{"id":12385,"date":"2022-05-12T14:42:20","date_gmt":"2022-05-12T13:42:20","guid":{"rendered":"https:\/\/www.keyade.com\/fr\/?page_id=12385"},"modified":"2026-07-27T10:53:57","modified_gmt":"2026-07-27T08:53:57","slug":"data-innovations","status":"publish","type":"page","link":"https:\/\/www.keyade.com\/fr\/data-innovations\/","title":{"rendered":"Data & Innovations"},"content":{"rendered":"\n
\"\"<\/span>
\n

Data & Innovations<\/h1>\n\n\n\n

Innovation et d\u00e9veloppement de services et solutions technologiques sur mesure pour r\u00e9ussir votre transformation digitale<\/p>\n<\/div><\/div>\n\n\n\n

Des solutions \u00e0 vos probl\u00e9matiques digitales avanc\u00e9es<\/h2>\n\n\n\n

Chez Keyade, nous vous aidons \u00e0 connecter vos besoins de court terme \u00e0 vos enjeux de long terme <\/strong>et nous vous accompagnons dans la conduite du changement. Nous intervenons ainsi sur toutes les probl\u00e9matiques connexes \u00e0 l\u2019activation media<\/strong>, sur tous les leviers.<\/p>\n\n\n\n

La data est une mati\u00e8re premi\u00e8re strat\u00e9gique. Nous vous proposons un ensemble de services personnalis\u00e9s pour vous permettre de cr\u00e9er en toute simplicit\u00e9 l\u2019environnement data et analytics n\u00e9cessaire au mod\u00e8le de performance media qui vous correspond.<\/p>\n\n\n\n

Pour chacune de vos probl\u00e9matiques digitales, nous proposons de vous accompagner gr\u00e2ce \u00e0 diff\u00e9rents services :<\/p>\n\n\n\n

Conseil<\/td>D\u00e9veloppement de solutions technologiques<\/td><\/tr>
Gestion \/ Production<\/td>Formation<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Data collection<\/h2>\n\n\n\n

Collecte, mesure, stockage et structuration des donn\u00e9es de l\u2019ensemble de votre \u00e9cosyst\u00e8me media (site web, CRM, fournisseurs 3rd-party, r\u00e9gies publicitaires, partenaires technologiques, etc.)<\/p>\n\n\n\n

    \n
  • Google Tag Manager<\/li>\n\n\n\n
  • Google Analytics<\/li>\n\n\n\n
  • Tracking cookieless (GTM Server Side, CAPI Facebook, \u2026)<\/li>\n\n\n\n
  • Tracking server-to-server sur mesure<\/li>\n\n\n\n
  • Connecteurs API<\/li>\n\n\n\n
  • Technologie Keyade de mesure de la performance media<\/li>\n<\/ul>\n\n\n\n

    Data-driven media strategy<\/h2>\n\n\n\n

    Accompagnement sur le param\u00e9trage et l\u2019activation de solutions avanc\u00e9es pour concr\u00e9tiser de nouveaux projets business ou de transformation digitale. <\/p>\n\n\n\n

      \n
    • Search Ads 360 & Campaign Manager<\/li>\n\n\n\n
    • Google Cloud Platform<\/li>\n\n\n\n
    • Audit Media et Restructuration de compte<\/li>\n\n\n\n
    • Accompagnement internalisation media<\/li>\n<\/ul>\n\n\n\n

      <\/p>\n\n\n\n

      Data engineering & architecture<\/h2>\n\n\n\n

      Manipulation et d\u00e9ploiement de solutions sur mesure autour des flux de donn\u00e9es pour en permettre l\u2019exploitation et faire croitre l\u2019efficacit\u00e9 du m\u00e9dia. <\/p>\n\n\n\n

        \n
      • Feed Management<\/li>\n\n\n\n
      • CSS<\/li>\n\n\n\n
      • Local Inventory Ads<\/li>\n\n\n\n
      • Pilotage sur les donn\u00e9es CRM<\/li>\n\n\n\n
      • Automatisation Data CRM<\/li>\n\n\n\n
      • Projets data sur mesure\u2026<\/li>\n<\/ul>\n\n\n\n

        Data visualization<\/h2>\n\n\n\n

        Cr\u00e9ation de dashboards sur mesure, param\u00e9trage d\u2019interfaces de reporting, alimentation d\u2019outils tiers\u2026<\/p>\n\n\n\n

          \n
        • Google Data Studio<\/li>\n\n\n\n
        • Dashboard ad-hoc<\/li>\n\n\n\n
        • Alimentation sur mesure : API, FTP, email, Big Query\u2026<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"

          Des solutions \u00e0 vos probl\u00e9matiques digitales avanc\u00e9es Chez Keyade, nous vous aidons \u00e0 connecter vos besoins de court terme \u00e0 vos enjeux de long terme et nous vous accompagnons dans la conduite du changement. Nous intervenons ainsi sur toutes les probl\u00e9matiques connexes \u00e0 l\u2019activation media, sur tous les leviers. La data est une mati\u00e8re premi\u00e8re strat\u00e9gique. Nous vous […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-12385","page","type-page","status-publish","hentry"],"yoast_head":"\nData & Innovations - Keyade<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.keyade.com\/fr\/data-innovations\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Data & Innovations - Keyade\" \/>\n<meta property=\"og:description\" content=\"Des solutions \u00e0 vos probl\u00e9matiques digitales avanc\u00e9es Chez Keyade, nous vous aidons \u00e0 connecter vos besoins de court terme \u00e0 vos enjeux de long terme et nous vous accompagnons dans la conduite du changement. Nous intervenons ainsi sur toutes les probl\u00e9matiques connexes \u00e0 l\u2019activation media, sur tous les leviers. La data est une mati\u00e8re premi\u00e8re strat\u00e9gique. 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