{"id":6961,"date":"2019-05-16T10:42:08","date_gmt":"2019-05-16T09:42:08","guid":{"rendered":"https:\/\/www.keyade.com\/?p=6961"},"modified":"2019-05-17T09:20:53","modified_gmt":"2019-05-17T08:20:53","slug":"boulanger-twitter-operation-leseclaireurs","status":"publish","type":"post","link":"https:\/\/www.keyade.com\/en\/boulanger-twitter-operation-leseclaireurs","title":{"rendered":"Boulanger : Personal Shopper pour les \u00e9v\u00e9nements shopping"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"348\" src=\"https:\/\/www.keyade.com\/en\/wp-content\/uploads\/2019\/05\/Boulanger-1024x348.jpg\" alt=\"\" class=\"wp-image-6963\" srcset=\"https:\/\/www.keyade.com\/en\/wp-content\/uploads\/2019\/05\/Boulanger-1024x348.jpg 1024w, https:\/\/www.keyade.com\/en\/wp-content\/uploads\/2019\/05\/Boulanger-300x102.jpg 300w, https:\/\/www.keyade.com\/en\/wp-content\/uploads\/2019\/05\/Boulanger-768x261.jpg 768w, https:\/\/www.keyade.com\/en\/wp-content\/uploads\/2019\/05\/Boulanger-294x100.jpg 294w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Le dimanche 26 mai 2019 sonnera l\u2019heure du rendez-vous annuel pour exprimer votre amour \u00e0 votre maman et lui faire un petit cadeau <strong>?<\/strong>. Vous l\u2019aurez compris, il s\u2019agit de la F\u00eate des M\u00e8res. Seulement, trouver l\u2019inspiration pour le cadeau parfait, alors que toutes les enseignes proposent des offres all\u00e9chantes, peut vite s\u2019av\u00e9rer \u00eatre un casse-t\u00eate ! D\u00e8s lors, comment les marques peuvent-elles faire en sorte de se positionner aupr\u00e8s des internautes dans des moments shopping si importants et ce avant m\u00eame la phase de recherche ?<br><\/p>\n\n\n\n<p>Boulanger est un sp\u00e9cialiste des \u00e9quipements de la maison en \u00e9lectrom\u00e9nager et multim\u00e9dia, bien connu des fran\u00e7ais. Pour inspirer les internautes, lors des \u00e9v\u00e9nements commerciaux forts comme No\u00ebl ou la Saint-Valentin, Boulanger a d\u00e9velopp\u00e9 une op\u00e9ration intitul\u00e9e \u2018Les \u00c9claireurs\u2019 sur Twitter. Ce dispositif 100% Social Media permet d\u2019apporter un service de conseils ultra personnalis\u00e9s et gratuit 7\/7j pour aider les internautes \u00e0 trouver les meilleures id\u00e9es cadeaux. <br><\/p>\n\n\n\n<p>Pour relayer ce dispositif, Keyade a mis en place des publicit\u00e9s conversationnelles (\u2018Social Cards\u2019). Il s\u2019agit de Tweets sponsoris\u00e9s contenant une image et des \u2018call-to-action\u2019 personnalisables. Avec ce format, l\u2019annonceur peut poser une question \u00e0 son audience \u00e0 laquelle les internautes peuvent r\u00e9pondre gr\u00e2ce aux diff\u00e9rents choix pr\u00e9enregistr\u00e9s.<br><\/p>\n\n\n\n<p><strong>#Les\u00c9claireurs : de l\u2019inspiration en Tweet pour la St-Valentin<\/strong><br><\/p>\n\n\n\n<p>Pour la Saint-Valentin, les utilisateurs de la plateforme ont pu s\u00e9lectionner sur les publicit\u00e9s conversationnelles, trois possibilit\u00e9s selon leur situation :<br><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>#1Id\u00e9ePourMonValentin<\/li><li>#1Id\u00e9ePourMaValentine<\/li><li>#UnCadeauPourMoi<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"531\" height=\"681\" src=\"https:\/\/www.keyade.com\/en\/wp-content\/uploads\/2019\/05\/Twitter_Boulanger.png\" alt=\"\" class=\"wp-image-6965\" srcset=\"https:\/\/www.keyade.com\/en\/wp-content\/uploads\/2019\/05\/Twitter_Boulanger.png 531w, https:\/\/www.keyade.com\/en\/wp-content\/uploads\/2019\/05\/Twitter_Boulanger-234x300.png 234w, https:\/\/www.keyade.com\/en\/wp-content\/uploads\/2019\/05\/Twitter_Boulanger-78x100.png 78w\" sizes=\"auto, (max-width: 531px) 100vw, 531px\" \/><\/figure><\/div>\n\n\n\n<p>Apr\u00e8s avoir interagi avec une des trois r\u00e9ponses, l\u2019internaute peut r\u00e9diger un Tweet, soit en modifiant le tweet automatique soit en l\u2019envoyant tel quel, et ainsi solliciter l\u2019aide des \u00e9quipes Boulanger.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"602\" height=\"224\" src=\"https:\/\/www.keyade.com\/en\/wp-content\/uploads\/2019\/05\/Twitter-Boulanger-2.png\" alt=\"\" class=\"wp-image-6967\" srcset=\"https:\/\/www.keyade.com\/en\/wp-content\/uploads\/2019\/05\/Twitter-Boulanger-2.png 602w, https:\/\/www.keyade.com\/en\/wp-content\/uploads\/2019\/05\/Twitter-Boulanger-2-300x112.png 300w, https:\/\/www.keyade.com\/en\/wp-content\/uploads\/2019\/05\/Twitter-Boulanger-2-269x100.png 269w\" sizes=\"auto, (max-width: 602px) 100vw, 602px\" \/><\/figure><\/div>\n\n\n\n<p>Activer cette op\u00e9ration a permis d\u2019\u00e9tablir un v\u00e9ritable lien entre les internautes et la marque. Boulanger et ses community managers se renseignent en posant des questions par Tweet sur les loisirs de la personne \u00e0 g\u00e2ter et le budget de l\u2019acheteur. La marque oriente ensuite l\u2019acheteur vers des produits disponibles sur le site Boulanger.com<br><\/p>\n\n\n\n<p>Alexis Baumont, Responsable Social Media @Boulanger commente : \u00ab Avec cette op\u00e9ration innovante et tr\u00e8s orient\u00e9e client, nous avons r\u00e9ussi \u00e0 booster la notori\u00e9t\u00e9 de la marque tout en positionnant Boulanger comme une marque relationnelle. Notre strat\u00e9gie de m\u00e9diatisation a \u00e9t\u00e9 appuy\u00e9e par Keyade qui a \u00e9t\u00e9 force de proposition en nous proposant la mise en place de \u2018Social Cards\u2019. Ce format a facilit\u00e9 l\u2019\u00e9change avec nos \u00e9quipes les #Eclaireurs. Le pilotage mis en place nous a permis d\u2019augmenter l\u2019engagement sur les publications, notre visibilit\u00e9 globale mais aussi de fluidifier le parcours client et d\u2019optimiser l\u2019exp\u00e9rience client. <\/p>\n\n\n\n<p>Cette op\u00e9ration a \u00e9t\u00e9 mentionn\u00e9e dans \u2018Strat\u00e9gies\u2019, la version web du magazine des professionnels de la com\u2019 et du marketing dans l\u2019article : \u2018<strong>10 pubs qu\u2019il ne fallait pas manquer sur Twitter cet hiver\u2019.<\/strong><a href=\"http:\/\/www.strategies.fr\/marques\/10-pubs-quil-ne-fallait-pas-manquer-sur-twitter-cet-hiver\"><strong> <\/strong>http:\/\/www.strategies.fr\/marques\/10-pubs-quil-ne-fallait-pas-manquer-sur-twitter-cet-hiver<\/a><br><\/p>\n\n\n\n<p>Cette ann\u00e9e, l\u2019op\u00e9ration est reconduite pour la F\u00eate des M\u00e8res. Et vous, inspir\u00e9 pour trouver le cadeau parfait ? Si vous manquez d\u2019id\u00e9es, faites appel aux #Eclaireurs de Boulanger par ici ?<a href=\"https:\/\/twitter.com\/boulanger?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor\"> https:\/\/urlz.fr\/9L9S<\/a><br><\/p>\n\n\n\n<p><br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le dimanche 26 mai 2019 sonnera l\u2019heure du rendez-vous annuel pour exprimer votre amour \u00e0 votre maman et lui faire un petit cadeau ?. Vous l\u2019aurez compris, il s\u2019agit de la F\u00eate des M\u00e8res. Seulement, trouver l\u2019inspiration pour le cadeau parfait, alors que toutes les enseignes proposent des offres all\u00e9chantes, peut vite s\u2019av\u00e9rer \u00eatre un [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6969,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[81,137,295],"tags":[471,59,61],"class_list":["post-6961","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lactu-digitale","category-social-media","category-fil-actualite","tag-social-cards","tag-socialmedia","tag-twitter"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Boulanger : Personal Shopper pour les \u00e9v\u00e9nements shopping | Keyade<\/title>\n<meta name=\"description\" content=\"Pour inspirer les internautes, lors des \u00e9v\u00e9nements shopping, Boulanger a d\u00e9velopp\u00e9 l&#039;op\u00e9ration #Les \u00c9claireurs sur Twitter. 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