u00e9ussir la transition vers une gestion centralis\u00e9e, l\u2019\u00e9quipe Keyade propose de mettre en place un \u2018booster plan\u2019 destin\u00e9 \u00e0 remettre le compte \u00e0 niveau dans une optique de performance et \u00e0 acc\u00e9l\u00e9rer la mise en place de quick-wins identifi\u00e9s lors de l\u2019audit. Ce booster plan comprend notamment une restructuration quasi compl\u00e8te du compte publicitaire, avec l\u2019application des best practices d\u2019un compte \u00e0 la performance.<\/li><li><strong>Synergies entre les march\u00e9s. <\/strong>L\u2019\u00e9quipe Keyade s\u2019appuie sur sa longue exp\u00e9rience de la gestion du SEA pour Jacadi sur les march\u00e9s europ\u00e9ens pour conduire le plan d\u2019action aux US. En contrepartie, comme les nouveaux formats et fonctionnalit\u00e9s publicitaires sont g\u00e9n\u00e9ralement d\u00e9ploy\u00e9s aux US avant d\u2019arriver en Europe, les march\u00e9s europ\u00e9ens b\u00e9n\u00e9ficient des insights et r\u00e9sultats des tests men\u00e9s aux US, permettant plus de fluidit\u00e9 d\u2019innovation pour la marque en Europe.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">R\u00e9sultats<\/h2>\n\n\n\n<p>Six mois apr\u00e8s la reprise de Jacadi US par Keyade, les r\u00e9sultats s\u2019observent \u00e0 plusieurs niveaux&nbsp;:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>La restructuration des comptes a permis un assainissement des campagnes et le Quality Score global du compte US a augment\u00e9 d\u2019environ <strong>1 point<\/strong>.<\/li><li>La restructuration des comptes a \u00e9galement permis d\u2019acc\u00e9l\u00e9rer l\u2019automatisation des campagnes. La proportion de campagnes automatis\u00e9es est ainsi pass\u00e9e de <strong>30% \u00e0 plus de 90%<\/strong> aux US, d\u00e9gageant du temps pour mener de nouveaux projets de fond et acc\u00e9l\u00e9rer l\u2019innovation. En particulier, les consultants Keyade travaillent la visibilit\u00e9 et la notori\u00e9t\u00e9 de Jacadi aux US gr\u00e2ce au d\u00e9ploiement de <strong>campagnes YouTube <\/strong>automatis\u00e9es.<\/li><li>La centralisation du SEA a permis de mutualiser les co\u00fbts de gestion, entra\u00eenant une <strong>r\u00e9duction du co\u00fbt de gestion<\/strong> du media aux US.<\/li><li>L\u2019\u00e9quipe Keyade a cr\u00e9\u00e9 un <strong>reporting automatis\u00e9<\/strong> sur Google Data Studio permettant \u00e0 l\u2019ensemble des \u00e9quipes Jacadi (Central Europe &amp; US) d\u2019acc\u00e9der aux performances de leurs comptes en temps r\u00e9el et en toute transparence.<\/li><\/ul>\n\n\n\n<p>Pour finir, l\u2019am\u00e9lioration des performances SEA aux US a bien s\u00fbr une teinte conjoncturelle (acc\u00e9l\u00e9ration du digital et du e-commerce suite \u00e0 la crise sanitaire), mais la croissance des investissements SEA (+79% sur la m\u00eame p\u00e9riode) et le projet de centraliser le dernier march\u00e9 international (le Canada) sont autant d\u2019indicateurs permettant de mesurer le succ\u00e8s de la gestion internationale centralis\u00e9e op\u00e9r\u00e9e par Keyade \u00e0 Paris.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Contexte Jacadi Paris (ID Group) est une marque de pr\u00eat-\u00e0-porter fran\u00e7aise sp\u00e9cialis\u00e9e dans les v\u00eatements d\u2019enfants de 0 \u00e0 12 ans. Pr\u00e9sente dans 39 pays, l\u2019enseigne compte 270 boutiques dans les plus belles villes du monde (dont 150 \u00e0 l\u2019international) et 9 sites e-commerce (France, Allemagne, Belgique, Espagne, Italie, Royaume-Uni, Suisse, USA et Canada). Historiquement, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11117,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89,295],"tags":[],"class_list":["post-11111","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-etudes-de-cas","category-fil-actualite"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jacadi opte pour une gestion centralis\u00e9e du SEA entre l\u2019Europe et l\u2019Am\u00e9rique - Keyade<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.keyade.com\/fr\/blog\/jacadi-opte-pour-une-gestion-centralisee-du-sea-entre-leurope-et-lamerique\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jacadi opte pour une gestion centralis\u00e9e du SEA entre l\u2019Europe et l\u2019Am\u00e9rique - Keyade\" \/>\n<meta property=\"og:description\" content=\"Contexte Jacadi Paris (ID Group) est une marque de pr\u00eat-\u00e0-porter fran\u00e7aise sp\u00e9cialis\u00e9e dans les v\u00eatements d\u2019enfants de 0 \u00e0 12 ans. Pr\u00e9sente dans 39 pays, l\u2019enseigne compte 270 boutiques dans les plus belles villes du monde (dont 150 \u00e0 l\u2019international) et 9 sites e-commerce (France, Allemagne, Belgique, Espagne, Italie, Royaume-Uni, Suisse, USA et Canada). Historiquement, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.keyade.com\/fr\/blog\/jacadi-opte-pour-une-gestion-centralisee-du-sea-entre-leurope-et-lamerique\/\" \/>\n<meta property=\"og:site_name\" content=\"Keyade\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/keyade\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-25T15:48:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-05-27T15:59:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2021\/05\/Jacadi-International.png\" \/>\n\t<meta property=\"og:image:width\" content=\"488\" \/>\n\t<meta property=\"og:image:height\" content=\"367\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Keyade\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Keyade\" \/>\n<meta name=\"twitter:site\" content=\"@Keyade\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Keyade\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/blog\\\/jacadi-opte-pour-une-gestion-centralisee-du-sea-entre-leurope-et-lamerique\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/blog\\\/jacadi-opte-pour-une-gestion-centralisee-du-sea-entre-leurope-et-lamerique\\\/\"},\"author\":{\"name\":\"Keyade\",\"@id\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/#\\\/schema\\\/person\\\/f12e17c1c1788c9d20cc6fb06f342b6e\"},\"headline\":\"Jacadi opte pour une gestion centralis\u00e9e du SEA entre l\u2019Europe et l\u2019Am\u00e9rique\",\"datePublished\":\"2021-05-25T15:48:47+00:00\",\"dateModified\":\"2021-05-27T15:59:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/blog\\\/jacadi-opte-pour-une-gestion-centralisee-du-sea-entre-leurope-et-lamerique\\\/\"},\"wordCount\":870,\"publisher\":{\"@id\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/blog\\\/jacadi-opte-pour-une-gestion-centralisee-du-sea-entre-leurope-et-lamerique\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/Jacadi-International.png\",\"articleSection\":[\"Etudes de cas\",\"Toute l'actualit\u00e9\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/blog\\\/jacadi-opte-pour-une-gestion-centralisee-du-sea-entre-leurope-et-lamerique\\\/\",\"url\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/blog\\\/jacadi-opte-pour-une-gestion-centralisee-du-sea-entre-leurope-et-lamerique\\\/\",\"name\":\"Jacadi opte pour une gestion centralis\u00e9e du SEA entre l\u2019Europe et l\u2019Am\u00e9rique - Keyade\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/blog\\\/jacadi-opte-pour-une-gestion-centralisee-du-sea-entre-leurope-et-lamerique\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/blog\\\/jacadi-opte-pour-une-gestion-centralisee-du-sea-entre-leurope-et-lamerique\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/Jacadi-International.png\",\"datePublished\":\"2021-05-25T15:48:47+00:00\",\"dateModified\":\"2021-05-27T15:59:24+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/blog\\\/jacadi-opte-pour-une-gestion-centralisee-du-sea-entre-leurope-et-lamerique\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.keyade.com\\\/fr\\\/blog\\\/jacadi-opte-pour-une-gestion-centralisee-du-sea-entre-leurope-et-lamerique\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/blog\\\/jacadi-opte-pour-une-gestion-centralisee-du-sea-entre-leurope-et-lamerique\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/Jacadi-International.png\",\"contentUrl\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/Jacadi-International.png\",\"width\":488,\"height\":367},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/blog\\\/jacadi-opte-pour-une-gestion-centralisee-du-sea-entre-leurope-et-lamerique\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Jacadi opte pour une gestion centralis\u00e9e du SEA entre l\u2019Europe et l\u2019Am\u00e9rique\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/\",\"name\":\"Keyade\",\"description\":\"Agence Conseil en Performance Digitale\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/#organization\",\"name\":\"Keyade\",\"url\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/logo-keyade-u-533x100-1.png\",\"contentUrl\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/logo-keyade-u-533x100-1.png\",\"width\":533,\"height\":100,\"caption\":\"Keyade\"},\"image\":{\"@id\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/keyade\\\/\",\"https:\\\/\\\/x.com\\\/Keyade\",\"https:\\\/\\\/www.instagram.com\\\/keyade\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/keyade\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/#\\\/schema\\\/person\\\/f12e17c1c1788c9d20cc6fb06f342b6e\",\"name\":\"Keyade\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e427bda3f9d59f759becaf134a752337ec6cd6c60c20bd119dce91327d13a3e2?s=96&d=blank&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e427bda3f9d59f759becaf134a752337ec6cd6c60c20bd119dce91327d13a3e2?s=96&d=blank&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e427bda3f9d59f759becaf134a752337ec6cd6c60c20bd119dce91327d13a3e2?s=96&d=blank&r=g\",\"caption\":\"Keyade\"},\"url\":\"https:\\\/\\\/www.keyade.com\\\/fr\\\/blog\\\/author\\\/keyade_wp\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Jacadi opte pour une gestion centralis\u00e9e du SEA entre l\u2019Europe et l\u2019Am\u00e9rique - Keyade","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.keyade.com\/fr\/blog\/jacadi-opte-pour-une-gestion-centralisee-du-sea-entre-leurope-et-lamerique\/","og_locale":"fr_FR","og_type":"article","og_title":"Jacadi opte pour une gestion centralis\u00e9e du SEA entre l\u2019Europe et l\u2019Am\u00e9rique - Keyade","og_description":"Contexte Jacadi Paris (ID Group) est une marque de pr\u00eat-\u00e0-porter fran\u00e7aise sp\u00e9cialis\u00e9e dans les v\u00eatements d\u2019enfants de 0 \u00e0 12 ans. Pr\u00e9sente dans 39 pays, l\u2019enseigne compte 270 boutiques dans les plus belles villes du monde (dont 150 \u00e0 l\u2019international) et 9 sites e-commerce (France, Allemagne, Belgique, Espagne, Italie, Royaume-Uni, Suisse, USA et Canada). Historiquement, [&hellip;]","og_url":"https:\/\/www.keyade.com\/fr\/blog\/jacadi-opte-pour-une-gestion-centralisee-du-sea-entre-leurope-et-lamerique\/","og_site_name":"Keyade","article_publisher":"https:\/\/www.facebook.com\/keyade\/","article_published_time":"2021-05-25T15:48:47+00:00","article_modified_time":"2021-05-27T15:59:24+00:00","og_image":[{"width":488,"height":367,"url":"https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2021\/05\/Jacadi-International.png","type":"image\/png"}],"author":"Keyade","twitter_card":"summary_large_image","twitter_creator":"@Keyade","twitter_site":"@Keyade","twitter_misc":{"\u00c9crit par":"Keyade","Dur\u00e9e de lecture estim\u00e9e":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.keyade.com\/fr\/blog\/jacadi-opte-pour-une-gestion-centralisee-du-sea-entre-leurope-et-lamerique\/#article","isPartOf":{"@id":"https:\/\/www.keyade.com\/fr\/blog\/jacadi-opte-pour-une-gestion-centralisee-du-sea-entre-leurope-et-lamerique\/"},"author":{"name":"Keyade","@id":"https:\/\/www.keyade.com\/fr\/#\/schema\/person\/f12e17c1c1788c9d20cc6fb06f342b6e"},"headline":"Jacadi opte pour une gestion centralis\u00e9e du SEA entre l\u2019Europe et l\u2019Am\u00e9rique","datePublished":"2021-05-25T15:48:47+00:00","dateModified":"2021-05-27T15:59:24+00:00","mainEntityOfPage":{"@id":"https:\/\/www.keyade.com\/fr\/blog\/jacadi-opte-pour-une-gestion-centralisee-du-sea-entre-leurope-et-lamerique\/"},"wordCount":870,"publisher":{"@id":"https:\/\/www.keyade.com\/fr\/#organization"},"image":{"@id":"https:\/\/www.keyade.com\/fr\/blog\/jacadi-opte-pour-une-gestion-centralisee-du-sea-entre-leurope-et-lamerique\/#primaryimage"},"thumbnailUrl":"https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2021\/05\/Jacadi-International.png","articleSection":["Etudes de cas","Toute l'actualit\u00e9"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/www.keyade.com\/fr\/blog\/jacadi-opte-pour-une-gestion-centralisee-du-sea-entre-leurope-et-lamerique\/","url":"https:\/\/www.keyade.com\/fr\/blog\/jacadi-opte-pour-une-gestion-centralisee-du-sea-entre-leurope-et-lamerique\/","name":"Jacadi opte pour une gestion centralis\u00e9e du SEA entre l\u2019Europe et l\u2019Am\u00e9rique - Keyade","isPartOf":{"@id":"https:\/\/www.keyade.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.keyade.com\/fr\/blog\/jacadi-opte-pour-une-gestion-centralisee-du-sea-entre-leurope-et-lamerique\/#primaryimage"},"image":{"@id":"https:\/\/www.keyade.com\/fr\/blog\/jacadi-opte-pour-une-gestion-centralisee-du-sea-entre-leurope-et-lamerique\/#primaryimage"},"thumbnailUrl":"https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2021\/05\/Jacadi-International.png","datePublished":"2021-05-25T15:48:47+00:00","dateModified":"2021-05-27T15:59:24+00:00","breadcrumb":{"@id":"https:\/\/www.keyade.com\/fr\/blog\/jacadi-opte-pour-une-gestion-centralisee-du-sea-entre-leurope-et-lamerique\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.keyade.com\/fr\/blog\/jacadi-opte-pour-une-gestion-centralisee-du-sea-entre-leurope-et-lamerique\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.keyade.com\/fr\/blog\/jacadi-opte-pour-une-gestion-centralisee-du-sea-entre-leurope-et-lamerique\/#primaryimage","url":"https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2021\/05\/Jacadi-International.png","contentUrl":"https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2021\/05\/Jacadi-International.png","width":488,"height":367},{"@type":"BreadcrumbList","@id":"https:\/\/www.keyade.com\/fr\/blog\/jacadi-opte-pour-une-gestion-centralisee-du-sea-entre-leurope-et-lamerique\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.keyade.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Jacadi opte pour une gestion centralis\u00e9e du SEA entre l\u2019Europe et l\u2019Am\u00e9rique"}]},{"@type":"WebSite","@id":"https:\/\/www.keyade.com\/fr\/#website","url":"https:\/\/www.keyade.com\/fr\/","name":"Keyade","description":"Agence Conseil en Performance Digitale","publisher":{"@id":"https:\/\/www.keyade.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.keyade.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.keyade.com\/fr\/#organization","name":"Keyade","url":"https:\/\/www.keyade.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.keyade.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2020\/09\/logo-keyade-u-533x100-1.png","contentUrl":"https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2020\/09\/logo-keyade-u-533x100-1.png","width":533,"height":100,"caption":"Keyade"},"image":{"@id":"https:\/\/www.keyade.com\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/keyade\/","https:\/\/x.com\/Keyade","https:\/\/www.instagram.com\/keyade\/","https:\/\/www.linkedin.com\/company\/keyade"]},{"@type":"Person","@id":"https:\/\/www.keyade.com\/fr\/#\/schema\/person\/f12e17c1c1788c9d20cc6fb06f342b6e","name":"Keyade","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/e427bda3f9d59f759becaf134a752337ec6cd6c60c20bd119dce91327d13a3e2?s=96&d=blank&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e427bda3f9d59f759becaf134a752337ec6cd6c60c20bd119dce91327d13a3e2?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e427bda3f9d59f759becaf134a752337ec6cd6c60c20bd119dce91327d13a3e2?s=96&d=blank&r=g","caption":"Keyade"},"url":"https:\/\/www.keyade.com\/fr\/blog\/author\/keyade_wp\/"}]}},"_links":{"self":[{"href":"https:\/\/www.keyade.com\/fr\/wp-json\/wp\/v2\/posts\/11111","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.keyade.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.keyade.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.keyade.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.keyade.com\/fr\/wp-json\/wp\/v2\/comments?post=11111"}],"version-history":[{"count":2,"href":"https:\/\/www.keyade.com\/fr\/wp-json\/wp\/v2\/posts\/11111\/revisions"}],"predecessor-version":[{"id":11123,"href":"https:\/\/www.keyade.com\/fr\/wp-json\/wp\/v2\/posts\/11111\/revisions\/11123"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.keyade.com\/fr\/wp-json\/wp\/v2\/media\/11117"}],"wp:attachment":[{"href":"https:\/\/www.keyade.com\/fr\/wp-json\/wp\/v2\/media?parent=11111"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.keyade.com\/fr\/wp-json\/wp\/v2\/categories?post=11111"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.keyade.com\/fr\/wp-json\/wp\/v2\/tags?post=11111"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}