{"id":5353,"date":"2018-08-21T13:18:23","date_gmt":"2018-08-21T12:18:23","guid":{"rendered":"https:\/\/www.keyade.com\/?p=5353"},"modified":"2019-08-01T13:00:29","modified_gmt":"2019-08-01T12:00:29","slug":"apple-lance-les-search-ads-en-france-et-en-europe","status":"publish","type":"post","link":"https:\/\/www.keyade.com\/en\/apple-lance-les-search-ads-en-france-et-en-europe","title":{"rendered":"Apple Search Ads disponible en France et en Europe"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-5357 size-full\" src=\"https:\/\/www.keyade.com\/en\/wp-content\/uploads\/2018\/08\/visuel-apple-search-ads.jpg\" alt=\"apple search ads\" width=\"2414\" height=\"820\" srcset=\"https:\/\/www.keyade.com\/en\/wp-content\/uploads\/2018\/08\/visuel-apple-search-ads.jpg 2414w, https:\/\/www.keyade.com\/en\/wp-content\/uploads\/2018\/08\/visuel-apple-search-ads-300x102.jpg 300w, https:\/\/www.keyade.com\/en\/wp-content\/uploads\/2018\/08\/visuel-apple-search-ads-768x261.jpg 768w, https:\/\/www.keyade.com\/en\/wp-content\/uploads\/2018\/08\/visuel-apple-search-ads-1024x348.jpg 1024w, https:\/\/www.keyade.com\/en\/wp-content\/uploads\/2018\/08\/visuel-apple-search-ads-294x100.jpg 294w\" sizes=\"auto, (max-width: 2414px) 100vw, 2414px\" \/><\/p>\n<h2><span style=\"color: #42a8cc;\"><strong>Apple lance Apple Search Ads en France<\/strong><\/span><\/h2>\n<p style=\"text-align: justify;\">Lanc\u00e9s en 2016 aux Etats-Unis, les Apple Search Ads auront mis deux ans \u00e0 traverser l\u2019Atlantique\u00a0! Il \u00e9tait temps, car iOS continue de perdre des parts de march\u00e9 face \u00e0 Android et repr\u00e9sente aujourd\u2019hui 20% du march\u00e9 fran\u00e7ais (source Kantar World Panel, Q2 2018).<\/p>\n<p style=\"text-align: justify;\">Les Apple Search Ads permettent aux \u00e9diteurs d\u2019applications de promouvoir leur app en t\u00eate des r\u00e9sultats de recherche sur l\u2019App Store. Selon <a href=\"https:\/\/www.apple.com\/fr\/\">Apple<\/a>, 65% des t\u00e9l\u00e9chargements d\u2019app sont g\u00e9n\u00e9r\u00e9s directement suite \u00e0 une requ\u00eate sur l\u2019App Store. Les Search Ads sont un format \u00e0 la performance factur\u00e9 au co\u00fbt par clic, Apple leur revendique un taux de transformation de 50%.<\/p>\n<p style=\"text-align: justify;\">Chez <a href=\"http:\/\/keyade.com\">Keyade<\/a>, les premi\u00e8res publicit\u00e9s sur l\u2019App Store ont \u00e9t\u00e9 lanc\u00e9es pour quelques annonceurs retailers. Alix Meudic-Brun, consultante SEA chez Keyade, liste les quelques enseignements \u00e0 retirer des premi\u00e8res semaines\u00a0:<\/p>\n<p style=\"text-align: justify;\"><em>\u00ab\u00a0Bien que les volumes d\u2019investissement ne permettent pas encore une comparaison absolue, voici nos premi\u00e8res observations :<\/em><\/p>\n<ul style=\"text-align: justify;\">\n<li><em>des CPC sur les mots-cl\u00e9s marque parfois 10 fois plus chers que sur Android mais une bonne surprise sur les mots-cl\u00e9s g\u00e9n\u00e9riques, avec des co\u00fbts de m\u00eame niveau par rapport \u00e0 Google\u00a0;<\/em><\/li>\n<li><em>la diffusion s&#8217;effectue sur l&#8217;ensemble des requ\u00eates correspondant au secteur d&#8217;activit\u00e9 cibl\u00e9 ;<\/em><\/li>\n<li><em>promesse tenue sur le taux de t\u00e9l\u00e9chargement sup\u00e9rieur \u00e0 50% mais \u00e0 revoir l\u00e9g\u00e8rement \u00e0 la baisse une fois la d\u00e9duplication faite avec les autres leviers.<\/em><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><em>Nous ne pouvons que recommander aux annonceurs \u00e9diteurs d\u2019applications de tester le format. Soit dans une logique de performance avec pour objectif l\u2019achat in-app, soit dans une logique de visibilit\u00e9 voire de protection de marque (puisque le ciblage \u2018large\u2019 d\u2019Apple permet \u00e0 vos concurrents qui ach\u00e8tent leur marque de s\u2019afficher au-dessus de la v\u00f4tre).\u00a0\u00bb<\/em><\/p>\n<p style=\"text-align: justify;\">Pour toute question relative aux Apple Search Ads, n\u2019h\u00e9sitez pas \u00e0 vous rapprocher de votre consultant SEA d\u00e9di\u00e9.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apple lance Apple Search Ads en France Lanc\u00e9s en 2016 aux Etats-Unis, les Apple Search Ads auront mis deux ans \u00e0 traverser l\u2019Atlantique\u00a0! Il \u00e9tait temps, car iOS continue de perdre des parts de march\u00e9 face \u00e0 Android et repr\u00e9sente aujourd\u2019hui 20% du march\u00e9 fran\u00e7ais (source Kantar World Panel, Q2 2018). Les Apple Search Ads [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5355,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[133,295],"tags":[389,399,105,5],"class_list":["post-5353","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sea","category-fil-actualite","tag-app","tag-apple","tag-mobile","tag-sea"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Apple Search Ads disponible en France et en Europe - Keyade<\/title>\n<meta name=\"description\" content=\"Les Apple Search Ads auront mis 2 ans \u00e0 traverser l\u2019Atlantique\u00a0! 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