{"id":6607,"date":"2019-02-05T10:49:33","date_gmt":"2019-02-05T09:49:33","guid":{"rendered":"https:\/\/www.keyade.com\/?p=6607"},"modified":"2019-02-14T17:07:03","modified_gmt":"2019-02-14T16:07:03","slug":"sea-synchronisation-meteo","status":"publish","type":"post","link":"https:\/\/www.keyade.com\/en\/sea-synchronisation-meteo","title":{"rendered":"Optimisez vos campagnes SEA en fonction de la m\u00e9t\u00e9o"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"348\" src=\"https:\/\/www.keyade.com\/en\/wp-content\/uploads\/2019\/02\/SEA_Meteo-1-1024x348.jpg\" alt=\"SEA_Meteo\" class=\"wp-image-6661\" srcset=\"https:\/\/www.keyade.com\/en\/wp-content\/uploads\/2019\/02\/SEA_Meteo-1-1024x348.jpg 1024w, https:\/\/www.keyade.com\/en\/wp-content\/uploads\/2019\/02\/SEA_Meteo-1-300x102.jpg 300w, https:\/\/www.keyade.com\/en\/wp-content\/uploads\/2019\/02\/SEA_Meteo-1-768x261.jpg 768w, https:\/\/www.keyade.com\/en\/wp-content\/uploads\/2019\/02\/SEA_Meteo-1-294x100.jpg 294w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>La m\u00e9t\u00e9o, un levier d\u2019influence\nd\u2019achat&nbsp;?<\/strong><\/p>\n\n\n\n<p><em>Dimanche 9 f\u00e9vrier 15h, -2\u00b0C au thermom\u00e8tre.\nAvouez que \u00e7a donne envie d\u2019\u00e9cumer les sites de pr\u00eat-\u00e0-porter pour d\u00e9nicher une\ndoudoune ou des chaussettes de ski&nbsp;! <\/em><\/p>\n\n\n\n<p>En\nmarketing, on s\u2019int\u00e9resse de pr\u00e8s aux leviers d\u2019influence qui conduisent \u00e0\nl\u2019achat&nbsp;: et si la m\u00e9t\u00e9o en \u00e9tait un&nbsp;? En marketing digital, le SEA\npermet d\u2019adapter facilement le message des marques au sein des annonces. D\u00e8s\nlors, comment personnaliser ce message en fonction des donn\u00e9es\nm\u00e9t\u00e9orologiques&nbsp;?<\/p>\n\n\n\n<p>Chez Keyade,\nnous utilisons deux solutions pour synchroniser les campagnes SEA en fonction\nde la m\u00e9t\u00e9o.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Utilisation\nd\u2019une solution de \u2018moment marketing\u2019 (TVTY)<\/strong><\/li><\/ul>\n\n\n\n<p>TVTY est une technologie de \u2018moment marketing\u2019 qui propose\nde d\u00e9clencher des campagnes SEA en fonction de donn\u00e9es exog\u00e8nes&nbsp;: \u00e0\nl\u2019origine, en fonction de l\u2019activation de campagnes TV, mais aussi en fonction\nde donn\u00e9es m\u00e9t\u00e9orologiques locales (temp\u00e9rature, pr\u00e9cipitations,\nensoleillement\u2026).<\/p>\n\n\n\n<p>Ainsi, lorsque certaines conditions m\u00e9t\u00e9orologiques sont\nv\u00e9rifi\u00e9es, les campagnes SEA de TVTY se substituent aux campagnes SEA\nclassiques et permettent d\u2019afficher un message personnalis\u00e9 aux internautes. <\/p>\n\n\n\n<p>Par exemple&nbsp;: si la temp\u00e9rature d\u00e9passe 25\u00b0C, la campagne SEA de TVTY \u2018sandales d\u2019\u00e9t\u00e9\u2019 se d\u00e9clenche automatiquement avec un message adapt\u00e9. Ou encore, s\u2019il pleut, les campagnes \u2018bottes de pluie\u2019 ou \u2018imperm\u00e9ables\u2019 de TVTY sont d\u00e9clench\u00e9es, avec des ench\u00e8res plus \u00e9lev\u00e9es que sur la campagne classique (qui est alors suspendue). <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"983\" height=\"340\" src=\"https:\/\/www.keyade.com\/en\/wp-content\/uploads\/2019\/02\/SEA_Meteo.jpg\" alt=\"SEA_Meteo\" class=\"wp-image-6611\" srcset=\"https:\/\/www.keyade.com\/en\/wp-content\/uploads\/2019\/02\/SEA_Meteo.jpg 983w, https:\/\/www.keyade.com\/en\/wp-content\/uploads\/2019\/02\/SEA_Meteo-300x104.jpg 300w, https:\/\/www.keyade.com\/en\/wp-content\/uploads\/2019\/02\/SEA_Meteo-768x266.jpg 768w, https:\/\/www.keyade.com\/en\/wp-content\/uploads\/2019\/02\/SEA_Meteo-289x100.jpg 289w\" sizes=\"auto, (max-width: 983px) 100vw, 983px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Utilisation\nde scripts au sein de Google Ads<\/strong><\/li><\/ul>\n\n\n\n<p>Sur Google Ads, il est possible d\u2019obtenir un fonctionnement\nsimilaire \u00e0 une solution de \u2018moment marketing\u2019 en mettant en place le script\nOpenWeatherAPI, que les consultants Keyade d\u00e9veloppent en fonction des souhaits\net objectifs de l\u2019annonceur.<\/p>\n\n\n\n<p>William Martret, Consultant SEA &amp; Automation chez Keyade\nexplique&nbsp;: \u00ab&nbsp;<em>La solution du script\npermet d\u2019aller plus loin dans la synchronisation des campagnes SEA avec les\ndonn\u00e9es m\u00e9t\u00e9o. OpenWeatherAPI permet de d\u00e9finir un seuil de temp\u00e9rature pour\nchaque ville, contrairement \u00e0 TVTY qui permet de d\u00e9finir une temp\u00e9rature au\nniveau d\u2019un pays. Outre la pr\u00e9cision li\u00e9e \u00e0 la m\u00e9t\u00e9o locale, cela permet aussi\nde prendre en compte le ressenti des habitants&nbsp;: les lillois et les\nmarseillais (pour faire dans les extr\u00eames) n\u2019ont pas la m\u00eame d\u00e9finition du\nfroid par exemple.<\/em>&nbsp;\u00bb<\/p>\n\n\n\n<p><strong>Les avantages de la\nsynchronisation SEA \/ m\u00e9t\u00e9o<\/strong><\/p>\n\n\n\n<p>A propos des quelques tests men\u00e9s chez Keyade, Cl\u00e9mentine\nDiez, Consultante SEA, analyse&nbsp;: <em>\u00ab&nbsp;Globalement,\nnous avons obtenu un meilleur trafic \u00e0 moindre co\u00fbt sur les campagnes SEA\nsynchronis\u00e9es avec les donn\u00e9es m\u00e9t\u00e9o (taux de clic en hausse et co\u00fbts-par-clic\nen baisse par rapport aux campagnes SEA classiques). Il semblerait donc que les\ninternautes touch\u00e9s avec ce dispositif de synchronisation soient encore \u00e0 un\nstade peu mature du parcours d\u2019achat et qu\u2019ils saisissent cette visibilit\u00e9\npublicitaire uniquement pour se renseigner, sans acheter directement les\nproduits. Il peut d\u2019ailleurs \u00eatre int\u00e9ressant de coupler ce dispositif de\nsynchronisation SEA \/ m\u00e9t\u00e9o \u00e0 des analyses drive-to-store ou de valeur client\ndans le temps (lifetime value)&nbsp;\u00bb.<\/em><\/p>\n\n\n\n<p>Elle poursuit&nbsp;: \u00ab&nbsp;<em>De mani\u00e8re g\u00e9n\u00e9rale, synchroniser les campagnes SEA avec la m\u00e9t\u00e9o\npermet de r\u00e9aliser un meilleur ciblage, mais aussi d\u2019apporter une r\u00e9ponse\npersonnalis\u00e9e aux requ\u00eates des internautes.<\/em>&nbsp;<em>C\u2019est un test \u00e0 consid\u00e9rer pour les annonceurs proposant des produits en\nfort lien avec le temps et les saisons&nbsp;\u00bb.<\/em>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La m\u00e9t\u00e9o, un levier d\u2019influence d\u2019achat&nbsp;? Dimanche 9 f\u00e9vrier 15h, -2\u00b0C au thermom\u00e8tre. Avouez que \u00e7a donne envie d\u2019\u00e9cumer les sites de pr\u00eat-\u00e0-porter pour d\u00e9nicher une doudoune ou des chaussettes de ski&nbsp;! En marketing, on s\u2019int\u00e9resse de pr\u00e8s aux leviers d\u2019influence qui conduisent \u00e0 l\u2019achat&nbsp;: et si la m\u00e9t\u00e9o en \u00e9tait un&nbsp;? En marketing digital, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6663,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[81,133,295],"tags":[449,447,5,411],"class_list":["post-6607","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lactu-digitale","category-sea","category-fil-actualite","tag-campagnes-sea","tag-meteo","tag-sea","tag-synchronisation-weather"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Campagnes SEA &amp; synchronisation m\u00e9t\u00e9o | Keyade<\/title>\n<meta name=\"description\" content=\"La m\u00e9t\u00e9o, un levier d\u2019influence d\u2019achat. D\u00e8s lors, comment personnaliser ces campagnes SEA et apppliquer une synchronisation m\u00e9t\u00e9o ?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.keyade.com\/en\/sea-synchronisation-meteo\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Campagnes SEA &amp; synchronisation m\u00e9t\u00e9o | Keyade\" \/>\n<meta property=\"og:description\" content=\"La m\u00e9t\u00e9o, un levier d\u2019influence d\u2019achat. D\u00e8s lors, comment personnaliser ces campagnes SEA et apppliquer une synchronisation m\u00e9t\u00e9o ?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.keyade.com\/en\/sea-synchronisation-meteo\" \/>\n<meta property=\"og:site_name\" content=\"Keyade\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/keyade\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-02-05T09:49:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-02-14T16:07:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.keyade.com\/en\/wp-content\/uploads\/2019\/02\/SEA_Meteo_Actu.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1440\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Keyade\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Keyade\" \/>\n<meta name=\"twitter:site\" content=\"@Keyade\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Keyade\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/sea-synchronisation-meteo#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/sea-synchronisation-meteo\"},\"author\":{\"name\":\"Keyade\",\"@id\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/#\\\/schema\\\/person\\\/f12e17c1c1788c9d20cc6fb06f342b6e\"},\"headline\":\"Optimisez vos campagnes SEA en fonction de la m\u00e9t\u00e9o\",\"datePublished\":\"2019-02-05T09:49:33+00:00\",\"dateModified\":\"2019-02-14T16:07:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/sea-synchronisation-meteo\"},\"wordCount\":635,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/sea-synchronisation-meteo#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/SEA_Meteo_Actu.jpg\",\"keywords\":[\"campagnes sea\",\"meteo\",\"sea\",\"synchronisation weather\"],\"articleSection\":[\"L'Actu Digitale\",\"SEA\",\"Toute l'actualit\u00e9\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.keyade.com\\\/en\\\/sea-synchronisation-meteo#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/sea-synchronisation-meteo\",\"url\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/sea-synchronisation-meteo\",\"name\":\"Campagnes SEA & synchronisation m\u00e9t\u00e9o | Keyade\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/sea-synchronisation-meteo#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/sea-synchronisation-meteo#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/SEA_Meteo_Actu.jpg\",\"datePublished\":\"2019-02-05T09:49:33+00:00\",\"dateModified\":\"2019-02-14T16:07:03+00:00\",\"description\":\"La m\u00e9t\u00e9o, un levier d\u2019influence d\u2019achat. D\u00e8s lors, comment personnaliser ces campagnes SEA et apppliquer une synchronisation m\u00e9t\u00e9o ?\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/sea-synchronisation-meteo#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.keyade.com\\\/en\\\/sea-synchronisation-meteo\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/sea-synchronisation-meteo#primaryimage\",\"url\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/SEA_Meteo_Actu.jpg\",\"contentUrl\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/SEA_Meteo_Actu.jpg\",\"width\":1440,\"height\":1080,\"caption\":\"SEA_Meteo_Actu\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/sea-synchronisation-meteo#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Optimisez vos campagnes SEA en fonction de la m\u00e9t\u00e9o\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/\",\"name\":\"Keyade\",\"description\":\"Digital Performance Consulting Agency\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/#organization\",\"name\":\"Keyade\",\"url\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/logo-keyade-u-533x100-1.png\",\"contentUrl\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/logo-keyade-u-533x100-1.png\",\"width\":533,\"height\":100,\"caption\":\"Keyade\"},\"image\":{\"@id\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/keyade\\\/\",\"https:\\\/\\\/x.com\\\/Keyade\",\"https:\\\/\\\/www.instagram.com\\\/keyade\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/keyade\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/#\\\/schema\\\/person\\\/f12e17c1c1788c9d20cc6fb06f342b6e\",\"name\":\"Keyade\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e427bda3f9d59f759becaf134a752337ec6cd6c60c20bd119dce91327d13a3e2?s=96&d=blank&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e427bda3f9d59f759becaf134a752337ec6cd6c60c20bd119dce91327d13a3e2?s=96&d=blank&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e427bda3f9d59f759becaf134a752337ec6cd6c60c20bd119dce91327d13a3e2?s=96&d=blank&r=g\",\"caption\":\"Keyade\"},\"url\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/author\\\/keyade_wp\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Campagnes SEA & synchronisation m\u00e9t\u00e9o | Keyade","description":"La m\u00e9t\u00e9o, un levier d\u2019influence d\u2019achat. D\u00e8s lors, comment personnaliser ces campagnes SEA et apppliquer une synchronisation m\u00e9t\u00e9o ?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.keyade.com\/en\/sea-synchronisation-meteo","og_locale":"en_US","og_type":"article","og_title":"Campagnes SEA & synchronisation m\u00e9t\u00e9o | Keyade","og_description":"La m\u00e9t\u00e9o, un levier d\u2019influence d\u2019achat. D\u00e8s lors, comment personnaliser ces campagnes SEA et apppliquer une synchronisation m\u00e9t\u00e9o ?","og_url":"https:\/\/www.keyade.com\/en\/sea-synchronisation-meteo","og_site_name":"Keyade","article_publisher":"https:\/\/www.facebook.com\/keyade\/","article_published_time":"2019-02-05T09:49:33+00:00","article_modified_time":"2019-02-14T16:07:03+00:00","og_image":[{"width":1440,"height":1080,"url":"https:\/\/www.keyade.com\/en\/wp-content\/uploads\/2019\/02\/SEA_Meteo_Actu.jpg","type":"image\/jpeg"}],"author":"Keyade","twitter_card":"summary_large_image","twitter_creator":"@Keyade","twitter_site":"@Keyade","twitter_misc":{"Written by":"Keyade","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.keyade.com\/en\/sea-synchronisation-meteo#article","isPartOf":{"@id":"https:\/\/www.keyade.com\/en\/sea-synchronisation-meteo"},"author":{"name":"Keyade","@id":"https:\/\/www.keyade.com\/en\/#\/schema\/person\/f12e17c1c1788c9d20cc6fb06f342b6e"},"headline":"Optimisez vos campagnes SEA en fonction de la m\u00e9t\u00e9o","datePublished":"2019-02-05T09:49:33+00:00","dateModified":"2019-02-14T16:07:03+00:00","mainEntityOfPage":{"@id":"https:\/\/www.keyade.com\/en\/sea-synchronisation-meteo"},"wordCount":635,"commentCount":0,"publisher":{"@id":"https:\/\/www.keyade.com\/en\/#organization"},"image":{"@id":"https:\/\/www.keyade.com\/en\/sea-synchronisation-meteo#primaryimage"},"thumbnailUrl":"https:\/\/www.keyade.com\/en\/wp-content\/uploads\/2019\/02\/SEA_Meteo_Actu.jpg","keywords":["campagnes sea","meteo","sea","synchronisation weather"],"articleSection":["L'Actu Digitale","SEA","Toute l'actualit\u00e9"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.keyade.com\/en\/sea-synchronisation-meteo#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.keyade.com\/en\/sea-synchronisation-meteo","url":"https:\/\/www.keyade.com\/en\/sea-synchronisation-meteo","name":"Campagnes SEA & synchronisation m\u00e9t\u00e9o | Keyade","isPartOf":{"@id":"https:\/\/www.keyade.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.keyade.com\/en\/sea-synchronisation-meteo#primaryimage"},"image":{"@id":"https:\/\/www.keyade.com\/en\/sea-synchronisation-meteo#primaryimage"},"thumbnailUrl":"https:\/\/www.keyade.com\/en\/wp-content\/uploads\/2019\/02\/SEA_Meteo_Actu.jpg","datePublished":"2019-02-05T09:49:33+00:00","dateModified":"2019-02-14T16:07:03+00:00","description":"La m\u00e9t\u00e9o, un levier d\u2019influence d\u2019achat. D\u00e8s lors, comment personnaliser ces campagnes SEA et apppliquer une synchronisation m\u00e9t\u00e9o ?","breadcrumb":{"@id":"https:\/\/www.keyade.com\/en\/sea-synchronisation-meteo#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.keyade.com\/en\/sea-synchronisation-meteo"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.keyade.com\/en\/sea-synchronisation-meteo#primaryimage","url":"https:\/\/www.keyade.com\/en\/wp-content\/uploads\/2019\/02\/SEA_Meteo_Actu.jpg","contentUrl":"https:\/\/www.keyade.com\/en\/wp-content\/uploads\/2019\/02\/SEA_Meteo_Actu.jpg","width":1440,"height":1080,"caption":"SEA_Meteo_Actu"},{"@type":"BreadcrumbList","@id":"https:\/\/www.keyade.com\/en\/sea-synchronisation-meteo#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.keyade.com\/en\/"},{"@type":"ListItem","position":2,"name":"Optimisez vos campagnes SEA en fonction de la m\u00e9t\u00e9o"}]},{"@type":"WebSite","@id":"https:\/\/www.keyade.com\/en\/#website","url":"https:\/\/www.keyade.com\/en\/","name":"Keyade","description":"Digital Performance Consulting Agency","publisher":{"@id":"https:\/\/www.keyade.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.keyade.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.keyade.com\/en\/#organization","name":"Keyade","url":"https:\/\/www.keyade.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.keyade.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.keyade.com\/en\/wp-content\/uploads\/2020\/09\/logo-keyade-u-533x100-1.png","contentUrl":"https:\/\/www.keyade.com\/en\/wp-content\/uploads\/2020\/09\/logo-keyade-u-533x100-1.png","width":533,"height":100,"caption":"Keyade"},"image":{"@id":"https:\/\/www.keyade.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/keyade\/","https:\/\/x.com\/Keyade","https:\/\/www.instagram.com\/keyade\/","https:\/\/www.linkedin.com\/company\/keyade"]},{"@type":"Person","@id":"https:\/\/www.keyade.com\/en\/#\/schema\/person\/f12e17c1c1788c9d20cc6fb06f342b6e","name":"Keyade","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/e427bda3f9d59f759becaf134a752337ec6cd6c60c20bd119dce91327d13a3e2?s=96&d=blank&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e427bda3f9d59f759becaf134a752337ec6cd6c60c20bd119dce91327d13a3e2?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e427bda3f9d59f759becaf134a752337ec6cd6c60c20bd119dce91327d13a3e2?s=96&d=blank&r=g","caption":"Keyade"},"url":"https:\/\/www.keyade.com\/en\/author\/keyade_wp"}]}},"_links":{"self":[{"href":"https:\/\/www.keyade.com\/en\/wp-json\/wp\/v2\/posts\/6607","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.keyade.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.keyade.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.keyade.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.keyade.com\/en\/wp-json\/wp\/v2\/comments?post=6607"}],"version-history":[{"count":5,"href":"https:\/\/www.keyade.com\/en\/wp-json\/wp\/v2\/posts\/6607\/revisions"}],"predecessor-version":[{"id":6665,"href":"https:\/\/www.keyade.com\/en\/wp-json\/wp\/v2\/posts\/6607\/revisions\/6665"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.keyade.com\/en\/wp-json\/wp\/v2\/media\/6663"}],"wp:attachment":[{"href":"https:\/\/www.keyade.com\/en\/wp-json\/wp\/v2\/media?parent=6607"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.keyade.com\/en\/wp-json\/wp\/v2\/categories?post=6607"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.keyade.com\/en\/wp-json\/wp\/v2\/tags?post=6607"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}