{"id":10869,"date":"2021-03-16T11:01:00","date_gmt":"2021-03-16T10:01:00","guid":{"rendered":"https:\/\/www.keyade.com\/fr\/?p=10869"},"modified":"2021-04-06T16:10:24","modified_gmt":"2021-04-06T15:10:24","slug":"keyade-developpe-une-solution-dco-pour-les-annonceurs-en-social-media","status":"publish","type":"post","link":"https:\/\/www.keyade.com\/fr\/blog\/keyade-developpe-une-solution-dco-pour-les-annonceurs-en-social-media\/","title":{"rendered":"Keyade d\u00e9veloppe une solution de Dynamic Creative Optimisation pour les annonceurs en Social Media"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"636\" src=\"https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2021\/04\/DCO-Boulanger-et-Transavia-1200x636.png\" alt=\"\" class=\"wp-image-10955\" srcset=\"https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2021\/04\/DCO-Boulanger-et-Transavia-1200x636.png 1200w, https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2021\/04\/DCO-Boulanger-et-Transavia-900x477.png 900w, https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2021\/04\/DCO-Boulanger-et-Transavia-768x407.png 768w, https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2021\/04\/DCO-Boulanger-et-Transavia-1536x814.png 1536w, https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2021\/04\/DCO-Boulanger-et-Transavia.png 1877w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>En publicit\u00e9 digitale, les formats dynamiques (qui permettent de g\u00e9n\u00e9rer automatiquement des annonces \u00e0 partir des informations contenues dans un flux produits) explosent. La cr\u00e9ation, l\u2019optimisation et la gestion de flux de donn\u00e9es fiables et p\u00e9rennes sont donc au c\u0153ur des enjeux du paid media digital.<\/p>\n\n\n\n<p>Chez Keyade, nous nous voulons un partenaire technologique fort pour nos clients et proposons notamment du conseil et des solutions avanc\u00e9es en mati\u00e8re de feed management. En mars 2021, notre p\u00f4le R&amp;D a annonc\u00e9 le d\u00e9ploiement d\u2019une solution de DCO (Dynamic Creative Optimisation), destin\u00e9e en particulier aux annonceurs social media pour retraiter massivement des images au sein d\u2019un flux produits \u00e0 des fins de cr\u00e9ation publicitaire dynamique.<\/p>\n\n\n\n<p>A partir d\u2019un flux source, la solution DCO d\u00e9velopp\u00e9e par nos ing\u00e9nieurs permet de traiter automatiquement des images en fonction de ressources graphiques fournies par l\u2019annonceur mais aussi en fonction d\u2019informations contenues dans le flux produits, avec une grande flexibilit\u00e9 graphique. Il est ainsi possible de recadrer une image, ajouter un encadrement ou un filtre et bien s\u00fbr de r\u00e9aliser des cr\u00e9ations dynamiques&nbsp;comme un encart prix, l\u2019ajout d\u2019un pictogramme si le produit est disponible \u00e0 la livraison, etc. D\u00e9j\u00e0 active pour trois de nos clients retailers sur des campagnes Facebook, la solution DCO Keyade peut \u00eatre utilis\u00e9e pour tout type d\u2019activation social media (Instagram, Twitter, TikTok, Snapchat, etc.)<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"636\" src=\"https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2021\/03\/Transavia-1200x636.png\" alt=\"\" class=\"wp-image-10947\" srcset=\"https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2021\/03\/Transavia-1200x636.png 1200w, https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2021\/03\/Transavia-900x477.png 900w, https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2021\/03\/Transavia-768x407.png 768w, https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2021\/03\/Transavia-1536x813.png 1536w, https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2021\/03\/Transavia.png 1875w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"637\" src=\"https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2021\/03\/Boulanger-1200x637.png\" alt=\"\" class=\"wp-image-10949\" srcset=\"https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2021\/03\/Boulanger-1200x637.png 1200w, https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2021\/03\/Boulanger-900x478.png 900w, https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2021\/03\/Boulanger-768x408.png 768w, https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2021\/03\/Boulanger-1536x815.png 1536w, https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2021\/03\/Boulanger.png 1875w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>Pauline Dauvel, Head of Paid Media chez Keyade explique : \u00ab&nbsp;Sur Facebook en particulier, cette fonctionnalit\u00e9 est un bon compromis entre la DCO propos\u00e9e nativement par la r\u00e9gie (gratuite mais assez limit\u00e9e) et les fonctionnalit\u00e9s DCO propos\u00e9es par des plateformes ad tech au sein d\u2019offres beaucoup plus compl\u00e8tes (et donc beaucoup plus co\u00fbteuses). Notre \u00e9quipe R&amp;D a travaill\u00e9 sur une solution DCO avanc\u00e9e qui peut s\u2019activer facilement et imm\u00e9diatement pour chaque annonceur, c\u2019est-\u00e0-dire aussi bien pour un client qui sollicite d\u00e9j\u00e0 nos services de feed management que pour tout annonceur qui nous fournirait un flux produit d\u00e9j\u00e0 activable en m\u00e9dia.&nbsp;\u00bb<\/p>\n\n\n\n<p><strong>Fanny James, Digital Marketing Manager chez Transavia<\/strong>&nbsp;: <em>\u00ab&nbsp;Bravo pour cette gestion de projet qui s\u2019est av\u00e9r\u00e9e tr\u00e8s efficace \u00e0 partir du moment o\u00f9 nous avons d\u00e9cid\u00e9 de lancer la DCO. Ces nouveaux visuels tr\u00e8s punchy sont agr\u00e9ables \u00e0 regarder, j\u2019ai h\u00e2te de voir l\u2019impact sur les performances.&nbsp;\u00bb<\/em><\/p>\n\n\n\n<p>Pour en savoir plus sur la solution DCO Keyade, contactez-nous.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En publicit\u00e9 digitale, les formats dynamiques (qui permettent de g\u00e9n\u00e9rer automatiquement des annonces \u00e0 partir des informations contenues dans un flux produits) explosent. La cr\u00e9ation, l\u2019optimisation et la gestion de flux de donn\u00e9es fiables et p\u00e9rennes sont donc au c\u0153ur des enjeux du paid media digital. Chez Keyade, nous nous voulons un partenaire technologique fort [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10873,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[137,295],"tags":[],"class_list":["post-10869","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","category-fil-actualite"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Keyade d\u00e9veloppe une solution de Dynamic Creative Optimisation pour les annonceurs en Social Media - Keyade<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.keyade.com\/fr\/blog\/keyade-developpe-une-solution-dco-pour-les-annonceurs-en-social-media\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Keyade d\u00e9veloppe une solution de Dynamic Creative Optimisation pour les annonceurs en Social Media - Keyade\" \/>\n<meta property=\"og:description\" content=\"En publicit\u00e9 digitale, les formats dynamiques (qui permettent de g\u00e9n\u00e9rer automatiquement des annonces \u00e0 partir des informations contenues dans un flux produits) explosent. 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