{"id":687,"date":"2016-07-06T10:16:10","date_gmt":"2016-07-06T09:16:10","guid":{"rendered":"http:\/\/www.keyade.com\/agence\/?p=687"},"modified":"2016-11-17T17:50:31","modified_gmt":"2016-11-17T16:50:31","slug":"infographie-1ere-semaine-des-soldes-2016","status":"publish","type":"post","link":"https:\/\/www.keyade.com\/en\/infographie-1ere-semaine-des-soldes-2016","title":{"rendered":"[INFOGRAPHIE] 1\u00e8re semaine des soldes 2016"},"content":{"rendered":"

\"Keyade_Infographie_Soldes-Ete-2016\"<\/p>\n

Constats :<\/strong><\/p>\n

– M\u00eame si les soldes repr\u00e9sentent toujours un temps fort commercial, on observe un certain ralentissement de leur impact depuis quelques saisons (-6% de ventes le 1er jour des soldes 2016 vs. 2015 et -17% sur le 1er week-end).<\/p>\n

– Sur l’ensemble du mois de juin 2016, on observe une croissance de 8% du chiffre d’affaires, notamment gr\u00e2ce \u00e0 un panier moyen largement en hausse (64\u20ac en 2016 vs. 55\u20ac en 2015). Ces chiffres confirment l’hypoth\u00e8se selon laquelle les ventes priv\u00e9es influent sur l’impact des soldes. Toujours plus agressives, celles-ci durent 8 jours en moyenne et ont progressivement \u00e9t\u00e9 \u00e9largies au del\u00e0 de la client\u00e8le propre des marques, en magasin comme en ligne.<\/p>\n

– Apr\u00e8s une saison difficile, les e-commer\u00e7ants n’ont pas h\u00e9sit\u00e9 \u00e0 payer le prix fort pour se faire r\u00e9f\u00e9rencer, conduisant \u00e0 une hausse significative des CPC : 0,37\u20ac en moyenne en 2016 contre 0,30\u20ac en 2015 (+23%).<\/p>\n","protected":false},"excerpt":{"rendered":"

Constats : – M\u00eame si les soldes repr\u00e9sentent toujours un temps fort commercial, on observe un certain ralentissement de leur impact depuis quelques saisons (-6% de ventes le 1er jour des soldes 2016 vs. 2015 et -17% sur le 1er week-end). – Sur l’ensemble du mois de juin 2016, on observe une croissance de 8% […]<\/p>\n","protected":false},"author":1,"featured_media":709,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[131],"tags":[5,129],"class_list":["post-687","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-infographies","tag-sea","tag-soldes"],"yoast_head":"\nBilan de la 1\u00e8re semaine des soldes en infographie | Keyade<\/title>\n<meta name=\"description\" content=\"+11% de trafic et -6% de ventes sur la 1\u00e8re semaine, les soldes repr\u00e9sentent toujours un temps fort commercial mais leur impact tend \u00e0 s'estomper\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.keyade.com\/en\/infographie-1ere-semaine-des-soldes-2016\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bilan de la 1\u00e8re semaine des soldes en infographie | Keyade\" \/>\n<meta property=\"og:description\" content=\"+11% de trafic et -6% de ventes sur la 1\u00e8re semaine, les soldes repr\u00e9sentent toujours un temps fort commercial mais leur impact tend \u00e0 s'estomper\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.keyade.com\/en\/infographie-1ere-semaine-des-soldes-2016\" \/>\n<meta property=\"og:site_name\" content=\"Keyade\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/keyade\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-07-06T09:16:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-11-17T16:50:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.keyade.com\/en\/wp-content\/uploads\/2016\/07\/Infographie-Soldes-Et\u00e9-2016.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"720\" \/>\n\t<meta property=\"og:image:height\" content=\"540\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Keyade\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Keyade\" \/>\n<meta name=\"twitter:site\" content=\"@Keyade\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Keyade\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/infographie-1ere-semaine-des-soldes-2016#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/infographie-1ere-semaine-des-soldes-2016\"},\"author\":{\"name\":\"Keyade\",\"@id\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/#\\\/schema\\\/person\\\/f12e17c1c1788c9d20cc6fb06f342b6e\"},\"headline\":\"[INFOGRAPHIE] 1\u00e8re semaine des soldes 2016\",\"datePublished\":\"2016-07-06T09:16:10+00:00\",\"dateModified\":\"2016-11-17T16:50:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/infographie-1ere-semaine-des-soldes-2016\"},\"wordCount\":154,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/infographie-1ere-semaine-des-soldes-2016#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/wp-content\\\/uploads\\\/2016\\\/07\\\/Infographie-Soldes-Et\u00e9-2016.jpg\",\"keywords\":[\"sea\",\"soldes\"],\"articleSection\":[\"Infographies\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.keyade.com\\\/en\\\/infographie-1ere-semaine-des-soldes-2016#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/infographie-1ere-semaine-des-soldes-2016\",\"url\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/infographie-1ere-semaine-des-soldes-2016\",\"name\":\"Bilan de la 1\u00e8re semaine des soldes en infographie | Keyade\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/infographie-1ere-semaine-des-soldes-2016#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/infographie-1ere-semaine-des-soldes-2016#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/wp-content\\\/uploads\\\/2016\\\/07\\\/Infographie-Soldes-Et\u00e9-2016.jpg\",\"datePublished\":\"2016-07-06T09:16:10+00:00\",\"dateModified\":\"2016-11-17T16:50:31+00:00\",\"description\":\"+11% de trafic et -6% de ventes sur la 1\u00e8re semaine, les soldes repr\u00e9sentent toujours un temps fort commercial mais leur impact tend \u00e0 s'estomper\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/infographie-1ere-semaine-des-soldes-2016#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.keyade.com\\\/en\\\/infographie-1ere-semaine-des-soldes-2016\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/infographie-1ere-semaine-des-soldes-2016#primaryimage\",\"url\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/wp-content\\\/uploads\\\/2016\\\/07\\\/Infographie-Soldes-Et\u00e9-2016.jpg\",\"contentUrl\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/wp-content\\\/uploads\\\/2016\\\/07\\\/Infographie-Soldes-Et\u00e9-2016.jpg\",\"width\":720,\"height\":540,\"caption\":\"infographie-keyade-soldes-ete-2016\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/infographie-1ere-semaine-des-soldes-2016#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"[INFOGRAPHIE] 1\u00e8re semaine des soldes 2016\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/\",\"name\":\"Keyade\",\"description\":\"Digital Performance Consulting Agency\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/#organization\",\"name\":\"Keyade\",\"url\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/logo-keyade-u-533x100-1.png\",\"contentUrl\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/logo-keyade-u-533x100-1.png\",\"width\":533,\"height\":100,\"caption\":\"Keyade\"},\"image\":{\"@id\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/keyade\\\/\",\"https:\\\/\\\/x.com\\\/Keyade\",\"https:\\\/\\\/www.instagram.com\\\/keyade\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/keyade\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/#\\\/schema\\\/person\\\/f12e17c1c1788c9d20cc6fb06f342b6e\",\"name\":\"Keyade\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e427bda3f9d59f759becaf134a752337ec6cd6c60c20bd119dce91327d13a3e2?s=96&d=blank&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e427bda3f9d59f759becaf134a752337ec6cd6c60c20bd119dce91327d13a3e2?s=96&d=blank&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e427bda3f9d59f759becaf134a752337ec6cd6c60c20bd119dce91327d13a3e2?s=96&d=blank&r=g\",\"caption\":\"Keyade\"},\"url\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/author\\\/keyade_wp\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Bilan de la 1\u00e8re semaine des soldes en infographie | Keyade","description":"+11% de trafic et -6% de ventes sur la 1\u00e8re semaine, les soldes repr\u00e9sentent toujours un temps fort commercial mais leur impact tend \u00e0 s'estomper","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.keyade.com\/en\/infographie-1ere-semaine-des-soldes-2016","og_locale":"en_US","og_type":"article","og_title":"Bilan de la 1\u00e8re semaine des soldes en infographie | Keyade","og_description":"+11% de trafic et -6% de ventes sur la 1\u00e8re semaine, les soldes repr\u00e9sentent toujours un temps fort commercial mais leur impact tend \u00e0 s'estomper","og_url":"https:\/\/www.keyade.com\/en\/infographie-1ere-semaine-des-soldes-2016","og_site_name":"Keyade","article_publisher":"https:\/\/www.facebook.com\/keyade\/","article_published_time":"2016-07-06T09:16:10+00:00","article_modified_time":"2016-11-17T16:50:31+00:00","og_image":[{"width":720,"height":540,"url":"https:\/\/www.keyade.com\/en\/wp-content\/uploads\/2016\/07\/Infographie-Soldes-Et\u00e9-2016.jpg","type":"image\/jpeg"}],"author":"Keyade","twitter_card":"summary_large_image","twitter_creator":"@Keyade","twitter_site":"@Keyade","twitter_misc":{"Written by":"Keyade","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.keyade.com\/en\/infographie-1ere-semaine-des-soldes-2016#article","isPartOf":{"@id":"https:\/\/www.keyade.com\/en\/infographie-1ere-semaine-des-soldes-2016"},"author":{"name":"Keyade","@id":"https:\/\/www.keyade.com\/en\/#\/schema\/person\/f12e17c1c1788c9d20cc6fb06f342b6e"},"headline":"[INFOGRAPHIE] 1\u00e8re semaine des soldes 2016","datePublished":"2016-07-06T09:16:10+00:00","dateModified":"2016-11-17T16:50:31+00:00","mainEntityOfPage":{"@id":"https:\/\/www.keyade.com\/en\/infographie-1ere-semaine-des-soldes-2016"},"wordCount":154,"commentCount":0,"publisher":{"@id":"https:\/\/www.keyade.com\/en\/#organization"},"image":{"@id":"https:\/\/www.keyade.com\/en\/infographie-1ere-semaine-des-soldes-2016#primaryimage"},"thumbnailUrl":"https:\/\/www.keyade.com\/en\/wp-content\/uploads\/2016\/07\/Infographie-Soldes-Et\u00e9-2016.jpg","keywords":["sea","soldes"],"articleSection":["Infographies"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.keyade.com\/en\/infographie-1ere-semaine-des-soldes-2016#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.keyade.com\/en\/infographie-1ere-semaine-des-soldes-2016","url":"https:\/\/www.keyade.com\/en\/infographie-1ere-semaine-des-soldes-2016","name":"Bilan de la 1\u00e8re semaine des soldes en infographie | Keyade","isPartOf":{"@id":"https:\/\/www.keyade.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.keyade.com\/en\/infographie-1ere-semaine-des-soldes-2016#primaryimage"},"image":{"@id":"https:\/\/www.keyade.com\/en\/infographie-1ere-semaine-des-soldes-2016#primaryimage"},"thumbnailUrl":"https:\/\/www.keyade.com\/en\/wp-content\/uploads\/2016\/07\/Infographie-Soldes-Et\u00e9-2016.jpg","datePublished":"2016-07-06T09:16:10+00:00","dateModified":"2016-11-17T16:50:31+00:00","description":"+11% de trafic et -6% de ventes sur la 1\u00e8re semaine, les soldes repr\u00e9sentent toujours un temps fort commercial mais leur impact tend \u00e0 s'estomper","breadcrumb":{"@id":"https:\/\/www.keyade.com\/en\/infographie-1ere-semaine-des-soldes-2016#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.keyade.com\/en\/infographie-1ere-semaine-des-soldes-2016"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.keyade.com\/en\/infographie-1ere-semaine-des-soldes-2016#primaryimage","url":"https:\/\/www.keyade.com\/en\/wp-content\/uploads\/2016\/07\/Infographie-Soldes-Et\u00e9-2016.jpg","contentUrl":"https:\/\/www.keyade.com\/en\/wp-content\/uploads\/2016\/07\/Infographie-Soldes-Et\u00e9-2016.jpg","width":720,"height":540,"caption":"infographie-keyade-soldes-ete-2016"},{"@type":"BreadcrumbList","@id":"https:\/\/www.keyade.com\/en\/infographie-1ere-semaine-des-soldes-2016#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.keyade.com\/en\/"},{"@type":"ListItem","position":2,"name":"[INFOGRAPHIE] 1\u00e8re semaine des soldes 2016"}]},{"@type":"WebSite","@id":"https:\/\/www.keyade.com\/en\/#website","url":"https:\/\/www.keyade.com\/en\/","name":"Keyade","description":"Digital Performance Consulting Agency","publisher":{"@id":"https:\/\/www.keyade.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.keyade.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.keyade.com\/en\/#organization","name":"Keyade","url":"https:\/\/www.keyade.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.keyade.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.keyade.com\/en\/wp-content\/uploads\/2020\/09\/logo-keyade-u-533x100-1.png","contentUrl":"https:\/\/www.keyade.com\/en\/wp-content\/uploads\/2020\/09\/logo-keyade-u-533x100-1.png","width":533,"height":100,"caption":"Keyade"},"image":{"@id":"https:\/\/www.keyade.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/keyade\/","https:\/\/x.com\/Keyade","https:\/\/www.instagram.com\/keyade\/","https:\/\/www.linkedin.com\/company\/keyade"]},{"@type":"Person","@id":"https:\/\/www.keyade.com\/en\/#\/schema\/person\/f12e17c1c1788c9d20cc6fb06f342b6e","name":"Keyade","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/e427bda3f9d59f759becaf134a752337ec6cd6c60c20bd119dce91327d13a3e2?s=96&d=blank&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e427bda3f9d59f759becaf134a752337ec6cd6c60c20bd119dce91327d13a3e2?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e427bda3f9d59f759becaf134a752337ec6cd6c60c20bd119dce91327d13a3e2?s=96&d=blank&r=g","caption":"Keyade"},"url":"https:\/\/www.keyade.com\/en\/author\/keyade_wp"}]}},"_links":{"self":[{"href":"https:\/\/www.keyade.com\/en\/wp-json\/wp\/v2\/posts\/687","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.keyade.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.keyade.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.keyade.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.keyade.com\/en\/wp-json\/wp\/v2\/comments?post=687"}],"version-history":[{"count":6,"href":"https:\/\/www.keyade.com\/en\/wp-json\/wp\/v2\/posts\/687\/revisions"}],"predecessor-version":[{"id":1173,"href":"https:\/\/www.keyade.com\/en\/wp-json\/wp\/v2\/posts\/687\/revisions\/1173"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.keyade.com\/en\/wp-json\/wp\/v2\/media\/709"}],"wp:attachment":[{"href":"https:\/\/www.keyade.com\/en\/wp-json\/wp\/v2\/media?parent=687"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.keyade.com\/en\/wp-json\/wp\/v2\/categories?post=687"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.keyade.com\/en\/wp-json\/wp\/v2\/tags?post=687"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}