{"id":10667,"date":"2021-01-27T13:56:56","date_gmt":"2021-01-27T12:56:56","guid":{"rendered":"https:\/\/www.keyade.com\/fr\/?p=10667"},"modified":"2021-01-27T13:56:56","modified_gmt":"2021-01-27T12:56:56","slug":"comment-keyade-accompagne-la-performance-des-marques-en-2021","status":"publish","type":"post","link":"https:\/\/www.keyade.com\/fr\/blog\/comment-keyade-accompagne-la-performance-des-marques-en-2021\/","title":{"rendered":"Comment Keyade accompagne la performance des marques en 2021"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"443\" src=\"https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2021\/01\/Adrien-article-1200x443.jpg\" alt=\"\" class=\"wp-image-10673\" srcset=\"https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2021\/01\/Adrien-article-1200x443.jpg 1200w, https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2021\/01\/Adrien-article-900x332.jpg 900w, https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2021\/01\/Adrien-article-768x284.jpg 768w, https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2021\/01\/Adrien-article.jpg 1284w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">3 questions \u00e0 Adrien Alioua, Directeur Conseil chez Keyade<\/h2>\n\n\n\n<p><strong>\u00c7a veut dire quoi acc\u00e9l\u00e9rer la performance en 2021&nbsp;?<\/strong><\/p>\n\n\n\n<p>\u00ab\u00a02020 a \u00e9t\u00e9 un v\u00e9ritable tournant pour le marketing. Les comportements de consommation se sont transform\u00e9s, les usages du digital se sont fortement acc\u00e9l\u00e9r\u00e9s\u2026 Aujourd\u2019hui, le regard des directions Marketing et Commerciales se tourne massivement vers les cellules Digital et E-commerce, plus que jamais consid\u00e9r\u00e9es comme les relais de croissance de la performance. <\/p>\n\n\n\n<p>Les marques nous sollicitent sur des probl\u00e9matiques de plus en plus globales, de la performance multi-leviers \u00e0 l\u2019acc\u00e9l\u00e9ration du business omnicanal tout en passant par les probl\u00e9matiques organisationnelles li\u00e9es \u00e0 la recherche d\u2019\u00e9conomies ou de gains d\u2019efficacit\u00e9.\u00a0\u00bb<\/p>\n\n\n\n<p><strong><strong>Comment Keyade accompagne ses clients dans l\u2019acc\u00e9l\u00e9ration de leur business\u00a0?<\/strong><\/strong><\/p>\n\n\n\n<p>\u00ab&nbsp;Keyade est une agence conseil en performance digitale. Notre mission historique est l\u2019activation et le conseil sur nos leviers de sp\u00e9cialisation SEA, SEO et Social Media. Nous accompagnons les marques sur ces leviers tant au niveau op\u00e9rationnel que strat\u00e9gique.<\/p>\n\n\n\n<p>Nous conseillons \u00e9galement les marques dans leur activation media digital globale. Cela passe par l\u2019\u00e9laboration du plan media, l\u2019estimation des performances atteignables, le choix des leviers digitaux (display, affiliation, comparateurs&#8230;), des partenaires et des technologies \u00e0 activer en vue de r\u00e9pondre aux objectifs business, etc.<\/p>\n\n\n\n<p>Pour apporter les r\u00e9ponses les plus pertinentes, nous pouvons compter sur la solide exp\u00e9rience terrain de nos sp\u00e9cialistes, mais nous observons aussi la plus grande objectivit\u00e9 et neutralit\u00e9 dans le choix des partenaires et des outils que nous conseillons \u00e0 nos clients. La transparence est une valeur profonde et ancr\u00e9e de notre agence et nous sommes convaincus que la performance ne doit jamais \u00eatre sujette \u00e0 un quelconque biais.<\/p>\n\n\n\n<p>Nos \u00e9quipes media et conseil s\u2019appuient \u00e9galement sur les p\u00f4les Consulting &amp; R&amp;D pour apporter les solutions technologiques et organisationnelles qui permettent aux marques d\u2019acc\u00e9l\u00e9rer leur performance media (recommandation et impl\u00e9mentation d\u2019outils, audits et traitement des flux, dashboarding, reporting, etc\u2026). Enfin, nous accompagnons nos clients au-del\u00e0 du digital en nous appuyant sur le large r\u00e9seau d\u2019expertises de GroupM \/ WPP. Nous pouvons ainsi concevoir et activer les plans m\u00e9dia globaux les plus cr\u00e9atifs et adapt\u00e9s aux enjeux des marques, en incluant des leviers comme l\u2019audio programmatique, TV, la radio, l\u2019affichage, etc.\u00a0\u00bb<\/p>\n\n\n\n<p><strong>Quels sont les avantages du conseil en agence\u00a0?<\/strong><\/p>\n\n\n\n<p>\u00ab&nbsp;Contrairement au Conseil marketing tel qu\u2019il se pratique dans les cabinets sp\u00e9cialis\u00e9s, le Conseil en agence s\u2019appuie sur une solide r\u00e9alit\u00e9 terrain. Chez Keyade, les sp\u00e9cialistes de l\u2019\u00e9quipe Conseil sont avant tout des sp\u00e9cialistes du pilotage media, qu\u2019ils ont exp\u00e9riment\u00e9 pendant plusieurs ann\u00e9es. J\u2019ai moi-m\u00eame plus de 10 ann\u00e9es d\u2019exp\u00e9rience du pilotage de campagnes m\u00e9dia digitales.<\/p>\n\n\n\n<p>Les strat\u00e9gies que nous concevons et les plateformes et solutions que nous recommandons se confrontent donc sans peine \u00e0 la r\u00e9alit\u00e9 de l\u2019ex\u00e9cution. Par ailleurs, notre ADN digital nous pousse \u00e0 concevoir les meilleurs dispositifs de mesure de la performance. Nous d\u00e9ployons ensuite les moyens n\u00e9cessaires pour les mettre en place et analyser l\u2019impact de la publicit\u00e9 sur le business via notre technologie Madmetrics ou des outils du march\u00e9. L\u2019approche test &amp; learn est aussi un atout cl\u00e9 dans l\u2019environnement mouvant du digital. C\u2019est gr\u00e2ce cet esprit et cette agilit\u00e9 d\u2019ex\u00e9cution que nous permettons \u00e0 nos clients de se d\u00e9marquer.<\/p>\n\n\n\n<p>Au fond, notre agilit\u00e9 et nos savoir-faire d\u2019agence nous permettent de r\u00e9pondre \u00e0 l\u2019ensemble des probl\u00e9matiques de croissance de nos clients. Nous cr\u00e9ons pour nos clients des organisations sur mesure, avec des strat\u00e9gies et des ressources d\u00e9di\u00e9es qui permettent d&rsquo;accompagner leurs objectifs marketing globaux \u00e0 long terme. \u00bb<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n","protected":false},"excerpt":{"rendered":"<p>3 questions \u00e0 Adrien Alioua, Directeur Conseil chez Keyade \u00c7a veut dire quoi acc\u00e9l\u00e9rer la performance en 2021&nbsp;? \u00ab\u00a02020 a \u00e9t\u00e9 un v\u00e9ritable tournant pour le marketing. Les comportements de consommation se sont transform\u00e9s, les usages du digital se sont fortement acc\u00e9l\u00e9r\u00e9s\u2026 Aujourd\u2019hui, le regard des directions Marketing et Commerciales se tourne massivement vers les [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10669,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[93,295],"tags":[],"class_list":["post-10667","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nos-interviews","category-fil-actualite"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comment Keyade accompagne la performance des marques en 2021 - Keyade<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.keyade.com\/fr\/blog\/comment-keyade-accompagne-la-performance-des-marques-en-2021\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment Keyade accompagne la performance des marques en 2021 - Keyade\" \/>\n<meta property=\"og:description\" content=\"3 questions \u00e0 Adrien Alioua, Directeur Conseil chez Keyade \u00c7a veut dire quoi acc\u00e9l\u00e9rer la performance en 2021&nbsp;? \u00ab\u00a02020 a \u00e9t\u00e9 un v\u00e9ritable tournant pour le marketing. 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