{"id":5889,"date":"2018-11-08T11:30:17","date_gmt":"2018-11-08T10:30:17","guid":{"rendered":"https:\/\/www.keyade.com\/?p=5889"},"modified":"2019-01-17T13:27:01","modified_gmt":"2019-01-17T12:27:01","slug":"facebook-ads-et-synchroweather","status":"publish","type":"post","link":"https:\/\/www.keyade.com\/en\/facebook-ads-et-synchroweather","title":{"rendered":"Facebook Ads : synchro avec la m\u00e9t\u00e9o !"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"348\" src=\"https:\/\/www.keyade.com\/en\/wp-content\/uploads\/2018\/11\/Hawaiian-Tropic_Site_Bandeau-1-1024x348.jpg\" alt=\"Facebook-Ads-Synchronisation-weather\" class=\"wp-image-5911\" srcset=\"https:\/\/www.keyade.com\/en\/wp-content\/uploads\/2018\/11\/Hawaiian-Tropic_Site_Bandeau-1-1024x348.jpg 1024w, https:\/\/www.keyade.com\/en\/wp-content\/uploads\/2018\/11\/Hawaiian-Tropic_Site_Bandeau-1-300x102.jpg 300w, https:\/\/www.keyade.com\/en\/wp-content\/uploads\/2018\/11\/Hawaiian-Tropic_Site_Bandeau-1-768x261.jpg 768w, https:\/\/www.keyade.com\/en\/wp-content\/uploads\/2018\/11\/Hawaiian-Tropic_Site_Bandeau-1-294x100.jpg 294w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><a href=\"http:\/\/www.hawaiiantropic.fr\/\">Hawaiian Tropic<\/a> est une marque connue pour ses produits solaires et sa gamme de gloss. Pour d\u00e9velopper son activit\u00e9, la marque est pr\u00e9sente sur les r\u00e9seaux sociaux et active des Facebook Ads et des campagnes Instagram. <a href=\"https:\/\/www.keyade.com\/\">Keyade<\/a> et KRWavemaker ont accompagn\u00e9 la marque dans la gestion de ses campagnes social Media sur la p\u00e9riode estivale, de juillet \u00e0 septembre.<\/p>\n\n\n\n<p>Pour des produits aussi saisonniers que les lotions solaires et protections UV, on imagine bien que le march\u00e9 d\u00e9pend aussi beaucoup de l\u2019ensoleillement r\u00e9el. D\u00e8s lors, comment ne pas passer son temps sur MeteoFrance.fr et optimiser au mieux les campagnes media de la marque ?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"color: #42a8d4;\">Facebook Ads &amp; Synchronisation Weather<\/span><\/h2>\n\n\n\n<p>Keyade et KRWM ont propos\u00e9 de mettre en place 4C, une plateforme qui connecte le flux m\u00e9t\u00e9o de plus de 28 villes de France aux plateformes publicitaires Social Media, et qui permet ainsi d\u2019activer automatiquement des campagnes g\u00e9olocalis\u00e9es en fonction de l\u2019ensoleillement en temps r\u00e9el. C\u2019est la \u00ab&nbsp;synchronisation weather\u00bb.<\/p>\n\n\n\n<p>Durant cette \u2018Summer\u2019 campagne, deux strat\u00e9gies ont \u00e9t\u00e9 d\u00e9ploy\u00e9es&nbsp;:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Une premi\u00e8re strat\u00e9gie de visibilit\u00e9 pour faire conna\u00eetre la marque et les produits,<\/li><li>Une seconde strat\u00e9gie, mesur\u00e9e \u00e0 la \u2018vid\u00e9o vue\u2019 pour g\u00e9n\u00e9rer des leads qualitatifs.<\/li><\/ul>\n\n\n\n<p>Ainsi, apr\u00e8s 7 semaines de mise en place du dispositif, les publicit\u00e9s de&nbsp;6\u2019s et 10\u2019s mises en avant avec la \u00ab&nbsp;synchronisation weather&nbsp;\u00bb, ont atteint 77% des femmes de 15 \u00e0 24 ans. Un score puissant pour une marque qui aspire \u00e0 d\u00e9velopper son activit\u00e9. Certaines villes de France \u00e9taient plus propices \u00e0 la diffusion de ces campagnes, notamment les villes du sud, plus ensoleill\u00e9es. Lors de la seconde \u00e9tape, le taux de compl\u00e9tion des vid\u00e9os a augment\u00e9 de 16%. Dans l\u2019ensemble, la campagne \u00e9tait bien \u00e9quilibr\u00e9e entre l\u2019investissement, le CPM qui reste dans la moyenne des annonceurs sur la plateforme (selon un benchmark) et une visibilit\u00e9 significative sur la cible.<\/p>\n\n\n\n<p>Ce qu\u2019il faut retenir selon Marie Chaumet Poirier, Consultante Social Media @Keyade&nbsp;:&nbsp;<\/p>\n\n\n\n<p><em>&#8220;L\u2019automatisation avec 4C permet de nous assurer d\u2019\u00eatre vue dans le contexte le plus favorable \u00e0 Hawaiian Tropic. Ainsi nous sommes certains que la marque est bien associ\u00e9e aux messages d\u00e9sir\u00e9s. La cr\u00e9ation n\u2019est donc pas n\u00e9gligeable&nbsp;: elle doit \u00eatre contextualis\u00e9e avec la m\u00e9t\u00e9o afin de susciter le besoin.&#8221;<\/em><\/p>\n\n\n<p><\/p>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Hawaiian Tropic est une marque connue pour ses produits solaires et sa gamme de gloss. Pour d\u00e9velopper son activit\u00e9, la marque est pr\u00e9sente sur les r\u00e9seaux sociaux et active des Facebook Ads et des campagnes Instagram. Keyade et KRWavemaker ont accompagn\u00e9 la marque dans la gestion de ses campagnes social Media sur la p\u00e9riode estivale, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5913,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[137,295],"tags":[409,109,101,407,381,59,411],"class_list":["post-5889","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","category-fil-actualite","tag-campagne-social-media","tag-facebook","tag-instagram","tag-publicite-social-media","tag-social","tag-socialmedia","tag-synchronisation-weather"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Facebook Ads &amp; Synchro weather ; une campagne summer | Keyade<\/title>\n<meta name=\"description\" content=\"Keyade a mis en place Synchronisation Weather\u00a04C, une plateforme qui connecte le flux m\u00e9t\u00e9o de plus de 28 villes de France aux Facebook Ads.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.keyade.com\/en\/facebook-ads-et-synchroweather\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook Ads &amp; 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