{"id":7399,"date":"2019-03-13T10:16:47","date_gmt":"2019-03-13T09:16:47","guid":{"rendered":"https:\/\/www.keyade.com\/?p=7399"},"modified":"2019-07-31T14:26:06","modified_gmt":"2019-07-31T13:26:06","slug":"choisir-plateformes-social-media","status":"publish","type":"post","link":"https:\/\/www.keyade.com\/en\/choisir-plateformes-social-media","title":{"rendered":"Comment choisir mes plateformes social media ?"},"content":{"rendered":"\n<p><strong>[VID\u00c9O]<\/strong> <strong>K-LEARNINGS #3<\/strong> | Plus de deux tiers des Fran\u00e7ais utilisent les r\u00e9seaux sociaux quotidiennement mais les plateformes sociales valorisent de moins en moins les publications organiques des marques. D\u2019o\u00f9 la question des marques qui investissent en <a href=\"https:\/\/www.keyade.com\/services-agence\/paid-social\">publicit\u00e9 social media <\/a>: Comment choisir mes plateformes social media ? <\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"K-LEARNINGS #3 | Comment choisir mes plateformes Social Media ?\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/-eEKMwET-Q4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link\" href=\"https:\/\/www.keyade.com\/k-learnings\">Retrouvez toutes nos vid\u00e9os !<\/a><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><em>La retranscription de la vid\u00e9o ci-dessous !<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Comment choisir mes plateformes social media ?<\/h2>\n\n\n\n<p>En fait il n\u2019y a pas de formule-miracle, juste les bonnes questions \u00e0 se poser.<\/p>\n\n\n\n<p><strong>#1 | Qui est votre cible ?<\/strong><\/p>\n\n\n\n<p>Les plateformes social media vendent avant tout des donn\u00e9es socio-d\u00e9mographiques et des centres d\u2019int\u00e9r\u00eats des utilisateurs. La premi\u00e8re \u00e9tape c\u2019est donc de caract\u00e9riser votre cible en fonction de ces crit\u00e8res.<\/p>\n\n\n\n<p><strong>#2 | Quel est votre objectif ?<\/strong><\/p>\n\n\n\n<p>C\u2019est vrai, au fond, qu\u2019est-ce que vous voulez faire&nbsp;?<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Ventes<\/li><li>Visibilit\u00e9<\/li><li>Bookings<\/li><li>Engagement<\/li><li>Nouveaux clients<\/li><\/ul>\n\n\n\n<p>L\u2019objectif c\u2019est hyper important, parce que les plateformes seront plus ou moins adapt\u00e9es en fonction de la maturit\u00e9 de votre cible dans son parcours d\u2019achat. <\/p>\n\n\n\n<p>Vous pouvez d\u00e9j\u00e0 d\u00e9terminer si vous vous orientez plut\u00f4t vers un dispositif de branding ou de performance.<\/p>\n\n\n\n<p><strong>#3 | Quelles sont vos ressources ?<\/strong><\/p>\n\n\n\n<p>L\u00e0 encore, il y a plein de questions \u00e0 se poser pour accompagner votre choix de plateformes&nbsp;:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Est-ce que votre strat\u00e9gie social m\u00e9dia s\u2019int\u00e8gre dans un plan global ?<\/li><li>Est-ce que c\u2019est plut\u00f4t une op\u00e9ration ind\u00e9pendante&nbsp;? <\/li><li>Avez-vous d\u00e9j\u00e0 des cr\u00e9as&nbsp;? <\/li><li>Est-ce que ce sont des images ou des vid\u00e9os&nbsp;? <\/li><li>Quel est le ton de votre communication&nbsp;? <\/li><li>Est-ce que vous avez une \u00e9quipe disponible pour animer une op\u00e9ration&nbsp;? <\/li><\/ul>\n\n\n\n<p><strong>#4 | Quelles sont les plateformes non pertinentes ?<\/strong><\/p>\n\n\n\n<p>D\u2019un c\u00f4t\u00e9 on a donc les cibles, les objectifs et les ressources, et de l\u2019autre, les caract\u00e9ristiques des plateformes. Mais soyons honn\u00eates, on n\u2019a pas toujours des r\u00e9v\u00e9lations et c\u2019est parfois plus simple de proc\u00e9der par \u00e9limination.<\/p>\n\n\n\n<p>Par exemple, l\u2019audience Snapchat, qui est tr\u00e8s jeune, aura beau \u00eatre en totale ad\u00e9quation avec votre cible, si votre objectif est de g\u00e9n\u00e9rer des ventes avec un minimum de budget, la plateforme n\u2019aura pas un grand int\u00e9r\u00eat.<\/p>\n\n\n\n<p><strong>#5 | Quel est votre budget ?<\/strong><\/p>\n\n\n\n<p>La variable budg\u00e9taire vous permet de finaliser vos choix. Pour ma part, je conseille aux annonceurs qui se lancent avec un petit budget disons, moins de 10&nbsp;000 euros par mois, de concentrer leurs efforts publicitaires sur une seule plateforme.<\/p>\n\n\n\n<p><strong>LE R\u00c9CAP&#8217;<\/strong><\/p>\n\n\n\n<p>Le plus important, c\u2019est de partir de vous&nbsp;: votre cible, vos ressources, vos intentions. <\/p>\n\n\n\n<p>A priori, vous allez souvent retrouver Facebook dans le tableau, parce que c\u2019est un r\u00e9seau qui permet de toucher une large audience avec des formats adapt\u00e9s \u00e0 tous les objectifs.<\/p>\n\n\n\n<p>Dans tous les cas, c\u2019est important d\u2019adopter une\napproche pragmatique, de fonctionner en test &amp;\nlearn, et de vous poser r\u00e9guli\u00e8rement\nla question de vos objectifs.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[VID\u00c9O] K-LEARNINGS #3 | Plus de deux tiers des Fran\u00e7ais utilisent les r\u00e9seaux sociaux quotidiennement mais les plateformes sociales valorisent de moins en moins les publications organiques des marques. D\u2019o\u00f9 la question des marques qui investissent en publicit\u00e9 social media : Comment choisir mes plateformes social media ? La retranscription de la vid\u00e9o ci-dessous ! [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7601,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[295,495],"tags":[],"class_list":["post-7399","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fil-actualite","category-videos-k-learnings"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comment choisir mes plateformes social media ? - Keyade<\/title>\n<meta name=\"description\" content=\"Plus 2\/3 des Fran\u00e7ais utilisent les r\u00e9seaux sociaux mais les plateformes sociales valorisent de moins en moins les publications organiques des marques.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.keyade.com\/en\/choisir-plateformes-social-media\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment choisir mes plateformes social media ? 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