{"id":857,"date":"2016-08-04T17:09:58","date_gmt":"2016-08-04T16:09:58","guid":{"rendered":"http:\/\/www.keyade.com\/agence\/?p=857"},"modified":"2016-09-21T17:11:18","modified_gmt":"2016-09-21T16:11:18","slug":"instagram-lancement-des-stories","status":"publish","type":"post","link":"https:\/\/www.keyade.com\/en\/instagram-lancement-des-stories","title":{"rendered":"Instagram sur les talons de Snapchat avec le lancement des Stories"},"content":{"rendered":"<p style=\"text-align: justify;\">Mardi 2 ao\u00fbt, Instagram a d\u00e9ploy\u00e9 \u00ab Stories \u00bb, une fonctionnalit\u00e9 pour le moins inattendue puisqu\u2019il s\u2019agit d\u2019un copi\u00e9-coll\u00e9 enti\u00e8rement assum\u00e9 de la fonctionnalit\u00e9 du m\u00eame nom qui fait la fiert\u00e9 de Snapchat. Les instagramers peuvent donc d\u00e9sormais prendre des photos et vid\u00e9os, y ajouter du texte, des dessins ou m\u00eame des filtres et les publier pour 24h sur Instagram, sans polluer leur fil d\u2019actualit\u00e9 et leurs photos tr\u00e8s travaill\u00e9es. Instagram compte ainsi renforcer l\u2019engagement dans son application en incitant les utilisateurs \u00e0 poster du contenu plus spontan\u00e9 pour renforcer le lien humain ou encore faire d\u00e9couvrir les coulisses d\u2019une marque.<\/p>\n<p style=\"text-align: justify;\">Et \u00e7a pourrait bien fonctionner\u2026 Instagram b\u00e9n\u00e9ficie d\u00e9j\u00e0 de quelques avantages : (1) son interface Stories est plus simple \u00e0 utiliser ; (2) les images et vid\u00e9os sont de meilleure qualit\u00e9 ; (3) il est possible de d\u00e9couvrir les posts \u00e9ph\u00e9m\u00e8res de n\u2019importe quel profil public, sans forc\u00e9ment le compter dans ses contacts comme sur Snapchat. Un dernier avantage qui renforce les aspects d\u00e9couverte et interaction du r\u00e9seau social.<\/p>\n<p style=\"text-align: justify;\">Ainsi, apr\u00e8s avoir tent\u00e9 d\u2019acqu\u00e9rir la marque au fant\u00f4me pour 4 milliards d\u2019euros en 2013, la maison Facebook, qui d\u00e9tient Instagram (500 millions d\u2019utilisateurs dans le monde), porte un coup \u00e0 la start-up jaune (150 millions d\u2019utilisateurs). Deux objectifs pour Facebook : contrer la mirobolante ascension de son concurrent et continuer de se positionner aupr\u00e8s de leur c\u0153ur de cible commun que sont les adolescents et jeunes adultes. Pour autant, Snapchat n\u2019a pas dit son dernier mot et ses filtres interactifs et son p\u00e9rim\u00e8tre intimiste restent appr\u00e9ci\u00e9s des utilisateurs. Pour ces derniers comme pour les publicitaires, il faudra attendre un peu pour voir comment les choses \u00e9voluent, mais souvent, on sait bien \u00e0 qui profitent les situations de concurrence comme celles-ci\u2026<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mardi 2 ao\u00fbt, Instagram a d\u00e9ploy\u00e9 \u00ab Stories \u00bb, une fonctionnalit\u00e9 pour le moins inattendue puisqu\u2019il s\u2019agit d\u2019un copi\u00e9-coll\u00e9 enti\u00e8rement assum\u00e9 de la fonctionnalit\u00e9 du m\u00eame nom qui fait la fiert\u00e9 de Snapchat. Les instagramers peuvent donc d\u00e9sormais prendre des photos et vid\u00e9os, y ajouter du texte, des dessins ou m\u00eame des filtres et les [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":899,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[85],"tags":[101,141,59],"class_list":["post-857","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-its-a-digital-world","tag-instagram","tag-snapchat","tag-socialmedia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Instagram sur les talons de Snapchat avec les Stories | Keyade<\/title>\n<meta name=\"description\" content=\"Instagram copie Snapchat et d\u00e9ploie une fonctionnalit\u00e9 Stories. 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