{"id":5567,"date":"2018-09-25T13:59:37","date_gmt":"2018-09-25T12:59:37","guid":{"rendered":"https:\/\/www.keyade.com\/?p=5567"},"modified":"2018-10-17T13:22:53","modified_gmt":"2018-10-17T12:22:53","slug":"leads-facebook","status":"publish","type":"post","link":"https:\/\/www.keyade.com\/en\/leads-facebook","title":{"rendered":"Acc\u00e9l\u00e9rer la g\u00e9n\u00e9ration de leads sur Facebook : exemple sur le secteur automobile"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-5661 size-full\" src=\"https:\/\/www.keyade.com\/en\/wp-content\/uploads\/2018\/09\/Article-Site-Leads-Predyctis2.jpg\" alt=\"Article Leads - Predyctis\" width=\"2000\" height=\"679\" srcset=\"https:\/\/www.keyade.com\/en\/wp-content\/uploads\/2018\/09\/Article-Site-Leads-Predyctis2.jpg 2000w, https:\/\/www.keyade.com\/en\/wp-content\/uploads\/2018\/09\/Article-Site-Leads-Predyctis2-300x102.jpg 300w, https:\/\/www.keyade.com\/en\/wp-content\/uploads\/2018\/09\/Article-Site-Leads-Predyctis2-768x261.jpg 768w, https:\/\/www.keyade.com\/en\/wp-content\/uploads\/2018\/09\/Article-Site-Leads-Predyctis2-1024x348.jpg 1024w, https:\/\/www.keyade.com\/en\/wp-content\/uploads\/2018\/09\/Article-Site-Leads-Predyctis2-295x100.jpg 295w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/><\/p>\n<p style=\"text-align: justify;\">Quelle est la meilleure fa\u00e7on de vendre ses produits en social media quand on est un g\u00e9ant de l\u2019automobile\u00a0? En g\u00e9n\u00e9rant des leads bien s\u00fbr\u00a0! Sur Facebook, Keyade et Mindshare accompagnent un annonceur du secteur automobile qui propose aux utilisateurs de r\u00e9aliser des demandes d\u2019essais de ses voitures via un formulaire.<\/p>\n<p style=\"text-align: justify;\">Jusqu\u2019alors le constructeur adoptait une d\u00e9marche publicitaire \u00ab\u00a0classique\u00a0\u00bb pour g\u00e9n\u00e9rer des demandes d\u2019essais sur Facebook.\u00a0Lorsqu\u2019un utilisateur cliquait sur une publicit\u00e9, il \u00e9tait redirig\u00e9 vers le site de la marque qui proposait ensuite un lien vers le formulaire de demande d\u2019essai. Un circuit complexe qui refroidissait nombre d\u2019utilisateurs \u00e0 finaliser leur demande.<\/p>\n<p style=\"text-align: justify;\">Certains objecteront que Facebook propose un format Lead Ads qui permet de renvoyer sur des formulaires directement accessibles et pr\u00e9-remplis \u00e0 partir des donn\u00e9es Facebook de l\u2019utilisateur. Toutefois, si ce dispositif n\u2019est pas coupl\u00e9 \u00e0 une solution CRM, il est n\u00e9cessaire pour les annonceurs de se connecter r\u00e9guli\u00e8rement \u00e0 la plateforme pour r\u00e9cup\u00e9rer les donn\u00e9es \u00e0 exploiter ensuite en interne.<\/p>\n<p style=\"text-align: justify;\">Un process difficile \u00e0 appliquer au quotidien, particuli\u00e8rement lorsqu\u2019on propose aux utilisateurs, ayant finalis\u00e9 le remplissage de formulaire, de les recontacter sous 24h.<\/p>\n<p style=\"text-align: justify;\">Keyade et Mindshare mettent en place Predictys, une solution CRM qui permet de remonter automatiquement les leads g\u00e9n\u00e9r\u00e9s sur Facebook dans le CRM du client. Margaux Hanet, Consultante Social Media chez Keyade en explique l\u2019int\u00e9r\u00eat\u00a0: \u00ab\u00a0La mise en place de cette solution nous permet de relayer les formulaires de demande d\u2019essai via les Lead Ads de Facebook, r\u00e9duisant de fait le nombre d\u2019\u00e9tapes pour l\u2019utilisateur et tout en respectant \u00e9galement les contraintes de traitement pour l\u2019annonceur.\u00a0\u00bb<\/p>\n<p style=\"text-align: justify;\">Apr\u00e8s quelques mois de mise en place, le format Lead Ads permet d\u2019obtenir de meilleurs r\u00e9sultats par rapport \u00e0 la publicit\u00e9 classique\u00a0: deux fois plus de leads qualitatifs g\u00e9n\u00e9r\u00e9s pour un co\u00fbt d\u2019acquisition divis\u00e9 par deux et une augmentation du taux de conversion de plus de 70% depuis la mise en place du dispositif.\u00a0Prochaine conqu\u00eate pour cet annonceur\u00a0: Instagram\u00a0!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Quelle est la meilleure fa\u00e7on de vendre ses produits en social media quand on est un g\u00e9ant de l\u2019automobile\u00a0? En g\u00e9n\u00e9rant des leads bien s\u00fbr\u00a0! Sur Facebook, Keyade et Mindshare accompagnent un annonceur du secteur automobile qui propose aux utilisateurs de r\u00e9aliser des demandes d\u2019essais de ses voitures via un formulaire. Jusqu\u2019alors le constructeur adoptait [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5665,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[137,295],"tags":[109,405,59],"class_list":["post-5567","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","category-fil-actualite","tag-facebook","tag-leads","tag-socialmedia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Acc\u00e9l\u00e9rer la g\u00e9n\u00e9ration de leads sur Facebook | Keyade<\/title>\n<meta name=\"description\" content=\"Apr\u00e8s quelques mois de mise en place, le format Lead Ads permet d\u2019obtenir de meilleurs r\u00e9sultats par rapport \u00e0 la publicit\u00e9 classique\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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