{"id":10415,"date":"2020-10-26T17:48:33","date_gmt":"2020-10-26T16:48:33","guid":{"rendered":"https:\/\/www.keyade.com\/?p=10415"},"modified":"2020-10-26T17:48:33","modified_gmt":"2020-10-26T16:48:33","slug":"optimisez-la-performance-de-vos-campagnes-shopping-a-lapproche-des-evenements-de-fin-dannee","status":"publish","type":"post","link":"https:\/\/www.keyade.com\/fr\/blog\/optimisez-la-performance-de-vos-campagnes-shopping-a-lapproche-des-evenements-de-fin-dannee\/","title":{"rendered":"Optimisez la performance de vos campagnes shopping \u00e0 l\u2019approche des \u00e9v\u00e9nements de fin d\u2019ann\u00e9e"},"content":{"rendered":"\n<p>Les campagnes Shopping constituent le nerf de la guerre SEA pour de nombreux retailers, encore plus \u00e0 l\u2019approche des \u00e9v\u00e9nements commerciaux de fin d\u2019ann\u00e9e (Single Days le 11\/11, Black Friday le 27\/11 et toute la p\u00e9riode de pr\u00e9paration et achats de No\u00ebl en novembre-d\u00e9cembre). Pour vous assurer d\u2019obtenir les meilleures performances sur vos campagnes Shopping, Keyade vous invite \u00e0 analyser l\u2019un des facteurs de performance de ces campagnes qui intervient bien en amont du pilotage en lui-m\u00eame&nbsp;: les flux produits.<\/p>\n\n\n\n<p>Le p\u00f4le Consulting Keyade a con\u00e7u un outil d\u2019audit des flux permettant de vous donner un aper\u00e7u synth\u00e9tique de la qualit\u00e9 et de la sant\u00e9 des flux produits utilis\u00e9s pour vos campagnes Shopping. Gr\u00e2ce \u00e0 la combinaison de nos savoir-faire technologiques et m\u00e9dia, l\u2019audit que nous proposons permet d\u2019identifier deux types d\u2019\u00e9l\u00e9ments en rapport avec l\u2019efficacit\u00e9 de vos flux&nbsp;:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Les erreurs techniques. Ce sont les erreurs qui ne permettent pas \u00e0 vos flux de r\u00e9pondre aux sp\u00e9cifications techniques de la r\u00e9gie et qui entra\u00eenent un arr\u00eat de la diffusion des produits concern\u00e9s dans les campagnes Shopping. Ces erreurs sont la source d\u2019un manque \u00e0 gagner direct en SEA.<\/li><li>Les pistes d\u2019am\u00e9lioration. Ces \u00e9l\u00e9ments ne sont pas signal\u00e9s par les r\u00e9gies lorsque vous soumettez vos flux, mais ils permettent d\u2019am\u00e9liorer significativement leur efficacit\u00e9 s\u2019ils sont corrig\u00e9s. Ces pistes d\u2019am\u00e9lioration sont des recommandations propos\u00e9es par Keyade \u00e0 partir du vaste savoir-faire m\u00e9dia et de l\u2019exp\u00e9rience multisectorielle de l\u2019agence sur les flux produits.<\/li><\/ul>\n\n\n\n<p>Prenons un exemple simple&nbsp;: les titres produits. Ils sont n\u00e9cessaires \u00e0 la diffusion d\u2019une annonce shopping. Si un titre produit venait \u00e0 manquer dans le flux produits, cela constitue une erreur essentielle et la r\u00e9gie bloque imm\u00e9diatement la diffusion d\u2019annonces sur le produit concern\u00e9. Toutefois, si plusieurs produits pr\u00e9sentent le m\u00eame titre produit dans votre flux, il n\u2019y a pas d\u2019erreur essentielle (la r\u00e9gie op\u00e8re bien la diffusion) mais les annonces peuvent pr\u00e9senter moins de pertinence avec la requ\u00eate utilisateur, impactant les performances globales de vos campagnes Shopping.<\/p>\n\n\n\n<p>L\u2019audit de flux Keyade permet d\u2019une part d\u2019anticiper les erreurs techniques sur vos flux (qui vous seront t\u00f4t ou tard signal\u00e9es par les r\u00e9gies), mais il permet surtout d\u2019optimiser tr\u00e8s en amont la performance de vos flux produits.<\/p>\n\n\n\n<p>Maxime Vivos, chef de projet du p\u00f4le Consulting, conclut&nbsp;: <em>\u00ab&nbsp;V\u00e9rifier la bonne sant\u00e9 de vos flux produits est un atout certain pour la performance de vos campagnes Shopping, mais cela s\u2019applique \u00e9galement \u00e0 tous les leviers d\u2019acquisition online bas\u00e9s sur votre catalogue et donc sur vos flux produits. Nous vous invitons d\u00e8s pr\u00e9sent \u00e0 analyser la sant\u00e9 de ces flux pour optimiser vos performances digitales sur la p\u00e9riode commerciale de fin d\u2019ann\u00e9e. Le p\u00f4le Consulting Keyade se tient \u00e0 votre disposition pour activer un audit de flux et pour vous accompagner dans l\u2019impl\u00e9mentation des recommandations au niveau technique et m\u00e9dia.&nbsp;\u00bb<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les campagnes Shopping constituent le nerf de la guerre SEA pour de nombreux retailers, encore plus \u00e0 l\u2019approche des \u00e9v\u00e9nements commerciaux de fin d\u2019ann\u00e9e (Single Days le 11\/11, Black Friday le 27\/11 et toute la p\u00e9riode de pr\u00e9paration et achats de No\u00ebl en novembre-d\u00e9cembre). Pour vous assurer d\u2019obtenir les meilleures performances sur vos campagnes Shopping, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10417,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[295],"tags":[139,147],"class_list":["post-10415","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fil-actualite","tag-flux","tag-shopping"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Optimisez la performance de vos campagnes shopping \u00e0 l\u2019approche des \u00e9v\u00e9nements de fin d\u2019ann\u00e9e - Keyade<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.keyade.com\/fr\/blog\/optimisez-la-performance-de-vos-campagnes-shopping-a-lapproche-des-evenements-de-fin-dannee\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Optimisez la performance de vos campagnes shopping \u00e0 l\u2019approche des \u00e9v\u00e9nements de fin d\u2019ann\u00e9e - Keyade\" \/>\n<meta property=\"og:description\" content=\"Les campagnes Shopping constituent le nerf de la guerre SEA pour de nombreux retailers, encore plus \u00e0 l\u2019approche des \u00e9v\u00e9nements commerciaux de fin d\u2019ann\u00e9e (Single Days le 11\/11, Black Friday le 27\/11 et toute la p\u00e9riode de pr\u00e9paration et achats de No\u00ebl en novembre-d\u00e9cembre). 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