{"id":6025,"date":"2018-11-13T10:37:52","date_gmt":"2018-11-13T09:37:52","guid":{"rendered":"https:\/\/www.keyade.com\/?p=6025"},"modified":"2018-11-22T13:45:49","modified_gmt":"2018-11-22T12:45:49","slug":"attribution-et-reintegration-sea","status":"publish","type":"post","link":"https:\/\/www.keyade.com\/en\/attribution-et-reintegration-sea","title":{"rendered":"Attribution et r\u00e9int\u00e9gration de la data offline dans le pilotage SEA"},"content":{"rendered":"\r\n
\"\"<\/figure>\r\n

\"Attribution_SEA_Comptoir\"<\/p>\r\n\r\n

CONTEXTE<\/strong><\/span><\/h3>\r\n\r\n\r\n\r\n

Un parcours d’achat tr\u00e8s partag\u00e9 entre online et offline<\/strong><\/span><\/h2>\r\n

Comptoir des Voyages (groupe Voyageur du Monde) est l\u2019un des leaders fran\u00e7ais du voyage sur mesure. Chaque ann\u00e9e, 25\u00a0000 clients font confiance \u00e0 la marque pour voyager dans 90 destinations \u00e0 travers le monde. Pour Comptoir des Voyages, la majorit\u00e9 des parcours d\u2019achat sont initi\u00e9s sur le site de la marque, mais de nombreux clients finalisent l\u2019achat de leur voyage en agence ou par t\u00e9l\u00e9phone avec un conseiller.<\/p>\r\n

Pour mesurer et attribuer la performance de ses campagnes media online, Comptoir des Voyages utilise la solution propri\u00e9taire de Keyade\u00a0: Madmetrics. Gr\u00e2ce \u00e0 son module d\u2019attribution, Madmetrics permet de r\u00e9attribuer les conversions online au(x) levier(s) webmarketing qui interviennent dans le parcours d\u2019achat. Mais qu\u2019en est-il des conversions offline qui ont pourtant \u00e9t\u00e9 g\u00e9n\u00e9r\u00e9es par les leviers marketing online\u00a0?<\/p>\r\n\r\n

<\/h3>\r\n

DISPOSITIF<\/strong><\/span><\/h3>\r\n

Identifier les conversions offline g\u00e9n\u00e9r\u00e9es via le media online<\/strong><\/span><\/h2>\r\n

Gr\u00e2ce \u00e0 son \u00e9quipe R&D, Keyade propose et met en place un dispositif technologique permettant de suivre tous les visiteurs du site de Comptoir.fr jusqu\u2019\u00e0 la conversion\u00a0finale, que celle-ci soit r\u00e9alis\u00e9e online ou offline. Chaque fois qu\u2019un visiteur finalise l\u2019achat de son voyage par t\u00e9l\u00e9phone ou en agence, celui-ci doit r\u00e9alise une derni\u00e8re action de validation en ligne qui permet de finaliser l\u2019attribution de la conversion \u00e0 un levier digital.<\/p>\r\n

Keyade est ainsi en mesure de collecter de nouveaux indicateurs de pilotage, qui sont int\u00e9gr\u00e9s au sein de Madmetrics. Sur l\u2019interface de reporting, les \u00e9quipes de Comptoir des Voyages peuvent donc directement voir appara\u00eetre\u00a0:<\/p>\r\n\r\n

    \r\n \t
  • Le nombre (#), le chiffre d\u2019affaires (CA) et le panier moyen des voyages book\u00e9s online<\/u><\/li>\r\n \t
  • Le nombre (#), le chiffre d\u2019affaires (CA) et le panier moyen des voyages book\u00e9s offline<\/u><\/li>\r\n \t
  • D\u2019autres filtres avanc\u00e9s sont d\u00e9velopp\u00e9s par l\u2019agence pour conna\u00eetre l\u2019origine de la conversion (web, t\u00e9l\u00e9phone, agence ou chat).<\/li>\r\n<\/ul>\r\n

    \"Attribution_Capture_Madmetrics\"<\/p>\r\n\r\n

    <\/h3>\r\n

    R\u00c9SULTATS<\/span><\/strong><\/h3>\r\n

    Une r\u00e9attribution\u00a0qui revalorise\u00a0les performances du levier search<\/span><\/span><\/strong><\/h2>\r\n

    Le dispositif technologique d\u00e9ploy\u00e9 par Keyade met en \u00e9vidence qu\u2019une part des ventes r\u00e9alis\u00e9es offline (en agence ou par t\u00e9l\u00e9phone) ont \u00e9t\u00e9 initi\u00e9es online par un levier webmarketing payant.\r\nD\u2019une part, cette r\u00e9attribution permet de revaloriser les performances du levier search. Comptoir des Voyages observe ainsi\u00a0:<\/p>\r\n\r\n

      \r\n \t
    • une revalorisation sur le panier moyen,<\/li>\r\n \t
    • une forte revalorisation de la rentabilit\u00e9 des campagnes !<\/li>\r\n<\/ul>\r\n

      D\u2019autre part, le dispositif permet d\u2019apporter de nouveaux \u00e9l\u00e9ments intervenant dans la prise de d\u00e9cision en fonction des destinations et des types de r\u00e9servation et permet \u00e9galement de g\u00e9n\u00e9rer des donn\u00e9es pertinentes pour orienter le pilotage budg\u00e9taire entre les leviers d\u2019acquisition online.<\/p>\r\n","protected":false},"excerpt":{"rendered":"

      Un parcours d’achat tr\u00e8s partag\u00e9 entre online et offline Comptoir des Voyages (groupe Voyageur du Monde) est l\u2019un des leaders fran\u00e7ais du voyage sur mesure. Chaque ann\u00e9e, 25\u00a0000 clients font confiance \u00e0 la marque pour voyager dans 90 destinations \u00e0 travers le monde. Pour Comptoir des Voyages, la majorit\u00e9 des parcours d\u2019achat sont initi\u00e9s sur […]<\/p>\n","protected":false},"author":1,"featured_media":6055,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89,133,295],"tags":[183,241,157,5],"class_list":["post-6025","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-etudes-de-cas","category-sea","category-fil-actualite","tag-attribution","tag-data","tag-madmetrics","tag-sea"],"yoast_head":"\nAttribution et r\u00e9int\u00e9gration de la data offline dans le pilotage SEA - Keyade<\/title>\n<meta name=\"description\" content=\"Comptoir des voyages peut \u00e9valuer les conversions offline gr\u00e2ce \u00e0 Madmetrics qui permet une r\u00e9attribution\u00a0revalorisant\u00a0les performances du levier search.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.keyade.com\/en\/attribution-et-reintegration-sea\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Attribution et r\u00e9int\u00e9gration de la data offline dans le pilotage SEA - Keyade\" \/>\n<meta property=\"og:description\" content=\"Comptoir des voyages peut \u00e9valuer les conversions offline gr\u00e2ce \u00e0 Madmetrics qui permet une r\u00e9attribution\u00a0revalorisant\u00a0les performances du levier search.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.keyade.com\/en\/attribution-et-reintegration-sea\" \/>\n<meta property=\"og:site_name\" content=\"Keyade\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/keyade\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-11-13T09:37:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-11-22T12:45:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.keyade.com\/en\/wp-content\/uploads\/2018\/11\/Comptoir_BFil.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1440\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Keyade\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Keyade\" \/>\n<meta name=\"twitter:site\" content=\"@Keyade\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Keyade\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/attribution-et-reintegration-sea#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/attribution-et-reintegration-sea\"},\"author\":{\"name\":\"Keyade\",\"@id\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/#\\\/schema\\\/person\\\/f12e17c1c1788c9d20cc6fb06f342b6e\"},\"headline\":\"Attribution et r\u00e9int\u00e9gration de la data offline dans le pilotage SEA\",\"datePublished\":\"2018-11-13T09:37:52+00:00\",\"dateModified\":\"2018-11-22T12:45:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/attribution-et-reintegration-sea\"},\"wordCount\":490,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/attribution-et-reintegration-sea#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/wp-content\\\/uploads\\\/2018\\\/11\\\/Comptoir_BFil.jpg\",\"keywords\":[\"attribution\",\"data\",\"madmetrics\",\"sea\"],\"articleSection\":[\"Etudes de cas\",\"SEA\",\"Toute l'actualit\u00e9\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.keyade.com\\\/en\\\/attribution-et-reintegration-sea#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/attribution-et-reintegration-sea\",\"url\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/attribution-et-reintegration-sea\",\"name\":\"Attribution et r\u00e9int\u00e9gration de la data offline dans le pilotage SEA - Keyade\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/attribution-et-reintegration-sea#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/attribution-et-reintegration-sea#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/wp-content\\\/uploads\\\/2018\\\/11\\\/Comptoir_BFil.jpg\",\"datePublished\":\"2018-11-13T09:37:52+00:00\",\"dateModified\":\"2018-11-22T12:45:49+00:00\",\"description\":\"Comptoir des voyages peut \u00e9valuer les conversions offline gr\u00e2ce \u00e0 Madmetrics qui permet une r\u00e9attribution\u00a0revalorisant\u00a0les performances du levier search.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/attribution-et-reintegration-sea#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.keyade.com\\\/en\\\/attribution-et-reintegration-sea\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/attribution-et-reintegration-sea#primaryimage\",\"url\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/wp-content\\\/uploads\\\/2018\\\/11\\\/Comptoir_BFil.jpg\",\"contentUrl\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/wp-content\\\/uploads\\\/2018\\\/11\\\/Comptoir_BFil.jpg\",\"width\":1440,\"height\":1080,\"caption\":\"Attribution_SEA_Comptoir2\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/attribution-et-reintegration-sea#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Attribution et r\u00e9int\u00e9gration de la data offline dans le pilotage SEA\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/\",\"name\":\"Keyade\",\"description\":\"Digital Performance Consulting Agency\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/#organization\",\"name\":\"Keyade\",\"url\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/logo-keyade-u-533x100-1.png\",\"contentUrl\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/logo-keyade-u-533x100-1.png\",\"width\":533,\"height\":100,\"caption\":\"Keyade\"},\"image\":{\"@id\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/keyade\\\/\",\"https:\\\/\\\/x.com\\\/Keyade\",\"https:\\\/\\\/www.instagram.com\\\/keyade\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/keyade\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/#\\\/schema\\\/person\\\/f12e17c1c1788c9d20cc6fb06f342b6e\",\"name\":\"Keyade\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e427bda3f9d59f759becaf134a752337ec6cd6c60c20bd119dce91327d13a3e2?s=96&d=blank&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e427bda3f9d59f759becaf134a752337ec6cd6c60c20bd119dce91327d13a3e2?s=96&d=blank&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e427bda3f9d59f759becaf134a752337ec6cd6c60c20bd119dce91327d13a3e2?s=96&d=blank&r=g\",\"caption\":\"Keyade\"},\"url\":\"https:\\\/\\\/www.keyade.com\\\/en\\\/author\\\/keyade_wp\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Attribution et r\u00e9int\u00e9gration de la data offline dans le pilotage SEA - Keyade","description":"Comptoir des voyages peut \u00e9valuer les conversions offline gr\u00e2ce \u00e0 Madmetrics qui permet une r\u00e9attribution\u00a0revalorisant\u00a0les performances du levier search.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.keyade.com\/en\/attribution-et-reintegration-sea","og_locale":"en_US","og_type":"article","og_title":"Attribution et r\u00e9int\u00e9gration de la data offline dans le pilotage SEA - Keyade","og_description":"Comptoir des voyages peut \u00e9valuer les conversions offline gr\u00e2ce \u00e0 Madmetrics qui permet une r\u00e9attribution\u00a0revalorisant\u00a0les performances du levier search.","og_url":"https:\/\/www.keyade.com\/en\/attribution-et-reintegration-sea","og_site_name":"Keyade","article_publisher":"https:\/\/www.facebook.com\/keyade\/","article_published_time":"2018-11-13T09:37:52+00:00","article_modified_time":"2018-11-22T12:45:49+00:00","og_image":[{"width":1440,"height":1080,"url":"https:\/\/www.keyade.com\/en\/wp-content\/uploads\/2018\/11\/Comptoir_BFil.jpg","type":"image\/jpeg"}],"author":"Keyade","twitter_card":"summary_large_image","twitter_creator":"@Keyade","twitter_site":"@Keyade","twitter_misc":{"Written by":"Keyade","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.keyade.com\/en\/attribution-et-reintegration-sea#article","isPartOf":{"@id":"https:\/\/www.keyade.com\/en\/attribution-et-reintegration-sea"},"author":{"name":"Keyade","@id":"https:\/\/www.keyade.com\/en\/#\/schema\/person\/f12e17c1c1788c9d20cc6fb06f342b6e"},"headline":"Attribution et r\u00e9int\u00e9gration de la data offline dans le pilotage SEA","datePublished":"2018-11-13T09:37:52+00:00","dateModified":"2018-11-22T12:45:49+00:00","mainEntityOfPage":{"@id":"https:\/\/www.keyade.com\/en\/attribution-et-reintegration-sea"},"wordCount":490,"commentCount":0,"publisher":{"@id":"https:\/\/www.keyade.com\/en\/#organization"},"image":{"@id":"https:\/\/www.keyade.com\/en\/attribution-et-reintegration-sea#primaryimage"},"thumbnailUrl":"https:\/\/www.keyade.com\/en\/wp-content\/uploads\/2018\/11\/Comptoir_BFil.jpg","keywords":["attribution","data","madmetrics","sea"],"articleSection":["Etudes de cas","SEA","Toute l'actualit\u00e9"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.keyade.com\/en\/attribution-et-reintegration-sea#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.keyade.com\/en\/attribution-et-reintegration-sea","url":"https:\/\/www.keyade.com\/en\/attribution-et-reintegration-sea","name":"Attribution et r\u00e9int\u00e9gration de la data offline dans le pilotage SEA - Keyade","isPartOf":{"@id":"https:\/\/www.keyade.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.keyade.com\/en\/attribution-et-reintegration-sea#primaryimage"},"image":{"@id":"https:\/\/www.keyade.com\/en\/attribution-et-reintegration-sea#primaryimage"},"thumbnailUrl":"https:\/\/www.keyade.com\/en\/wp-content\/uploads\/2018\/11\/Comptoir_BFil.jpg","datePublished":"2018-11-13T09:37:52+00:00","dateModified":"2018-11-22T12:45:49+00:00","description":"Comptoir des voyages peut \u00e9valuer les conversions offline gr\u00e2ce \u00e0 Madmetrics qui permet une r\u00e9attribution\u00a0revalorisant\u00a0les performances du levier search.","breadcrumb":{"@id":"https:\/\/www.keyade.com\/en\/attribution-et-reintegration-sea#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.keyade.com\/en\/attribution-et-reintegration-sea"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.keyade.com\/en\/attribution-et-reintegration-sea#primaryimage","url":"https:\/\/www.keyade.com\/en\/wp-content\/uploads\/2018\/11\/Comptoir_BFil.jpg","contentUrl":"https:\/\/www.keyade.com\/en\/wp-content\/uploads\/2018\/11\/Comptoir_BFil.jpg","width":1440,"height":1080,"caption":"Attribution_SEA_Comptoir2"},{"@type":"BreadcrumbList","@id":"https:\/\/www.keyade.com\/en\/attribution-et-reintegration-sea#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.keyade.com\/en\/"},{"@type":"ListItem","position":2,"name":"Attribution et r\u00e9int\u00e9gration de la data offline dans le pilotage SEA"}]},{"@type":"WebSite","@id":"https:\/\/www.keyade.com\/en\/#website","url":"https:\/\/www.keyade.com\/en\/","name":"Keyade","description":"Digital Performance Consulting Agency","publisher":{"@id":"https:\/\/www.keyade.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.keyade.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.keyade.com\/en\/#organization","name":"Keyade","url":"https:\/\/www.keyade.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.keyade.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.keyade.com\/en\/wp-content\/uploads\/2020\/09\/logo-keyade-u-533x100-1.png","contentUrl":"https:\/\/www.keyade.com\/en\/wp-content\/uploads\/2020\/09\/logo-keyade-u-533x100-1.png","width":533,"height":100,"caption":"Keyade"},"image":{"@id":"https:\/\/www.keyade.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/keyade\/","https:\/\/x.com\/Keyade","https:\/\/www.instagram.com\/keyade\/","https:\/\/www.linkedin.com\/company\/keyade"]},{"@type":"Person","@id":"https:\/\/www.keyade.com\/en\/#\/schema\/person\/f12e17c1c1788c9d20cc6fb06f342b6e","name":"Keyade","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/e427bda3f9d59f759becaf134a752337ec6cd6c60c20bd119dce91327d13a3e2?s=96&d=blank&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e427bda3f9d59f759becaf134a752337ec6cd6c60c20bd119dce91327d13a3e2?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e427bda3f9d59f759becaf134a752337ec6cd6c60c20bd119dce91327d13a3e2?s=96&d=blank&r=g","caption":"Keyade"},"url":"https:\/\/www.keyade.com\/en\/author\/keyade_wp"}]}},"_links":{"self":[{"href":"https:\/\/www.keyade.com\/en\/wp-json\/wp\/v2\/posts\/6025","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.keyade.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.keyade.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.keyade.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.keyade.com\/en\/wp-json\/wp\/v2\/comments?post=6025"}],"version-history":[{"count":7,"href":"https:\/\/www.keyade.com\/en\/wp-json\/wp\/v2\/posts\/6025\/revisions"}],"predecessor-version":[{"id":6133,"href":"https:\/\/www.keyade.com\/en\/wp-json\/wp\/v2\/posts\/6025\/revisions\/6133"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.keyade.com\/en\/wp-json\/wp\/v2\/media\/6055"}],"wp:attachment":[{"href":"https:\/\/www.keyade.com\/en\/wp-json\/wp\/v2\/media?parent=6025"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.keyade.com\/en\/wp-json\/wp\/v2\/categories?post=6025"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.keyade.com\/en\/wp-json\/wp\/v2\/tags?post=6025"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}