{"id":10387,"date":"2020-10-26T17:53:00","date_gmt":"2020-10-26T16:53:00","guid":{"rendered":"https:\/\/www.keyade.com\/?p=10387"},"modified":"2020-11-09T10:45:32","modified_gmt":"2020-11-09T09:45:32","slug":"formation-sa-360-by-keyade-3-questions-a-clement-becaud-les-furets","status":"publish","type":"post","link":"https:\/\/www.keyade.com\/fr\/blog\/formation-sa-360-by-keyade-3-questions-a-clement-becaud-les-furets\/","title":{"rendered":"Formation SA 360 by Keyade : 3 questions \u00e0 Cl\u00e9ment B\u00e9caud (Les Furets)"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"283\" src=\"https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2020\/10\/CB-LF-1200x283.png\" alt=\"\" class=\"wp-image-10391\" srcset=\"https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2020\/10\/CB-LF-1200x283.png 1200w, https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2020\/10\/CB-LF-900x212.png 900w, https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2020\/10\/CB-LF-768x181.png 768w, https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2020\/10\/CB-LF-1536x362.png 1536w, https:\/\/www.keyade.com\/fr\/wp-content\/uploads\/2020\/10\/CB-LF.png 1620w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p><strong>#1 \u2013 Votre \u00e9quipe et vous avez particip\u00e9 \u00e0 une formation Keyade sur Search Ads 360. Quel \u00e9tait le contexte et quelles \u00e9taient vos attentes&nbsp;?<\/strong><\/p>\n\n\n\n<p>Nous avons sollicit\u00e9 la formation Keyade sur Search Ads 360 dans le cadre du projet d\u2019internalisation du levier SEA chez <a href=\"https:\/\/www.lesfurets.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Les Furets<\/a>. Pour moi, cette formation \u00e9tait un pr\u00e9requis pour r\u00e9ussir dans notre projet\u00a0: d\u2019une part parce qu\u2019il me para\u00eet essentiel de ma\u00eetriser l\u2019outil que nous utilisons pour g\u00e9rer la quasi-totalit\u00e9 de nos investissements search\u00a0; d\u2019autre part parce qu\u2019avec l\u2019agrandissement de l\u2019\u00e9quipe (en vue de la gestion interne) il y avait une disparit\u00e9 dans les niveaux de ma\u00eetrise de l\u2019outil par nos experts SEA.<\/p>\n\n\n\n<p>Pour nous, c\u2019\u00e9tait important que cette formation apporte une dimension th\u00e9orique \u2013 pour conna\u00eetre les caract\u00e9ristiques de Search Ads 360, son potentiel, ses \u00e9cueils \u2013 mais aussi une dimension pratique, avec des cas concrets qui nous permettent de nous projeter et d\u2019anticiper la charge op\u00e9rationnelle que nous devons d\u00e9sormais absorber. L\u2019essentiel pour moi \u00e9tait que mes \u00e9quipes se sentent sereines et en pleine ma\u00eetrise de l\u2019outil une fois l\u2019internalisation effective.<\/p>\n\n\n\n<p><strong>#2 \u2013 Qu\u2019avez-vous pens\u00e9 de la formation Keyade sur Search Ads 360&nbsp;? Que vous a-t-elle apport\u00e9&nbsp;?<\/strong><\/p>\n\n\n\n<p>C\u2019\u00e9tait une formation tr\u00e8s accessible et nous avons beaucoup appr\u00e9ci\u00e9 les cas pratiques propos\u00e9s par Keyade, tr\u00e8s pertinents avec nos probl\u00e9matiques. Nous avons senti que les personnes qui nous formaient \u00e9taient comp\u00e9tentes et impliqu\u00e9es, avec une exp\u00e9rience multi-secteurs et multi-objectifs de Search Ads 360. C\u2019\u00e9tait important pour nous de sentir que nous pouvions nous projeter enti\u00e8rement dans nos probl\u00e9matiques e-commerce et business.<\/p>\n\n\n\n<p>Je dirais \u00e9galement que cette formation a apport\u00e9 de la confiance \u00e0 mes collaborateurs, ils se sentent autonomes dans leur travail et se projettent beaucoup mieux sur leur poste. Bien s\u00fbr, il y a encore quelques sujets techniques que nous g\u00e9rons au quotidien avec Google, mais cette formation couvre 95% de nos besoins strat\u00e9giques et op\u00e9rationnels pour reprendre le flambeau de la gestion SEA en interne.<\/p>\n\n\n\n<p>Enfin, nous avons re\u00e7u un support \u00e9crit sous formes de slides pour l\u2019ensemble des th\u00e9matiques abord\u00e9es. Pour nous, c\u2019est un \u00e9l\u00e9ment de r\u00e9assurance important, d\u2019une part parce que ces supports sont disponibles en permanence \u00e0 la consultation, mais aussi parce que ces documents nous permettent d\u2019int\u00e9grer plus efficacement de nouveaux collaborateurs dans l\u2019\u00e9quipe.<\/p>\n\n\n\n<p><strong>#3 \u2013 Aujourd\u2019hui, l\u2019internalisation du SEA chez Les Furets est-elle un succ\u00e8s&nbsp;?<\/strong><\/p>\n\n\n\n<p>Aujourd\u2019hui, nous n\u2019observons que des impacts positifs&nbsp;: la transition s\u2019est pass\u00e9e en douceur, sans fluctuation majeure sur le business. Cela peut para\u00eetre court une formation de deux jours mais nous avons adress\u00e9 les bonnes probl\u00e9matiques. Certes, nous avions besoin du socle et de la th\u00e9orie, mais je voulais aussi que nous soyons capables d\u2019aller plus loin et de comprendre l\u2019\u00e9tendue du \u00ab&nbsp;champ des possibles&nbsp;\u00bb avec l\u2019outil. Pour mon \u00e9quipe, cela a fait la diff\u00e9rence pour se projeter dans la roadmap d\u2019une ann\u00e9e enti\u00e8re. Aujourd\u2019hui, l\u2019internalisation est un succ\u00e8s car nous sommes capables d\u2019imaginer nous-m\u00eames des strat\u00e9gies pertinentes pour notre business et de les mettre en \u0153uvre avec efficacit\u00e9.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>#1 \u2013 Votre \u00e9quipe et vous avez particip\u00e9 \u00e0 une formation Keyade sur Search Ads 360. Quel \u00e9tait le contexte et quelles \u00e9taient vos attentes&nbsp;? Nous avons sollicit\u00e9 la formation Keyade sur Search Ads 360 dans le cadre du projet d\u2019internalisation du levier SEA chez Les Furets. Pour moi, cette formation \u00e9tait un pr\u00e9requis pour [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10421,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[93],"tags":[143,5,465],"class_list":["post-10387","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nos-interviews","tag-formation","tag-sea","tag-search-ads-360"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Formation SA 360 by Keyade : 3 questions \u00e0 Cl\u00e9ment B\u00e9caud (Les Furets) - Keyade<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.keyade.com\/fr\/blog\/formation-sa-360-by-keyade-3-questions-a-clement-becaud-les-furets\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Formation SA 360 by Keyade : 3 questions \u00e0 Cl\u00e9ment B\u00e9caud (Les Furets) - Keyade\" \/>\n<meta property=\"og:description\" content=\"#1 \u2013 Votre \u00e9quipe et vous avez particip\u00e9 \u00e0 une formation Keyade sur Search Ads 360. Quel \u00e9tait le contexte et quelles \u00e9taient vos attentes&nbsp;? Nous avons sollicit\u00e9 la formation Keyade sur Search Ads 360 dans le cadre du projet d\u2019internalisation du levier SEA chez Les Furets. 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