{"id":6887,"date":"2019-04-16T16:57:31","date_gmt":"2019-04-16T15:57:31","guid":{"rendered":"https:\/\/www.keyade.com\/?p=6887"},"modified":"2019-06-24T09:19:05","modified_gmt":"2019-06-24T08:19:05","slug":"competitivite-prix-campagne-shopping","status":"publish","type":"post","link":"https:\/\/www.keyade.com\/en\/competitivite-prix-campagne-shopping","title":{"rendered":"Google Shopping : La Redoute int\u00e8gre la comp\u00e9titivit\u00e9-prix pour g\u00e9rer les annonces en temps r\u00e9el"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"348\" src=\"https:\/\/www.keyade.com\/en\/wp-content\/uploads\/2019\/04\/LaRedoute-1024x348.jpg\" alt=\"La-redoute-campagne-shopping\" class=\"wp-image-6889\" srcset=\"https:\/\/www.keyade.com\/en\/wp-content\/uploads\/2019\/04\/LaRedoute-1024x348.jpg 1024w, https:\/\/www.keyade.com\/en\/wp-content\/uploads\/2019\/04\/LaRedoute-300x102.jpg 300w, https:\/\/www.keyade.com\/en\/wp-content\/uploads\/2019\/04\/LaRedoute-768x261.jpg 768w, https:\/\/www.keyade.com\/en\/wp-content\/uploads\/2019\/04\/LaRedoute-294x100.jpg 294w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>La Redoute est une marque sp\u00e9cialiste des univers\nPr\u00eat-\u00e0-porter et Maison et un acteur majeur du e-commerce et de la marketplace\nen France avec plus de 9 millions de visiteurs uniques sur son site chaque mois.\nLa Redoute propose un catalogue de plus de 1,8 millions de produits, compte\npr\u00e8s de 600 partenaires de sa marketplace et r\u00e9alise pr\u00e8s de 80% de son chiffre\nd\u2019affaires en ligne. L\u2019acquisition en ligne est donc primordiale pour la marque,\nparticuli\u00e8rement les campagnes SEA Shopping qui permettent de promouvoir\ndirectement le catalogue produits sur les moteurs de recherche.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Redonner du contexte aux\noutils de gestion automatis\u00e9e<\/strong><\/h2>\n\n\n\n<p>Pour g\u00e9rer les campagnes SEA Shopping sur un catalogue\nproduits de cette envergure, La Redoute utilise des outils de gestion automatis\u00e9e,\nnotamment Search Ads 360. Toutefois, ces outils ne proposent qu\u2019une gestion\nbas\u00e9e sur les performances pass\u00e9es et n\u2019ont pas acc\u00e8s \u00e0 certaines donn\u00e9es\nexog\u00e8nes qui impactent pourtant la demande des internautes. <\/p>\n\n\n\n<p>En particulier, la comp\u00e9titivit\u00e9 du prix d\u2019un produit\nimpacte positivement ou n\u00e9gativement son attractivit\u00e9 aupr\u00e8s des internautes.\nLa Redoute utilise une solution de benchmarking permettant de conna\u00eetre en\ntemps r\u00e9el les prix pratiqu\u00e9s par ses concurrents (dans leurs annonces\nShopping) sur les produits vendus dans son catalogue.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Utiliser en temps\nr\u00e9el les donn\u00e9es de comp\u00e9titivit\u00e9-prix dans les campagnes<\/strong><\/h2>\n\n\n\n<p>D\u00e8s lors, comment int\u00e9grer ces donn\u00e9es de comp\u00e9titivit\u00e9-prix\naux campagnes SEA et ainsi valoriser, en temps r\u00e9el, les produits les plus comp\u00e9titifs\navec des ench\u00e8res adapt\u00e9es&nbsp;? <\/p>\n\n\n\n<p>La Redoute met en place un syst\u00e8me de labellisation\ndynamique de son flux produits, bas\u00e9 sur la solution de benchmarking. Chaque\nproduit du catalogue peut ainsi \u00eatre identifi\u00e9 en temps r\u00e9el comme\n\u00ab&nbsp;comp\u00e9titif&nbsp;\u00bb, \u00ab&nbsp;tr\u00e8s comp\u00e9titif&nbsp;\u00bb ou \u00ab&nbsp;pas\ncomp\u00e9titif&nbsp;\u00bb. <\/p>\n\n\n\n<p>Au sein de Search Ads 360, Keyade cr\u00e9e ensuite des r\u00e8gles de\ngestion qui permettent de prioriser les actions d\u2019ench\u00e8res (par rapport \u00e0\nl\u2019action d\u2019ench\u00e8re qu\u2019aurait r\u00e9alis\u00e9 Search Ads 360 en temps normal) en\nfonction de la valeur du label. Ainsi, si un produit est identifi\u00e9 comme \u00ab&nbsp;comp\u00e9titif&nbsp;\u00bb\nou \u00ab&nbsp;tr\u00e8s comp\u00e9titif&nbsp;\u00bb \u00e0 un moment donn\u00e9, il sera possible\nd\u2019augmenter les ench\u00e8res d\u2019un pourcentage d\u00e9termin\u00e9 afin de le diffuser sur\nShopping (en surcouche d\u2019un outil de gestion automatis\u00e9e). <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>R\u00e9sultats<\/strong><\/h2>\n\n\n\n<p>La Redoute teste ce dispositif sur un premier univers de\nproduits. En quelques semaines, la part des produits \u2018comp\u00e9titifs\u2019 et \u2018tr\u00e8s\ncomp\u00e9titifs\u2019 a fortement augment\u00e9 au sein des annonces Shopping diffus\u00e9es (la\npart des produits \u2018tr\u00e8s comp\u00e9titifs\u2019 a m\u00eame quasiment doubl\u00e9). En un mois, le\nROI global des campagnes Shopping sur cet univers a doubl\u00e9, gr\u00e2ce \u00e0 une\ntransformation fortement am\u00e9lior\u00e9e (+75% sur un mois).<\/p>\n\n\n\n<p>Amin El Hajjam, Traffic Manager SEA chez La Redoute&nbsp;: \u00ab <em>Pour notre \u00e9quipe, d\u00e9j\u00e0 mature sur les sujets data et automatisation, le challenge consiste \u00e0 nourrir les algorithmes avec des informations suppl\u00e9mentaires, pr\u00e9dictives sur le levier ou exog\u00e8nes (comme la comp\u00e9titivit\u00e9-prix). L\u2019accompagnement technologique et strat\u00e9gique de Keyade a permis de concr\u00e9tiser ce premier test avec succ\u00e8s<\/em>.&nbsp;\u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La Redoute est une marque sp\u00e9cialiste des univers Pr\u00eat-\u00e0-porter et Maison et un acteur majeur du e-commerce et de la marketplace en France avec plus de 9 millions de visiteurs uniques sur son site chaque mois. La Redoute propose un catalogue de plus de 1,8 millions de produits, compte pr\u00e8s de 600 partenaires de sa [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6891,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[81,133,295],"tags":[431,465,147],"class_list":["post-6887","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lactu-digitale","category-sea","category-fil-actualite","tag-campagnes-shopping","tag-search-ads-360","tag-shopping"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Shopping : La Redoute int\u00e8gre la comp\u00e9titivit\u00e9 prix | Keyade<\/title>\n<meta name=\"description\" content=\"La Redoute met en place un syst\u00e8me de labellisation dynamique de son flux produits, bas\u00e9 sur la solution de benchmarking.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.keyade.com\/en\/competitivite-prix-campagne-shopping\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Shopping : La Redoute int\u00e8gre la comp\u00e9titivit\u00e9 prix | Keyade\" \/>\n<meta property=\"og:description\" content=\"La Redoute met en place un syst\u00e8me de labellisation dynamique de son flux produits, bas\u00e9 sur la solution de benchmarking.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.keyade.com\/en\/competitivite-prix-campagne-shopping\" \/>\n<meta property=\"og:site_name\" content=\"Keyade\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/keyade\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-04-16T15:57:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-06-24T08:19:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.keyade.com\/en\/wp-content\/uploads\/2019\/04\/LaRedoute-fil-actu.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1440\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Keyade\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Keyade\" \/>\n<meta name=\"twitter:site\" content=\"@Keyade\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Keyade\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/competitivite-prix-campagne-shopping#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/competitivite-prix-campagne-shopping\"},\"author\":{\"name\":\"Keyade\",\"@id\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/#\\\/schema\\\/person\\\/f12e17c1c1788c9d20cc6fb06f342b6e\"},\"headline\":\"Google Shopping : La Redoute int\u00e8gre la comp\u00e9titivit\u00e9-prix pour g\u00e9rer les annonces en temps r\u00e9el\",\"datePublished\":\"2019-04-16T15:57:31+00:00\",\"dateModified\":\"2019-06-24T08:19:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/competitivite-prix-campagne-shopping\"},\"wordCount\":577,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/competitivite-prix-campagne-shopping#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/wp-content\\\/uploads\\\/2019\\\/04\\\/LaRedoute-fil-actu.jpg\",\"keywords\":[\"campagnes shopping\",\"Search Ads 360\",\"shopping\"],\"articleSection\":[\"L'Actu Digitale\",\"SEA\",\"Toute l'actualit\u00e9\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.keyade.com\\\/en\\\/competitivite-prix-campagne-shopping#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/competitivite-prix-campagne-shopping\",\"url\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/competitivite-prix-campagne-shopping\",\"name\":\"Google Shopping : La Redoute int\u00e8gre la comp\u00e9titivit\u00e9 prix | Keyade\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/competitivite-prix-campagne-shopping#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/competitivite-prix-campagne-shopping#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/wp-content\\\/uploads\\\/2019\\\/04\\\/LaRedoute-fil-actu.jpg\",\"datePublished\":\"2019-04-16T15:57:31+00:00\",\"dateModified\":\"2019-06-24T08:19:05+00:00\",\"description\":\"La Redoute met en place un syst\u00e8me de labellisation dynamique de son flux produits, bas\u00e9 sur la solution de benchmarking.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/competitivite-prix-campagne-shopping#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.keyade.com\\\/en\\\/competitivite-prix-campagne-shopping\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/competitivite-prix-campagne-shopping#primaryimage\",\"url\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/wp-content\\\/uploads\\\/2019\\\/04\\\/LaRedoute-fil-actu.jpg\",\"contentUrl\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/wp-content\\\/uploads\\\/2019\\\/04\\\/LaRedoute-fil-actu.jpg\",\"width\":1440,\"height\":1080,\"caption\":\"LaRedoute-fil actu\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/competitivite-prix-campagne-shopping#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Google Shopping : La Redoute int\u00e8gre la comp\u00e9titivit\u00e9-prix pour g\u00e9rer les annonces en temps r\u00e9el\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/\",\"name\":\"Keyade\",\"description\":\"Digital Performance Consulting Agency\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/#organization\",\"name\":\"Keyade\",\"url\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/logo-keyade-u-533x100-1.png\",\"contentUrl\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/logo-keyade-u-533x100-1.png\",\"width\":533,\"height\":100,\"caption\":\"Keyade\"},\"image\":{\"@id\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/keyade\\\/\",\"https:\\\/\\\/x.com\\\/Keyade\",\"https:\\\/\\\/www.instagram.com\\\/keyade\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/keyade\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/#\\\/schema\\\/person\\\/f12e17c1c1788c9d20cc6fb06f342b6e\",\"name\":\"Keyade\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e427bda3f9d59f759becaf134a752337ec6cd6c60c20bd119dce91327d13a3e2?s=96&d=blank&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e427bda3f9d59f759becaf134a752337ec6cd6c60c20bd119dce91327d13a3e2?s=96&d=blank&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e427bda3f9d59f759becaf134a752337ec6cd6c60c20bd119dce91327d13a3e2?s=96&d=blank&r=g\",\"caption\":\"Keyade\"},\"url\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/author\\\/keyade_wp\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Google Shopping : La Redoute int\u00e8gre la comp\u00e9titivit\u00e9 prix | Keyade","description":"La Redoute met en place un syst\u00e8me de labellisation dynamique de son flux produits, bas\u00e9 sur la solution de benchmarking.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.keyade.com\/en\/competitivite-prix-campagne-shopping","og_locale":"en_US","og_type":"article","og_title":"Google Shopping : La Redoute int\u00e8gre la comp\u00e9titivit\u00e9 prix | Keyade","og_description":"La Redoute met en place un syst\u00e8me de labellisation dynamique de son flux produits, bas\u00e9 sur la solution de benchmarking.","og_url":"https:\/\/www.keyade.com\/en\/competitivite-prix-campagne-shopping","og_site_name":"Keyade","article_publisher":"https:\/\/www.facebook.com\/keyade\/","article_published_time":"2019-04-16T15:57:31+00:00","article_modified_time":"2019-06-24T08:19:05+00:00","og_image":[{"width":1440,"height":1080,"url":"https:\/\/www.keyade.com\/en\/wp-content\/uploads\/2019\/04\/LaRedoute-fil-actu.jpg","type":"image\/jpeg"}],"author":"Keyade","twitter_card":"summary_large_image","twitter_creator":"@Keyade","twitter_site":"@Keyade","twitter_misc":{"Written by":"Keyade","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.keyade.com\/en\/competitivite-prix-campagne-shopping#article","isPartOf":{"@id":"https:\/\/www.keyade.com\/en\/competitivite-prix-campagne-shopping"},"author":{"name":"Keyade","@id":"https:\/\/www.keyade.com\/en\/#\/schema\/person\/f12e17c1c1788c9d20cc6fb06f342b6e"},"headline":"Google Shopping : La Redoute int\u00e8gre la comp\u00e9titivit\u00e9-prix pour g\u00e9rer les annonces en temps r\u00e9el","datePublished":"2019-04-16T15:57:31+00:00","dateModified":"2019-06-24T08:19:05+00:00","mainEntityOfPage":{"@id":"https:\/\/www.keyade.com\/en\/competitivite-prix-campagne-shopping"},"wordCount":577,"commentCount":0,"publisher":{"@id":"https:\/\/www.keyade.com\/en\/#organization"},"image":{"@id":"https:\/\/www.keyade.com\/en\/competitivite-prix-campagne-shopping#primaryimage"},"thumbnailUrl":"https:\/\/www.keyade.com\/en\/wp-content\/uploads\/2019\/04\/LaRedoute-fil-actu.jpg","keywords":["campagnes shopping","Search Ads 360","shopping"],"articleSection":["L'Actu Digitale","SEA","Toute l'actualit\u00e9"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.keyade.com\/en\/competitivite-prix-campagne-shopping#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.keyade.com\/en\/competitivite-prix-campagne-shopping","url":"https:\/\/www.keyade.com\/en\/competitivite-prix-campagne-shopping","name":"Google Shopping : La Redoute int\u00e8gre la comp\u00e9titivit\u00e9 prix | Keyade","isPartOf":{"@id":"https:\/\/www.keyade.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.keyade.com\/en\/competitivite-prix-campagne-shopping#primaryimage"},"image":{"@id":"https:\/\/www.keyade.com\/en\/competitivite-prix-campagne-shopping#primaryimage"},"thumbnailUrl":"https:\/\/www.keyade.com\/en\/wp-content\/uploads\/2019\/04\/LaRedoute-fil-actu.jpg","datePublished":"2019-04-16T15:57:31+00:00","dateModified":"2019-06-24T08:19:05+00:00","description":"La Redoute met en place un syst\u00e8me de labellisation dynamique de son flux produits, bas\u00e9 sur la solution de benchmarking.","breadcrumb":{"@id":"https:\/\/www.keyade.com\/en\/competitivite-prix-campagne-shopping#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.keyade.com\/en\/competitivite-prix-campagne-shopping"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.keyade.com\/en\/competitivite-prix-campagne-shopping#primaryimage","url":"https:\/\/www.keyade.com\/en\/wp-content\/uploads\/2019\/04\/LaRedoute-fil-actu.jpg","contentUrl":"https:\/\/www.keyade.com\/en\/wp-content\/uploads\/2019\/04\/LaRedoute-fil-actu.jpg","width":1440,"height":1080,"caption":"LaRedoute-fil actu"},{"@type":"BreadcrumbList","@id":"https:\/\/www.keyade.com\/en\/competitivite-prix-campagne-shopping#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.keyade.com\/en\/"},{"@type":"ListItem","position":2,"name":"Google Shopping : La Redoute int\u00e8gre la comp\u00e9titivit\u00e9-prix pour g\u00e9rer les annonces en temps r\u00e9el"}]},{"@type":"WebSite","@id":"https:\/\/www.keyade.com\/en\/#website","url":"https:\/\/www.keyade.com\/en\/","name":"Keyade","description":"Digital Performance Consulting Agency","publisher":{"@id":"https:\/\/www.keyade.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.keyade.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.keyade.com\/en\/#organization","name":"Keyade","url":"https:\/\/www.keyade.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.keyade.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.keyade.com\/en\/wp-content\/uploads\/2020\/09\/logo-keyade-u-533x100-1.png","contentUrl":"https:\/\/www.keyade.com\/en\/wp-content\/uploads\/2020\/09\/logo-keyade-u-533x100-1.png","width":533,"height":100,"caption":"Keyade"},"image":{"@id":"https:\/\/www.keyade.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/keyade\/","https:\/\/x.com\/Keyade","https:\/\/www.instagram.com\/keyade\/","https:\/\/www.linkedin.com\/company\/keyade"]},{"@type":"Person","@id":"https:\/\/www.keyade.com\/en\/#\/schema\/person\/f12e17c1c1788c9d20cc6fb06f342b6e","name":"Keyade","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/e427bda3f9d59f759becaf134a752337ec6cd6c60c20bd119dce91327d13a3e2?s=96&d=blank&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e427bda3f9d59f759becaf134a752337ec6cd6c60c20bd119dce91327d13a3e2?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e427bda3f9d59f759becaf134a752337ec6cd6c60c20bd119dce91327d13a3e2?s=96&d=blank&r=g","caption":"Keyade"},"url":"https:\/\/www.keyade.com\/en\/author\/keyade_wp"}]}},"_links":{"self":[{"href":"https:\/\/www.keyade.com\/en\/wp-json\/wp\/v2\/posts\/6887","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.keyade.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.keyade.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.keyade.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.keyade.com\/en\/wp-json\/wp\/v2\/comments?post=6887"}],"version-history":[{"count":2,"href":"https:\/\/www.keyade.com\/en\/wp-json\/wp\/v2\/posts\/6887\/revisions"}],"predecessor-version":[{"id":6897,"href":"https:\/\/www.keyade.com\/en\/wp-json\/wp\/v2\/posts\/6887\/revisions\/6897"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.keyade.com\/en\/wp-json\/wp\/v2\/media\/6891"}],"wp:attachment":[{"href":"https:\/\/www.keyade.com\/en\/wp-json\/wp\/v2\/media?parent=6887"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.keyade.com\/en\/wp-json\/wp\/v2\/categories?post=6887"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.keyade.com\/en\/wp-json\/wp\/v2\/tags?post=6887"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}