{"id":12385,"date":"2022-05-12T14:42:20","date_gmt":"2022-05-12T13:42:20","guid":{"rendered":"https:\/\/www.keyade.com\/fr\/?page_id=12385"},"modified":"2023-01-31T16:47:56","modified_gmt":"2023-01-31T14:47:56","slug":"data-innovations","status":"publish","type":"page","link":"https:\/\/www.keyade.com\/fr\/data-innovations\/","title":{"rendered":"Data & Innovations"},"content":{"rendered":"\n
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Data & Innovations<\/h1>\n\n\n\n

Innovation et d\u00e9veloppement de services et solutions technologiques sur mesure pour r\u00e9ussir votre transformation digitale<\/p>\n<\/div><\/div>\n\n\n\n

Des solutions \u00e0 vos probl\u00e9matiques digitales avanc\u00e9es<\/h2>\n\n\n\n

Chez Keyade, nous vous aidons \u00e0 connecter vos besoins de court terme \u00e0 vos enjeux de long terme <\/strong>et nous vous accompagnons dans la conduite du changement. Nous intervenons ainsi sur toutes les probl\u00e9matiques connexes \u00e0 l\u2019activation media<\/strong>, sur tous les leviers.<\/p>\n\n\n\n

La data est une mati\u00e8re premi\u00e8re strat\u00e9gique. Nous vous proposons un ensemble de services personnalis\u00e9s pour vous permettre de cr\u00e9er en toute simplicit\u00e9 l\u2019environnement data et analytics n\u00e9cessaire au mod\u00e8le de performance media qui vous correspond.<\/p>\n\n\n\n

Pour chacune de vos probl\u00e9matiques digitales, nous proposons de vous accompagner gr\u00e2ce \u00e0 diff\u00e9rents services :<\/p>\n\n\n\n

Conseil<\/td>D\u00e9veloppement de solutions technologiques<\/td><\/tr>
Gestion \/ Production<\/td>Formation<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Data collection<\/h2>\n\n\n\n

Collecte, mesure, stockage et structuration des donn\u00e9es de l\u2019ensemble de votre \u00e9cosyst\u00e8me media (site web, CRM, fournisseurs 3rd-party, r\u00e9gies publicitaires, partenaires technologiques, etc.)<\/p>\n\n\n\n

    \n
  • Google Tag Manager<\/li>\n\n\n\n
  • Google Analytics<\/li>\n\n\n\n
  • Tracking cookieless (GTM Server Side, CAPI Facebook, \u2026)<\/li>\n\n\n\n
  • Tracking server-to-server sur mesure<\/li>\n\n\n\n
  • Connecteurs API<\/li>\n\n\n\n
  • Technologie Keyade de mesure de la performance media<\/li>\n<\/ul>\n\n\n\n

    Data-driven media strategy<\/h2>\n\n\n\n

    Accompagnement sur le param\u00e9trage et l\u2019activation de solutions avanc\u00e9es pour concr\u00e9tiser de nouveaux projets business ou de transformation digitale. <\/p>\n\n\n\n

      \n
    • Search Ads 360 & Campaign Manager<\/li>\n\n\n\n
    • Google Cloud Platform<\/li>\n\n\n\n
    • Audit Media et Restructuration de compte<\/li>\n\n\n\n
    • Accompagnement internalisation media<\/li>\n<\/ul>\n\n\n\n

      <\/p>\n\n\n\n

      \u00ab Ces derni\u00e8res ann\u00e9es, les \u00e9quipes Keyade ont su nous accompagner sur l\u2019acculturation du levier SEA en interne et ont \u00e9galement su se muscler sur les comp\u00e9tences \/ ressources BI et data pour r\u00e9pondre \u00e0 notre volont\u00e9 d\u2019aller toujours plus loin dans notre pilotage data-driven des campagnes SEA. \u00bb<\/p>Thomas D\u00e9jardin, Head of Traffic & Media & CRM chez La Redoute<\/cite><\/blockquote><\/figure>\n\n\n\n

      Data engineering & architecture<\/h2>\n\n\n\n

      Manipulation et d\u00e9ploiement de solutions sur mesure autour des flux de donn\u00e9es pour en permettre l\u2019exploitation et faire croitre l\u2019efficacit\u00e9 du m\u00e9dia. <\/p>\n\n\n\n

        \n
      • Feed Management<\/li>\n\n\n\n
      • CSS<\/li>\n\n\n\n
      • Local Inventory Ads<\/li>\n\n\n\n
      • Pilotage sur les donn\u00e9es CRM<\/li>\n\n\n\n
      • Automatisation Data CRM<\/li>\n\n\n\n
      • Projets data sur mesure\u2026<\/li>\n<\/ul>\n\n\n\n

        Data visualization<\/h2>\n\n\n\n

        Cr\u00e9ation de dashboards sur mesure, param\u00e9trage d\u2019interfaces de reporting, alimentation d\u2019outils tiers\u2026<\/p>\n\n\n\n

          \n
        • Google Data Studio<\/li>\n\n\n\n
        • Dashboard ad-hoc<\/li>\n\n\n\n
        • Alimentation sur mesure : API, FTP, email, Big Query\u2026<\/li>\n<\/ul>\n\n\n\n

          \u00ab Depuis plus de 10 ans, Keyade d\u00e9veloppe des solutions technologiques sur mesure pour nous accompagner sur chacune de nos probl\u00e9matiques de performance digitale. Ces derni\u00e8res ann\u00e9es, leurs \u00e9quipes Data et R&D nous ont accompagn\u00e9s dans la mise en place de nombreuses APIs et d’un environnement de mesure server-to-server complet, anticipant ainsi les \u00e9volutions du march\u00e9 li\u00e9es au suivi publicitaire et nous permettant de rester en avance sur nos march\u00e9s. Parmi ces solutions best-in-class, citons celles qui nous permettent aujourd’hui d’avoir une vision compl\u00e8te de nos investissements digitaux et de leur rentabilit\u00e9, le tout bas\u00e9 sur notre r\u00e9f\u00e9rentiel marketing interne, ou qui nous permettent par exemple de nourrir pr\u00e9cis\u00e9ment les algorithmes de nos partenaires publicitaires en respectant les guidelines l\u00e9gales, dans le but d’aller toujours plus loin dans l’optimisation du pilotage media. \u00bb<\/em><\/p>Marion Graff, VP Acquisition Europe @ Meetic<\/cite><\/blockquote><\/figure>\n\n\n\n

          R&D et Tech : une \u00e9quipe d\u00e9di\u00e9e<\/h2>\n\n\n\n

          Depuis sa cr\u00e9ation en 2006, Keyade baigne dans une culture technologique tr\u00e8s forte. Nous avons cr\u00e9\u00e9 (et continuons de d\u00e9velopper aujourd\u2019hui) une technologie de mesure de la performance media, enti\u00e8rement d\u00e9velopp\u00e9e en solution SaaS.<\/p>\n\n\n\n

          Cette technologie et ses applications sont utilis\u00e9es sur l\u2019ensemble des offres et services Data & Innovations de Keyade.<\/p>\n\n\n\n

          \"\"<\/figure>\n\n\n\n

          Aujourd\u2019hui encore, 10% du revenu de Keyade est investi en recherche et d\u00e9veloppement, avec une \u00e9quipe R&D de 10 personnes impliqu\u00e9es sur les projets technologiques de nos clients.<\/p>\n\n\n\n

          L’innovation r\u00e9compens\u00e9e<\/h2>\n\n\n\n
          \n
          \n
          \"\"<\/figure>\n<\/div>\n\n\n\n
          \n

          Keyade re\u00e7oit le Prix de l’Innovation<\/strong> au Grand Prix du Search 2020, avec son client Norauto.<\/p>\n\n\n\n

          Keyade et Norauto ont \u00e9t\u00e9 r\u00e9compens\u00e9es pour l’innovation de leur dispositif Search & Data (Prix Or de la cat\u00e9gorie<\/strong>) et leur capacit\u00e9 \u00e0 int\u00e9grer le SEA digital dans une logique omnicanale de long terme.<\/p>\n<\/div>\n<\/div>\n\n\n\n

          \n
          \n
          \"\"<\/figure>\n<\/div>\n\n\n\n
          \n

          En 2019, en marge du prix de la Meilleure Agence de l\u2019ann\u00e9e, Keyade a re\u00e7u le prix d\u2019Or de la cat\u00e9gorie Search & IA<\/strong> au Grand Prix du Search.<\/p>\n\n\n\n

          Le jury a r\u00e9compens\u00e9 une innovation technologique d\u2019ampleur dans le monde du search : la capacit\u00e9 de r\u00e9int\u00e9grer les donn\u00e9es CRM offline de nos clients \u00e0 des plateformes de pilotage automatis\u00e9, notamment Search Ads 360.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

          Des solutions \u00e0 vos probl\u00e9matiques digitales avanc\u00e9es Chez Keyade, nous vous aidons \u00e0 connecter vos besoins de court terme \u00e0 vos enjeux de long terme et nous vous accompagnons dans la conduite du changement. Nous intervenons ainsi sur toutes les probl\u00e9matiques connexes \u00e0 l\u2019activation media, sur tous les leviers. La data est une mati\u00e8re premi\u00e8re strat\u00e9gique. Nous vous […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-12385","page","type-page","status-publish","hentry"],"yoast_head":"\nData & Innovations - Keyade<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.keyade.com\/fr\/data-innovations\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Data & Innovations - Keyade\" \/>\n<meta property=\"og:description\" content=\"Des solutions \u00e0 vos probl\u00e9matiques digitales avanc\u00e9es Chez Keyade, nous vous aidons \u00e0 connecter vos besoins de court terme \u00e0 vos enjeux de long terme et nous vous accompagnons dans la conduite du changement. Nous intervenons ainsi sur toutes les probl\u00e9matiques connexes \u00e0 l\u2019activation media, sur tous les leviers. La data est une mati\u00e8re premi\u00e8re strat\u00e9gique. 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