{"id":6427,"date":"2019-01-18T17:58:08","date_gmt":"2019-01-18T16:58:08","guid":{"rendered":"https:\/\/www.keyade.com\/?p=6427"},"modified":"2019-01-21T10:18:43","modified_gmt":"2019-01-21T09:18:43","slug":"ignition-labs","status":"publish","type":"post","link":"https:\/\/www.keyade.com\/en\/ignition-labs","title":{"rendered":"Youtube Ignition Labs : on a test\u00e9 pour vous !"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"348\" src=\"https:\/\/www.keyade.com\/en\/wp-content\/uploads\/2019\/01\/Bandeau-Article-Ignition-Labs-1024x348.jpg\" alt=\"Youtube-Ignition-Labs\" class=\"wp-image-6429\" srcset=\"https:\/\/www.keyade.com\/en\/wp-content\/uploads\/2019\/01\/Bandeau-Article-Ignition-Labs-1024x348.jpg 1024w, https:\/\/www.keyade.com\/en\/wp-content\/uploads\/2019\/01\/Bandeau-Article-Ignition-Labs-300x102.jpg 300w, https:\/\/www.keyade.com\/en\/wp-content\/uploads\/2019\/01\/Bandeau-Article-Ignition-Labs-768x261.jpg 768w, https:\/\/www.keyade.com\/en\/wp-content\/uploads\/2019\/01\/Bandeau-Article-Ignition-Labs-294x100.jpg 294w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Fin 2018, Google a lanc\u00e9 son programme YouTube Ignition Labs, un service gratuit \u00e0 disposition des annonceurs destin\u00e9 \u00e0 les accompagner ponctuellement dans le montage de vid\u00e9os publicitaires pour le format Bumper Ads (6 secondes, non skippable) sur YouTube. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Google Ignition Labs&nbsp;: comment \u00e7a fonctionne&nbsp;?<\/strong><\/h2>\n\n\n\n<p>Un chef de projet est identifi\u00e9 au sein des \u00e9quipes Google pour \u00eatre en contact direct avec le studio Ignition Labs (bas\u00e9 en Inde). L\u2019annonceur remplit un brief cr\u00e9atif et fournit les visuels et fichiers graphiques n\u00e9cessaires au montage. Le chef de projet Google transmet ces \u00e9l\u00e9ments au studio Ignition Labs, qui monte une vid\u00e9o publicitaire optimis\u00e9e selon les codes de la plateforme YouTube. Le service gratuit inclut trois aller-retours entre l\u2019annonceur et le studio Ignition Labs, Google anticipant une semaine de d\u00e9lai entre le brief et la livraison de la vid\u00e9o mont\u00e9e. A noter que le service est ouvert aux annonceurs qui investissent un minimum de 10k\u20ac sur la campagne YouTube concern\u00e9e.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Premiers retours\nd\u2019exp\u00e9rience<\/strong><\/h2>\n\n\n\n<p>Chez Keyade, deux annonceurs ont d\u00e9j\u00e0 pu profiter du programme Ignition Labs. Le premier avait fait appel au studio de Google pour le montage d\u2019une vid\u00e9o publicitaire entrant dans le plan media du Black Friday, et le second a test\u00e9 le service pour une vid\u00e9o de promotion des soldes de janvier.<\/p>\n\n\n\n<p>Cl\u00e9mentine Diez, consultante SEA chez Keyade, partage les premiers apprentissages&nbsp;: \u00ab&nbsp;<em>Notre premi\u00e8re exp\u00e9rience de ce nouveau service a \u00e9t\u00e9 pleine de rebondissements. D\u2019un c\u00f4t\u00e9, nous avons pu constater que m\u00eame si l\u2019annonceur a une id\u00e9e pr\u00e9cise de ce qu\u2019il souhaite, Google ne peut satisfaire ses attentes si certains \u00e9l\u00e9ments graphiques ne sont pas partag\u00e9s (police, taille, charte graphique, fichiers des visuels en haute d\u00e9finition\u2026). D\u2019autre part, la question du timing est tr\u00e8s importante&nbsp;: bien que Google estime qu\u2019une semaine de d\u00e9lai est n\u00e9cessaire au montage de la vid\u00e9o, je conseille fortement d\u2019anticiper plus de temps lors du lancement d\u2019un projet Ignition Labs, en particulier en amont de p\u00e9riodes commerciales fortes comme le Black Friday ou les soldes, pendant lesquelles le studio de Google est intens\u00e9ment sollicit\u00e9&nbsp;<\/em>\u00bb.<\/p>\n\n\n\n<p>Manel Ayadi, Team Leader SEA chez Keyade, rench\u00e9rit : <em>\u00ab&nbsp;Il ne faut pas oublier que Google vient seulement de lancer ce service, qui est encore en phase de rodage. Par ailleurs, il s\u2019agit d\u2019un programme gratuit, contrairement aux prestations des agences cr\u00e9a, ce qui entra\u00eene in\u00e9vitablement un niveau de service diff\u00e9rent. Chez Keyade, nous avons d\u2019ailleurs pu constater l\u2019importance de notre r\u00f4le en tant qu\u2019interm\u00e9diaire&nbsp;: d\u2019une part parce que nous sommes familiers avec les sp\u00e9cifications techniques de Google mais aussi parce que nous connaissons bien la charte graphique et les attentes de nos annonceurs. Le travail de suivi, de relance et de dialogue est donc particuli\u00e8rement important pour garantir la qualit\u00e9 et les d\u00e9lais. \u00bb<\/em><\/p>\n\n\n\n<p>Alors, qui souhaite essayer&nbsp;YouTube Ignition\nLabs&nbsp;? <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fin 2018, Google a lanc\u00e9 son programme YouTube Ignition Labs, un service gratuit \u00e0 disposition des annonceurs destin\u00e9 \u00e0 les accompagner ponctuellement dans le montage de vid\u00e9os publicitaires pour le format Bumper Ads (6 secondes, non skippable) sur YouTube. Google Ignition Labs&nbsp;: comment \u00e7a fonctionne&nbsp;? Un chef de projet est identifi\u00e9 au sein des \u00e9quipes [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6431,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[81,137,295],"tags":[],"class_list":["post-6427","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lactu-digitale","category-social-media","category-fil-actualite"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Youtube Ignition Labs : on a test\u00e9 pour vous ! - Keyade<\/title>\n<meta name=\"description\" content=\"Ignition Labs est un service gratuit de Google permettant d&#039;accompagner les annonceurs dans le montage de vid\u00e9os publicitaires (Bumper Ads) sur YouTube\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.keyade.com\/en\/ignition-labs\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Youtube Ignition Labs : on a test\u00e9 pour vous ! 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