{"id":6839,"date":"2019-03-21T09:48:18","date_gmt":"2019-03-21T08:48:18","guid":{"rendered":"https:\/\/www.keyade.com\/?p=6839"},"modified":"2019-03-25T17:36:29","modified_gmt":"2019-03-25T16:36:29","slug":"nouveautes-google-google-images-integre-au-reseau-de-recherche-sortie-du-format-comparison-listing-ads","status":"publish","type":"post","link":"https:\/\/www.keyade.com\/en\/nouveautes-google-google-images-integre-au-reseau-de-recherche-sortie-du-format-comparison-listing-ads","title":{"rendered":"Nouveaut\u00e9s Google : Google Images int\u00e9gr\u00e9 au r\u00e9seau de recherche & Sortie du format Comparison Listing Ads"},"content":{"rendered":"\n
\"New_Google\"<\/figure>\n\n\n\n

1. Google Images\nint\u00e8gre le r\u00e9seau de recherche Google<\/strong><\/h2>\n\n\n\n

Auparavant Google Images faisait partie du r\u00e9seau de partenaires de recherche de\nGoogle <\/strong>(qui comprend une multitude de sites partenaires comme YouTube,\nGmail, etc.). A partir de la fin du mois de Mars, Google Images int\u00e8grera le r\u00e9seau de recherche Google<\/strong> (qui\ncomprend les pages de r\u00e9sultats de recherche, Google Maps, Google Shopping et\nles sites associ\u00e9s \u00e0 Google pour diffuser des annonces).<\/p>\n\n\n\n

Concernant Google Shopping, les annonces shopping sont\ndiffus\u00e9es sur le r\u00e9seau de recherche\nGoogle<\/strong> et peuvent \u00e9ventuellement \u00eatre activ\u00e9es sur le r\u00e9seau de partenaires de recherche de Google<\/strong>. Comme Google Images\nfait d\u00e9sormais partie du r\u00e9seau de recherche, les annonces shopping\nappara\u00eetront donc automatiquement dans les r\u00e9sultats de Google Images lorsque\ndes internautes rechercheront des mots-cl\u00e9s pertinents en lien avec les\nproduits concern\u00e9s.<\/p>\n\n\n\n

En fonction du param\u00e9trage actuel de la diffusion de vos\nannonces shopping, vous pourrez constater diff\u00e9rents impacts :<\/p>\n\n\n\n

  • Si vos campagnes Shopping \u00e9taient d\u00e9j\u00e0 diffus\u00e9es sur le<\/strong> r\u00e9seau de partenaires de recherche<\/strong>, vous constaterez probablement une diminution du trafic sur les annonces Shopping venant de cette source. <\/li>
  • Si vos campagnes Shopping n’\u00e9taient pas d\u00e9j\u00e0 diffus\u00e9es sur le r\u00e9seau de partenaires de recherche<\/strong>, vos annonces Shopping seront diffus\u00e9es sur Google Images et il est possible que vous observiez une augmentation de 3% \u00e0 10 % du trafic, associ\u00e9e \u00e0 un co\u00fbt par clic moins \u00e9lev\u00e9 et des taux de conversion comparables (selon Google).<\/li><\/ul>\n\n\n\n

    Sophie Langlois, directrice Digital Media chez Keyade ajoute : \u00ab C\u2019est plut\u00f4t une bonne nouvelle. Le<\/em> r\u00e9seau de partenaires de recherche <\/em><\/strong>g\u00e9n\u00e8re souvent des performances inf\u00e9rieures \u00e0 celles du <\/em>r\u00e9seau de recherche<\/em><\/strong>, mais Google Images affiche un trafic de meilleure qualit\u00e9 que les autres partenaires de ce r\u00e9seau. Cette \u00e9volution nous semble donc \u00eatre une opportunit\u00e9 pour l\u2019atteinte des objectifs de vos campagnes Shopping. \u00bb <\/em><\/p>\n\n\n\n

    2. Sortie de\nComparison Listing Ads, nouveau format shopping r\u00e9serv\u00e9 aux comparateurs de\nsites (CSS)<\/strong><\/h2>\n\n\n\n

    Google teste actuellement un nouveau format de type carrousel pour permettre aux comparateurs de sites de faire la promotion de leur marque en proposant des produits de plusieurs marchands et en redirigeant le trafic directement sur leur propre site. <\/p>\n\n\n\n

    Au sein de l\u2019espace r\u00e9serv\u00e9 aux annonces shopping, ce format\nsera accessible via un onglet dans le moteur de recherche. Par d\u00e9faut, Google\naffichera l\u2019onglet \u2018Products\u2019 (comme c\u2019est le cas actuellement) et laissera \u00e0\nl\u2019internaute la possibilit\u00e9 de s\u00e9lectionner la vue \u2018Comparison Sites\u2019, qui\npr\u00e9sentera alors des annonces CLA.<\/p>\n\n\n\n

    \"Comparison
    Google Comparison Listing Ads<\/figcaption><\/figure><\/div>\n\n\n\n

    Comparison Listing Ads est enti\u00e8rement con\u00e7u pour les\ncomparateurs :<\/p>\n\n\n\n

    • le comparateur ach\u00e8te du trafic en son propre nom<\/li>
    • le comparateur d\u00e9cide les produits et sites affich\u00e9s<\/li>
    • contrairement au format Shopping classique, le trafic n\u2019est pas renvoy\u00e9 sur une page produit du marchand mais directement sur le site du comparateur, sur une page devant afficher les produits de plusieurs marchands. <\/li><\/ul>\n\n\n\n

      Selon Sophie Langlois : \u00ab Ce format n\u2019est ni adapt\u00e9 ni pertinent pour les annonceurs\ng\u00e9rant leurs propres campagnes Shopping sur Google. Nous estimons que les\nvolumes d\u2019impressions et de clics seront tr\u00e8s faibles et n\u2019impacteront pas les\nperformances des campagnes Shopping actuelles. \u00bb<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

      1. Google Images int\u00e8gre le r\u00e9seau de recherche Google Auparavant Google Images faisait partie du r\u00e9seau de partenaires de recherche de Google (qui comprend une multitude de sites partenaires comme YouTube, Gmail, etc.). A partir de la fin du mois de Mars, Google Images int\u00e8grera le r\u00e9seau de recherche Google (qui comprend les pages de […]<\/p>\n","protected":false},"author":1,"featured_media":6843,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[81,133,295],"tags":[401,457,455],"class_list":["post-6839","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lactu-digitale","category-sea","category-fil-actualite","tag-css","tag-google-images","tag-nouveaute-google"],"yoast_head":"\nNouveaut\u00e9s Google : Google Images & Sortie du format CLA | Keyade<\/title>\n<meta name=\"description\" content=\"A partir de la fin du mois de Mars, Google Images int\u00e8grer le r\u00e9seau de recherche Google et teste actuellement Comparison Listing Ads.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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