{"id":6395,"date":"2019-01-21T10:43:58","date_gmt":"2019-01-21T09:43:58","guid":{"rendered":"https:\/\/www.keyade.com\/?p=6395"},"modified":"2019-01-21T14:08:52","modified_gmt":"2019-01-21T13:08:52","slug":"facebook-ads-senior","status":"publish","type":"post","link":"https:\/\/www.keyade.com\/en\/facebook-ads-senior","title":{"rendered":"Facebook Ads : efficace aupr\u00e8s des seniors ?"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"348\" src=\"https:\/\/www.keyade.com\/en\/wp-content\/uploads\/2019\/01\/Bandeau-Article-FOPA-3-1024x348.jpg\" alt=\"Facebook-Ads-FOPA-4\" class=\"wp-image-6481\" srcset=\"https:\/\/www.keyade.com\/en\/wp-content\/uploads\/2019\/01\/Bandeau-Article-FOPA-3-1024x348.jpg 1024w, https:\/\/www.keyade.com\/en\/wp-content\/uploads\/2019\/01\/Bandeau-Article-FOPA-3-300x102.jpg 300w, https:\/\/www.keyade.com\/en\/wp-content\/uploads\/2019\/01\/Bandeau-Article-FOPA-3-768x261.jpg 768w, https:\/\/www.keyade.com\/en\/wp-content\/uploads\/2019\/01\/Bandeau-Article-FOPA-3-294x100.jpg 294w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Fruit d\u2019Or ProActiv (Upfield) obtient des co\u00fbts 70% inf\u00e9rieurs au benchmark avec ses Facebook Ads&nbsp;!<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.fruitdorproactiv.fr\/\">Fruit d\u2019Or ProActiv<\/a> (groupe Upfield) est une marque connue pour ses margarines destin\u00e9es aux personnes souhaitant r\u00e9duire leur cholest\u00e9rol. Le c\u0153ur de cible de la marque est compos\u00e9 de personnes de plus de 50 ans et soucieuses de leur sant\u00e9.<\/p>\n\n\n\n<p>Pendant longtemps, Facebook a \u00e9t\u00e9 consid\u00e9r\u00e9 comme le r\u00e9seau social des jeunes mais c\u2019est un fait&nbsp;: sa population d\u2019utilisateurs vieillit. Aujourd\u2019hui, 20% des utilisateurs du r\u00e9seau social ont plus de 45 ans, ce qui repr\u00e9sente une large cible lorsqu\u2019on sait que Facebook compte plus de 56 millions d\u2019utilisateurs&nbsp;en France ! Keyade et Mindshare proposent ainsi \u00e0 Fruit d\u2019Or ProActiv d\u2019activer la plateforme au sein du plan social media de la marque.<\/p>\n\n\n\n<p>Dans un premier temps, les consultants Keyade activent un ciblage retargeting afin de toucher les personnes ayant d\u00e9j\u00e0 visit\u00e9 le site de la marque. Au sein du parcours d\u2019achat, ces internautes connaissent d\u00e9j\u00e0 la marque et entrent dans la phase de consid\u00e9ration. L\u2019objectif de Fruit d\u2019Or ProActiv est donc d\u2019orienter leur pr\u00e9f\u00e9rence vers ses produits. Pour cela, les publicit\u00e9s sur Facebook relayent des t\u00e9moignages de clients ayant utilis\u00e9 le produit (en soulignant les b\u00e9n\u00e9fices pour la sant\u00e9) ou invitent \u00e0 t\u00e9l\u00e9charger un \u2018Starter Kit\u2019 (compos\u00e9 de quizz, de recettes et de conseils di\u00e9t\u00e9tiques). Dans les deux cas, les posts sponsoris\u00e9s redirigent sur le site de la marque.<\/p>\n\n\n\n<p>Par la suite, les consultants Keyade \u00e9largissent le bassin d\u2019audience en activant le ciblage par int\u00e9r\u00eats de Facebook (notamment les int\u00e9r\u00eats concernant la sant\u00e9).<\/p>\n\n\n\n<p>Pour tirer les conclusions, Julien Violy, Consultant Social Media chez Keyade, explique la m\u00e9canique adopt\u00e9e&nbsp;: <em>\u00ab&nbsp;Nous avions pour objectif de g\u00e9n\u00e9rer des visites vers le site de Fruit d\u2019Or ProActiv. Au d\u00e9part, nous achetions la publicit\u00e9 sur Facebook au co\u00fbt par clic (CPC), puis nous avons choisi de privil\u00e9gier l\u2019achat au co\u00fbt par action (CPA), afin de payer uniquement les visites effectives sur le site de la marque. Gr\u00e2ce \u00e0 cet ajustement, nous avons pu r\u00e9duire le taux de perdition de pr\u00e8s de 70% (c\u2019est-\u00e0-dire le rapport entre les internautes qui cliquent sur la publicit\u00e9 et ceux qui visitent effectivement le site) et obtenir un co\u00fbt par visite 10 fois inf\u00e9rieur avec l\u2019achat au CPA par rapport \u00e0 l\u2019achat au CPC.&nbsp;\u00bb<\/em><\/p>\n\n\n\n<p>Charlotte Bouquet, Brand Manager chez Upfield conclut&nbsp;: <em>\u00ab&nbsp;Aujourd\u2019hui, le co\u00fbt par visite sur Facebook est inf\u00e9rieur de 70% par rapport au benchmark sur la plateforme, toutes cibles confondues. Pour nous, c\u2019est la d\u00e9monstration que Facebook est une plateforme parfaitement adapt\u00e9e pour toucher et accro\u00eetre la visibilit\u00e9 de Fruit d\u2019Or ProActiv aupr\u00e8s de sa cible senior.&nbsp;\u00bb<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fruit d\u2019Or ProActiv (Upfield) obtient des co\u00fbts 70% inf\u00e9rieurs au benchmark avec ses Facebook Ads&nbsp;! Fruit d\u2019Or ProActiv (groupe Upfield) est une marque connue pour ses margarines destin\u00e9es aux personnes souhaitant r\u00e9duire leur cholest\u00e9rol. Le c\u0153ur de cible de la marque est compos\u00e9 de personnes de plus de 50 ans et soucieuses de leur sant\u00e9. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6485,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[137,295],"tags":[409,429,407],"class_list":["post-6395","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","category-fil-actualite","tag-campagne-social-media","tag-facebook-ads","tag-publicite-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Facebook Ads : efficace aupr\u00e8s des seniors ? - Keyade<\/title>\n<meta name=\"description\" content=\"20% des utilisateurs de Facebook ont plus de 45 ans. Pour toucher une cible senior, Keyade propose donc \u00e0 Fruit d\u2019Or ProActiv d\u2019activer des Facebook Ads.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.keyade.com\/en\/facebook-ads-senior\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook Ads : efficace aupr\u00e8s des seniors ? - Keyade\" \/>\n<meta property=\"og:description\" content=\"20% des utilisateurs de Facebook ont plus de 45 ans. Pour toucher une cible senior, Keyade propose donc \u00e0 Fruit d\u2019Or ProActiv d\u2019activer des Facebook Ads.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.keyade.com\/en\/facebook-ads-senior\" \/>\n<meta property=\"og:site_name\" content=\"Keyade\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/keyade\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-01-21T09:43:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-01-21T13:08:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.keyade.com\/en\/wp-content\/uploads\/2019\/01\/Fil-actu_FOPA-3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1440\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Keyade\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Keyade\" \/>\n<meta name=\"twitter:site\" content=\"@Keyade\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Keyade\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/facebook-ads-senior#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/facebook-ads-senior\"},\"author\":{\"name\":\"Keyade\",\"@id\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/#\\\/schema\\\/person\\\/f12e17c1c1788c9d20cc6fb06f342b6e\"},\"headline\":\"Facebook Ads : efficace aupr\u00e8s des seniors ?\",\"datePublished\":\"2019-01-21T09:43:58+00:00\",\"dateModified\":\"2019-01-21T13:08:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/facebook-ads-senior\"},\"wordCount\":507,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/facebook-ads-senior#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/Fil-actu_FOPA-3.jpg\",\"keywords\":[\"campagne social media\",\"facebook ads\",\"publicit\u00e9 social media\"],\"articleSection\":[\"Social Media\",\"Toute l'actualit\u00e9\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.keyade.com\\\/en\\\/facebook-ads-senior#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/facebook-ads-senior\",\"url\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/facebook-ads-senior\",\"name\":\"Facebook Ads : efficace aupr\u00e8s des seniors ? - Keyade\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/facebook-ads-senior#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/facebook-ads-senior#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/Fil-actu_FOPA-3.jpg\",\"datePublished\":\"2019-01-21T09:43:58+00:00\",\"dateModified\":\"2019-01-21T13:08:52+00:00\",\"description\":\"20% des utilisateurs de Facebook ont plus de 45 ans. Pour toucher une cible senior, Keyade propose donc \u00e0 Fruit d\u2019Or ProActiv d\u2019activer des Facebook Ads.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/facebook-ads-senior#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.keyade.com\\\/en\\\/facebook-ads-senior\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/facebook-ads-senior#primaryimage\",\"url\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/Fil-actu_FOPA-3.jpg\",\"contentUrl\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/Fil-actu_FOPA-3.jpg\",\"width\":1440,\"height\":1080,\"caption\":\"Facebook-Ads-FOPA-4\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/facebook-ads-senior#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Facebook Ads : efficace aupr\u00e8s des seniors ?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/\",\"name\":\"Keyade\",\"description\":\"Digital Performance Consulting Agency\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/#organization\",\"name\":\"Keyade\",\"url\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/logo-keyade-u-533x100-1.png\",\"contentUrl\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/logo-keyade-u-533x100-1.png\",\"width\":533,\"height\":100,\"caption\":\"Keyade\"},\"image\":{\"@id\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/keyade\\\/\",\"https:\\\/\\\/x.com\\\/Keyade\",\"https:\\\/\\\/www.instagram.com\\\/keyade\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/keyade\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/#\\\/schema\\\/person\\\/f12e17c1c1788c9d20cc6fb06f342b6e\",\"name\":\"Keyade\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e427bda3f9d59f759becaf134a752337ec6cd6c60c20bd119dce91327d13a3e2?s=96&d=blank&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e427bda3f9d59f759becaf134a752337ec6cd6c60c20bd119dce91327d13a3e2?s=96&d=blank&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e427bda3f9d59f759becaf134a752337ec6cd6c60c20bd119dce91327d13a3e2?s=96&d=blank&r=g\",\"caption\":\"Keyade\"},\"url\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/author\\\/keyade_wp\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Facebook Ads : efficace aupr\u00e8s des seniors ? - Keyade","description":"20% des utilisateurs de Facebook ont plus de 45 ans. Pour toucher une cible senior, Keyade propose donc \u00e0 Fruit d\u2019Or ProActiv d\u2019activer des Facebook Ads.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.keyade.com\/en\/facebook-ads-senior","og_locale":"en_US","og_type":"article","og_title":"Facebook Ads : efficace aupr\u00e8s des seniors ? - Keyade","og_description":"20% des utilisateurs de Facebook ont plus de 45 ans. Pour toucher une cible senior, Keyade propose donc \u00e0 Fruit d\u2019Or ProActiv d\u2019activer des Facebook Ads.","og_url":"https:\/\/www.keyade.com\/en\/facebook-ads-senior","og_site_name":"Keyade","article_publisher":"https:\/\/www.facebook.com\/keyade\/","article_published_time":"2019-01-21T09:43:58+00:00","article_modified_time":"2019-01-21T13:08:52+00:00","og_image":[{"width":1440,"height":1080,"url":"https:\/\/www.keyade.com\/en\/wp-content\/uploads\/2019\/01\/Fil-actu_FOPA-3.jpg","type":"image\/jpeg"}],"author":"Keyade","twitter_card":"summary_large_image","twitter_creator":"@Keyade","twitter_site":"@Keyade","twitter_misc":{"Written by":"Keyade","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.keyade.com\/en\/facebook-ads-senior#article","isPartOf":{"@id":"https:\/\/www.keyade.com\/en\/facebook-ads-senior"},"author":{"name":"Keyade","@id":"https:\/\/www.keyade.com\/en\/#\/schema\/person\/f12e17c1c1788c9d20cc6fb06f342b6e"},"headline":"Facebook Ads : efficace aupr\u00e8s des seniors ?","datePublished":"2019-01-21T09:43:58+00:00","dateModified":"2019-01-21T13:08:52+00:00","mainEntityOfPage":{"@id":"https:\/\/www.keyade.com\/en\/facebook-ads-senior"},"wordCount":507,"commentCount":0,"publisher":{"@id":"https:\/\/www.keyade.com\/en\/#organization"},"image":{"@id":"https:\/\/www.keyade.com\/en\/facebook-ads-senior#primaryimage"},"thumbnailUrl":"https:\/\/www.keyade.com\/en\/wp-content\/uploads\/2019\/01\/Fil-actu_FOPA-3.jpg","keywords":["campagne social media","facebook ads","publicit\u00e9 social media"],"articleSection":["Social Media","Toute l'actualit\u00e9"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.keyade.com\/en\/facebook-ads-senior#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.keyade.com\/en\/facebook-ads-senior","url":"https:\/\/www.keyade.com\/en\/facebook-ads-senior","name":"Facebook Ads : efficace aupr\u00e8s des seniors ? - Keyade","isPartOf":{"@id":"https:\/\/www.keyade.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.keyade.com\/en\/facebook-ads-senior#primaryimage"},"image":{"@id":"https:\/\/www.keyade.com\/en\/facebook-ads-senior#primaryimage"},"thumbnailUrl":"https:\/\/www.keyade.com\/en\/wp-content\/uploads\/2019\/01\/Fil-actu_FOPA-3.jpg","datePublished":"2019-01-21T09:43:58+00:00","dateModified":"2019-01-21T13:08:52+00:00","description":"20% des utilisateurs de Facebook ont plus de 45 ans. Pour toucher une cible senior, Keyade propose donc \u00e0 Fruit d\u2019Or ProActiv d\u2019activer des Facebook Ads.","breadcrumb":{"@id":"https:\/\/www.keyade.com\/en\/facebook-ads-senior#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.keyade.com\/en\/facebook-ads-senior"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.keyade.com\/en\/facebook-ads-senior#primaryimage","url":"https:\/\/www.keyade.com\/en\/wp-content\/uploads\/2019\/01\/Fil-actu_FOPA-3.jpg","contentUrl":"https:\/\/www.keyade.com\/en\/wp-content\/uploads\/2019\/01\/Fil-actu_FOPA-3.jpg","width":1440,"height":1080,"caption":"Facebook-Ads-FOPA-4"},{"@type":"BreadcrumbList","@id":"https:\/\/www.keyade.com\/en\/facebook-ads-senior#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.keyade.com\/en\/"},{"@type":"ListItem","position":2,"name":"Facebook Ads : efficace aupr\u00e8s des seniors ?"}]},{"@type":"WebSite","@id":"https:\/\/www.keyade.com\/en\/#website","url":"https:\/\/www.keyade.com\/en\/","name":"Keyade","description":"Digital Performance Consulting Agency","publisher":{"@id":"https:\/\/www.keyade.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.keyade.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.keyade.com\/en\/#organization","name":"Keyade","url":"https:\/\/www.keyade.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.keyade.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.keyade.com\/en\/wp-content\/uploads\/2020\/09\/logo-keyade-u-533x100-1.png","contentUrl":"https:\/\/www.keyade.com\/en\/wp-content\/uploads\/2020\/09\/logo-keyade-u-533x100-1.png","width":533,"height":100,"caption":"Keyade"},"image":{"@id":"https:\/\/www.keyade.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/keyade\/","https:\/\/x.com\/Keyade","https:\/\/www.instagram.com\/keyade\/","https:\/\/www.linkedin.com\/company\/keyade"]},{"@type":"Person","@id":"https:\/\/www.keyade.com\/en\/#\/schema\/person\/f12e17c1c1788c9d20cc6fb06f342b6e","name":"Keyade","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/e427bda3f9d59f759becaf134a752337ec6cd6c60c20bd119dce91327d13a3e2?s=96&d=blank&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e427bda3f9d59f759becaf134a752337ec6cd6c60c20bd119dce91327d13a3e2?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e427bda3f9d59f759becaf134a752337ec6cd6c60c20bd119dce91327d13a3e2?s=96&d=blank&r=g","caption":"Keyade"},"url":"https:\/\/www.keyade.com\/en\/author\/keyade_wp"}]}},"_links":{"self":[{"href":"https:\/\/www.keyade.com\/en\/wp-json\/wp\/v2\/posts\/6395","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.keyade.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.keyade.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.keyade.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.keyade.com\/en\/wp-json\/wp\/v2\/comments?post=6395"}],"version-history":[{"count":5,"href":"https:\/\/www.keyade.com\/en\/wp-json\/wp\/v2\/posts\/6395\/revisions"}],"predecessor-version":[{"id":6501,"href":"https:\/\/www.keyade.com\/en\/wp-json\/wp\/v2\/posts\/6395\/revisions\/6501"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.keyade.com\/en\/wp-json\/wp\/v2\/media\/6485"}],"wp:attachment":[{"href":"https:\/\/www.keyade.com\/en\/wp-json\/wp\/v2\/media?parent=6395"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.keyade.com\/en\/wp-json\/wp\/v2\/categories?post=6395"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.keyade.com\/en\/wp-json\/wp\/v2\/tags?post=6395"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}