{"id":5061,"date":"2018-07-03T12:12:41","date_gmt":"2018-07-03T11:12:41","guid":{"rendered":"https:\/\/www.keyade.com\/?p=5061"},"modified":"2018-07-19T12:15:51","modified_gmt":"2018-07-19T11:15:51","slug":"connecter-google-shopping-a-dsa-page-feed","status":"publish","type":"post","link":"https:\/\/www.keyade.com\/en\/connecter-google-shopping-a-dsa-page-feed","title":{"rendered":"Connecter Google Shopping \u00e0 DSA Page Feed"},"content":{"rendered":"<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-5067 size-full\" src=\"https:\/\/www.keyade.com\/en\/wp-content\/uploads\/2018\/07\/DSA-Page-Feed-Shopping-1.jpg\" alt=\"DSA Page Feed + Shopping\" width=\"2414\" height=\"820\" srcset=\"https:\/\/www.keyade.com\/en\/wp-content\/uploads\/2018\/07\/DSA-Page-Feed-Shopping-1.jpg 2414w, https:\/\/www.keyade.com\/en\/wp-content\/uploads\/2018\/07\/DSA-Page-Feed-Shopping-1-300x102.jpg 300w, https:\/\/www.keyade.com\/en\/wp-content\/uploads\/2018\/07\/DSA-Page-Feed-Shopping-1-768x261.jpg 768w, https:\/\/www.keyade.com\/en\/wp-content\/uploads\/2018\/07\/DSA-Page-Feed-Shopping-1-1024x348.jpg 1024w, https:\/\/www.keyade.com\/en\/wp-content\/uploads\/2018\/07\/DSA-Page-Feed-Shopping-1-294x100.jpg 294w\" sizes=\"auto, (max-width: 2414px) 100vw, 2414px\" \/><\/p>\n<p style=\"text-align: justify;\">En SEA, cela fait d\u00e9j\u00e0 quelques ann\u00e9es qu\u2019on le constate sur le desktop comme sur le mobile\u00a0: la part des campagnes Texte continue de reculer au d\u00e9triment des campagnes Shopping. Une \u00e9volution logique\u00a0car les campagnes Shopping sont plus visuelles, plus engageantes et, in fine, plus rentables pour les annonceurs.<\/p>\n<p style=\"text-align: justify;\">Ma\u00ebl Loubard, consultant SEA chez Keyade depuis plus de 9 ans, a r\u00e9fl\u00e9chi \u00e0 une solution innovante pour redonner ses lettres de noblesse au Search Textuel. L\u2019objectif\u00a0: retrouver des volumes de trafic et de conversion cons\u00e9quents avec une rentabilit\u00e9 \u00e9quivalente ou sup\u00e9rieure aux campagnes Shopping.<\/p>\n<p style=\"text-align: justify;\">L\u2019id\u00e9e de Ma\u00ebl implique le format DSA Page Feed. Concr\u00e8tement, ce format permet de g\u00e9n\u00e9rer des annonces textuelles dynamiquement \u00e0 partir des pages d\u2019un site internet gr\u00e2ce \u00e0 un flux contenant les URLs de ces pages et des labels personnalis\u00e9s. A partir de cela, pourquoi ne pas connecter le flux Shopping (tr\u00e8s riche en informations sur les produits, utilisant d\u00e9j\u00e0 des labels personnalis\u00e9s et surtout, r\u00e9guli\u00e8rement actualis\u00e9) au format DSA Page Feed\u00a0? Ma\u00ebl a ainsi d\u00e9velopp\u00e9 une solution technique pour cr\u00e9er un flux DSA Page Feed connect\u00e9 en temps r\u00e9el \u00e0 un flux Shopping, permettant de relayer dynamiquement le flux Shopping d\u2019un annonceur en campagnes Search Texte, via ce format.<\/p>\n<p style=\"text-align: justify;\">Ma\u00ebl ajoute\u00a0: <em>\u00ab\u00a0J\u2019ai d\u00e9j\u00e0 propos\u00e9 ce dispositif \u00e0 un annonceur retailer\u00a0: le proc\u00e9d\u00e9 est un peu technique et compliqu\u00e9 \u00e0 mettre en place mais pass\u00e9e cette \u00e9tape, les r\u00e9sultats sont au rendez-vous. Le test a pour l\u2019instant \u00e9t\u00e9 mis en place sur une partie relativement limit\u00e9e du catalogue produits, mais nous avons d\u00e9j\u00e0 5 \u00e0 10% de trafic incr\u00e9mental sur les campagnes Search Texte, pour un ROI quasi-\u00e9quivalent \u00e0 celui de Shopping. D\u2019autre part, selon une \u00e9tude Google, le double affichage Texte + Shopping porte \u00e9galement ses fruits avec +83% de conversion par rapport aux seules campagnes Texte, et +12% de conversion par rapport aux seules campagnes Shopping. Ces premiers r\u00e9sultats sont tr\u00e8s encourageants, et nous allons pousser les tests encore plus loin pendant la p\u00e9riode de soldes \u00e0 venir.\u00a0\u00bb<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En SEA, cela fait d\u00e9j\u00e0 quelques ann\u00e9es qu\u2019on le constate sur le desktop comme sur le mobile\u00a0: la part des campagnes Texte continue de reculer au d\u00e9triment des campagnes Shopping. Une \u00e9volution logique\u00a0car les campagnes Shopping sont plus visuelles, plus engageantes et, in fine, plus rentables pour les annonceurs. Ma\u00ebl Loubard, consultant SEA chez Keyade [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5063,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[133,295],"tags":[139,113,5,147],"class_list":["post-5061","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sea","category-fil-actualite","tag-flux","tag-google","tag-sea","tag-shopping"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Connecter Google Shopping \u00e0 DSA Page Feed - Keyade<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.keyade.com\/en\/connecter-google-shopping-a-dsa-page-feed\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Connecter Google Shopping \u00e0 DSA Page Feed - Keyade\" \/>\n<meta property=\"og:description\" content=\"En SEA, cela fait d\u00e9j\u00e0 quelques ann\u00e9es qu\u2019on le constate sur le desktop comme sur le mobile\u00a0: la part des campagnes Texte continue de reculer au d\u00e9triment des campagnes Shopping. Une \u00e9volution logique\u00a0car les campagnes Shopping sont plus visuelles, plus engageantes et, in fine, plus rentables pour les annonceurs. 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